from socionomics to socialnomics

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Socionomics vs Socialnomics 20. Jhrt 21.Jhrt. Socionomics 20th century analyses how social mood motivates social actions: how waves of social mood regulate changes in social behavior, including changes in the economy , political preferences , financial markets + popular culture . 07/06/2022 1 AL_Business 2.0 evideo HTW Berlin 2011

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From Socionomics to Socialnomics, but disruptive thinkin needs disruptive handling too. Business 2.0 is more than Enterprise 2.0, the New Deal of Old Economy to enhance their PR strategies. Web 2.0 tools, Social NEtworking strategies and the spirit of Shareable could realize sustainable benefits for glocal working people.

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Page 1: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 1

Socionomics vs Socialnomics20. Jhrt 21.Jhrt.

Socionomics 20th century analyses how social mood motivates social actions: how waves of social mood regulate changes in social behavior, including

changes in the economy, political preferences, financial markets + popular culture.

Page 2: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 2

Socioeconomics is the study of the social results of economic changes. Its goal is to monitor and evaluate how changing economic conditions interact with shifting social conditions to influence the economy and the economic status of people.

Socionomists and socioeconomists examine changes in the social environment and the economy, but socionomists propose that social mood is the primary cause behind those changes and have a model that anticipates them… and waves and graphs tried to illustrate changes..

Page 3: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 3

waves of social mood …Socionomics look like this

Page 4: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 4

« Welcome to the world of Socialnomics, where consumers and the societies they reate have a profound influence on our economy and the businesses that

operate within it »

Page 5: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 5

Socialnomics are the consequence of

Page 6: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 6

You want to quantify the Quantic shift between: Socioeconomics

and Socialnomics?

Page 7: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 7

Shifting from Socionomics to Socialnomics:

• « Socialnomics is a massive socioeconomic shift. Some of the core marketing and business principals of the last centuries will still apply; whilst other basic principals will become as extinct as the companies that continue to try to force them on the unwilling public. » Erik Qualman.

Shifting from

to with

Page 8: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 8

Socialnomics are also another Paradigm shift

Page 9: From Socionomics to Socialnomics

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…and for business 2.0

Page 10: From Socionomics to Socialnomics

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Page 11: From Socionomics to Socialnomics

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Socioalnomics need global minds and glocal thinking

Page 12: From Socionomics to Socialnomics

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But is more than Enterprise 2.0

• « Social media also eliminates millions of people performing the same tasks.

 • We are at the state of a newer and brighter 

world for consumers and businesses, this is the world of Socialnomics. » page 19

Page 13: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 13

Sharing by doing

Page 14: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 14

Socialnomics could be like this

Page 15: From Socionomics to Socialnomics

10/04/2023 AL_Business 2.0 evideo HTW Berlin 2011 15

Social Business made by IBM is the one side , the other is

Page 16: From Socionomics to Socialnomics

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Socialnomics have several issues:

1.

Page 17: From Socionomics to Socialnomics

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« I have a Dream »

Page 18: From Socionomics to Socialnomics

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Disruptive thinking and handling

3.

Page 19: From Socionomics to Socialnomics

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2010: Socialnomics

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Business 2.0 .. Where’s the gap of transition ?