from porsche to porsche. · the porsche saga begins with ferdinand porsche, the ingenious designer....
TRANSCRIPT
t o P o r s c h e .F r o m P o r s c h e
The history of an Austrian enterprise.
The history of Porsche Holding Salzburg
is deeply linked to Austrian history. It is
influenced by political upheavals since the
beginning of the 20th century. Marked by an
enormous development in technology and
the fascination with automobiles. Formed
by a family who substantially contributed to
the evolution of the automobile and whose
family history and corporate history have
been entwined over many generations.
Over the last 60 years, Porsche Holding
Salzburg has turned out to be the most
successful automobile trading company in
Europe. Now a 100% daughter company of
Volkswagen AG, it has brought, since 2011,
its vast knowledge of automobile trade to
the Volkswagen Group.
The electric wheel-
hub motor was deve-
loped by Ferdinand
Porsche while
employed by Lohner
in Vienna. The
Lohner-Porsche
caused a sensation
at the 1900 Paris
World Fair.
Prof. Dr. Ferdinand
Porsche, the ingeni-
ous technician and
designer, drew his
energy from the crea-
tive restlessness that
marked his person-
ality for a lifetime.
Daughter Louise
at the wheel of one
of the cars designed
by her father, as early
as 1909.
Ferdinand Porsche
not only designed
cars, but also drove
them. In an Austro
Daimler he won
the most important
motorcar event of
his time, the
Prinz-Heinrich-
Fahrt, in 1910.
Proud owner of a car
at the early age of 11:
son Ferry in a „small“
Austro Daimler,
equipped with
a 3.5 HP petrol
engine, in 1920.
Designed for
Mercedes: the
famous sports cars
of the classes S, SS
and SSK.
The Porsche saga begins with
Ferdinand Porsche, the ingenious
designer.
The story of the
family starts in
Maffersdorf, Bohe-
mia on September
3, 1875. This is the
day Ferdinand
Porsche is born as the third child of
his parents Anton and Anna Porsche.
At the time the automobile is being
invented, Ferdinand Porsche is 11
years old. Electricity holds a particular
fascination for him. At the age of 13
he installs electric bells in his parents’
house and provides it with electric
light when he is 16.
In 1893, Ferdinand Porsche starts his
job career with Vereinigte Elektrizi-
tätswerke Bela Egger & Co in Vienna.
Not more than four years later the
highly talented young man is appoin-
ted leader of the test centre for elec-
tric motors, only to become assistant
to the works manager a short time
later.
Shortly before
the turn of the
century, Ferdinand
Porsche starts to
work for the
Lohner Imperi-
al and Royal Court Coach Factory
in Vienna. It is there that Porsche
develops his first car equipped with a
wheel-hub motor which garnered the
praise of an international audience at
the World Fair in Paris. Since wheel-
hub motors were mounted on each
of its 4 wheels, the Lohner-Porsche
was the first four-wheel drive vehicle
in automotive history. 70 years later
NASA used the same principle in
their lunar vehicle.
In 1902 F. Porsche has the honour of
driving the Archduke Franz Ferdinand
in the Lohner-Porsche on the occasion
of the imperial manoeuvres.
Porsche in charge of Austro-Daimler.
In 1903, Ferdinand Porsche gets
married and in the following year
his daughter Louise is born. Porsche
moves to Wiener Neustadt, where he
is to control the fortune of Austro-
Daimler, the big Austrian automobile
company, for the next seventeen years.
In 1909, his son Ferdinand, called
„Ferry,“ is born. During his time at
Austro-Daimler, Ferdinand Porsche
designs automobiles, an aircraft en-
gine and a 6-cylinder engine with 100
HP, for which he received an honorary
doctorate from the Technical Univer-
sity of Vienna. Also while at Austro-
Daimler, Porsche designs a hybrid
drive combining internal combustion/
electric components.
His private pas-
sion, however, is
car racing. At the
beginning of the 20th
century he wins the
Semmering Moun-
tain Rallye in a Lohner-Porsche in new
record time. The year 1910, however,
sees his biggest success in motor
racing, as he wins the „Prinz-Heinrich-
Fahrt“, the top event of the time, in an
Austro-Daimler, boasting its revolu-
tionary, streamlined, „tulip-shaped“
torpedo body.
During World War I, Austro-Daimler
switched to military production. For
the Austro-Hungarian army Porsche
designs the „Landwehrzug“, which
has an internal combustion/ electric
drive and can thus move both on the
road and on rail. Although it is war-
time, Porsche designs engines with
six cylinders in line and V12 cylinder
drives, having a capacity of up to 400
HP. After the war, Ferdinand Porsche
builds the first two-seater sports car,
the „Sascha“, which wins the famous
Targa Floria right after being launched.
Porsche goes to Germany.
In 1923, Ferdinand
Porsche transfers to
Daimler, Stuttgart,
where he holds the
position of Techni-
cal Director. He is
in charge of designing trucks, aircraft
engines and the famous sports cars,
type S, SS and SSK. As Benz and Daim-
ler merge to establish Daimler-Benz
AG, Ferdinand Porsche does not renew
his contract, but returns to Austria
to take over the management of the
Steyr-Werke, Austria’s biggest automo-
bile plant at the time.
In 1928, daughter Louise marries the
Viennese lawyer, Dr. Anton Piëch. At
that time Ferry Porsche attends a pri-
vate school in Vienna and improves
his technical knowledge at the Steyr-
Werke.
Ferdinand Porsche’s own enterprise.
In the wake of the world economic
crisis, the bank of the Steyr Werke goes
bankrupt and is taken over by the CA.
Due to the restrictions imposed on the
development department, Ferdinand
Porsche turns his back on the Steyr-
Werke AG and retransfers to Stuttgart,
where he founds his own design office
in 1931.
The young Ferry Porsche is already
integrated in the Dr. Ing. h.c. F.
T h e P o r s c h e s a g a .
Created on the
drawing boards
of the Porsche
design office: the
Volkswagen Beetle,
the world’s most
widely produced car.
A Porsche develop-
ment: the 16-cylinder
mid-engined racing
car for Auto Union,
invented and
constructed by a
team of Austrian
technicians.
Camouflaged in
a saw mill in the
Carinthian Malta
Valley: the Porsche
design office in
1944/45.
Formula One racing
car from the Malta
Valley, the „Cisita-
lia“: one of the first
orders for the young
enterprise; a flat,
12-cylinder mid-
engine,
4-wheel drive. The
money it brings
in is used to buy the
father back from
internment.
April 1, 1947, in
Gmünd: Louise Piëch
and her brother
Ferry Porsche found
the Austrian
company, Porsche
Konstruktionen
GesmbH.
June 1948 in Gmünd:
the sports car Porsche
356 is born.
Ferry Porsche’s
dream of his own
sports car has come
true. It is the start of
the sports car legend.
Proud of his son,
proud of their own
sports car: father and
son.
T h e P o r s c h e s a g a .
Porsche Konstruktionen GesmbH.
There Porsche designs all sorts of
technical equipment, such as wind
power engines, turbines, as well as
engines and prototypes for a number
of car manufacturers, like Wanderer,
Zündapp and NSU. At that time
Ferdinand Porsche is offered the job
of a director general for building up
a car manufacturing industry in the
Soviet Union. Yet Porsche declines
the offer. In 1933 Porsche designs the
legendary 16-cylinder mid-engined
racing car for Auto
Union, which is to
become one of the
most successful
racing cars at the
time.
Porsche designs the Volkswagen.
On June 22, 1934
Ferdinand Porsche
is commissioned
by the RDA (Associ-
ation of the Auto-
mobile Industry of
the German Reich) to develop a car for
the people, the Volkswagen. Its first
prototypes are still built in the Stutt-
gart workshop. Ferry Porsche is entru-
sted with the testing of the Volkswagen
and is the first to cover thousands of
kilometres in this car. Yet it is not until
1936 that the extensive test drives take
place under the supervision of the
RDA.
In the same year, Ferdinand Porsche
travels to the States, where he familia-
rizes himself with the mass production
of cars. In 1937 Ferdinand Porsche is
named director in charge of the
Volkswagen project. On May 26, 1938
the foundation stone of the Volks-
wagen plant is laid, and the Volks-
wagen comes to be called the „KdF“
(strength through joy) car. However,
the Second World War forced the fac-
tory to convert to military production
such as jeeps, like the „VW Kübelwa-
gen“ and amphibious vehicles. Tank
engines take the place of racing cars
on the drawing boards of the Porsche
Konstruktionen GesmbH.
The second part of the family saga.
While the Second
World War is still
raging, the Porsche
design company
moves to Gmünd in
Carinthia. The war
being over, Ferry Porsche and his team
work on winches and tractors and
repair former military vehicles, also in
their work shop in Zell am See.
Louise Piëch and Ferry Porsche found
the Austrian company in 1947.
Since there was a
risk that the occu-
pation forces might
seize all their pos-
sessions, Louise
Piëch and her brot-
her Ferry Porsche founded the Austri-
an Porsche Konstruktionen GesmbH in
Gmünd, Carinthia, on April 1, 1947.
At that time the
company is com-
missioned by the
Italian tycoon
Dusio to design
an all-wheel drive,
formula 1 racing car. However, the
„Cisitalia“ never took part in a race
because of financial problems. Brother
and sister use the proceeds made with
the Cisitalia as bail so that their father
can return home from internment in
France.
