from speaker to professional speaker
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From speaker to
Professional Speaker
Paul ter Wal, President
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Why Professional Speaker?
� You speak a lot in public
� You are a TOP toastmaster
� You’ve got something to tell; unique signature story
� you like/love it
� it’s fun� it’s fun
� you want to earn money with talking?
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The type of speakers
� Business coaching/consultants
� Motivational/keynote speakers
� Facilitators/Masters of Ceremony
� Humor speakers, after diner speakers
� Sales & marketing� Sales & marketing
� Seminar/workshop leaders
� Storytellers
� Writers
� Celebrities
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You’re not alone: PSA Holland
� No Agency or Speaking bureau
� Professional Association/guild
� Founded in 2006; 75 members; NL & Belgium
� Liaison with Toastmasters NL, MPI/Meeting Planners International EU & several Speaking bureaus
� Member of the Global Speakers Federation; worldwide 5.000 members;
� 10 countries
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NSANZ
New Zealand109 Members
CAPS
Canada
NSAA
Australia560 Members
PSA ME
Middle EastIn Formation
NSA US
USA3,618 Members
FPSA
FranceIn Formation
GlobalSpeakers’
Support&Networking
Desig-natons &
GSA
Germany430 Members
APSS
Singapore79 Members
PSASA
South Africa74 Members
PSAH
Holland75 Members
PSA UK300 Members
MAPS
Malaysia61 Members
PSAC
ChinaIn Formation
Canada531 Members
Membership as of March 2010
Speakers’Network
SpecialEvents
natons &Awards
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To increase the profile and professionalism of the speaking
industry around the world
More speakersworking globally
InternationalIndustry Recognition
One Community of Professional Speakers
industry around the world
• Uniqueness• Learning
• Sharing 4-6-20106
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GSF ValuesGSF Values
We understand that working in of local and global market places a greater demand on our individual personal
We value open minds so we can accurately understand, flexibly integrate, and appropriately address the various cultures in audiences around the world. Our members are passionate about honoring the uniqueness of differing cultures.
places a greater demand on our individual personal development. Our members are committed to ensuring their expertise is aligned with their international clients’ objectives.
We are committed to helping the entire marketplace succeed and grow through the sharing of ideas, information and experience. Our members understand the price for failure of one non-local speaker is paid for by all global speakers.
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Professional Speakers Association
Holland� PSA HOLLAND:
� creates standards regarding professionalism of speakers
� helps members to develop themselves
� enlarges the market for professional speaking
� makes the professional discipline and talk more visible
� creates quality and added value
� by organizing mastermind groups, peer-to-peers, trainings, Master study, Register Professional Speaker and the recognition as CSP
� A yearly (International) Convention: in 2011 the Global Speakers Summit in Holland
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8 Core Skills (1)
� Professional Awareness:
� Mastering this competency provides an in-depth understanding of the
Professional Speakers Association, related professional associations
and sources of information.
� Professional Relationships
� This relates to the knowledge and skills needed to communicate with � This relates to the knowledge and skills needed to communicate with
planners, agents, bureaux, professionals serving speakers and the
media.
� Topic Development
� This is the "creative" competency. It means knowing the best topics for
you and tailoring topics to specific audiences.
� Stage Techniques
� This "staging" competency includes room, stage and equipment set-up,
as well as speaker introductions.
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8 Core Skills (2)
� Presentation and performance
� This is the "communication" competency, which includes mastering the
craft of presenting and performing.
� Authorship and Product Development
� Developing the skill to convert messages in the speech into marketable
products. Don’t the book inside you!products. Don’t the book inside you!
� PR, Sales and Marketing
� This business development competency results in comprehensive
sales and marketing strategies for speaking engagements and
products.
� Managing the Business
� Mastering this competency will help speakers manage the business
side of their speaking activities.
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Developments (1)� Brightening “Direct value” by the speaker
� What do I leave behind? F.e. increase Customer Satisfaction by 10%, 15% decrease absenteeism, increase sales by 50%
� Creation of "Unique value”
� On what am I unique from colleagues?
� Customer type� Customer type
� Local or Worldwide recognition
� Different approach
� Unique subject
� Certification: CSP
� Training for speakers: Post-graduate
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Developments (2)
� Authenticity
� More content than presentation?
� Better presentation techniques
� Knowledge of speaking business and speaking conditions
� Checklist� Checklist
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Your added value for MP’s� Get to know the question behind the question of the customer's
uniqueness
� Your added value is in content and less in your name: the market is bigger than the top-10 and most of the time better!
� Let them know what it takes to speak: an interest in the box
� Ask a thorough preparation of the planner: checklist� Ask a thorough preparation of the planner: checklist
� Look what the customer wants to do and asks what the agency/MP wants to sell
� Clear presence requirement
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How to use your network?� Create a good website
� Upload video’s: YouTube, Vimeo
� LinkedIn-profile, groups, Twitter, Facebook etc
� Get recommendations
� Write a book and publish it (E-book)
Join a or the networks of speakers; know your colleques� Join a or the networks of speakers; know your colleques
� ..
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The First Steps of Professional Career
� Become a member of a Professional Speakers Association
� Meet your Peers
� Upgrade your level of speaking
� Create your personal speakers SWOT
� Make money� Make money
� Just do it!
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Just start working at it!
Are you a World Class Speaker?
Just start working at it!