from single-unit to multi-unit ownership presentation

16
Multi-unit Ownership Future business growth considerations

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Presentation made just prior to a recent franchise client annual meeting. The presentation was made to franchisees considering multi-unit ownership, and included interaction with current multi-unit franchisees. 1/22-24

TRANSCRIPT

Page 1: From Single-unit to Multi-unit Ownership Presentation

Multi-unit OwnershipFuture business growth considerations

Page 2: From Single-unit to Multi-unit Ownership Presentation

Why now?• Franchisee inquiries• Corporate growth initiatives• We’re in an Opportunity Economy

Page 3: From Single-unit to Multi-unit Ownership Presentation

How?• Develop formal multi-unit program• Assist current franchisees achieve objectives• Assist current multi-unit operators improve

Page 4: From Single-unit to Multi-unit Ownership Presentation

Meeting objectives…• To foster thought on multi-unit ownership• To gain franchisee perspective• To present franchisee growth opportunity options• To establish next steps in growing the brand

Page 5: From Single-unit to Multi-unit Ownership Presentation

Mindset & Skill Set• A winning combination…• Goals and objectives must be in line with expectations. • Vision is necessary for multi-unit ownership and enterprise

building• Required skill set for multi-unit ownership including a successful

single-unit operation

Page 6: From Single-unit to Multi-unit Ownership Presentation

Let’s Explore…• Why does multi-unit ownership excite you?• What does a day-in-the-life of a multi-unit operator entail?• What do you hope to achieve thru multi-unit ownership?• What is your long-term vision with multi-unit ownership?• What skills are required for successful multi-unit ownership?• Would you consider your first operation a success?

Page 7: From Single-unit to Multi-unit Ownership Presentation

Systems• The foundation that is often ignored!• Required systems for all phases of operations and management• Mid-level management, delegation and accountability

Page 8: From Single-unit to Multi-unit Ownership Presentation

Let’s Build…• How important are systems to a multi-unit operation?• Will you operate two businesses or one enterprise?• How will your responsibilities change in a multi-unit

operation?• Do you enjoy managing people?• Do you delegate well?• How important is record-keeping to a multi-unit operation?• How important is accountability to short and long-term

success?

Page 9: From Single-unit to Multi-unit Ownership Presentation

Economy of Scale• Is bigger really better (and easier)?• Perception or reality?• Additional business logistics

Page 10: From Single-unit to Multi-unit Ownership Presentation

Let’s Take a Look…• Does one plus one equal two, three, one, or zero?• Beyond financial benefits, how does economy of scale present

additional advantages?

Page 11: From Single-unit to Multi-unit Ownership Presentation

Location, Location, Location• More than just where…• Full service or satellite locations• Spreading the word and sharing the vision

Page 12: From Single-unit to Multi-unit Ownership Presentation

Follow Me…• How important is location to your long-term vision?• Type, size, proximity, future growth

• Why is location of the second store critically important to a multi-unit operation?

• Is there really economy of scale in marketing and public relations for a multi-unit operation?

Page 13: From Single-unit to Multi-unit Ownership Presentation

Timing is Everything• Can your decision stand the test of time?• Timeframe to proceed – Knowing when you’re ready• Exit strategy – voluntary & involuntary• The next steps…

Page 14: From Single-unit to Multi-unit Ownership Presentation

Are You Ready?• How do you know when you’re ready to further explore multi-

unit ownership?• What steps must be taken to get from thought to reality?• How must I prepare for multi-unit ownership? • Do I NEED to do this now?

Page 15: From Single-unit to Multi-unit Ownership Presentation

Wait… What if?• What happens if the second location fails?• What happens if the first location is adversely affected by the

new location?• What happens when I want to retire or move on?

Page 16: From Single-unit to Multi-unit Ownership Presentation

To be, or not to be?• How will multi-unit ownership affect my personal life?• Understanding risks involved, am I willing to proceed?• Am I comfortable with being an entrepreneur?• Am I considering multi-unit for the right reasons?• Am I (truly) committed to move forward?