In the meantime,
Ferry Porsche is
working in Gmünd
to fulfil his dream
of building a fast
and lightweight
sports car based on its „father,“ the
VW Beetle. The sports car is named
Porsche 356, after its designer, and is
to establish the legendary reputation
of the Porsche sports cars. Well over
a dozen of these sports cars are still
manu factured in the Porsche work-
shop at Alpenstrasse, Salzburg, in the
years 1949/1950.
Immediately after mass production
of the Beetle started in the rebuilt
Volkswagen plant in Wolfsburg, Ferry
Porsche approaches the then CEO of
VW, Mr. Nordhoff, to negotiate the
contracts that have been due for a
long time. After all the Beetle was
designed in the Porsche office.
In preliminary negotiations Ferry
Porsche achieves an agreement on a
licence fee to be paid for every Beetle and
wins the approval to build a sports car
based on VW parts. At the same time
it is agreed that this sports car be sold
through VW’s later worldwide distri-
bution network.
Ferry Porsche also manages to obtain
the VW general importer’s license for
Austria and eventually this agreement
is signed by Prof. Ferdinand Porsche,
Ferry Porsche, Louise Piëch and her
husband, Dr. Anton Piëch in Germa-
ny (Bad Reichenhall). On Sep tember
7, 1948, the district administration
of Spittal an der Drau, Carinthia,
issues a trade license to “deal in
motor vehicles and their spare parts,
limited to products of the Wolfsbur-
ger Motorenwerke“, (later known
as Volkswagenwerk), to the name of
T h e P o r s c h e s a g a .
Ferdinand Porsche. The decisive step
has been taken.
Porsche in Salzburg,
Porsche in Stuttgart.
Since it is obvious that business
cannot be conducted from Gmünd,
Louise Piëch and Ferry Porsche trans-
fer the company from Gmünd to
Alpenstrasse, Salz-
burg. On February
28, 1949 operations
start on a former
training area for
pioneers.
Ferry Porsche, who has already forged
big plans in Gmünd, returns to Stutt-
gart where he is in charge of buil-
ding up the sports car factory. Ferry
Porsche’s name comes to be insepara-
bly linked with the Porsche sports cars
– thanks to the sports cars the name
Porsche acquires worldwide fame and
becomes one of the best known brand
names for motor cars which admirably
combine aesthetics and sportiness.
In the meantime the Piëchs are sailing
full speed ahead in Salzburg. How-
ever, both enterprises remain in the
joint ownership of Louise Piëch and
Ferry Porsche at all times.
Start of the automobile business
in Salzburg.
The first Beetles arrive in 1949. On May
16, the import business starts in
Salzburg. At that time 14 Beetles are
delivered via Switzerland, the first six
of them being used as demonstration
cars. The seventh car is sold to the first
customer, Viktor Piatnik, the producer
of playing cards from Vienna. The new
Beetle becomes his personal ace of
hearts. In those days no real sales were
made, but business worked on the basis
of barter transactions.
In 1949 the Porsche company achieves
a turn-over of 6,072,000 Austrian shil-
lings with its company at Alpenstrasse,
its branch establishment in Gmünd
and its establishment in Zell am See. In
fact the annual turnover of that time is
now achieved by the Austrian Porsche
concern in not more than 20 working
minutes.
From 1950 onwards, Dr. Anton Piëch
runs the Salzburg company, having
been formally appointed General
Manager of Porsche Konstruktionen
GesmbH. The central spare parts ware-
house is built in Salzburg in 1950, giving
proof of the pre-eminently important
strategic approach to guarantee opti-
mum support for all VW customers. In
the midst of all these activities the fami-
ly is hit hard by two strokes of fate. On
January 30, 1951 Prof. Ferdinand Por-
sche dies an aged man. Only one year
later, the family is afflicted by Dr. Anton
Piëch’s sudden death.
Louise Piëch and
her brother, Ferry
Porsche, are faced
with the question,
whether to sell or to
continue the Salz-
burg Porsche company. They decide to
continue and Louise Piëch, a mother
of four, takes over the management of
the young enterprise. At that time the
Porsche Salzburg staff consists of 71
members. And Louise Piëch tackles the
task with inimitable energy.
Yet it is not until the liberalisation of
automobile imports that business starts
booming. The real upswing comes in
autumn 1953. Sales figures for the Beetle
rise from 798 units in 1952 to 2,675.
The Beetle made it possible.
It is the time when
Louise Piëch orga-
nizes a nationwide
VW distribution
network. All over the
country VW enter-
prises mushroom, proudly displaying
the brand’s trademark. Already at
this early stage an efficient customer
service system provides the basis for a
successful automobile trade organisa-
tion. In 1954 the VW marque, holding a
market share of 25.1 % with 5,218 pas-
senger cars sold, for the first time rises
to the position of market leader, never
to lose it again after 1957.
Also in Austria the Beetle is considered
the symbol of the economic miracle.
The Porsche company in Salzburg
grew up with the Beetle to become
Austria’s most important automobile
company. As early as the beginning of
the fifties the Porsche company esta-
blishes own retail dealerships.
The first of them
is Alpenstrasse
Salzburg, followed
by the work shop
opposite the central
train station, next
to the customer service building, the
Porschehof I, which later came to be
nick named „the blue building“. Due to
its colour it stood out from the other
buildings erected later on. Louise Piëch
runs the growing enterprise with pru-
dence and great commercial skill.
VW – The Austrians’ favourite
car brand.
In 1957 the showroom opposite the
central train station is opened in the
presence of Volkswagen’s CEO, Mr.
In 1949 the company is
transferred to Alpen-
strasse in Salzburg. The
Piëch family takes care
of the automobile trade,
while Ferry Porsche
builds up the factory in
Stuttgart. Both
companies remain in the
joint ownership of
brother and sister.
Louise Piëch ran the
Porsche enterprise
for 20 years, thus
creating the basis
for the permanent
success of the Austri-
an VW distribution
organisation.
On April 16, 1949 the
first 14 Beetles are
delivered to Austrian
customers. This is
how the story of
success is launched in
Alpenstrasse,
Salzburg.
A visible sign
of upturn: the
Porschehof in
Salzburg opposite
the Central Train
Station.
In 1957 the showroom
at the train station
is opened in the pre-
sence of Volkswagen’s
CEO, Mr. Nordhoff.
Louise Piëch and
Ferry Porsche are
rightly proud of what
they have achieved
together. The Porsche
enterprises, both
in Salzburg and in
Stuttgart, are
flourishing.
In 1962 the
new Porschehof is
built in the Fanny-
von-Lehnert Strasse.
Motor sports history:
Jochen Rindt wins in
a Formula V, Porsche
917 carries the Austrian
colours to victory in Le
Mans, the Rallye-Beetle
wins the Elba Rallye.
T h e P o r s c h e s a g a .
Nordhoff. In 1959
Porsche establis-
hes its first branch
operation at
Wiener Neustadt,
which is run by
Louise Piëch’s eldest son, Ing. Ernst
Piëch. In 1961 an event calls for cele-
bration in Salzburg: the 100.000th
VW has just been registered in Aus-
tria. At that time VW holds a market
share of 28%, with Fiat (16.8%) and
Opel (14.8%) trailing behind at a safe
distance.
In 1962, the Por-
schehof II in
the Fanny-von-
Lehnert Strasse is
built, and the blue
VW trademark
signalises for all Salzburg where VW
is based. The next years see the esta-
blishment of retail dealerships in Zell
am See, Saalfelden, Hallein, Kapfen-
berg and Vienna-Arndtstrasse, follo-
wed by the dealerships of Klagenfurt,
Villach and Wolfsberg in the 1960s.
The retail sector of what is later to
become the Porsche-Inter Auto (PIA),
is gaining contour. In 1967 construc-
tion of the workshop at Sterneck-
strasse Salzburg is begun.
At that time Por-
sche Salzburg
attracted worldwi-
de attention due
to its motor sports
activities. Formula
V racing cars are built and cause a
great stir. In addition, the Porsche
908 and 917, racers starting for Salz-
burg, perform outstandingly on the
Nürburg ring, at Watkins Glen and Le
Mans. They proudly bear the lette-
ring „Österreich 1“ and „Österreich
2“ on top of their windscreens. Years
later, the Rally-Beetles of Porsche
Salzburg cause a tremendous sensa-
tion and win the Elba Rally.
With new ideas on the
road to success.
With the introduction of the car
rental service in 1962 and the leasing
busi ness in 1966, Porsche starts at
an early stage to engage in activities
around the car, thus boosting the
customer service sector. However,
business is getting tougher and toug-
her. The Beetle is ageing. The models
411 and 1500 are not a successful
follow-up to the Beetle.
With intensive advertising, Porsche
starts to build up its marketing,
which at the time is not yet called
marketing but sales support. Among
other activities, the „fruit beetles“
are launched, their name deriving
from the bright colours in which the
Beetle presents itself for the first
time.
The next step forward.
1971 marks a turning point in
Porsche’s history. Louise Piëch and
Prof. Ferry Porsche decide that all
family members are to give up their
operational functions both in Salz-
burg and in Stuttgart and are to with-
draw – like they themselves – to the
super visory boards of both compa-
nies. The four children in each family,
begin to pursue their own job careers.
Ferdi nand Alexander Porsche, for
example, the designer of the Porsche
911, founds his own design office in
Zell am See, Ferdinand Piëch trans-
fers from Porsche to Audi and makes
his way to the very top, becoming
Supervisory Board Chairman of the
Volkswagen AG.
After 20 years under the leadership of
their „boss“, as Louise Piëch is called
with due respect, the Porsche com-
pany in Salzburg has become an
outstanding enterprise in the auto-
mobile sector. Under the guidance of
a Management Board the company is
restructured. Porsche Austria assumes
the task of importing Volkswagen,
the retail activities are consolidated
in one corporate division and a great
number of new staff is being recruited.
