from storytelling to storydoing - ixda helsinki meetup 19.11.2015
TRANSCRIPT
From storytelling to storydoing
IxDA Hel Meetup 19.11.2015 @FuturiceMervi Rauhala
@MerviRauhala
Ph
oto
: Flic
rk,r
ub
enal
exan
der
(CC
BY
2.0
)
Can the universal language of stories help you in creating truly engaging experiences?
@MerviRauhala
LEARNINGSTORYTELLING
SERVICE DESIGNCOMPANY CULTURE &
CAPABILITIES
Finally I get to make thatwitty Chruchill quote for
real!
“Neverland is our evolutionary niche, our special habitat.”
- Jonathan Gottchal
@MerviRauhala
Ph
oto
: Flickr, CC
BY 2
.0) th
ejbird
@MerviRauhala
Universial storylanguage - some basic
@MerviRauhala
Fighting the monster
Rags to riches
Voyage –there and
back
Storyplotswe all love
@MerviRauhala
The metaplotof all pliots
Thesuperstory-
mother of allplots?
STRENGHTS: Nice, down to earth, emphatetic, easy to approach, familiarand safe, realiable and honest, commonsense, wants to see good in everything
WEAKNESSES: Not the best leaderand decicion maker, predictableand bit boring, naiive
CRYPTONITE: Unexpectedevents, surprises
”One for all and all for one!”
Desire to fit in and belong
@MerviRauhala
STRENGHTS: Energetic, innovative, free,questions things, thinks outside the box, not afraid to take risks, makes deciconsfast, acts and does things
WEAKNESSES: Recklessness, rudeness, takes unnecessary risks, fanatism, fails to analyze things objectively
CRYPTONITE: To be captivatedor imprisoned
”Rules are made to be broken!”
Desire to be free
@MerviRauhala
STRENGHTS: Puts others first, servesothers unselfisly, rolemodel, helps othersto see their selfisness and enablesempathy
WEAKNESSES: Can become a martyr and be overly sacrificing, may see othersonly in passive need of help- not as independent actors
CRYPTONITE: Hypocracy, powerlessness in the face of hugeword scale problems
”I will protect youfrom everything.”
Desire to be freeDesire to help others, empathy
@MerviRauhala
STRENGHTS: Lives in a moment, doesn’ttake anything too seriously & nothing is too sacred, loves attention, questionsthings and turnes them upsidedown,speaks up even when others dont dare
WEAKNESSES: Witty comments and funny jokes can also be mean and hurtothers
CRYPTONITE:Dullness, nothing funand exciting to do
”You only live once!”
Desire to entertain, make people laugh
@MerviRauhala
STRENGHTS: Determination, resilience, ability to take action and initiative, notafraid of challenges, shows leadership in difficult situations
WEAKNESSES: Doer not a thinker, not a great strategist
CRYPTONITE: Fear, being a chicken
”If there is a will, there is a way!”
Desire to show courage and achievegoals
What kind of
stories? What kind
of experiences?
”The user is not a passiveparticipant but actively creatingthe story by interacting with her
environment and thestoryelements the service
provides. Design should be for allsenses creating an immersive
storyexperience.”
https://www.facebook.com/StorificationMethod/
Start up sequence
Presentation
AmplifyingAcceleration, heating up, culmination
Resolution
Fade out
Anne Kalliomäki, Tarinakone
BRAND
SHARED VALUES
SHARED EXPERIENCES
POTENTIAL EXPERIENCE SPACE
WORLD FOR IMMERSIVE
EXPERIENCES& SHARED STORIES
DESIRES PURPOSE
NEEDS PRODUCT/SERVICE
From Legorburu & McColl, Storyscaping, 2014
@MerviRauhala
” The goal of projects like this is to make people more
empathetic, so that they become better global citizens and think about humanity in a
different way.” -Nonny de la Peña,
CEO of Emblematic Group
@MerviRauhala
Source: http://www.immersivejournalism.com/project-syria-premieres-at-the-world-economic-forum/
Source: http://www.welovelyka.com/
Storytelling orexperience
design?
Source: https://unimersiv.com/
”Story is the same. It’s the telling of the
story that is changing.”- Lance Weiler
Photo: Flickr, Bago Games, CC BY 2.0
For more story/experience inspiration
• Anne Kalliomäki, storydesigner, Tarinakone https://www.facebook.com/StorificationMethod/
• http://futureofstorytelling.org/
• http://www.lanceweiler.com/
• James Buckhousehttps://medium.com/design-story
• www.storytelling.fi (in Finnish)
@MerviRauhala
Relatable
Mystery
Conflict and drama
Surprise
Metapfor
Emotionalengagement
Names anddetails
No jargon!
Authentic and credible
Simple
Thanks!