from product to ecosystem
DESCRIPTION
Keynote at "Design with a view", Fiesole July 6-8, 2012 - http://www.designwithaview.comTRANSCRIPT
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From product to ecosystemUser experience as flow and narrative
Luca Rosati @lucarosati lucarosati.it
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UX is like a hopscotch
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to be continued
Start
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to be continued
Start
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X-channel
Sketch by Dan Willis, dswillis.com
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retailer’s ability to create a seamless shopping UX across channels is the key factor for consumers loyalty
Source: Retail TouchPoints 2011
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Breaking down the silos
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The case of Istituto degli Innocenti
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Documentation center Historical archive
MuseumLibrary
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Museum Thesaurus
Doc. Center
Digital repository
Minori.it
LibraryHistorical archive
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User experience as a flow
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Web
Museum
Web
Library
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...and narrative
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We are time-bound entities. We cannot think, analyze, measure without
a flow of time through our flesh. So we are not objects, but processes
... the microhistories of people with objects
– Bruce Sterling
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contemporary
wayfinding is a multifaceted exploration, requiring
solutions beyond the visual signage– Olga Surawska
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the right balance between semplicity and complexity [...] is in the concept of
rhythm which is grounded in the modulation of difference
– John Maeda
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rhythm as conceived in poetic structure is a way
to build recognizable patterns so to ensure seamless experience across the channels or touchpoints
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Let’s recap
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Shift from product to ecosystemUser experience as a flow across channels
Rhythm as a possible key
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Rayuela by Gotan Project
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Innocenti project teamAntonella Schena, Rita Massacesi, Aurora Siliberto – Doc. center, Thesaurus
Carlo Toccaceli Blasi – CIO
Stefano Filipponi, Eleonora Mazzocchi – Museo degli Innocenti
Anna Maria Maccelli, Lucia Ricciardi – Historical archive
Luca Rosati – IA
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Photos credits
1. Hopschotch – Luigi Scuderi
16. Hopschotch – Sean Stephens
5. Intent paths – Dan Willis
7. Silos – Eirik Refsdal
9. Ospedale degli Innocenti – Nicole Gottier– all retrieved in Flickr