from media to the medium

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FROM MEDIATOTHEMEDIUM WITHDAVEFLETCHER AIGAJACKSONVILLE SEPTEMBER 18.03

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This was a presentation delivered at AIGA Jacksonville on September 18, 2003. It focused on The Mechanism's history, partners and projects up to that point. It also examined where we looked for inspiration and how we used digital photography captured by the partners to influence client work.

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Page 1: From Media to the Medium

FROMMEDIATOTHEMEDIUM WITHDAVEFLETCHERAIGAJACKSONVILLESEPTEMBER 18.03

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© copyright 2001 themechanism, LLC All rights reserved.

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INSPIRATIONPT1GETAWAYFROMTHEBOX

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INSPIRATIONPT2FRAMINGTHEWORLD

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THECLIENT’SAUDIENCEISMOREIMPORTANTTHANTHECLIENT

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e v e r y w h e r e

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WRITEITALLDOWNYOU’LLUSEITLATER

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M A R KT R A D E

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DOWNTIME+EXPERIMENTS

EQUALSCASH(ORHOWWEGOTINTOTHEMUSICBIZ)

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INSPIRATIONPT3FREAKSAREFUN

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C L O N E

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INSPIRATIONPT4BADISGOOD

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INSPIRATIONPT5TIKICULTURE

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INSPIRATIONPT6AIRLINEFOOD

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