from past to future - intdealers -.pdf · 2020-01-07 · from past to future... we are in our 80th...
TRANSCRIPT
1938
2018
From past to future...HISTORY OF A TURKISH BRAND
To be the leading brand preferred in both international markets and all over the world in men's fashion retail and create the sense of ‘Brand of Turkey’ instead of ‘Made in Turkey’ in abroad...
Our Mission
To continue our position of leading brand and be one of the 10 recognized brands in foreign market by providing quality product variety at a�ordable prices thanks to the service o�ered through our quality human resource...
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Our Vision
“Menswear brand of Turkey”
As Kiğılı, we are the menswear brand of Turkey preferred by contemporary, mentalist and successful men. We always continue to be irrevocable of the urbanite professionals with our innovative vision and our world class collection defying the years. We undertake pioneer role with the innovations that we brought fashion sector and present the trends to men's taste by interpreting them with our own line.
Our collections o�ering di�erent options to di�erent age groups o�er the most comfortable clothing to men on every day of the week. Suits with which you can move freely in an intense business meeting, casual designs o�ering comfort at a Sunday breakfast, the most elegant tuxedos or knit wears warming you up in your ski holiday are some of the items that enrich your Kiğılı experience.
225 stores in 67province
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in 15 countries
24 sales points
AustriaAzerbaijanFranceGeorgiaIraqIranKazakhstanCyprusKosovoLibyaMacedoniaUzbekistanRussiaSerbiaSaudi-ArabiaWe send over 150.000 products weekly to nearly 300 sales points spread around the world. As Kiğılı, while we are working with the vision of being one of the world's fashion giants, we are aiming at becoming one of the first top 10 global brands that spring to mind when it is said menswear.
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Weekly 150.000
item productshipment
Annually6.500.00
itemproduction
2.200employees
50.000 m2
storearea
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Gelenekten geleceğe köprüler kurduğumuz, yıllardır süren bir hikaye…Dünün deneyimini, bugünün modası, yarının gücü olmaya devam ettiğimiz, yenilikçi ve ilerici bir bakış açısıyla atılan adımların neticesinde 80. yılımızdayız.
“From Beyoğlu to a world brand”
Birth of Kiğılı
Foundation story of Kiğılı which takes place among the actors taking a leading part in formation and development of
ready-made clothing sector in Turkey is based on 1938’s.
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Kiğılı founded for the purpose of fabric sales for men in 1938 commenced
production in 1965. Our first store was opened in Beyoğlu in 1969. We have
been working for unconditionalcustomer satisfaction all over the world
since the day we were founded and today we are having the justified proud of
carrying our brand beyond theborders of Turkey.
1938
Our Chairman of the Board Abdullah Kiğılı is the doyen
of organized retail.
Abdullah Kiğılı's maintaining fabric trade which is his grandfather's and father's profession became an important factor
laying in the foundations of brand. Abdullah Kiğılı began to work in textile sector at a young age and headed the business in 1961 upon the decision of family elders once he completed his
education.
1961
19801965
In 1969, the first Kiğılı store in İstiklal Street o�ering service only in
ready-made clothing.
First ready-made shirt
Until the 1960’s when the sense of ready-made clothing wasn't formed
in Turkey yet and the consumers used to buy fabrics and give them to tailors, Kiğılı was o�ering service as
a store selling suit fabric for men. In 1965, it performed its first shirt
production and began to sell ready-made shirt in its store. After the first shirt branded Kiğılı, suit and coat manufacturing started.
Kiğılı factory opens
After foundation of Kiğılı outfitting factory, it both continued to sell its own products and began to make special production by preparing
collection to Turkey's leading menswear brands.
1969First store inİstiklal Street
2006
Birth of Abdullah Kiğılı Exclusive Cut
Abdullah Kiğılı openedAbdullah Kiğılı Exclusive Cut stores
by branding his name. Abdullah Kiğılı Exclusive Cut combines the years'
experience, quality and perfect workmanship with tailor's sewing sensitivity. It o�ers a unique and outstanding style with its special
fabrics, designs andtailor-made size options.
2005
Giant logistic center
Our logistic center of 25 thousand square meter entered into service
in Gebze - Şekerpınar. It made Kiğılı's operation much more modern as a very big step in
operational meaning and now it is o�ering service with its 5 Logistic
Centers.
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Kiğılı Academy opened
Kiğılı Training Academyfounded for management and
development of human resource. A new period began in
the lives of thousands of Kiğılı employees.
2007 First in Turkey:
Kiğılı Trak
Kiğılı led the way via TRAK which o�ers the mobile clothing service in Turkey and brings the
store to the consumers. TRAK o�ers personal service by
reaching its consumers who wants to replace their stained clothes or their clothes which
are torn accidentally.
2015
Kiğılı quality spreadsover the world
Kiğılı became Turkey's first clothing company which opens store on the
farthest corners of the world.
2013
76 77 78 79
A years-old story that we have built bridges from past to future... We are in our 80th year, as the result of steps taken with an innovative
and progressive point of view, that we continue to become yesterday's experience,
today's fashion, tomorrow's strength.