The 500.000th VW is registered. PIA
builds dealerships in Dornbirn, Graz
and Inns bruck, the Audi-NSU esta-
blishments in Salzburg and Wiener
Neustadt join the Group.
First steps in the
direction of hol-
ding interests in
other industries
(Portex) show that
following this trend
of a lot of enterprises to gain ground
outside their core business is not so
easy after all. The Audi NSU importer,
however, is a different matter, since at
that time it is still a company in which
only an inter est is held (the other part
belongs to the manufacturer). For
the time being the Audi dealership in
Wien-Liesing develops most favour-
ably, later on Porsche becomes the
general importer of all Audi cars.
The Salzburg location turns into a
huge building site. The workshop
opposite the central train station
makes way for the Porschehof III,
which houses the Head Office, but
above all provides room for the new
computing center, which since then
has facilitated a rapid flow of data.
Handwritten notes, blueprints and
typewriters with correcting ribbons
are matters of the past. This develop-
ment marks radical changes.
Apart from importing
cars, a retail division
is being developed.
Visible growth of the
Porsche company: in
spite of expansion,
office space at the
location near the
train station is
getting scarce.
First steps to go
abroad. Sonauto, the
Porsche importer in
France, develops into
a small but highly
successful importer of
vehicles from various
manufacturers.
The Beetle becomes the most widely
produced car in the world, thus out-
stripping the Ford Tin Lizzy. With the
help of spectacular marketing activi-
ties, Porsche Austria once more
pushes the aged Beetle to a high. Yet it
is the takeover of Audi imports by
Porsche Austria that marks a decisive
step in the development. Nevertheless
the Austrian distribution organisation
clearly feels the weaknesses of the VW
product range, which is why all hopes
rest on the new models such as the
Passat, Golf, Scirocco and Polo. In view
of this scenario, expanding the product
range by the Audi models, is a very
important move.
Porsche crosses borders.
The Porsche Hol-
ding is taking sha-
pe, in France the
Sonauto company
(a joint venture of
the Porsche AG) is
placed under the direct control of
Salzburg and a few years later, the
newly founded Porsche España joins
the Porsche Group.
Porsche has embarked on the way to
becoming a European trading compa-
ny. It is true that by far the majority of
the business is done on the Austrian
market, since these two companies
only supply niches of the European
market with smaller marques of vari-
ous manufacturers.
The Austrian market is of prime
importance.
In fact in Austria the introduction of
the new VW model generation brings
about the desired turning point.
Thanks to the fact that the VAT is
raised, sales rocket, only to plummet
again in the following year. However,
these violent fluctuations are an
opportunity for Porsche to further
improve the swiftness and flexibility
of the entire distribution network.
Supported by Porsche Austria and
their creative marketing, outstanding
service support and excellent foresight,
the distribution organi sation is able to
take an exciting and successful deve-
lopment.
In 1985 Porsche starts distributing
the Seat marque, a completely new
distribution network is installed and
with the help of the new generation of
Seat models, the market share can be
gradually raised.
Opening the new spare parts distribu-
tion centre is a milestone in the field of
logistics, which proves as an advantage
in competition as Porsche moves into
countries of the former Eastern bloc.
The „Allgemeine Leasingzentrale“
(Central Leasing Company) is replaced
by the Porsche Bank AG and the Por-
sche Insurance AG, which develop into
a highly specialised company providing
all financial services related to cars.
Porsche gives impetus to
subsuppliers.
Let’s take a short step back into the
seventies. The idea of Bruno Kreisky,
Federal Chancellor at the time, to build
an all-Austrian car, the „Austro Porsche“
eventually fails due to insufficient dis-
tribution opportunities. Never theless,
Porsche, the biggest Austrian auto-
mobile importer makes tremendous
endeavours to get the sub-supplying
business from Austria to the manuf-
acturers on track. In retro spective
Porsche has made a significant contri-
bution to the successful development
of Austrian sub suppliers.
Activities in new lines of business.
Porsche itself is also active as a sub-
supplier on a small scale. The Porsche
„Produktions- und Handels-GesmbH“
with its workshop in Alpenstrasse has
from the very beginning specialized
in manufacturing parts for the Por-
sche 356, and later on for the Porsche
911, supplying them to Stuttgart. By
investing in some Austrian industri-
al enterprises (Fichtel & Sachs, Alu
Druck-Guss) and later by purchasing
the German Zipperle Group (1988),
Porsche makes headway also in this
line.
Since Porsche has utilized the maxi-
mum of opportunities in the Austrian
automobile business – as the superior
market leader holding a market share
of about 20 %, this position can hardly
be surpassed with the current model
range – it makes sense to engage in the
sub-supplying busi ness so as to have a
second leg to stand on. The purchase of
Taylorix AG and the expansion of EDP
activities provides a third pillar. But it
is exactly at that time that worldwide
restructuring in these two lines of
business leaves no stone unturned. A
few years later the Porsche Holding
gradually withdraws from these fields.
The chance of the century.
The political changes in Eastern Europe
afford a once-a-century chance for
Porsche. As the borders come down,
vast opportunities suddenly open up
for entrepreneurial development. This
is particularly true in view of the fact
that due to establishing a distribution
network in the new German states and
due to the purchase of Skoda, the Volks-
wagen AG does not have any manage-
ment resources left to become active in
the reform countries straightaway.
T h e P o r s c h e s a g a .
This is why the
Volkswagen AG
commissions the
Porsche Holding
to set up a distri-
bution network for
the VW Group marques in Hungary.
Sharing a similar mentality with the
neighbouring states and understan-
ding the needs of the people in these
countries predestines Porsche to lay a
sound basis for a successful future. The
overriding aim is to build up national
enterprises and to staff them with local
employees up to the top echelons. With
the help of an outstandingly successful
coaching system, Porsche Hungaria
becomes the model company among
the foreign subsidiaries.
At the same time Porsche manages
to reanimate the Skoda marque in
Austria and is highly successful.
With great ingenuity and know-how,
the newly founded Skoda importer
develops a distribution- and marke-
ting concept tailored to the needs of
the marque. It is with this concept
that in no time Skoda, still more of
an out sider, first becomes a coveted
car among insiders and later on, after
qualitative improvement of the model
range, literally sells like hotcakes.
In Czechoslovakia,
the VW importer of
the manufacturer
com missions the
Austrian Porsche
Group to establish
retail dealerships for VW and Audi,
both in Prague and in Bratislava. As the
country splits into a Czech and a Slovak
Republic, the supply channels that had
been built up laboriously by the local
VW importer break down, whereupon
Porsche also wins an importer’s con-
tract for the Slovak Republic.
The disintegration of Yugoslavia and
the ensuing war cut Slovenia off from
the supply of VW and Audi models,
which had so far been handled by the
manufacturer’s importer in Sarajevo.
Porsche applies to
be entrus ted with
the import business,
with the advantage
that it can point to
its outstanding suc-
cess both in Hungary and in Slovakia.
Porsche fulfils the task in record time.
Not later than six weeks after having
been commissioned, all supply chan-
nels from the parts distribution centre
in Salzburg are working and the new
car business starts in Slovenia.
Growth in the East.
The Porsche
Holding has long
realized that the
chance to grow lies
in the reform coun-
tries, where there is
a great desire for mobility, yet the pos-
sibility for people to buy a private car
is still a long way off due to the lack of
purchasing power. It is in these coun-
tries that all European car manufactu-
rers are eager to build up distribution
networks so as to have a foot in the
door for the long-term development
of future sales. Porsche Holding takes
a pioneer role in these markets and
invests in long-term development of
its car trading activities. Having been
commissioned to establish a distribu-
tion network in Romania (1997) and
the joint venture in Croatia (1999) are
further proof of the successful course
Porsche has been steering in these
countries since the beginning of the
1990s. In 2004 Porsche Holding takes
up its automobile trading activities in
Serbia and Montenegro as well as in
Bulgaria. 2005 sees the start of business
activities in Albania and Macedonia. In
2008 Porsche Holding starts its trading
activities in Ukraine.
Growth in the West.
As to internationalisation, the Porsche
Holding made an early start back in
the seventies in France, where it acted
as an importer for a variety of minor
marques from all over the world. How-
ever, the Holding saw itself confron-
ted with more and more problems,
because in France, which is one of the
biggest European automobile markets,
practically all major car manufactu-
rers are represented by their own sub-
sidiaries. This is why the possibilities
for the Porsche subsidiary, Sonauto,
which in its best times had been able
to sell up to 40,000 new cars and
60,000 motor cycles, became more and
more limited.
The Porsche Holding therefore sought
other opportunities for retail business
in this big Western European market.
By holding interests in the PGA, one of
the most successful automobile retail
chains in France, the Porsche Holding
has established a totally new platform
in this country.
Strengthened by the new partnership,
the PGA first expanded their business
to Holland, where they acquired an
interest in the renowned Dutch car
trading chain Nefkens (2001). One
year later (2002) PGA bought the
French retail chain CICA and took a
financial interest in the retail group
GGBA. The PGA expanded its sphere
of action in France & bought the car
trading chain SAIP (2006) & SAS Car-
let (2007).
T h e P o r s c h e s a g a .
Setting standards in
the reform countries
– Porsche Hungaria,
the parade horse
among the
subsidiaries. Porsche
takes shape as a
European enterprise.
Porsche starts
importing to
the southern
neighbour Slovenia.
Growth in Slovakia.
