from scratch tm - hoffman media · 2019-04-01 · from scratch tm bake from scratch is a modern...
TRANSCRIPT
FROM SCRATCH TM
2 0 1 9 M E D I A K I T
FROM SCRATCH TM
BakefromScratchisamodernstorytellerpoisedtoenhancetheconsumerexperience,andEditor-in-ChiefBrianHartHoffmanisleadingthenarration.Wearebuildingaglobalbakingcommunitycenteredonenablingbakerstofulfilltheirdesiretocreatedeliciousbakedgoodsthatsatisfyallthesensesthroughstunningphotography,easy-to-followrecipes,andendlessinspiration.Wetraveltotheworld’sbestbakeries,meetthemoversandshakersintoday’sbakingculture,andshowcaseproductsperfectforawell-stockedpantry.
PrintTotalDistribution180,000Frequency 6x
DigitalMonthlyPageviews 870,000E-NewsletterSubscribers25,000AverageOpenRate30.6%AverageClicks5.6%
SocialFollowers 413,000AverageReachperFacebookPost1,800AverageInteractionsperInstagram
Post5,252likesand56comments
70+NEWRECIPESINEACHISSUE
1,488,000TOTALREACH
O V E R V I E W
Sources— Print:Publisher’s2018StatementofOwnership;DigitalandSocial:GoogleAnalytics,basedonJan.2019data.
FROM SCRATCH TM
UNDER30
30–39
40–49
50–59
60–69
70ANDABOVE
A U D I E N C E
[GENDER]
• South: 29%
• West: 30%
• Midwest: 21%
• Northeast: 20%
$100,000 – $125,000[MEDIANHHIRANGE]
[GEOGRAPHICAL]
10.9%
30.4%
32.9%
12.6%
8.8%
4.4%
[AGE]
91%FEMALE9% MALE
Sources— Print:Publisher’s2018StatementofOwnership;DigitalandSocial:GoogleAnalytics,basedonJan.2019data.
FROM SCRATCH TM
60%
R E A D E R S T A T I S T I C S
purchasedaproductwrittenaboutoradvertisedin BakefromScratch
82%
55%
80%
46%
81% rateBakefromScratchasexcellent,whencomparedtootherpublicationstheyread
spendover1hourreadingeachissue
prepare3–6recipesfromeachissue
areactiveonsocialmedia
saveentireissues
Sources— Print:Publisher’s2018StatementofOwnership;DigitalandSocial:GoogleAnalytics,basedonJan.2019data.
FROM SCRATCH TM
BakefromScratchcelebratesthejoyinindividualcraftsmanshipandtheappreciationofanunrushedprocess.Weenablebakerstofulfilltheirdesiretocreatedeliciousbakedgoodsthatsatisfyallthesensesthroughstunningphotography,easy-to-followrecipes,techniquesforcreatingartisanbakedgoods,andendlessinspiration.Wetraveltotheworld’sbestbakeries,meetthemoversandshakersintoday’sbakingculture,andshowcaseproductsperfectforawell-stockedpantry.
Editorialcontentanddatessubjecttochange.AskyouraccountmanageraboutBakefromScratchspecialinterestpublications(SIPs).
70+NEWRECIPESINEACHISSUE
2 0 1 9 | 2 0 2 0 E D I T O R I A L C A L E N D A R
Jul | Aug SalesClose4/16
OnSale6/25
Sep | Oct SalesClose6/12
OnSale8/27
Nov | Dec SalesClose8/16
OnSale10/29
Jan | Feb 2020SalesClose9/27
OnSale12/10
Mar | Apr 2020SalesClose12/2
OnSale2/11
Formoreinformation,pleasecontactyouraccountmanagerorMeganMcIllwain,[email protected].
FROM SCRATCH TM
BakefromScratchwascraftedtoallowreaderstoslowdown,unplug,andescapedistraction.Turningthepagesisanexperiencereaderscanfeelintheweightandtextureofthepaperintheirhands,tasteinthemouthwateringrecipes,andseeinthecompellingimagesandcleandesign.
Successisduetoaloyal,trustingreadershipconfidentthepublicationwilldelivereverytime.Combinedwithacommitmenttoalimitedadopportunities,itcreatesatargeted,expectedenvironmentforadvertising.
Advertising RatesCover2,Page1$11,340Spread $9,360FullPage$5,400Cover4$7,370
Ad SpecsTrimSize9.0”x10.875”FullPage9.25”x11.125”(bleedonly)
Digital EditionsAlladvertisementsrunondigitaleditionsatnoadditionalcharge.Optiontoincludeahyperlinktodirectreaderstoadvertiserwebsite.
