from vision to value · page vision and strategy coo role and impact digital acquisition and...
TRANSCRIPT
15th May 2018
Investor Afternoon
LSE: PAGE.LWebsite: http://www.page.com/investors
From Vision to Value
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Page Vision and Strategy COO Role and Impact Digital Acquisition and Engagement Non Ops Transformation and Value
Agenda
> Page Vision and Strategy Steve Ingham, Chief Executive Officer> COO Role and Impact Olly Watson, Chief Operating Officer> Digital Acquisition and Engagement Eamon Collins, Group Marketing Director> Non Ops Transformation and Value Kelvin Stagg, Chief Financial Officer
PageGroup I Investor Afternoon I 15 May 2018
Page Vision and StrategySteve Ingham,Chief Executive Officer
PageGroup I Investor Afternoon I 15 May 2018
Page Vision and Strategy COO Role and Impact Digital Acquisition and Engagement Non Ops Transformation and Value
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Our brands are globally alignedPage Outsourcing operating across all our brands
Executivesearch
Qualifiedprofessional
Clericalprofessional
Generaliststaffing
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Delivering on our diversification strategyContinued success across disciplines
% of Group 2007 2013 2017 CAGR*
Accounting and Financial Services 54% 41% 37% 5.1%
Engineering, Property & Construction, Procurement & Supply Chain 12% 19% 22% 12.0%
Legal, Technology, HR, Secretarial and other 15% 21% 23% 10.6%
Marketing, Sales and Retail 19% 19% 18% 8.0%
Disciplines excluding Accounting and Financial Services 46% 59% 63% 10.3%
* Compound Annual Growth Rate in Gross Profit from 2013 to 2017
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Clear focus on market categoriesProvides an investment framework for the business
LargeHigh Potential
LargeProven
Medium High Margin
Germany, Greater China, Latin America, SE Asia, US
Australia, France, Italy, the Netherlands, Spain, UK
Japan, Middle East, India, Canada, Turkey and other European countries
Countries/regions
Invest through cycle Investment reflects gross profit growth and market conditions
Respond to market conditions, focus on high margin opportunities
Investment approach
Highest gross profit growth over the last five years
Good progress made on conversion rates
Peak levels of gross profit and fee earner headcount
Achievements
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Operational efficiencies have been realisedKey deliverables from our 2013 Page Vision
Agile and scalable infrastructure
Flexible to react to changes
in headcount and demand
IT TransitionIT Transition
Global Systems; GFS, PRS and NextGen
website
Provide scale and ability to
quickly innovate
Harmonised Systems
Created network of regional Shared Service Centres
Driving economies of scale, best practice
and expertise
Shared Service Centres
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PageGroup I Investor Afternoon I 15 May 2018
Turning visioninto realityRegional Managing Director discussion
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Q&A
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2018 Page VisionSteve Ingham,Chief Executive Officer
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With continued focus on scale and diversificationA clear vision driven by organic growth
Clear ondigital &
techClear on
investment
Clear oncategory
Clear onsupport
Clear oncustomer
Clear onbrand
Clear ongeography
Clear onpeople
Purpose
OneClear Vision
To increase the scale and diversification of PageGroup by
organically growing existing and new teams, offices, disciplines and markets
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£1bn
GrossProfit
£200-£250m
Operating Profit
10,000
Total Headcount
Underpinned by clear targetsTo achieve our operational and financial objectives
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Aiming to double Operating ProfitAiming for fee earner to operational support staff ratio of 82:18
2009
Vision
£352m
2017 £712m
£1bn
£774m2018E*
2009
Vision
£20m
2017 £118m
£200m-
£250m
2018E* £133m
2009
Vision
3,549
2017 7,029
10,000
Gross Profit Operating Profit Total Headcount
* Company compiled consensus
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Continue to grow large, high potential marketsMaintain sustained fee earner investment in growth markets
2007 2017 Vision
▪ Large, High Potential ▪ Large, Proven ▪ Medium, High Margin
10%17%
73% 50%
15%
35%
45%
40%
15%
369 676
2,792 2,745
833 1,919 1,230 3,280
3,690
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Clear on brandsTaking advantage of structural opportunities for growth
2007 2017 Vision
23%
76% 67%
30%
60%
35%
5%890
2,922
1,637
3,710
1503%
251% 410
▪ ▪▪
2,870
4,920
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Our purpose
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COO role and impactOlly Watson,Chief Operating Officer
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A people business firstPerformance enhanced through technology
+5%
Productivity
85%
Drop Through
+3%
Conversion Rate
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Market evolution and fragmentation
1976PageGroup founded
~2010Gig economy
1994Online job boards
2003Launch of LinkedIn
Internal hiring
Online staffing
Traditional staffing firms
Online work services
Job boards
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Mobile Usage
43.6%
Page Q1 2018 mobile traffic
Increase in mobile traffic
25
27
29
31
33
35
37
39
41
43
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q12016 2017 2018
(%)
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Flexible working patterns
“Seventy-five percent of Millennials want
the ability to work flexibly and still be on track for
a promotion”
New skills at a premium
“Never mind the robots;
future jobs demand human skills”
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Excellence incustomer engagement
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Employee engagement and retention
“Purpose is driving engagement. 87% of business leaders believe that
companies perform best if purpose goes beyond profit.