The importer
Porsche Slovakia and
the retail dealership in
Bratislava.
Also in Romania
Porsche builds up a
distribution network
for the marques
of the Volkswagen
Group.
The PGA acquires
an interest in the
Dutch automobile
dealership chain
Nefkens.
In 1998 the new
Porschehof
is opened.
Since 2004, we have
profited from the
development pos-
si- bilities in China,
the world‘s biggest
car market, in a very
successful way. Here:
Porsche Jinhua.
In the year 2006
Nefkens bought
the Ekris Group in
the Netherlands.
In 2008 “Ellada” –
the new subsidiary
of the PGA Group – starts in Greece.
The PGA Group acts as a totally inde-
pendent company and to date encom-
passes close to 250 enterprises.
These companies are part of the dis-
tribution network for the marques
Peugeot, Citroën, Renault, Mercedes,
BMW, Mini, Volkswagen, Audi, Ford,
Opel, Jaguar, Toyota, Landrover,
Nissan and Honda.
Growth in Austria.
The beginning of 1998 marks the
festive opening of the new Porschehof,
which now provides sufficient space
for some 750 staff.
The Austrian
Porsche dealer-
ships have made a
considerable leap
in growth, since
in the era of Fer-
dinand Piëch the Volkswagen Group
perfected its multibrand strategy
thanks to the spectacular TDI tech-
nology and to innovative production
techniques, while at the same time
expanding the range of products to
reach also market niches.
Whereas at the beginning of the
nineteennine ties a market share of
20% seemed to be the very peak of
aspirations, Porsche Austria (VW,
Audi), Allmobil (Seat) and Intercar
Austria (Skoda) have expanded their
market radius far beyond 30% by the
end of the decade.
By adding the distri but ion of Bentley
(in 2000) and of Lamborghini (in 2001)
to the business, the Porsche Holding
is now repre sented in a further, highly
exclusive segment of the market. In
April 2006 the subsidiary became an
authorized distribution partner of the
Bugatti marque in Austria and in the
South Eastern countries of Europe.
The next step: China
Porsche Holding
entered China as
the 1st European
auto trading
company in 2004.
Within a very short
period of time, dealerships were esta-
blished which exclusively focus on
distribution and service of premium
brands. The entry was realized at just
the right moment and offered Porsche
Holding the possibility to share dyna-
mics of the world’s biggest car market.
Porsche currently has more than 1,000
Chinese employees at its 11 sites.
Starting out from humble beginnings,
Porsche has become one of the most
successful European automobile tra-
de companies. Concentration on the
core business activities around the
automobile, opening up of Eastern
European markets, the strong market
position in Austria and the new retail
activities in France and in Holland
afford the enterprise further possibili-
ties to grow.
In the 65 years since its foundation,
Porsche has sold more than 4 million
cars. Porsche is extremely successful,
be it in the highly developed markets
of Central and Western Europe, be it
in the Eastern European markets as
well as in China, and thus proves to
be able to respond to the distinctive-
ness of the markets, to the diverse
pace of development and to the
varied wishes of its customers.
Since 1 March 2011, Porsche Holding
has belonged to Volkswagen AG as a
wholly-owned subsidiary and, there-
fore, is part of the most successful
European car manufacturer. It closes
a historic circle which began with the
development of the Volkswagen by
Ferdinand Porsche and the growth
of two successful companies in Salz-
burg and Stuttgart, two jewels now
being part of this greater whole. The
previous shareholders of the Porsche
and Piëch families will continue to
participate in the development of
this automotive group as majority
shareholders of Volkswagen AG and
in their function as members of the
Supervisory Board.
Also in this year, Porsche Holding
is entrusted with new tasks in the
Volkswagen Group. CROSS, the
computer system for dealers, is im-
plemented in the Group as standard
worldwide. As from 2012, Porsche
Holding takes over the Volkswagen
import business in Colombia. The
Czech importer IVG becomes part
of Porsche Holding under its new
company name Porsche CZ. Porsche
Holding takes over the management
of all Spanish and Polish retailers
owned by the Volkswagen Group.
T h e P o r s c h e s a g a .
C h r o n i c l e .
1978 The Rabbit is born • Golf emerges for
the first time as market leader • Mechani-
cal engineering and tool making company,
Porsche Maschinen- und Werkzeugbau
GmbH, incorporated • Establishments in
Klagenfurt Salzburg-Samergasse, Villach,
Wiener Neustadt and Zell am See expan-
ded • Majority of shares in Sonauto S.A.,
Paris, taken over
1979 Golf convertible launched • Iltis, an
off-road vehicle, added to model line-up
• Newly built Porsche Innsbruck facility
opened • Zimmer Co. acquired • An auto
express service and used car outlet open-
ed in the Sterneckstrasse in Salzburg • ALZ
representative office opened in Innsbruck
• Golf market share tops 10% for the first
time
1980 VW Jetta and Passat II added to
model range • Porsche Wörgl and Auto-
handels GmbH Graz opened • Smoliner
& Kratky acquired • ALZ representative
offices in Linz and Klagenfurt
1981 Audi Quattro celebrates sensational
premiere on rallye circuit • Audi 100, with
revolutionary aerodynamic design
1982 VW Santana added to product ran-
ge • Audi 80 with quattro drive • Baum-
gartner & Baumgartner Wiener Neudorf
brought into the Group • VOWA Innsbruck
and Hall taken over • Porsche España S.A.
established as Spanish car importer
1983 VW, Audi and Porsche: Group
models delivered top 1,000,000 • Golf
II launched successfully • AVEG Group
restructured • Porsche Systems Enginee-
ring (CH) established
1984 All Audis available with quattro
drive • Audi 90 added to the model range •
Part sales centre opened in Wals, Salzburg
(ATS 300 million investment) • Allmobil
Auto handels Ges.m.b.H. established to
import SEAT cars
1985 Complete range of catalytic con-
verters available • Jetta Cat succeeds in
market • Product range expanded by Golf
syncro • Seat Malaga launched
1986 Audi 80 with new aerodynamics
added to sales line-up
1987 Catalytic converters become man-
datory for Austria • Last VW Beetle regi-
stered in Austria • Porsche Bank AG and
Porsche Versicherungs AG established •
Porsche Linz opened
1988 Audi V8 and Corrado added to
line-up • Passat III added to model range
• Autohaus Union opened • Construction
of Porschehof IV begun • Stake in Taylorix
Stuttgart acquired • PRZ Salzburg integra-
ted into Porsche Group • Porsche Holding
transformed into Porsche Holding OHG
1989 Group restructured • Porsche Inter
Auto Oberlaa opened • Stake acquired in
the Zipperle company • InterRent trans-
formed into ARAC • Launch of environ-
mental diesel versions of Golf and Jetta
1990 New car outlets built in Saalfelden,
Hallein, Hohenems and Oberpullendorf •
Porschehof IV opened • Launches of new
Polo and new delivery van • Environmen-
tal award for „Eco“ Golf • Porsche Hunga-
ria established • Majority stake acquired
in Joham • Soft-Warehouse established •
Externa relocated to Bergheim
1991 Porsche Hungaria starts sales • Sales
centre for Porsche Inter Auto Innsbruck
and Externa Innsbruck opened • New Audi
100 presented at the Hofburg in Vienna •
Market launch of SEAT Toledo • Porsche
Leibnitz newly opened • Launch of Audi
convertible • ARAC concludes licensing
agreement with EuroDollar • Austrian
launches of Golf III, Audi 80 and Porsche
968 • Autohaus Mayer and Auto haus Ger-
stinger taken over
1992 Intercar founded to act as Sko-
da importer • Introduction of VW Vento
• Merger of Porsche Computer Services
and Ex terna • Euro-Elan project started •
Externa Linz and Externa Graz commence
business operations • Autohaus Retzer
taken over • Externa largest IBM PC dea-
ler in Austria • ARAC launches Hungarian
operations • PPH founds JIPO subsidia-
ry in Czechia • Launch of Porsche Inter
Auto Bratislava • Porsche Inter Auto Praha
begins sales operations • Sonauto subsidi-
ary Chrysler CSFR established • Scrap-car
recycling: VW Importer and shredders plan
pilot facility • New dealership opened in
Budapest
1993 Porsche Hungaria: Audi showroom
in Budapest opened • Special model Golf
convertible Classic • Golf syncro and Golf
16V in Austria • Zimmer Hungaria founded
• Porsche Speedster in Austria • Foundati-
on of Externa Brno, Bratislava and Prague
• Porsche Ljubljana established, moving
into TAS offices • PIA Pest established •
PIA Simmering newly built • New Seat
Ibiza in Austria • Porsche Ljubljana beco-
mes importer for Slovenia • Vento Euro-
pe added to the model line-up • Used car
campaign „Weltauto“ launched • Porsche
Hungaria: new spare parts sales centre
opened • Zipperle: majority stake acquired
by Magna
1994 Diesel engine boom: VW brings TDI
• Porsche Slovakia Importer moves into
new premises • Externa Budpest founded
• Seat Cordoba presented • Skoda Felicia
launched • Porsche Bank Hungaria char-
tered • Porsche 911 convertible presented
• Golf Variant VAN added to the model
range • Audi Avant RS2 launched • Porsche
Holding restructured • PIA Kufstein ope-
ned, Seat Wiener Neustadt opened • PIA
Bratislava expanded • Audi A8 and Audi
A6 launched • Seat Toledo 16V • Seat Linz
opened • Porsche Insurance Agency starts
operating in Hungary • Auto Z expands to
Hungary, Slovakia and Slovenia • Porsche
Tiptronic introduced to market • 90,000
people attend Pink Floyd presented by
Volkswagen in Wr. Neustadt • Porsche Car-
rera 4 presented • New Polo added to the
model line-up • Porsche Hungaria: official
opening of new Porschehof and PIA Pest •
New Audi A4 comes out • VW: VR6 syncro
launched
1947 Porsche Konstruktionen Ges.m.b.H.
founded in Gmünd, Carinthia. • Develop-
ment of the Formula I racing car „Cisita-
lia” • Development of finger bars for har-
vesters, winches, turbines for generating
electricity • Workshop in Zell am See for
repairing the VW jeeps „Kübelwagen“
1948 First racing car bearing the name
Porsche built: Porsche 356
1949 Porsche Konstruktionen Ges.m.b.H.
moved to the Alpenstrasse in Salzburg •
World premiere of the Porsche 356 at the
Geneva Motorshow • Austrian importer’s
contract for VW signed • Porsche 356 „Nr.
