1.From Monologue to Dialogue Thoughts on Mobile ResearchConfirmit Confidential Copyright 2012 Confirmit. All rights reserved.

2. Confirmit Confidential Copyright 2012 Confirmit. All rights reserved. 3. More than an AlternateOne Size DoesntCollection ChannelFit All Insights you cant capture Confusing any other way fragmentedlandscapeHonor &Get It Right or Fail Consider History & Methodology Immediate, personal timely, relevant MR is notmarketingConfirmit ConfidentialCopyright 2012 Confirmit. All rights reserved. Phil Lockyer ;-) 4. Two Situations to Consider Allow vs. Engage Accidental Mobile Purposeful MobileOn Their Terms New Approaches & OpportunitiesExploiting the technologyValuing the respondentto capture richer insightsConfirmit Confidential Copyright 2012 Confirmit. All rights reserved. 5. Smart boredomIn the cracks of their dayMy receipt invited me to take a survey why did I get bounced out??Thanks foralmost valuing my opinion I cant see all of the third and 5th questions.They are cut off and some are squished Your logo is pink, shouldnt it be red. Thought you would like to knowConfirmit Confidential Copyright 2012 Confirmit. All rights reserved. 6. Why Does it Matter? Are You Eroding Brand Equity?Confirmit ConfidentialCopyright 2012 Confirmit. All rights reserved. 7. Why Does it Matter? Are You Eroding Brand Equity?Confirmit ConfidentialCopyright 2012 Confirmit. All rights reserved. 8. Much BetterConfirmit Confidential Copyright 2012 Confirmit. All rights reserved.Phil Lockyer ;-) 9. How are we doing?62% No smartphone policy 23% Exclude / Ad-Hoc discretion15% Adjust for smartphones0% Route to another surveySource: Tim Macer and Sheila Wilson Meaning Ltd.Confirmit ConfidentialCopyright 2012 Confirmit. All rights reserved. 10. Purposefully Mobile 4 Major OpportunitiesField Interviews,Geo-Location ServicesAudits & ListingSensors & InputsIn the Moment &Self Reporting On their Terms Confirmit Confidential Copyright 2012 Confirmit. All rights reserved. 11. Purposeful Mobile finding your wayMobileSMS ApplicationBrowserIn The MomentAlways Available(Alarms & Alerts, off-line)Multimedia(photo video audio)Geo-Location(journey mapping geo-fencing)Sensory Inputs(Bluetooth Barcode)Multi-NationalBranding & CustomisationsInfrastructure IntegrationConfirmit Confidential Copyright 2012 Confirmit. All rights reserved. 12. Some ExamplesConfirmit Confidential Copyright 2012 Confirmit. All rights reserved. 13. Physicians BETTER INSIGHTS THROUGH TAILORED SURVEY EXPERIENCESRequirement: Deepening theUnderstanding of PhysiciansTreatment Decisions Characteristics: Inherently mobile population High Smartphone Adoption Need to be Offline Accustomed to Dictating Suspect advocate involvement 80% agreed to give a voiceResearch Results: recorded open ended response1. Reasons behind specific treatment decisions2. Dialogue between physicians and patients3. Patients and physicians emotions captured4. How patients & doctors influence each otherConfirmit ConfidentialCopyright 2012 Confirmit. All rights reserved. 14. Geo-Location CustomerJourneyMapping Confirmit Confidential Copyright 2012 Confirmit. All rights reserved. 15. Geo-Location CustomerJourneyMapping Confirmit Confidential Copyright 2012 Confirmit. All rights reserved. 16. Major Sporting Events Custom Event Specific Time & Location CertaintyEngaged (& Qualified) Audience Application Widely Installed - Invite by Location - Confirmit Confidential Copyright 2012 Confirmit. All rights reserved. 17. Validation and Field Force ManagementConfirmit ConfidentialCopyright 2012 Confirmit. All rights reserved. 18. Validation and Field Force ManagementConfirmit ConfidentialCopyright 2012 Confirmit. All rights reserved. 19. Monologue to Dialogue Multiple VoicesConfirmit Confidential Copyright 2010 Confirmit. All rights reserved. 20. Value all Customer & Employee Touch Points Shopper Non-Buyer & Employee Insights ChannelALERT!Dissatisfied FlaggedVIPCSR CustomerRetention Cross-sell GoodsdeliveredCall Center Purchase Multi-ChannelMulti-modeImmediate Resolution & Action Confirmit Confidential Copyright 2012 Confirmit. All rights reserved. 21. Purposeful MobileSMS Mobile Browser ApplicationIn The MomentAlways Available(Alarms & Alerts, off-line)Multimedia(photo video audio)Geo-Location(journey mapping geo-fencing)Sensory Inputs(Bluetooth QR)Multi-nationalBranding & CustomisationInfrastructure IntegrationConfirmit ConfidentialCopyright 2010 Confirmit. All rights reserved. 22. Confirmit Confidential Copyright 2010 Confirmit. All rights reserved. 23. Your Toolkit is OverflowingMobile SMSBrowerApplication Text & AudioSocial Media Analytics Monitoring???????Telephone Desktop Web InteractiveVoiceConfirmit ConfidentialCopyright 2012 Confirmit. All rights reserved. 24. Thank youConfirmit ConfidentialCopyright 2012 Confirmit. All rights reserved.