FROM PATHWAYS TO DIRECT ENTRYICEF Berlin, October 2017

Tuukka Hinttula, VP Global Recruitment, Direct Entry

WE’VE COME A LONG WAY IN THE LAST 10+ YEARS

But where do we go from here?

INTO PARTNER PORTAL AND GLOBAL APPLICATION

WHY PARTNER PORTAL?

• Course Search– A fastest way to find the most suitable

program for your student, including degree, pathway and English courses

Global App– Apply for up to 5 universities online with no

application fee, fast turnaround time and excellent regional support

• Downloads – Access and download university’s

prospectuses, application guides, pathway brochures, concertinas and more available in one place, one click away

• News– Stay on top of our exciting developments

and updates from across our Partners’ network

• People – Meet our senior management and

recruitment teams

10,000 applications

received ‘July 2017’

70% adoption

‘Sept 2017’

DIGITALLY ENABLED RECRUITMENT – MAKING US EASIER TO DO BUSINESS WITH

Launched the Agent Partner Portal with the “Global App” in Dec 2016

• A single simple online application form to apply to all INTO Partners.

• Agents now online – use continues to grow • Agent feedback very positive:

“Everyone asking for more enrolments – INTO is the only one helping us”.

• Enables efficiency in processing of applications.

DIGITALLY ENABLED RECRUITMENT – EMPOWERING THE COUNSELLING PROCESS

In early 2017 will add the “PersonalisedDigital Brochure” to the Agent Partner Portal:

• University and Program information online• Powerful search tool.• Ability for agent to create a personalised digital

brochure for prospective student.• Ability to tailor marketing messages for

Universities and programs.

Tailored marketing to students and

data for agents

Share and create a

personalised digital brochure

for student

Support agents to help

convert student

Search and shortlist study

options

New Tools for Partners

DIRECT ENTRY – ADDRESSING THE GLOBAL EDUCATION MARKET

• Ideally positioned to support agents and partner universities with directly qualified students.

• International student global market will exceed 8M by 2020.

• Only 30-40% require pathways.• INTO investing to meet entire global market

demand. • Creating more placement opportunities for our

agent partners and students.• Simplifying the recruitment channel.• Enabling agents to grow their business and serve

100% of your market through INTO.

INTO Agent Partners

Students who require a pathway

Students ready to enter

university directly

INTO Pathway Direct Entry

Graduates

NEW AND IMPROVED APPROACH TO DIRECT ENTRY

• Formalising an ‘old product’ based on recruiting students directly into University Partners.

• Moving from non-managed to more standardised and managed recruitment environment with no application fees and guaranteed turn around times.

• Significant recent investment in people and systems. • Operational delivery imperative to allow better levels of

service. • Aim to become the market leader with significant

growth over the next 5 years.

DIRECT ENTRY RECRUITMENT DEVELOPMENTS AND OPPORTUNITIES

• Increasing number of options on INTO Global App at both UG and PG level – with quick turn around times and regional application support.

• Further Direct Entry options remain available to INTO agents via partner university websites with a refined process and support.

• More Direct Entry support and training to Agents.• Going forward more Direct Entry partners and products

will be added on to INTO Global App.• A strong focus on the US at present – but more UK

options coming along shortly too. • Better outcomes for our agents, leading to better

outcomes for our students.

DIRECT ENTRY – ON GLOBAL APPLICATION

• USF and GMU scheduled for November and December 2017 launches• Grad options available at Suffolk University, UAB and CSU – more to come in 2018

DIRECT ENTRY AVAILABILITY FOR INTO AGENTS

INTO AGENTS

If not available on Global App

APPLY ON UNIVERSITY WEBSITE

APPLY ON INTO GLOBAL APP

DIRECT ENTRY BENEFITS AND KEY TAKEAWAYS

• INTO moving beyond Pathway recruitment benefits everyone.• Standardising and simplifying direct-to-degree admissions process for agents with INTO Global App.• More choice and support enabling us ALL to be more competitive.• Think of ‘one-stop-shop’ – think of INTO!

UNIVERSITY PARTNERS AGENTS STUDENTS INTO

intoglobal.com