1“ wins the first car race in Innsbruck (dri-
ver: Herbert Kaes) • First VW Beetles deli-
vered to customers • Production of Por-
sche 356 convertible in Salzburg • Ferry
Porsche prepares for establishing an own
sports car production in Stuttgart
1950 Importation of first Beetle converti-
bles • Porsche 356 offered for sale • Central
spare parts warehouse set up in Salzburg
• Sports car manufacturing plant founded
in Stuttgart • First Porsche 356 leaves the
Stuttgart plant
1951 Porsche 356 produced in Austria
wins at Le Mans – first Porsche victory in
its class • Professor Ferdinand Porsche dies
in Stuttgart and is laid to rest in Zell am See
1952 New sales outlet in Franz-Josef
Strasse, Salzburg • Dr. Anton Piëch dies,
Louise Piëch takes over the company in
Salzburg • Porsche Salzburg and Porsche
Stuttgart jointly owned by Louise Porsche-
Piëch and her brother Ferry Porsche
1953 VW insurance company founded
1954 VW becomes most widely sold car
in Austria • 10,000th VW imported to Austria
1955 Porsche Konstruktionen KG founded
1956 Customer service building and
repairshop (Porschehof I) built opposite
the Salzburg Central Train Station
1957 VW becomes market leader in Aus-
tria and has kept this position ever since
1959 Zell am See holiday home (later
Hotel Porschehof in Schüttdorf) opened •
Porsche Konstruktionen KG, Wiener Neu-
stadt, starts operating
1960 Annual VW Beetle sales top 20,000
units for the first time • VW 1600 imported
as the third model, joining the Beetle and
the VW van
1961 VW car rental company established
• Porschehof II built in Fanny-von-Leh-
nert-Strasse
1962 Porsche 356 succeeded by Porsche 911
1963 Porsche Zell am See and the branch
in Saalfelden opened • The „Bayrischer
Hof“ hotel acquired in Salzburg
1964 Dealership established in Hallein •
Alpenstrasse workshop expanded • New
motor sport activities: Formula V racing
cars from Salzburg
1965 Beetle wins the Danube Rallye • VW
leasing system introduced • Dealership
established in Kapfenberg
1967 Porsche apartment house built in
Salzburg • Central spare parts warehouse
opened in Wiener Neustadt • Workshop
in Sterneckstrasse, Salzburg, built • Sports
car division with Formula V and Rallye
Beetle established • Jochen Rindt wins on
the Bahamas in a Salzburg Formula V
1968 VW 411 added to the model range •
Porsche businesses opened in Klagenfurt,
Villach and Wolfsberg
1970 VW Porsche 914 launched
1971 VW K70 added to the model range
• Self-service restaurant on the Areitalm
in Zell am See • Car rental service trans-
formed to „interRent“ • New Audi general
import company established together with
Audi Ingolstadt
1972 500,000 cars imported so far • Audi
80 added to model range • Dealerships
opened in Wien/Liesing and Dornbirn •
Accessories wholesaler Auto Z founded
1973 Start of the new VW model genera-
tion: Passat added to the range • Porsche
Graz opened • A Salzburg Rallye Beetle
wins the European championship on Elba
(driver: Warmbold)
1974 Scirocco and Golf introduced in
Austria • Porsche Holding established • VW
and Audi importing businesses merged to
create Porsche Austria Ges.m.b.H. & Co •
Distribution system consolidated • Por-
schehof III built
1975 Stocks of VWs and Audis top 500,000
for the first time • Polo added to model
line-up • The VW 412 and K70 models
discontinued • Auto Concord opened in
Vienna • Auto Danner GmbH acquired
and incorporated into Porsche Leibnitz
• PIA Wien/Simmering opened • Special
stamp „100th birthday of Prof. Ferdinand
Porsche“ issued
1976 Porsche 924 introduced • Lease of
Upper Austrian AVEG Group with bases
in Linz, Wels, Steyr and Kirchdorf • Recre-
ation company Freizeit 2000 established
(transformation of the A. Zierler KG, in
which an interest had been held since
1973)
1977 Volkswagen Beetle imported from
Mexico • First 5-cylinder engine in Audi
100 • Sales boom due to impending incre-
ase in value added tax • Derby added to
the model range • Retail car dealerships
consolidated to create Porsche Inter Auto
• Allmobil Fahrzeughandels Ges.m.b.H.
(used cars) established in Vösendorf •
Leasing agencies (ALZ) set up in Vien-
na and Graz • „Prof. Ferdinand Porsche
Award“ of the Technical University, Vien-
na, granted for the first time – this best
endowed automobile construction award
in the world is handed out every 2 years
to „inventors“ of important technological
inno vations
C h r o n i c l e .
1995 Audi A4 TDI and Audi A4 1.8 Turbo
new in Austria • Golf Rabbit in GTI look •
Porsche 911 Turbo and Carrera 4S presen-
ted on the Salzburgring • VOWA Innsbruck
opened • Externa split into system deve-
lopment and IT • Turning the first sod for
new dealership and Porschehof (digging
up a Beetle) • Retail dealership Porsche
Ljubljana opened • Rolling Stones in Zelt-
weg presented by VW • Golf TDI conver-
tible and Audi TDI convertible join the
model range • SDI engine for Golf and
Vento • Treasury Division POFIN in Frei-
lassing • Great ARBÖ Automobile Award
goes to Audi A4 • Seat bases: AVEG Linz,
VOWA Innsbruck, PIA Wien-Liesing, Seat
Samergasse • Skoda Felicia estate car pre-
sented • Start to build Porsche Slovenia
retail dealership and importer • New Seat
Toledo and Seat Inca
1996 Externa Kfz (passenger cars) trans-
formed to Porsche Informatik • Skoda
Pickup comes to Austria • VW bus/van T4
comes to Austria • Special model Felicia
Bully on the occasion of Icehockey WC in
Vienna • 500,000th Golf in Austria • Polo
Classic available • Porsche Boxster in Aus-
tria • New VW Passat • New Audi A3 • PPH
and JIPO sold • Exchange of shares: Sonau-
to 100% Porsche Holding, Porsche España
100% Porsche AG, Stuttgart • Seat Alham-
bra launched • New VW LT programme •
Audi A3 wins the Great Austrian Automo-
bile Award of ARBÖ • Impending „NOVA“
tax rise (tax based on standard fuel con-
sumption) causes sales boom • TDI Grand
Prix: lowest consumption for Audi A4 at 2.0
l • Training Centre „Ost“ opened in Wien-
Liesing • Bon Jovi at Wiener Neustadt and
Wels presented by Volkswagen
1997 Pilot start of CROSS dealer system
• Skoda Octavia launched • New Porsche
911 • New Audi A6 • New Passat estate
car • New Golf • New Seat Arosa • Sko-
da Munich East and West start operating
• 2,000,000 cars sold by Porsche in Austria
• New management structure Porsche
Holding • Porsche turns 50, 50 additional
apprentices admitted • Audi A8 TDI laun-
ched • PIA St. Pölten opened • New dis-
tribution network, separation of brands
completed • World premiere: Golf with
TDI engine takes part in Semperit Rallye
for the first time • New part of PIA Prague
opened • Last Night Party at the old Por-
schehof
1998 Opening ceremony of new Por-
schehof and dealership • Openings of Por-
sche Bratislava II, Porsche Maribor, Por-
sche Ljubljana, AVEG Linz-Leonding • Por-
sche Wels (former AVEG) goes purely VW,
Porsche Wels Thalheim (former Retzer)
becomes exclusive Audi Centre • New Golf
convertible • Quickservice starts as pilot
project • Audi A6 estate car launched • Por-
sche 911 convertible launched • Prof. Fer-
ry Porsche dies at the age of 88 in Zell am
See • Passat TDI with monobloc injection
technology • New Golf 4motion • Whole-
sale and retail business starts in Romania
• Externa sold to debis • Audi TT launched
• Openings of Porsche Wien-Donaustadt,
Porsche Graz-Liebenau, • Porsche Slove-
nia and Porsche Ljubljana, Porsche Slova-
kia and Porsche Bratislava II • VW Lupo,
VW Bora launched • 3 l Lupo wins the
ARBÖ Environment Award • Group’s mar-
ket share rises from 29.1% to 31.5%
1999 New VW Beetle launched • Louise
Piëch dies aged 94 in Zell am See • New
Audi A4 • Porsche Klagenfurt opened •
Porsche Holding holds interests in PGA,
a French automobile retail chain • New
Seat Toledo • Audi TT quattro and Road-
ster • Porsche Holding starts joint venture
in Croatia as importer of Skoda • New Golf
and Bora estate cars • Porsche top model
911 GT 3 • First 4-wheel model of Skoda:
Octavia 4x4 • 3 l Lupo launched • New Seat
Ibiza and Cordoba • Porsche Boxster S •
Skoda Fabia added to the model range •
Great Automobile Award of ARBÖ won by
Audi TT • New VW Polo • International
expert jury elects Prof. Ferdinand Porsche
„Automobile Designer of the Century“,
and his grandson Ferdinand Piëch „Auto-
mobile Manager of the Century“
2000 Joint Venture in Croatia is extended
to the brands VW, Audi and Seat • PZ-Auto
takes over Porsche imports to Croatia •
New: Audi A2 and allroad quattro • New
Seat Leon • Special model Golf Rabbit and
almost all VW models equipped with ESP
as standard • Exclusive Cars takes over
Bentley and Rolls Royce distribution in
Vienna • Porsche Wien-Hitzing opened,
former „Gerstinger“ turned into Porsche
Wien-Pragerstrasse • New Seat Alhambra •
Seat Cordoba WRC wins the National Ral-
lye Champion ship • Porsche M5 opened in
Budapest • 50 shilling coin: „125 years Prof.
