from papal visits to product launches: secrets to managing successful events

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  • www.bulldogreporter.com

  • FROM PAPAL VISITS TO PRODUCT LAUNCHES: SECRETS TO MANAGING

    SUCCESSFUL EVENTS

    Peter Stanton, Founder and CEO

    Stanton Communications Inc.

    Board Member of the National China Garden Foundation

    previously Chairman of the PR World Alliance

    [email protected]@StantonComm

  • FOUR TAKEAWAYS

    Finding the right balance between structure and flexibility

    Techniques for managing dialogue among various stakeholders

    Navigating non-communication priorities including security protocols

    Energizing the team with the right attitude

    [email protected]@StantonComm

  • www.bulldogreporter.com @[email protected]

    EVENTS ARE

    Creative

    OVERVIEW

    Highly

    VisibleEngaging Special

  • www.bulldogreporter.com @[email protected]

    SUCCESSFUL EVENTS REQUIRE

    Uniqueness Timeliness Celebrity Controversy History

  • www.bulldogreporter.com @[email protected]

    MEDIA INTEREST

    Why should they care? Whats the story? What else is going on? Can we attach to something? Have we talked with them?

    The press will tell you whether its news.

    What can we offer to make it coverage worthy?

  • www.bulldogreporter.com @[email protected]

    MEDIA LOGISTICS

    Security Infrastructure Information Staffing

    Making coverage easy

    and smooth can make

    a huge difference

    FOUR CATEGORIES

  • www.bulldogreporter.com @[email protected]

    SECURITY

    This is critical to making sure that the right people come in

    Security Credentials

    Application Process Verification Screening Process Manifests

  • www.bulldogreporter.com @[email protected]

    INFRASTRUCTURE

    Doing a site-advance

    is key to assess the

    capacity of the venue,

    locations within for media

    and (if there are any)

    paths for movement

    Create position maps, position manifests, position credentials

    Determine need for platforms, risers, power, mults,

    Wi-Fi, food and beverage and

    restrooms

  • Media Position Map St. Patricks Cathedral

    Pope Francis Visit to New York in 2015

    Media Position Map 9/11 Memorial Museum

    Pope Francis Visit to New York in 2015

  • www.bulldogreporter.com @[email protected]

    INFORMATION

    Media

    Advisories

    Site Advance Tours

    for Press

    Photo Editor OutreachTV Producer Outreach

  • www.bulldogreporter.com @[email protected]

    STAFFING

    Essential vs. Overkill Grunt work is Glorious

    Tape-downs

    Facilitators vs. Cops-for-a-day Spreading the Glam