from sensor integration to sensor fusion · from sensor integration to sensor fusion: first...
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FIRST SENSOR’S LIDAR AND CAMERA STRATEGY FOR DRIVER ASSISTANCE & AUTONOMOUS DRIVING
FROM SENSOR INTEGRATIONTO SENSOR FUSION
www.first-sensor.com | 2
FRAMEWORK CONDITIONSIntensified interest in driver assistance & autonomous driving
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Customer requirements (especially withregard to comfort & security) forcedevelopment of new products
Legal requirements for commercialvehicles: Optional ADAS equipmentbecomes new standard
Demand for driver assistance systemsfor special & commercial vehiclessignificantly increased
Higher interest in self-driving vehicles, in particular commercial vehicles
New players in the automobile sector: Connection with environment & othervehicles (e.g. Google, Apple)
Increasing electrification is changingthe market: Consolidation, M&A & technology boom
Passenger cars
Cameras: Tier1 with own design; produced in-house or by EMS provider
Complete systems provided by Tier 1
Special & commercial vehicles
Smaller Tier1 (Customers / competitors)
Cooperation opportunities withsystem development
PERSPECTIVES
Market Society & Politics Competition
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FRAMEWORK CONDITIONSThe camera & LIDAR market is expected to reach $52,5B in 2032
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
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OVERALL OBJECTIVESProvider of innovative sensors and sensor systems in vehicle business
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Expanding product portfolio and increase
of added valuein the LiDAR and
cameras segments
Positioning as focused provider of innovative sensors and sensor systemsin OEM & Tier 1 vehicle business
1 3
From sensor to systemCamera, LIDAR >>
advanced driving assistance systems (ADAS) & sensor
fusion
2
Market expansionMarket entry into
special & commercial vehicleswith selected applications
and systems
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From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Speed meas.
RADAR
Speed meas.
Camera
Speed meas.
Ultrasonic
Speed meas.
LiDAR
1. EXPANDING OUR PRODUCT PORTFOLIOFor autonomous driving a combination of sensors ist necessary
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Mid range LiDARAccident avoidance & reduction
Pedestrian protection Distance measurement
1. EXPANDING OUR PRODUCT PORTFOLIOWe concentrate on LiDAR and camera applications
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
LIDARCamera
Front View Sign recognition
Pedestrian detectionLane keep assist
Rear ViewPark assist
Collision warning
Mirror replacementBlind spot detection
Avoid mirrors
360° Area View SystemPark assist
Blind spot detectionDriver information
Driver monitoring
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1. EXPANDING OUR PRODUCT PORTFOLIOLiDAR: We differentiate through 8 key respects
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Highest sensitivity for 905nm
AEC-Q 101 qualified APD arrays
20+ years experience in APD production
Sensor only company
Lowest noise
Customizing capability for die, package and
modules in-house
ISO TS 16949 certified production and testing
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5 6 7
Innovative roadmap
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We have a long standing experience and expertise
… 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
12 Pixel APD-Array in ceramic package for ACC
Few Pixel APD-Array in SMD packagefor ACC / AEC-Q 101 qualified by FIS
Receiver module withAPD-Array, HV, TIA, MUX, Timing discriminator
Receiver modulewith APD andelectronicsintegrated in onepackage
Industrial hybrids(APD+TIA in one package)
Single APD with amplifier
Gesture recognitionwith 64 pixel APD-Array
DARPA Urban Challenge; First Sensor APDs in all winning teams
LIDARFrom sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
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LIDARNext steps: Securing and further developing our competitive advantage
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
“First LiDAR”: Crossfunctional tiger team for enhanced impactMarketing/Sales/Solution/Development
Alliances with complimentary suppliers for extended reach Solutions/Development
Innovative product roadmap and forward integration to ensure market leadership Solutions/Development
Cost down to meet future requirements of volume marketsProduction
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LIDAROur activities are aimed at automotive and industrial applications
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Safety, comfort and cost reduction infrastructure drive development of partly or fully autonomous vehicles
First adaptation: special vehicles
Large volume: passenger car
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www.geospatialworld.netwww.sick.dewww.sick.de
Mix of mature and emerging applications
Industrial area applications include
Unmanned guided vehicles (UGV)
Security scanners
Mapping applications
Range finding (Point measurement)
http://www.driverless-future.com
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1. EXPANDING OUR PRODUCT PORTFOLIOCamera: We differentiate through 8 key respects
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Camera to system concept
Embedded ECU platform for sensor
fusion
Long-standing camera experience
Tailor maid solutions also possible in small-
scale production
New industrialized “Blue Next” camera
generation
Automotive network in new markets
Specialist for harsh environment and low-
light applications
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5 6 7
Production and development “Made
in Germany”
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CAMERAOur volume production of a new camera generation has started
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
… 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Analog camera harsh environment
Ethernet camera formonitoring/security
with high environment requirements
iCAMreference camera
Quiet Wire Automotive
with Micrel and Marvell PHY
switch technology
iCAM Ethernet interface and
integratedG-Sensor
Digital front view
automotive
Digital front view
automotive
LVDS-VersionOV10635
AR0132 AT
Vx6640 with STV0991 and BroadRreach