Ferdinand Porsche, 100 years Lohner Por-
sche“
2001 PGA acquires an interest in the
Dutch car dealership chain Nefkens • Sko-
da opened in Salzburg • New VW Centre at
Asten • A2 1,2 TDI, Audi’s 3 l model presen-
ted • VW enters the top segment: Passat W8
• Prag Proscz opened • Porsche launches
the GT2, the fastet 911 • Skoda among the
five best selling brands in Austria • Seat
Alhambra used as „Taxi Orange“ in the TV
series of the same name • Exclusive Cars
Vienna takes up direct selling of Lambor-
ghini • New exclusive dealership for Seat
and Audi in Graz • Porsche Budweis open-
ed • Audi R8 wins at Le Mans with FSI tech-
nology • Fourth Polo generation presented
• Skoda Zagreb opened • Warranty period
for VW, Audi, Skoda and Seat extended to
24 months • 100,000 Skoda models sold in
Austria since 1992 • PIA acquires 4 premi-
ses in Munich for the distribution of Skoda
and Seat • New Seat Arosa
2002 PGA buys the French retail chain
CICA • A&S opens new locations in Munich
• New Ibiza boosts sales at Seat • New
Management Board of 3 for Porsche Hol-
ding • PIA founds Apprentice College • VW
Phaeton presented in Geneva • Construc-
tion of retail dealership in Bucarest started
• VW presents the world’s first 1 litre car
• New Porsche Boxster presented • Consi-
derable recession of the market • VW trai-
ning for car salesmanship certified by the
Chamber of Commerce • Golf supersedes
the Beetle as the world’s most produced
car • Audi convertible launched • Regu-
lations for tax-saving trucks reintroduced
• FSI, the new petrol direct injection, star-
D i e C h r o n i k .
C h r o n i c l e . C h r o n i c l e .
ted • The Golf R 32 introduced • New No
Exemption Regulation takes effect • World
premiere of the new Audi A8 • Porsche
Cayenne waiting to be launched
2003 Porsche Slovenija takes over Skoda
imports • Relaunch of Seat Córdoba • VW
gains new market segments with the Tou-
ran, the New Beetle Cabriolet and the Tou-
areg • Autohaus Strolz in Bregenz beco-
mes a PIA enterprise • World premiere of
Porsche GT in Geneva • Audi launches the
new A3 • 5th generation of the VW Trans-
porter and the new Multivan introduced
• Parts Center Budapest opened • Pro-
duction of VW Beetle phased out after 68
years • 5th Golf generation celebrates its
world premiere at the IAA • Worldwide
Dealers’ Convention for the new Golf with
8,000 participants takes place in Carinthia
• Launch of Lamborghini Gallardo • Block
Exemption Regulation (BER) becomes
effective as from October 1, 2003 • Profes-
sor Ferdinand Porsche Award goes to Uwe
Borchers, designer of the comfort seat, of
Johnson Controls • Extension of Parts Cen-
ter Salzburg opened • First ranks of Autore-
vue Award for Audi A3, A4 and A8, as well as
for VW Polo and Sharan • Smoliner Vienna
opens Audi and Seat Center • New Golf
introduced on the market • Record sales
for Porsche due to the Cayenne • After
three declining years overall passenger car
market picking up again
2004 Porsche SCG takes over import of
VW, VW light commercial vehicles, Audi,
Seat and Porsche for Serbia/Montenegro
• Porsche Romania invests EUR 25 million
in new company HQ in Bucharest • Por-
sche takes up import of VW and VW light
commercial vehicles with new subsidiary
in Bulgaria • PIA becomes active in Italy
and takes over the automobile company
Meroi with three locations in Friuli • New
Porsche showrooms opened at Porsche
Wien Liesing and Innsbruck Mitterweg •
Four PIA branches open new Audi han-
gars: Leibnitz, Oberwart, Wolfsberg and
St. Johann • PIA Croatia opens Porsche
Zagreb Jankomir • Porsche Bank Romania
established • Weltauto starts in Croatia
and Romania • 100 years Louise Piëch: big
birthday party in honour of the company’s
founder • First VW models equipped with
series diesel particle filters: Passat 2.0 I TDI
PD, Phaeton and Touareg 3.0 I TDI V6 •
Austrian premiere of the new Golf 4MOTI-
ON • A myth is back: the new Golf GTI •
World premiere of Golf Plus in Bologna
• Gold for Golf: ARBÖ Award goes to the
Golf for the 3rd time • International press
presentation of Audi A8 W12 • Model fire-
works at Audi: new A6, A3 Sportback and
the new A4 • Feature shared by the new
Audi generation: the single frame grille •
Altea and Toledo usher in new design era
at Seat • New generation of Skoda Octavia
and Octavia station car • Successful intro-
duction of the new VW Caddy • Award for
Transporter T5: “Van of the Year 2004” •
New at Porsche: 911 Carrera, 911 Carrera S,
911 Turbo S; Boxster and Boxster S • Bent-
ley introduces Continental and Arnage T •
New Lamborghini Murciélago Roadster
2005 Offensive at VW: Golf Plus, Passat,
Polo, Fox, Jetta, New Beetle, Passat Variant •
Audi gains strongest in the Austrian automo-
bile market • VW, Audi, Seat and Skoda first
brands to offer solution for a backfit particle
filter in Austria • Skoda introduces new
Octavia station car • Porsche brings out
new 911 and new 911 convertible and pre-
sents Cayman • A&S Munich buys the com-
pany Bauer, thus acquiring additional dea-
lers in Greater Munich • New four-heads
management of Porsche Holding and
structuring of VW world and multi brand
world • PGA buys BMW dealer in Warsaw
• 25th anniversary of quattro • Prof. Fer-
dinand Porsche Award goes to developer of
synthetic fuels • Porsche Holding starts up
in China opening their first showroom at
Hangzhou • Porsche Holding founds new
subsidiary in Albania and shows the brands
Audi and Seat at Porsche Tirana
2006 Porsche Bank and Porsche Informa-
tik celebrate 40th anniversary • Eurocar
Italia buys VW dealers located in Triest
and Gorizia • Polo fever at VW: Cross-
Polo, Polo BlueMotion, Polo GTI • New
construction and reconstruction of PIA
branches in Zell am See, Steyr, Leibnitz
and Wolfsberg, Maribor, Rijeka, Bratisla-
va, Olomouc, Landsberg, Prague, Plzen
and Budweis • Porsche Hungaria reports
new record sales of almost 44,000 vehicles
• VW and Skoda make up police car fleet
und Porsche Bank takes care of entire fleet
management • Driving fun with Audi S3,
S6 and S8 • Premiere of VW Eos • Restored in
new splendour: Porsche Alpenstraße opened
• Porsche Tirana gets new Skoda show-
room • PIA plans five new Skoda dealer-
ships in Czech Republic • Glamorous mar-
ket entry for R8, RS 4 Avant and Cabrio,
TT Coupé and Roadster • VW Multivan
once more best van of the year •Histori-
cal victory in Le Mans with Audi R10 TDI
• Skoda premieres: Octavia Scout, Octavia
Laurin & Klement and Roomster • SEAT’s
‚Formula Racing’ concepts: Altea FR and
León FR • Porsche Bucuresti Vest I opens
VW and Skoda showrooms • Porsche Graz
Kärntnerstraße celebrates the opening of
Austria’s largest showroom • Model fire-
works à la Porsche 911: GT3, GT3 RS, Turbo
and Targa • VW commercial vehicles have
had the second best year in their histo-
ry in Austria with a market share of 28.2%
(incl. minibuses) • LT successor Crafter
launched • New showrooms for Audi and
Skoda at Porsche Kufstein, Innsbruck-
Mitterweg and Deutsch landsberg • PGA
buys two new car dealer groups • Eurocar
Trieste opens Audi show room • Skoda:
Motor of the 2006 Cycling WC in Salzburg
and main sponsor of the Tour de France •
New location in Serbia: Porsche Beograd
Ada • 1001 HP celebrate a premiere on Aus-
trian roads: Bugatti Veyron • Biggest auto-
mobile centre in Dalmatia: Porsche Split
inaugurated
2007 Porsche Österreich celebrates its
60 years anniversary • Splendid annual
balance for the Porsche Bank Group with
250,000 contracts • „Professor Ferdinand
Porsche Preis 2007“of the TU Vienna
awarded to Dipl.Ing. Hans-Michael Güt-
her, who devel-oped the carbon-ceramics
brake • PGA buys car dealer group SAS
Carlet in Central France • Volkswagen
celebrates 25 million Golf cars • Two new
D i e C h r o n i k .
