from production to solution
DESCRIPTION
From Production to Solution. Luk áš Vlna April 2014. About Presenters. Lukas Vlna Education: FTVS UK, 2002 Masters in finance, FM UK, 200 6 Work experience Dell: Financial controller, 1 year Demand planning sr. advisor 2.5 years Work experience prior to Dell : - PowerPoint PPT PresentationTRANSCRIPT
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From Production to Solution
Lukáš VlnaApril 2014
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About Presenters
LukasVlna
Education:FTVS UK, 2002Masters in finance, FM UK, 2006
Work experience Dell:Financial controller, 1 year Demand planning sr. advisor 2.5 years
Work experience prior to Dell:IBM ISC, TL contract controlling, 2.5 yearsIBM ISC, DSO financial analyst, 2.5 yearsPorsche Slovakia, Product manager, 2.5
years
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Agenda1. What is changing?
– The world – Customer needs – Customer mind-set
2. Impact areas of transformation – Logistics– Finance– Human resources– Business
3. DELL’s response– Dell in the virtual era– Dell solution groups– Dell as end-to-end solution provider– Success stories
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What ischanging?
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2xIDC estimates that the Digital Universe will double every 18 months
44xBy 2020, the Digital Universe will be 35ZB - 44 times as big as it was in 2009
3 billionpeople will connect electronically via mobile or Internet technology by 2014
$750 billion
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$100 billionworldwide spending on Cloud Services by 2014
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
The world is changing.
2014 IT spending in emerging markets – an increase of 10% over 2013
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Businesses and organizationsIT spending in 2014 expected to increase to $3.8T around three key areas (IDC):
Mobility Cloud computing Analytics
IT taking a more strategic role in businesses and organizationsConsumerization of IT driving additional complexity
Consumers
Consumer behavior driving ubiquitous computing, always-on connectivity and anywhere, anytime mobility
Generation Y will make up 48% of the global workforce by 2020 (Forrester)
In 2011, over 1 billion people will access the Internet through (non-PC) mobile devices (IDC)
Customer needs are changing.
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Typical Corporate Customer from the Past Era
• Need 20 client laptops• 50 client desktop PCs• 50 monitors, 20 printers• 2 Servers, x GB capacity
storage, x GB memory; CPU speed x;
• X Years extended warranty
• Need an IT solution to run my business;
• We are a lawyer company; • Need people go online from
everywhere at any time during the day
• We have 50 employees in the office, 20 employees are working remotely…..
Customer mindset is changing.Before Now
Typical Corporate Customer of Today
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Impact areas of transformation
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Drivers for transformation
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Impact areas of transformation
Logistic
Human Resource
Business
Finance
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Logistics perspectiveHW Producer:
• IT Company Manufacturing HW is Primarily About Transfer of Goods From Factory to Customer OFF-SHORE.
Manufacturing Distribution End-Customer
Manufacturing
Distribution Services
OEM Harware & Software *
Subcontracted Services
*
IT Solution for End-
Customer
IT Solution Provider: Being IT Solution Provider requires element of local delivery ON-SHORE
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Human resource perspective
Resource volume requirement
Resource growth Trend/Investment Resource utilization
Resource Capabilities/Skills
Resource Cooperation/Conflicts Resource allocation
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Finance Perspective
Reporting Revenue recognition
Accounting principles
Headcount synchronizatio
nSystems
unification
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Business Perspective
Internal compensatio
n fightsSalesforce
trainingPositioning
on the market
Marketing Brand perception
New business / contracts
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DELL‘s response
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Product Design
Planning/ Procure Manufacturing Transport
Fulfillment center
Sale Delivery
What was DELL about ? OLD vs NEW supply chain model
We sell what we have planned with understanding of customer needs!
We sell what the customer wants to buy without knowing what is needed!
Product Design
Sale Manufacturing Transport Fulfillment center
DeliveryPlanning/ Procure
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Direct model
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Our Goal is to transform the shape of our P&L
Op Inc %
5%+
Op Inc % 7%+
86%
HardwareServices + Inorganic
FY’10E
14%
FY’16E
70%
30%
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Announced 11 acquisitions by the end of 2011,balanced across our growth domainsCompany
acquiredDate closed Enterprise HW Services Software
Nov 2009 Full scope of service offerings
Feb 2010 Systems management appliance
Feb 2010 Clustered NAS storage
Jul 2010 Managing virtual infrastructure
Jul 2010 Storage compression and de-duplication
Nov 2010 SaaS application integration
Dec 2010 Cloud-based medical records management
Feb 2011 Managed security services
Feb 2011 Automated data lifecycle management
June 2011 -CAN
Oct 2012 -EMEA
Financing solutions
August 2011 Network operating system
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We announced these transactions in 2012
Company acquired
Date closed Enterprise Services Software
Feb 2012 Backup
May 2012 End Point Security
May 2012 Thin Client & supporting Data
center Infrastructure
May 2012 Re-Host: Re-platform, Upgrade, Consolidate
(application and/or data)
May 2012 Re-Engineer: Extend and enhance, Package
replacement, Re-engineer
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Solution groups
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Dell as E-to-E solution providerSupport Services
Application ServicesBusiness Consulting
Cloud-Based Services
Business Process Outsourcing
Configuration & Deployment
Information Security
IT Consulting
Managed Services
Financing & Leasing
Training Services
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24
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Source: www.dell.com/casestudies
Success stories – FC Liverpool
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Success stories – University of Cambridge
Source: www.dell.com/casestudies
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Success stories – Caterham F1 Team
Source: www.dell.com/casestudies
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Conclusion
new DEL
L
The world
The customer
The competitio
n
everything is changing
Dell is responding & transforming into E-t-E solution provider
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Backup
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Dell as EtE Solution Provider
End-User Computing
Next Gen Computing Solutions & Intelligent Data Management Virtualization vStart AIM Systems Management Modular Data Centers Networking Fluid Data Architecture SAN & Scale-out NAS Deduplication
Services, Security & Cloud
Multi-vendor support BPO & applications IT infrastructure
outsourcing Security & cloud ITaaS, SaaS, PaaS
End-User Computing
Flexible & optimized value chain
Mobility solutions Tablets & smartphones Desktop Virtualization
Enterprise
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3. DELL LOBs
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