from research idea to startup - national university of ... · adapted from the lean launch...
TRANSCRIPT
From Research Idea to StartupBy Goh See Ting & Ryan Chong
The global launchpad for ideas
Pitchspot: Raison d'etre
A startup is a temporary
organisation designed to
search for a repeatable and
scalable business model.
Steve Blank
Innovation basics: creating value
Adapted from the Lean Launch Methodology
The cost of providing the good / service
Amount a customer is willing to pay for a product / serviceVALUE = -
Start with a Known Customer Problem / Need> Find a Better Solution
Start with a Better Technology or Solution Idea> Find Customers that Need It
Understanding innovation
Adapted from the Lean Launch Methodology
Innovation: A New & Better Way of Doing ThingsTechnological Innovation
• First Exploitation or Commercialisation of a NEW Scientific Discovery or Invention
• Improvement to the Cost/Performance Attributes of an Existing Technology or Design
Business Model Innovation
• First Exploitation of a NEW business method or way of organizing business activities in an
existing industry
• Creating the business model for a new industry
Business model canvas: visualising your hypotheses
Adapted from the Lean Launch Methodology
Guess
Guess
Guess
GuessGuess
Guess
Guess
GuessGuess
Business model canvas: visualising your hypotheses
Adapted from the Lean Launch Methodology
Riders
Mobile Hailing App; Rider-Driver Matching Platform
App User profile & transaction details
Meeting at agreed place via Mobile App booking
A cut of the fares paid by riders; dynamic pricing
Cost of Maintenance of Mobile Hailing App & Rider-Driver Matching Plaform & Database
Operate Mobile App/ Platform Recruit & Vet Drivers
Offer Transport Service that is more responsive, cheaper, safer & more convenient to pay
Drivers who own their cars
Payment Service providers
Google Map
Business Model Canvas for Uber / Grab
Value proposition canvas: understanding customer needs
Adapted from the Lean Launch Methodology
• What is the Customer Jobs-to-be-Done?
• What Gains do they hope to achieve?
• What Pains do they experience?
• Functional• Social
• Emotional
• Alleviate pain points Users or Customers face
• Aspirations, concrete results that Users or Customers want to see
Value proposition canvas: understanding customer needs
Adapted from the Lean Launch Methodology
Fill into “Value Proposition” in Business Model Canvas
Fill into “Customer Segments” in Business Model Canvas
Pitchspot for Innovators
Collaborative ideation platform
Providing a smart toolkit of resources and ideation metrics for innovators to focus on ideation
10X growth in 6 months in 5 countries
Growing Active User Base
Tota
l Reg
iste
red
Use
rs
0
200
400
600
800
1,000
1,200
1,400
8/6/18 8/7/18 7/8/18 6/9/18 6/10/18 5/11/18 5/12/18
1-Day 7-Day 14-Day 28-Day
Global Presence
Key Partners / Clients
Tan Jun Kiat
Chief Technology OfficerNUS SoC, Computer Science
Former Instructor, First Code Academy
Goh See Ting Ryan Chong
Co-Founder/CEONUS ISS (MTech), Knowledge Engineering
Former Analyst, EntrepreneurFirst
Co-Founder/COONUS BBA(Hons), Finance
Co-Founder, RC4 Coffee Academy
Our Team
Jae Chia
Marketing LeadNUS FASS, Communications & New MediaFormer Content Creator, NUS Enterprise
Seng Teen Fong
Junior UI/UX DesignerNUS FASS, Communications & New Media
Chief Editor, NUS Piano Ensemble
Zhiyu Ling
Full Stack EngineerNUS SoC, Computer Science (Year 2)
Former Software Engineer, CSIntelligence
In the media
https://www.zaobao.com.sg/news/fukan/gen/story20180905-888505
https://medium.com/@NUSEnterprise/block71-singapore-entrepreneur-feature-pitchspot-aabe2e8ae55f
https://enterprise.nus.edu.sg/files/download/95066e1fc6a2b22
The global launchpad for ideas
Goh See TingCo-Founder, Chief Executive Officer
+65 9735 5770
https://linkedin.com/in/gohseeting/
The global launchpad for ideas
Ryan ChongCo-Founder, Chief Operating Officer
+65 8180 0528
https://linkedin.com/in/ryanchongzx/
Pitchspot Toolkit Demo
With two new featuresThe Gain-Pain Ratio Canvas, and the AI-newsfeed to help users innovate.
https://youtu.be/Nto_rCd2KP0
https://youtu.be/Nto_rCd2KP0