C h r o n i c l e . C h r o n i c l e .
models in SEAT’s B segment heralded for
2009 • Audi R8 enters the automobile stage
• New Audi Hangar of Porsche Sofia Zapad
opened • The Audi A5 and S5 models
celebrate a glamorous launch • 100.000th
Audi A4 delivered in Austria • Audi takes
part in the Wörthersee Tour for the first
time • Audi Tradition celebrates jubilee
of its predecessor brand: 100 Years DKW
• A&S Landsberg opens new VW Piazza
• 75th anniversary of Four Rings: In 1932
the brands Audi, DKW, Horch and Wan-
derer merged • Audi heralds the world’s
cleanest diesel to be produced in series
as from mid 2008 • SEAT presents first 4x4
model the Altea Freetrack • The New Small
Family presents itself: Up!, Space Up! and
Space Up! Blue • Audi secures second TDI
victory in the Le-Mans 24-hour race • A&S
moves to new premises in Munich • Por-
sche St. Johann celebrates 20th anniversa-
ry • Porsche Inter Auto buys Autohaus
Stipschitz • New generation of best selling
Skoda model version: the Fabia station
car • 911 GT2 with 530 HP most powerful
11 model so far • Volkswagen Commercial
Vehicles celebrates „60 years with Bulli“ •
First victory for the SEAT Leon WTCC with
TDI engine • Augsburg group Schwaba
joins A&S Munich • First details concer-
ning the Cayenne Hybrid: fuel consumpti-
on to be reduced by some 25% • Presenta-
tion of the new Tiguan • 25 years of Caddy
at Volkswagen • Eurocar Trieste opens
new VW showroom • Tribute to a Porsche
racing sport classic of the sixties: Boxster
RS 60 Spyder • Porsche Maribor opened
• New VW dealer opened in Landsberg •
Porsche Holding reaches new business
year record with a turnover of Euro 11.83
billion • New location for Porsche Zell am
See • Porsche Macedonia takes over Sko-
da imports • Porsche Leibnitz opens new
VW Piazza • Porsche Part Center Buda-
pest gets bigger by doubling its capacity •
30 years of Golf being number 1 in model
ranking • Porsche Informatik introduces
CROSS throughout Eurocar Italia • Spare
Parts System – SPS - introduced in Serbia,
Kosovo, Bulgaria and Macedonia • SAP
starts at Porsche Slovenija and Porsche
Bank Hungary • Weltauto starts in Italy
and Slovenija • Europcar is number 1 in
Austria • New Ecologisation Act passed •
Automobile year 2007 closes at 30% mar-
ket share for the brands of the Volkswa-
gen Group • Golden steering wheel for
VW Tiguan, Audi A4 and Skoda Fabia •
Bentley Continental GT Speed: With 610
HP the fastest Bentley ever built in serial
production
2008 60 years of Porsche sports cars • New
Skoda dealership for Porsche Ceske Bude-
jovice • First four-door VW Coupé: Passat
CC • New: Porsche Cayenne Turbo S, Box-
ster and Cayman • Skoda Fabia Combi,
Fabia Combi GreenLine and Superb laun-
ched to the Austrian market • Porsche
Holding expands business with China •
New: Seat Ibiza as SportCoupé • Come-
back of a sports car legend: VW Scirocco •
New: A3, S3 Sportback, A4, A5 and S5 • 20th
anniversary of VW California • TVZ Salz-
burg takes over parts supply for all brands
in Croatia • “Blue” campaign with Sharan,
Touran, Caddy box van und Caddy station
car as TDI BlueMotion, as well as Passat
BlueTDI • Dynamic driving pleasure: Audi
Q5 • Entire Skoda model line-up with Elec-
tronic Stability Program ESP as standard
equipment • 911-generation change for
Carrera, Carrera 4 Targa and Targa 4S •
Seat Altea Freetrack 4WD • Volkswagen
Junior Masters Soccer Tournament and
international finals of the European Juni-
or Masters in Salzburg • Porsche Holding
starts importing into the Ukraine • Little
brother of the T5: VW Caddy MaxiVan •
Hightech work of art: Audi RS 6 • Premiere
at Porsche: Cayenne equipped with Die-
sel engine • Friends of the environment:
Seat Ibiza Ecomotive, León Ecomotive,
Alhambra Ecomotive • Porsche Beo-
grad Sever opened • New Audi terminal
und Porsche showroom for AVEG Linz
• Skoda Fabia Super 2000 links up with
100 years of motorsport history • Turno-
ver and sales all-time high for Porsche
Holding (12.8 bn. Euro, approx. 600,000
cars) • Seat’s new saloon is named Exeo
• Skoda Octavia - revival of a bestseller
• New location for Porsche Steyr • Por-
sche 356 celebrates its 60th anniversary
• Marked sportiness: TT TDI, TTS and S4
• Porsche Holding MD Christian Klingler
appointed new CEO of Sales at Volkswa-
gen. Management Board consists of three
members: W.D. Hellmaier, Kurt Loidl and
Hans-Peter Schützinger • The world’s
most powerful Diesel-SUV: Audi Q7 V12
TDI quattro • More highly rated than
ever: the new Golf, Golf GTI, Golf Plus •
Allrounder: the new VW TransVan • PIA
expands location in Pilsen by new Skoda
dealership • New member of the Porsche
family: the four-door Panamera • Audi A3
convertible and A5 / S5 convertible – the
pleasure of driving with the top open •
Golden Steering Wheel and Great Austri-
an Automobile Award for Skoda Superb •
VW Phaeton new • Opening celebration at
Porsche Bratislava • Audi A6: Winner with
new strengths • Porsche Centre in Ning-
bo, China, opened • PIA grows by purcha-
sing Autohaus Zankl in St. Pölten • Brea-
thtaking: Bugatti Veyron 16.4 Grand Sport,
Lambor-ghini Gallardo LP 560 and LP560-
4, Bentley Continental Flying Spur Speed,
Arnage Final Series and Azure
2009 100 years of Ferry Porsche •
Volkswagen’s anniversary in Austria: 60
years ago (1949), Porsche Konstruktionen
GmbH started the import business with
Volkswagen in Austria • PIA Prag-Prosek
opens new Porsche center • Audi cele-
brates 100th anniversary • Porsche Holding
develops sales volume to 13.65 billion Euro
• With Exeo and Exeo ST, Seat takes off in
the compact executive class • New power
packs: Porsche Boxster, Boxster S and Box-
ster Spyder • Range of models grows with
the new Skoda Yeti • 25 years of Teilever-
triebszentrum (Parts Center) • Bentley
celebrates 90th anniversary with the presen-
tation of: the Continental GTC (Speed), the
GT Supersports with promising FlexFuel
drive concept and the new Grand Tou-
ring Limousine Mulsanne • Porsche Bank
starts deposit business via online banking
• PIA starts up the first Audi Terminal in
Croatia • BlueMotionTechnologies: new
VW umbrella brand for a world of efficien-
cy • In 2009, Seat ranks for the first time
among Austria’s Top Ten car brands,
Ibiza for the first time number 1 in the A0
segment • Porsche Panamera celebrates
World Premiere in China • New Skoda
„athletes“: Octavia RS and allroad ver-
sion of Octavia Scout • Porsche Holding
launches second Porsche dealership in
China (Jinhua) • „Advance through
Technology” with the new Audi A4 all-
road quattro, A5 and S5 convertible,
TT RS, A5 Sportback and Q7 • Veyron
Grand Sport 16.4 celebrates Premiere
during Bugatti’s year of its 100th anni-
versary • Seat revives its range of models
with the new León, Altea and Altea XL •
„Professor Ferdinand Porsche Award 2009“
goes to the developers of a Li-Ion battery
for cars – Prof. Dr. Herbert Kohler and
DI (BA) Michael Keller • Skoda Yeti wins the
Austrian award „Goldenes Lenkrad Öster-
reich“ • The most sportiest 911: Porsche 911
GT3 and GT3 RS • For the first time, Seat
shows a high profile at the GTI Meeting
at Wörthersee introducing two Austrian
Premieres: Ibiza Bocanegra and León Cupra
• Environmentally friendly AdBlue Tech-
nology for TDI engines of the Crafter LCV
models • New leading top model among
the series sports cars: Porsche 911 Turbo •
VW model offensive: Polo, Golf Vari-
ant, Golf Plus, Golf GTI and GTD Golf
R and Scirocco R, Passat and Touran
TSI EcoFuel, Touareg and Tiguan with
BlueMotion Technology • 25 years of
success: Seat Ibiza • First Porsche with
compression-ignition engine is launched:
Cayenne Diesel • Remake of Transpor-
ter, Multivan, Caravelle and California,
Caddy 4MOTION • Ultimate super sports
cars: Lamborghini Murciélago LP 670-4
SuperVeloce, Gallardo LP 550-2 „Valentino
Balboni“, Reventón Roadster • Raimund
Baumschlager celebrates 8-time Austrian
championship in his Skoda Rallye-Fabia
S 2000 • 75 years ago: Porsche was com-
missioned to develop a car for the people,
the Volkswagen
2010 Porsche Holding keeps business
volume 2009/2010 at high level with a