Business Reply Card, Polybag, and InsertsPricingavailableuponrequest;allbusinessreplycardsmustaccompanyaminimumofafull-pageadvertisement.
P R I N T M A R K E T I N G
Frequencypricingandcustomprogramproposalavailableuponrequest.Allratesarenet.
D I G I T A L M A R K E T I N G
Writtenbyeditors,BakefromScratch digitalplacementsallowcontenttotraveltomeetreadersintherightplace,throughtherightplatform,attherightmomentontheirjourney.
Leverageourdeepexpertiseinengagingcontentcreationandgettoknowourpassionateaudiencethroughcustomdigitalandsocialplacementstimedtocomplementyourinternalmarketingcampaignsanddrivewebtraffic.
Advertising PlacementsBlogPost$2,000• Advertiserlogo• 3+images• Linkstoadvertiserwebsite• 300-500words• Optiontoembedvideo
E-NewsletterAd$20CPM• 300x250px ad• Linktoadvertiser website• GIForJPEGaccepted
FROM SCRATCH TM
[BLOGPOSTVIAHOMEPAGE] [E-NEWSLETTERAD]Allratesarenet.DigitalMarketingcontinued>
Advertising PlacementsSponsoredE-Newsletter$50CPM
• Advertiserlogo• 3+images• Linkstoadvertiserwebsite• Upto300words• GIFaccepted
Facebook$500
• Singleimage,seriesof2-5images,orshortvideo
• Linktoadvertiserwebsite• Advertiserhandleandhashtags• Paidpromotionincluded
Instagram$500
• Singleimage,seriesof2-5images,orshortvideo
• Linktoadvertiserwebsiteinbio• Advertiserhandleandhashtags
Additional Opportunities
SocialMediaPlatformTakeover
InfluencerNetworkProgram
ReaderSweepstakes
Weacceptthird-partyimpressionandclicktrackingpixelsondigitalplacements.SponsorshipverbiageincludedincompliancewiththeFederalTradeCommission.[SPONSORED
E-NEWSLETTER] [INSTAGRAM]
D I G I T A L M A R K E T I N G
Formoreinformation,pleasecontactyouraccountmanagerorMeganMcIllwain,[email protected].
FROM SCRATCH TM
[FACEBOOK]
Frequencypricingandcustomprogramproposalavailableuponrequest.Allratesarenet.
Pricingandcustomprogramproposalavailableuponrequest.
S T O R Y M A K E R
Formoreinformation,pleasecontactyouraccountmanagerorMeganMcIllwain,[email protected].
FROM SCRATCH TM
HoffmanMedia’sbrandedcontentdivision,StoryMaker,offersadvertisersaccesstoanin-houseteamofwriters,designers,photographers,videographers,eventplanners,andcontentcreatorstohelptelltheirstory.
Turnkey,customprogramspromotedacrossmultipleplatformsprovideforacomplete,well-roundedopportunitytogeneratedynamicconversationswithcurrentandnewcustomersinaneditorialstyle.
Insert
Polybag
ReaderSweepstakes
InfluencerNetworkProgram
TestKitchenPartnership
RecipeDevelopment
FoodandPropStyling
Photography
Videography
CustomBookPublishing
Catalog/TravelGuideDevelopment
andProduction
RestaurantTakeover
EventPlanningandExecution
WhiteGloveContentCreation
Opportunities
S U B M I T T I N G A R T W O R K
FROM SCRATCH TM
CreativeforcustomcontentanddigitalplacementsshouldbedirectedtoMeganMcIllwain,[email protected].
Forprintadcreative10MBorless,senddirectlytoKimberlyLewis,[email protected],orRachelCollins,[email protected] orWeTransfer.
For submitting via FTP:
STEP1ForiOS(Mac):UseFetch(fetchsoftworks.com)orTransmit(www.panic.com/transmit)tosignontoftp.hoffmanmedia.com.Yourcustomerusernameis“anonymous,”andyourpasswordwillbeyouremailaddress.
ForWindows(PC)andInternetExplorer7:TypeintheURLftp.hoffmanmedia.com,andpressenter.Clickonthepagebuttonatthetoprightandselect“OpenFTPSiteinWindowsExplorer.”
ForWindows(PC)andInternetExplorer6orearlier,oranyotherbrowser:TypeintheURLftp.hoffmanmedia.com,andpressenter.Goto“File”andchoose“LogOnAs.”Yourusernameis“anonymous,”andyourpasswordwillbeyouremailaddress.
STEP2Placeyourfileintheappropriatemagazinefolder,andnotifyyouradvertisingproductionrepresentativethatthefileisreadyfordownload.