From one-size-fits-all to tailor-made distribution channels: New divides?

Moeller, J.Trilling, D.Helberger, N.De Vreese, C.

ECREA 2016

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Packaged news offline and online?

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Daily me 2.0 Personalized news stream on

facebook, twitter, news apps, news-

letters

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Choosing news servicesOne size fits

all news media

Personalized news media

Curated news flows

Relevant daily me

Tailored

Relevant to a large audience

Diverse

Determinants of channel choice

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Socio demographics factors

Motivational factors: interest in politics

Extreme political attitude

Attitudes towards media

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Methods

Cross-sectional survey (N=1665)

Measures: Use of personalized news services, socio-

demographics, political orientation, political extremism,

satisfaction with media, trust in media

Negative binominal regression model

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Results

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Results: Summary

Socio-demographics: Women prefer facebook, older

news users prefer one size fits all channels, higher

educated prefer Twitter over facebook

Motivational factors: People with more interest in politics

slightly prefer one size fits all channels, extremism is

unrelated to channel choice

Attitudes towards media: No effect on channel choice

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Discussion

Age effects: Changing norms towards news use and

political information – civic duty or useful tool?

Personalized news channels: diversification of content?

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Thanks for your attention

Interessted in the full paper or any questions, please

send a mail to d.c.trilling@uva.nl www.damiantrilling.net@damian0604

Or me j.moller@uva.nl@judith_moeller