from toys to tools. how technological innovation influences commerce. zbigniew nasarzewski artur...
TRANSCRIPT
ZBIGNIEW NASARZEWSKIInnovation Manager, Creative Technology Team at Hypermedia
From toys to tools: how technological innovation influences commerce?
ARTUR SZATKOWSKIInnovation Project Manager, Creative Technology Team at Hypermedia
FROM TOYS TO TOOLS
How Technological Innovation Influences Commerce?
In-store analytics
robo
tykaBmi:
brain-machine interface
Virtual reality
What is Dentsu Maker Lab? Global Initiative which draws from maker’s movement, providing space for innovators. A dedicated team is responsible for one of the first Maker Lab’s in Poland. Our Office hosts a unique coworking space & workshops organized in cooperation with Polish best technical universities.Advertising Hardware? No brainer.
What about data?
IDA – Instore Data Analytics
DOOR COUNTERS
POS REPORTSLOYALTY CARDSWi-Fi analytics
AGE RECOGNITIONGENDER RECOGNITION
iBeacons SOCIAL MEDIA
Big Data Analytics
Improve in store
experience
Full overview
Find trends
Femtocells
Source: Small Cell Forum
Localization
Advertisement Payments Statistics
Femtocell advantages
Security EfficiencyNo entry bariers
Hacking Battery consumingInstalled & Turn on
Playtime
THANK YOU!for your attention