Welcome Seminar Cloud &

Sales/Marketing Automation

#BusinessMeetsIT

Nice to meet you. I’m William ( @wvisterin )

• Editor in Chief Smart Business Strategies

• B2B Manager at Minoc Media Services (smartbiz.be)

• Keynote speaker Business Meets IT(businessmeetsit.be)

• Business Technology Analyst

• Business & IT Journalist

Nice to meet you. I’m William ( @wvisterin )

Smart Business Strategies

Smart Business Strategies

• The only Belgian IT magazine that takes the business manager in perspective

• Business decision maker

• Target audience: managing director, IT manager, HR manager, marketing manager,...

• Understandable and strategy focused

• Cases & user centric

• Business IT magazine that matters

Business Meets IT – Agenda Cloud Computing

• 9.30: Keynote: William Visterin, Smart Business & Business Meets ITFrom Rome to Egypt

• 9.45: Keynote: Erik Luysterborg, Deloitte Enterprise Risk Services, Making legal aspects less cloudy

• 10.15: Keynote: Philippe Gosseye, EMC, One to One Marketing is back ... with a Digital Vengeance

• 10.45: Break

• 11.00: Customer case 1: Private cloud, Michael Mossal, CIO - Join Experience

• 11.25: Customer Case 2: Public cloud, Toon Van de Putte, projectleider Google Apps - Klasse

• 11.50: Closing Keynote: Peter Witsenburg (Belgium Cloud) en Leen Verschraegen (eTIC Vlaanderen), Relation with your cloud provider

• 12.15: Walking Dinner

Agenda Sales & Marketing Automation

• 9.30: Keynote: William Visterin, Smart Business & Business Meets IT, From Rome to Egypt

• 9.45: Keynote: Erik Luysterborg, Deloitte Enterprise Risk Services, Making legal aspects less cloudy

• 10.15: Keynote: Philippe Gosseye, EMC, One to One Marketing is back ... with a Digital Vengeance

• 10.45: Break

• 11.00: Customer case 1: Inge Landerwyn, Basware Belgium. Sales en Marketing Automation bij Basware

• 11.25: Customer Case 2: Joeri Bastiaens & Ben Lamberts, Mobitel. Van CRM naar Sales en Marketing Automation

• 11.50: Customer Case 3: Tom Dubois, Vasco. Things you always wanted to know.

• 12.15: Walking Dinner

ICT Yearbook +Other Research

•

From Rome to Egypt4 trends in IT

Trend 1.

Mobile

Presentation titel - date

2013

2005

Post PC tijdperk

Consumerization: Tablet

Hoeveel van de Microsoft-gebruikers gebruiken ook Apple-technologie?

New game, new party

Trend 2.

Cloud

Clouds are everywhere…

3TargetsGroups

2Deployment

Models

Is cloud computing alreadymainstream?

E-mail in the public cloud in Belgium?

10%Source: Cogetix, Smart Business, N= 23.000 Belgian Companies

Show me the money

E-mail in the public cloud in Belgium?Market Share

75% Office 365

25% Google Apps For Work

Source: Cogetix, Smart Business, N= 23.000 Belgian Companies

What cloud?

Research: Cloud in Belgium

Welke vorm van cloud computing is voor u het meest van tel?

• Software as a Service: 52%

• Infrastructure as a Service : 38%

• Platform as a Service : 10%

Bron: Smart Business Strategies Datacenter & ZDNet, 2013, N=400

Why cloud?

Research: Cloud in Belgium

Wat zijn voor u de grootste voordelen van cloud computing?

• Maintenance: minder (of geen) onderhoud

• Security: beveiliging is beter

• Always on: toepassing altijd bereikbaar

• Scalable & flexibility: u kan snel aanpassen

• Price: het is goedkoper

Bron: Smart Business Strategies Datacenter & ZDNet, 240

Research: Cloud in Belgium

Wat zijn voor u de grootste voordelen van cloud computing?

• Maintenance: 27% (21%)

• Security: 4% (8%)

• Always on: 47% (47%)

• Scalable & flexibility: 16% (19%)

• Price: 6% (5%)

Bron: Smart Business Strategies & ZDNet, 245, 2014 versus (2012)

Avoid Unnecessary

Drama

Trend 3.

Social

DigitalGeneration

Generation Y

Trend 4.

BigData

Trends top 10

Evolution of Big Data

2000: Wal-Mart

200 terabytes (= 200.000 gigabyte)

Evolution of Big Data

2000: Wal-Mart

200 terabytes (= 200.000 gigabyte)

2013: An average company (> 1000 emp.)

200 terabytes (= 200.000 gigabyte)

Example Big Data:

Nike +

What about IT investmentsin Belgium?

Investments Software

1 software investment out of 4 is customer driven

Investeringen Software

•

Trends so far…

MobileCloudSocial

Big Data

“It’s a new game”

From Rome to Egypt4 trends in IT

And finally…

“Denial is not a river in Egypt”

Kind regards,

William Visterin

E-mail: William@minoc.com

Twitter: @wvisterin