from papal visits to product launches: secrets to managing successful events

www.bulldogreporter.com

FROM PAPAL VISITS TO PRODUCT LAUNCHES: SECRETS TO MANAGING

SUCCESSFUL EVENTS

Peter Stanton, Founder and CEO

Stanton Communications Inc.

Board Member of the National China Garden Foundation

previously Chairman of the PR World Alliance

www.bulldogreporter.com@bulldogreporter@StantonComm

FOUR TAKEAWAYS

Finding the right balance between structure and flexibility

Techniques for managing dialogue among various stakeholders

Navigating non-communication priorities including security protocols

Energizing the team with the right attitude

www.bulldogreporter.com@bulldogreporter@StantonComm

www.bulldogreporter.com @bulldogreporter@StantonComm

EVENTS ARE

Creative

OVERVIEW

Highly

VisibleEngaging Special


SUCCESSFUL EVENTS REQUIRE

Uniqueness Timeliness Celebrity Controversy History


MEDIA INTEREST

• Why should they care? What’s the story?

• What else is going on? Can we attach to something?

• Have we talked with them?

The press will tell you whether it’s news.

• What can we offer to make it coverage worthy?


MEDIA LOGISTICS

• Security

• Infrastructure

• Information

• Staffing

Making coverage easy

and smooth can make

a huge difference

FOUR CATEGORIES


SECURITY

This is critical to making sure that the right people come in

Security Credentials

• Application Process

• Verification

• Screening Process

• Manifests


INFRASTRUCTURE

Doing a site-advance

is key to assess the

capacity of the venue,

locations within for media

and (if there are any)

paths for movement

• Create position maps, position

manifests, position credentials

• Determine need for platforms,

risers, power, mults,

Wi-Fi, food and beverage and

restrooms

Media Position Map – St. Patrick’s Cathedral

Pope Francis’ Visit to New York in 2015

Media Position Map – 9/11 Memorial Museum

Pope Francis’ Visit to New York in 2015


INFORMATION

Media

Advisories

Site Advance Tours

for Press

Photo Editor OutreachTV Producer Outreach


STAFFING

• Essential vs. Overkill

• Grunt work is Glorious

• Tape-downs

• Facilitators vs. Cops-for-a-day

• Spreading the “Glam”

from papal visits to product launches: secrets to managing successful events

Marketing