BLUE NEXT New camera generation based on modular platform designed for volume production, ASIL-conform
Robust camerafor construction machinery and special vehicles
2 Mpx LVDS camera OV2775
Multi purpose Embedded System for applications like surround view, mirror replacement, object recognition and ADAS(6 cameras and multi user interface, ASIL-conform)
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Potential in related marketsUse existing market position in industrial area
CAMERANext steps: Increase market presence
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Worldwide sales offensiveEnter identified target customers
Expand “Blue Next” camera familyDevelopment and industrialization of “Blue Next” camera solutions1
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3
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2. MARKET EXPANSIONToday, car OEM & Tier 1 account for the majority of sales
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
80%80% 20%
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2. MARKET EXPANSIONWe can develop further potential with commercial & special vehicles
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Segments
Customers
LIDAR Cameras Camera SystemsADAS Systems
Multiple SensorsSensor Fusion
Car OEM &Tier 1
Components Customized cameras
Commercial & Special vehicles
OEM & Tier 1
Components, Subsystems andManufacturing services
Standard cameras, tailor made solutions
Surround view,Mirror replacement,Blind spot detection
Turn assist,Break assist,Platooning,Pedestrian recognition,Autonomous driving
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2. MARKET EXPANSIONOur focus is on target customers & leads with significant annual sales
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Focus on defined target clients1Leads with potential annual sales > €500.000 per project / product2
Car OEM & Tier 1 Trucks Bus Special vehicles (agriculture, mining machines, fork lifters)
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PACCAR (150 Tsd / a)
VW Group(450 Tsd / a)
2. MARKET EXPANSIONWe focus on the European truck market
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Mediocre annual growth of Truck sales 3 % p.a.BUT double digit growth of revenue expected
Focus on innovations; trend to fully or partly autonomous driving
European key manufacturers: ~50% market share
Daimler Trucks(500 Tsd / a)
VOLVO Group(200 Tsd / a)
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2. MARKET EXPANSIONNext steps: Target market for commercial & special vehicles
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Expand products experience with car OEM & Tier 1Offer products for trucks, buses and special vehicles
Initial focus on European marketSales team targets key manufacturers
Innovate according to market specific requirementsBasis for future orders
Sensor fusion and system expertiseGroundwork for long term market presence
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AutonomousLevel
Level 1
Assisted Driving
Level 2
Partly Automated
Level 3
Highly Automated
Level 4
Fully Automated
Level 5
Driverless
Functionality
Active Cruise Control (ACC)
Lane departure warning system (LDWS)
Lane Keep Assist (LKA)
Park Assist (PA)
Automatic Emergency Brake (AEB)
Driver Monitoring (DM)
Traffic Jam Assist (TJA)
Autopilot on Highway (AP)
Autopilot everywhere
Sensors
UltrasonicRadar (long range)
Front Camera
Surround Camera Radar (short range)
Driver CameraLidar
SENSOR Fusion SENSOR Fusion
3. FROM SENSOR TO SYSTEMThe trend is towards the fusion of different sensors
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
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3. FROM SENSOR TO SYSTEMThe sensor fusion has already begun
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
ECU Platform:Multi purpose Embedded System for various applicationsScalable processer family ASIL-conform
BLUE NEXT – Camera generation based on modular platform designed for volume production, ASIL-conform
Digital front view
automotive
Software Platform:Base software with applicationspecific modules: Area view Object recognition …
Sensor fusion:Camera, Radar, LIDAR, US
Camera Platform: Blue Next Family LVDS, ETH, 2 WE ETH ..
Camera Systems Surround View Virtual Mirror
ADAS Systems & Sensor fusion Turn Assist Night Vision
Camera Systems & object recognition: Lane departure Sign recognition …
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3. FROM SENSOR TO SYSTEMWe are taking part with our Embedded ECU
Sensor Fusion
Camera
Radar
Ultrasonic
LiDAR
Target Applications
Area View
Mirror Replacement
Turn Assist
Object/Sign Recognition
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
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3. FROM SENSOR TO SYSTEMNext steps: We lay the foundations for sensor fusion
From sensor integration to sensor fusion: First Sensor’s LiDAR and Camera Strategy for driver assistance & autonomous driving
Extend software capabilitiesForm a dedicated software team
Partnerships with customers and suppliersIdentify and strengthen alliances
Entry into systems marketStrategic customers worldwide
Development of software platformModular software on system-, com- and application-level
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OUR STRATEGY FOR DRIVER ASSISTANCE & AUTONOMOUS DRIVING
Summary
From sensor integration to sensor fusion
For autonomous driving a combination of sensors is necessary
Expanding our product portfolio: We concentrate on LiDAR and camera applications
Market expansion: We focus on the commercial and special vehicles market
From Sensor to System: We develop our own software platform
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4
Our LiDAR and camera sales will increase significantly in the upcoming years5
First Sensor AGwww.first-sensor.com
Capital Market Day
FROM SENSOR INTEGRATION TO SENSOR FUSION: FIRST SENSOR’S LIDAR AND CAMERA STRATEGY FOR DRIVER ASSISTANCE & AUTONOMOUS DRIVING
March 22, 2018
Martin Kümmel
This presentation contains forward-looking statements. This presentation does not represent any solicitation to purchase shares of First Sensor AG. Rather it is intended exclusively for information purposes with regard to possible future developments at the company. All future-oriented information in this presentation was produced on the basis of probability-based planning and represents statements regarding the future which cannot be guaranteed. Rounding differences may occur.