turnover of 12.221 billion Euros • 30 years
quattro • Generation change: VW Touran,
Sharan, Touareg, Eos, Jetta and Phaeton
get ready for take-off • Apart from direct
savings Porsche Bank expands its offer to
term money • New at Audi: A1, S5 Sport-
back, RS 5, A7, R8 Spyder, A8 and A8 L •
Porsche Novi Sad opens new VW-Dealer •
Skoda Superb station car and the new
Fabia and Roomster generation cele-
brate their launch • Super lightweight:
Lamborghini Gallardo LP 570-4 Superleg-
gera. Super fast: Gallardo LP 570-4 Spy-
der Performante • New VW showroom
at Porsche Graz-Liebenau • Porsche
Cayenne available with hybrid drive for
the first time • Porsche Holding expands
activities in China and plans three new
Porsche Centers • Revival of a best-
seller: VW Caddy • From car to cult
object: 60 years VW mini-bus „Bul-
li“ • 60 years Seat • Skoda takes part in
Wörthersee GTI Meeting for the first
time • New top models of the 11-series:
Porsche 911 Turbo S, GT2 RS, Carrera GTS
and Speedster • New in the Seat model
line-up: Seat Ibiza ST station car, Ibiza
ECOMOTIVE, Alhambra, Leon GT and
Alhambra GT • Logistic masterstroke: Por-
sche Informatik moves its computer cen-
ter • Skoda Fabia RS now also available as
station car • British elegance: Bentley Con-
tinental Supersports Convertible and Con-
tinental GT • Polo GTI is back • Raimund
Baumschlager again wins the National
Rallye Championship in a Skoda Fabia S
2000 • With the Amarok, Volkswagen Com-
mercial Vehicles also enters the segment
of middle-class pick-ups • Porsche Wien-
Hietzing opens new showroom trio of VW,
Audi and Seat • High-class flair for the
middle class with the new VW Passat • 20
years of Porsche Hungaria • Porsche Bank
realizes highest market share ever (21.1%)
and clearly is number 1 in car leasing busi-
ness • Change from fiscal year (4/1 – 3/31)
to calendar year • Porsche Holding back on
the way to growth with a turnover of 12.837
billion Euros in 2010
2011 Volkswagen shows group brands
at AUTO 2011 • New versions of VW Tiguan,
Beetle, Golf convertible and Crafter •
Volkswagen AG acquires auto trading
business of Porsche Holding Salzburg
• Porsche Holding back on the way to
growth with a turnover of 12.837 billion
Euros • New presentations: Audi A6, RS 3
Sportback, A4, A5, Q3, A6 hybrid and Q5
hybrid quattro • Premiere of the Cayman
R and Panamera Turbo S and 911 Carrera
4 GTS • Reconstruction of Porsche Wien-
Pragerstraße • Exemplary driving with
Panamera S Hybrid and 918 Spyder •
Seat Ibiza GT features an extra portion of
sportiness • Anniversary: 30 years of the
GTI Meet at Wörthersee • The “Professor
Ferdinand Porsche Prize 2011“ goes to
Dr. W. Huhn and K. Fadel for the deve-
lopment and use of new LED lighting
technology in automobiles • Openings of
new Chinese Porsche Centres in Taizhou,
Hangzhou und Suzhou • Auto & Service
celebrates 10th anniversary at Frankfur-
ter Ring, Munich • Porsche 911 Carrera:
tradition meets modernity • New dealer-
ship PIA Rijeka is built • VW celebrates 35
years of Golf GTI • More style, even more
efficiency for the new Seat Exeo • World
premiere of the cleverly new compact up!
• Gerstinger Leopoldau wins silver
medal of the Audi Twin Cup, the World
championship for Audi technicians and
service advisers
2012 Alain Favey is to succeed W. D.
Hellmaier as speaker of the Manage-
ment Board and forms together with
Kurt Loidl and Hans Peter Schützinger
the new three-person management team
• The newly founded subsidiary Por-
sche CZ takes over the responsibility
for the import business of Volkswagen,
Audi and Seat in the Czech Republic
• First appearance in South America:
Porsche Colombia starts the import
business of Volkswagen • Porsche Hol-
ding Salzburg takes over the manage-
ment of all retail activities of the Volks-
wagen Group in Spain and Poland • New
Management Board consists of four
members: Alain Favey, Kurt Loidl, Hans
Peter Schützinger and Johannes Sieberer
July 2012
S u r v e y o f d e a l e r s h i p s .
1)Joint Venture 1)Management Responsibility
NETHERLANDS
GERMANY
FRANCE
SPAIN
CZECH REPUBLIC
SLOVAKIA
HUNGARY
ROMANIA
UKRAINE
BULGARIA
SERBIA
KOSOVO
MAZEDONIA
MONTE-NEGRO
SLOVENIA
ITALY
AUSTRIA
CROATIA
ALBANIA
GREECE
POLAND
CHINA
Greece
France
Neatherlands
Poland
China
a. m.
Automobile-Wholesale
1)Joint Venture
Automobile-Direct sales
Austria
Austria
Hungary
Slovakia
Bulgaria
Serbia
Slovenia
Romania
Croatia1)
Czech Republic
Ukraine
Colombia
Albania
Macedonia
Montenegro
Kosovo
Automobile-Retail
Austria
Hungary
Slovakia
Czech Republic
Slovenia
Romania
Germany2)
Croatia
Serbia
Italy
Ukraine
Bulgaria
Macedonia
Montenegro
Kosovo
Albania
Spain2)
COLOMBIA
ECUADOR
VENEZUELA
BRAZIL
2)Management Responsibility
T h e S t r u c t u r e .
Poland2)
Brands of Volkswagen Group and Porsche
Porsche Inter Auto,Austria
PorscheSports car distribution
Exclusive Cars, Vienna Direct selling of Bentley,Bugatti and Lamborghini
Kurt Loidl
Multi-Brands
Porsche Holding
Alain Favey (Speaker)
Porsche AustriaImporteur of VW, Audi
AllmobilImporteur of Seat
Intercar AustriaImporteur of Skoda
Porsche Konstruktionen KGParts distribution
Porsche Werbemittlung
Auto-ZAccessories Wholesale
Automobile Wholesale Automobile RetailAutomobile trade with the
brands of other manufacturer & Financial Services
Overseas & Systems
Johannes SiebererDr. Hans Peter Schützinger
Porsche Bank
Porsche Insurance
ARAC/Europcar Austria
Porsche Financegroup HungaryARAC/Europcar Hungary
Volkswagen Financne Sluzby1)
Slovakia
Porsche Financegroup Romania
Porsche Financegroup Serbia
Porsche Financegroup Montenegro
Porsche Financegroup Bulgaria
Porsche Financegroup Slovenia
Porsche Financegroup Croatia
Porsche Financegroup Ukraine
Porsche Inter Auto Hungary
Porsche Inter Auto Slovakia
Porsche Inter Auto Czech Republic
Porsche Inter Auto Slovenia
Porsche Inter Auto Croatia
Porsche Inter Auto Romania
Eurocar, Italy
Volkswagen Group Retail Deutschland (VGRD),
Germany2)
Volkswagen Group Retail Spain (VGRS), Spain2)
KPI Retail, Poland2)
Porsche Hungaria
Porsche Slovakia
Porsche Slovenia
Porsche Romania
P. Z. Auto, Croatia1)
Porsche Serbia
Porsche Kosovo
Porsche Bulgaria
Porsche Albania
Porsche Macedonia
Porsche Ukraine
Porsche CZ
Automobile trade with the marques
of other manufacturer
PGA Motors, FrancePGA Motors, Poland
PGA Netherland, NetherlandsPGA Ellada, Greece
Porsche Informatik
Porsche Colombia
Porsche Automotive Investment, China
PORSCHEholding
Vogelweiderstraße 75
5020 Salzburg
Austria
Tel. 0043/662/4681-0
www.porsche-holding.com
Published by: Porsche Holding Gesellschaft m.b.H., Public Relations, 13th Edition July 2012
F a c t s a n d F i g u r e s .
** Change from fiscal year (4/1 – 3/31) to calendar year.
* With fiscal year 2011, Porsche Holding Salzburg reports for the first time on its consolidated wholesale, retail and financial services revenue according to IFRS. However, the revenue figures cannot be compared with the previous year due to the fact that it was a stub fiscal year (1st March until 31st December).
Year Total Domestic Abroad
2011* 11,3 4,0 7,3
Domestic Abroad
Turnover, 2011 (in billion EUR)
Domestic4,0 billion EUR
Abroad7,3 billion EUR
Year Total Domestic Abroad
02/03 318.842 127.297 191.545
03/04 324.563 134.334 190.229
04/05 344.325 131.964 212.361
05/06 416.131 146.880 269.251
06/07 436.979 143.788 293.191
07/08 470.421 141.058 329.363
08/09 473.512 142.584 330.928
09/10 420.824 156.106 264.718
2010* 432.191 157.270 274.921
2011 484.621 187.169 297.452
Employees,02/03 – 2011
New Car Sales, 02/03 – 2011
500.000
450.000
400.000
350.000
300.000
250.000
200.000
150.000
100.000
50.000
0
20.000
18.000
16.000
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0
20112010*08/0902/03 03/04 04/05 05/06 06/07 07/08 09/10
Year Total Domestic Abroad
02/03 13.463 5.002 8.461
03/04 14.067 5.123 8.944
04/05 14.670 5.215 9.455
05/06 17.077 5.225 11.852
06/07 18.846 5.238 13.608
07/08 19.780 5.279 14.501
08/09 20.634 5.374 15.287
09/10 20.299 5.412 14.887
2010** 20.859 5.510 15.349
2011 21.381 5.788 15.59306/0702/03 03/04 04/05 05/06 07/08 08/09 09/10 2010* 2011
Total Domestic Abroad
Total Domestic Abroad