80th Year of Kiğılı
Targets
2023 target of Kiğılı is to take part among the Globally successful 10
Turkish brands. Today, it proceeds on its way with creative and
innovative point of view that has adopted in its designs appealing to mentalist and shabby chic men, its
applications focus on customer satisfaction, merchandizing,
human resources and technology.
2023
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We carried Kiğılı Academy project into e�ect in 2013 which is the digital training platform through which we o�er training contents in di�erent categories by bringing sense of modern training in compliance with today's technology age.
Trainings are given in contents consisting of blending in-house contents with various training and graphic design programs in this platform and each employee's own e-mail addresses are identified to the system and system is logged in over Internet with this e-mail addresses. Thus, our employees are able to reach current trainings easily.
While fictionalizing Kiğılı Academy trainings, we give importance to need analyses to be completely in compliant with demands and career plans of field and headquarter sta�.While aiming at helping career targets of our employees, we also teach how to balance private lives and business life. For this purpose, we o�er not only business life specific trainings but also personal development supporting trainings over the platform.
Merchandising (Retail) Mathematics, Stress in Business and Private Life and Methods of Coping with Stress, Time Management, Self-Motivation, Business English in Menswear, Visual Merchandising and Shop-Window Design, Language and Story of Colors, Body Type Analysis, Fashion History are some of the trainings contained on this platform.
Kiğılı Academy
Our employees obtain a certificate after the trainings. Pre-exams constitute the base point of the promotion exams to be carried out annually and right to take the exam is gained with the average points.
In 2016, we founded "Department of Training Technologies" within Kiğılı Academy by analyzing the training design programs used by the companies in the sector. We started "Reflect Your Experiences to the Training" with the Department. Today, trainings are designed fully endogenous and in compliant with the training
design models and of professional lives of managers that put into practice.Kiğılı Academy where nearly 4.000 Kiğılı employees have received online training until today was granted third price in Program Design in Training in the competition of 6th International Innovations in Learning Field for Future Learning" held in Istanbul University.
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Franchise"We grow together"
We are taking firm steps in becoming a world brand by acting with the principle of honest trade and unconditional customer satisfaction.
We are walking hand in hand with you in opening of stores in the fields such as project support, shop-window design, indoor visual support, data processing systems, storage organization and personnel training in our Franchise system and the contribution of our dealers acting with the same vision is essential in our success.
Besides our dynamic structure, strength of 80-year experience and our infrastructure containing world trends; we are the most important representative of the sense of working at international standards and menswear fashion with our big targets. If you want to carry out an e�cient investment in the way that we set o� in order to make our global brand a world giant, you can contact us.
Şefik [email protected] Deputy Stores Director
Aygül Ünaldı [email protected] Stores Operation Manager
Henza [email protected] Export Product Planning Manager
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Collections forall sizes, allsegments...
Suit
Size range: 40-70Product range: 730 models
Drops: Super Slim-fit, Florence pattern, Roma pattern,
Bari pattern, 8 drops
Collection content: 40% plain group, 24% plaid, 20% eyelet
Big&Tall: 62-70 size range
Big&TallProduct range: 277
Product range including color: 430
Size range: 5X – 7X
ShirtProduct range: 3.145
Product range including color: 4.750
Pattern: Classic, Slim, Super Slim Size range: XS - 7X
33 different colors inlong-sleeve shirts
26 different colors inshort-sleeve shirts
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Trousers
Classic trousers: 4 patternsSize range: 44 -70
Casual trousers: 4 patternsProduct range: 386
Size range: 44 – 68
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T-shirtProduct range: 1.870
Size range: XS – 7X
KnitwearSweatshirt
Product range: 277Pattern: Super Slim-fit, Slim-fit,
Regular fit, Classic pattern
Size range: XS – 7X
Total Number ofFollowers in SocialMedia: 492.827• Once we began to sell over social media, the number of our followers reached 500.000.
• We grew in organic way in the social media.
• We gave tips which make life easier to our followers through the Erkek Kafası channel that we prepared for YouTube.
• We reached 100.000 subscribers in YouTube.
KigiligiyimAbdullahkigiliKigilikariyer
KigiligiyimKigiliKariyer
KigiliGiyimAS
Kigiligiyim KiğılıKiğılı
Erkekkafasi.tv
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Our customers added 3 million products into their baskets in the last 1 yearthanks to our ever-growing product variety and innovative products.
Online shopping platform kigili.combegan to o�er service in 2009.
3 MillionProducts
Awards 2016-2017
SuperbrandsTurkey
IDC DigitalRetail Summit
In 2017, “EnterpriseTransformation” and
“Big Data & Analytics”awards
AYD Awards6 times Most Liked and
Preferred Men’s ClothingBrand in Shopping Malls
XXXAwards
Most PrestigiousMen’s Wear Brandof the Year Award
Crystal AppleWith Father’s Day Campaign
“Does it fit?” Corporate Imagecategory award
2018
Şekerpınar Mah. Otomotiv Cad.No:3 Çayırova - Gebze/Kocaeli Turkey+90 262 658 13 01+90 262 658 90 89www.kigili.com