from toys to tools. how technological innovation influences commerce. zbigniew nasarzewski artur...
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ZBIGNIEW NASARZEWSKIInnovation Manager, Creative Technology Team at Hypermedia
From toys to tools: how technological innovation influences commerce?
ARTUR SZATKOWSKIInnovation Project Manager, Creative Technology Team at Hypermedia
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FROM TOYS TO TOOLS
How Technological Innovation Influences Commerce?
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In-store analytics
robo
tykaBmi:
brain-machine interface
Virtual reality
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What is Dentsu Maker Lab? Global Initiative which draws from maker’s movement, providing space for innovators. A dedicated team is responsible for one of the first Maker Lab’s in Poland. Our Office hosts a unique coworking space & workshops organized in cooperation with Polish best technical universities.Advertising Hardware? No brainer.
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What about data?
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IDA – Instore Data Analytics
DOOR COUNTERS
POS REPORTSLOYALTY CARDSWi-Fi analytics
AGE RECOGNITIONGENDER RECOGNITION
iBeacons SOCIAL MEDIA
Big Data Analytics
Improve in store
experience
Full overview
Find trends
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Femtocells
Source: Small Cell Forum
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Localization
Advertisement Payments Statistics
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Femtocell advantages
Security EfficiencyNo entry bariers
Hacking Battery consumingInstalled & Turn on
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Playtime
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THANK YOU!for your attention