from start to finish designing for engagement in a...
TRANSCRIPT
Google Confidential and ProprietaryINTERNAL ONLY | August 2013
Designing for engagement in a MOOCFrom start to finish
Google | YouTube
Cammy Huang
user first
Engagement strategyVideo
- Hey guys, do you know your audience?- Is it conversational and shareable?- Get users excited and active!
Community learning activities- Make it personal and relevant- Is there an action that can be measured?- Guide discussion topics for feedback
User feedback- Stay top of mind with reminders- Show progress and accomplishment- Connect with direct performance
metrics
Your thumbnailDoes it tell a compelling story?● What’s the story you want your
thumbnail to convey?● Upload the thumbnails with no title
or description - ask for input on what your video is about based just on your thumbnail.
● Did the community think the same?● What will you adjust?
YouTube analyticsHook your viewers and keep them watching
Google analyticsSegment your data and see what engages your audience most
Custom dashboardsTrack impact against business metrics
Analyze engagementBy intentBy industryBy goals
By courseBy lesson
By asset type (video, text, activity, quiz)
Recipe for success● Identify your sweet spot● Identify KPIs● Measure growth across time
Best practices
Measuresuccess
Make contentrelevant
Connect | Community | Curate | Create
"Inspiration is key in my following people and I want to inspire people."
PersonalizeKnow your users
"I got this email about the Academy - took a survey and you gave me a course that was exactly what I needed!"
Resources
youtube.com/creatoracademy
youtube.com/yt/creators/great-content.html
youtube.com/yt/creators/analytics-series.html
Gen C