“Organisations which had a
defined purposehad an edge on revenue
experiencing over 10% growth
“ “
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Saving management time
Client engagement
Candidate management
Non customer activityManagement
time
Management time:
Non-customer activity
Revenue recognition and admin
Coaching
PRS database administration
Internal training
Internal recruitment
40%
16%14%
20%
10%
20%
33%
47%
Source: Analysis undertaken by Praxis in conjunction with PageGroup
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▪ Shared Service Centre
▪ Resourcing
▪ Research
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Page Outsourcing client achievements
120 placementsCustomer Support
Brazil
500 placementsShared Service Centre
Mexico
187 placementsFinance functions
Poland, Malaysia and Costa Rica
750 placementsSales & brand ambassador
Spain
240 placementsEngineers and IT specialists
France
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Efficient management of key business processes
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GlobalFinanceSystem
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Delivering Business Intelligence: OBI
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Driving value from our global network
12,000 minutes completed7,000 messages and over 650,000 unique read events
Per month
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Proposition People Process Technology
Productivity +5%
Driving synergies
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Break
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Driving customer acquisition & engagement from our digital programmeEamon Collins,Group Marketing Director
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Proposition People Process Technology
Driving synergies
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Customer engagement at scale
50m
Website Visitors
In 12 months
181m
Website Hits
14.7m
Job Applications
11.4m
CVs received
15.8m
Candidate Profiles
139
Global Offices
25
Specialist Businesses
7,311
People Worldwide
55k
Perm Placements
140k
Temp Assignments
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Digital & Technology Consultants
ACQUIRE
Connected Customer Experience
ENGAGE NURTURE
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Digital & Technology ConsultantsDigital & Technology Consultants
ACQUIRE ENGAGE
Connected Customer Experience
ENGAGE NURTURE
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Digital & Technology Consultants
ACQUIRE ENGAGE NURTURE
Connected Customer Experience
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ACQUIRE ENGAGE NURTURE
Connected Customer Experience
Our Technology Platform
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AcquireMatt Mowlam,Group Digital Director
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Engage & NurtureAlex Bates,Marketing Director
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Engaging customers throughout their career journey
Candidate Client CandidateClient CandidateClient Client
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Candidate Client CandidateClient CandidateClient Client
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Engaging with our candidates
3m Emailsdelivered
43% Open Rate
6%Click
through rate
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+3 min. +50 +3 min. +50 >100 HOT
Engaging with our clients
Digital ConsultantsConsultantsDigital ConsultantsDigitalDigital ConsultantsDigital Consultants
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Award winning content programme
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NPS
Can
dida
te
Glo
bal
60%Promoters
22%Passives
18%Detractors
NPS
Clie
nts
Glo
bal
51%Promoters
37%Passives
12%Detractors
Putting customers first
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Delivering targeted campaigns
RevenueOpportunity
MarketOpportunity
PageGroupCapability
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Behaviour driven email campaigns
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Building a scalable and agile technology platform
Dominic Redmond,Director, Global Applications
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A technology approach to mirror our strategy
Use commodity to focus IT activity where it counts: on users and customers
Design, implement, and exploit scalable global foundations
Transform Business Technology
Standard platformsCustomer focusedDriven by DataCentred on the userReady for the future
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Secure collaboration
Scalable infrastructure
The best sustainable basics
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Data Lake & Intelligence Finance
Decisions driven by data
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Digital engagement
