from responsive to anticipatory
TRANSCRIPT
FROM RESPONSIVE TO ANTICIPATORY Agnieszka M. Walorska @agaw
CREATIVE CONSTRUCTION @creativeconstr
MY FIRST MOBILE PHONE
MY FIRST (AND ONLY) BLACKBERRY
MY FIRST IPHONE
©REUTERS
5 FORCES DRIVING ANTICIPATORY EXPERIENCES
SOCIAL MOBILE
DATA SENSORS
LOCATION
©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power-rangers-1993-2014
What does it mean?
vs.
an$cipatory
2007
©giphy - http://giphy.com/gifs/tired-morning-13NjrthWrBPYfm
MARCH 27th, 2007, 06:00 AM
06:05 AM
06:15 AM
06:30 AM
07:00 AM
07:15 AM
07:30 AM
6:30 PM
©Epykliving - http://www.epykliving.co.za/wp-content/uploads/2014/10/overspending-in-december.jpg
7:00 PM
2022
herunterladen MARCH 27th, 2022, 06:00 AM
06:05 AM
INTELLIGENT BEDROOM
CONNECTED HOME
INTELLIGENT CLOSET
© cazitech.com
SMART TOILET ©http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf
INTELLIGENT KITCHEN
SMART FRIDGE
© X-Ray Scanner Fuß
DIAGNOSIS-APP
SELF-DRIVING-CAR ©Deezen.com - http://static.dezeen.com/uploads/2014/02/XchangE-Car_dezeen_sq.jpg
SMART GIFT RECOMMENDATION
Here is the gift for your sister!
1
Sony Wrist Computer
Our Pick! 2
Nutrition Shaker
3
Adidas Running Shoes
SMARTER MACHINES
Watson
INCREASED PROCESSOR CAPACITY
Apple IPhone 6 IBM Deep Blue
2014 1996
11.38 GFLOPS 115,2 GFLOPS
5 FORCES DRIVING ANTICIPATORY EXPERIENCES
©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power-rangers-1993-2014
SOCIAL MOBILE
DATA SENSORS
LOCATION
CHANGED ROLE OF TECHNOLOGY
“Computing is not about computers anymore. It’s about living.”
- Nicholas Negroponte (1995)
MOBILE
© SproutSocial - http://sproutsocial.com/insights/wp-content/uploads/2014/01/mobile-devices.jpg
Making phone calls is the 6th most popular activity involving a smartphone 40% of the smartphone users say, they could live without it.
THAT‘S MOBILE © SI-Vision.com - http://www.si-vision.com/files/BLE/SVI-TRX201S_PB.pdf
SENSORS
©Elektro-Binder - http://www.elektro-binder.de/images/rauchmelder.jpg
LOCATION
SOCIAL
DATA
90% of the worlds data was generated in
the past 2 years
1 Day 70x
In the first day of a baby’s life, the world creates 70x the data contained in the Library of Congress
©LinkedIn - https://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg
Statement:
Expectation:
Statement:
Reality:
© Goldfish Graveyard
NEST – INTELLIGENT THERMOSTATE
LUNA – SMART MATRESS COVER
LG – THE INTELLIGENT FRIDGE
h1ps://lh5.googleusercontent.com/
-‐ipfJpuDRCnM/UnkYgoh5HMI/AAAAAAAAAHY/
LHOPGivVuwE/s1600/no$fica$ons-‐blog-‐1.png
GOOGLE NOW © Google - lh5.googleusercontent.com
SPENDIFIC © finovate.com
© http://www.ourmachine.com/page/wp-content/uploads/WTTF-T-Shirt1.jpg ©LinkedIn - h1ps://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg
AMAZON ©Ted Rall - http://rall.com/comic/you-shouldnt-have
TRACKING YOUR FITNESS
AND THE CONSEQUENCES?
© DerekA – Wendy Pregnant (Flickr)
TARGET KNOWS BEFORE IT SHOWS
UNCANNY VALLEY
Take my data!
It‘s okay, that you have my data!
I don‘t want you to have my data!
How did you get my data!
Amazing!
UNCANNY VALLEY OF ANTICIPATION
Take my data!
It‘s okay, that you have my data!
I don‘t want you to have my data!
How did you get my data!
Amazing!
UNCANNY VALLEY OF ANTICIPATION
Take my data!
It‘s okay, that you have my data!
I don‘t want you to have my data!
How did you get my data!
Amazing!
Out of Control?
UNCANNY VALLEY OF ANTICIPATION
MINORITY REPORT?
PATRONIZING?
REMOTE-CONTROL?
OUT OF CONTROL?
Take my data!
It‘s okay, that you have my data!
I don‘t want you to have my data!
How did you get my data!
Amazing!
AVOIDING THE UNCANNY VALLEY
RELEVANT
UNCANNY
vs.
DON‘T STALK THE USER!
ASSISTANCE
PATRONIZING
vs.
DON‘T PATRONIZE THE USER!
SATISFACTION
FRUSTRATION
vs.
DON‘T FRUSTRATE THE USER!
THANK YOU
Agnieszka M. Walorska [email protected]
Telefon: +49 (0)30 / 4004 1922 www.creativeconstruction.de