Agile applications
Agile innovation
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PageGroup technology platformAgile innovation
Digital engagement
Agile applications
Secure collaboration
Scalable infrastructure
The best, sustainable basics
Decisions driven by data
Data Lake & Intelligence
Finance
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Innovation driving our developmentEamon Collins,Group Marketing Director
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Innovation process overview
1
3
4
5
Deployment
2 Challenges definition
1 Trend and user research
3 Ideation
4 Pilot development
45 Experimentation
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Our Innovation ApproachExternal factors Innovation
Why: Purpose
Create new opportunities to work with people, have valuable conversations and build lasting relationships
How What
Focus on changing livesby:• Improving processes and
tools to make consultants more productive,
• Launching new services across whole careers improving customer experience and generating new revenue
• Research team for new trends • Employee suggestion
programme to identify key pain points in our consultants’ journey
• Develop projects internally through a dedicated incubating unit
• Work in agile partnership with global technology partners
• Collaborate with start-ups to leverage new technologies and data
• Risk of disruption• Increase
candidate mobility• Changing career
patterns• Changing
candidate expectations
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Innovation
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ACQUIRE ENGAGE NURTURE
Connected Customer Experience
Platform
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Q&A
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Non Ops TransformationKelvin Stagg,Chief Financial Officer
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Support function transformation successNow delivering economies of scale and improved service to our operational business
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EU Shared Service Centre
Geoffroy de Beaucorps,Regional Finance Director
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Synergies and improved quality of serviceGlobal processes, flexible to demand
Marketing
StudioDigital & Media
CRM
Content Marketing
HR
HR generalMobility
T&D
Business Tech.
IT Business EngagementBusiness Intelligence
Project Management
Service DeskData Management
Infrastructure
Operational
ResourcingKey Accounts
Page Outsourcing
Finance
Controlling & Reporting General Accounting
Procure to Pay
Order to Cash
Facilities
Property
$
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Improvement in our support staff ratioFront to Support headcount ratio (excl. Business Technology & Property)
10.0%
14.0%
18.0%
22.0%
26.0%
0
1000
2000
3000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Hea
dcou
nt
Admin & Support FE & Dir Ratio
2013 2014 2015 2016 2017
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Cost arbitrage has driven further savingsNonOps to front cost ratio (excl. Business Technology & Property)
8.0%
10.0%
12.0%
14.0%
0
20000
40000
60000
80000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Cos
ts (£
m)
Admin & Support FE & Dir Ratio
2013 2014 2015 2016 2017
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Keeping pace with technologyEmbracing global infrastructure and applications
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Global Finance System
Mark Hearn,Global Programme Director
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Why GFS? GFS Strategic Intent• Multiple different legacy finance systems• With inconsistent business and finance
processes• All hosted in on-premise datacentres
Result:• Unnecessary cost, risk and complexity• Blocker for our finance, IT and Operational
strategies
Standardised global finance process:• With in-built robust controls
Automation of activities that are currently time-consuming and complex:• For example, intercompany
Modern and stable SaaS platform:• With governance to leverage regular
product enhancements
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GFS BenefitsDirect benefits to operations
Simpler creation of invoice events
Quicker completion and processing of expenses
Improved financial forecasting and reporting
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> First wave – design global finance processes, complete the build and deploy to the UK SSC
> Second wave – deployment to the rest of the Group
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GFS in Summary
Enabler for SSC strategy
Aligns to our cloud evolution
Demonstrable benefits to Operations
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Evolving our conversion rateStrategic transformation projects to leverage growth
16.6%
25.0%
0.8% 0.8%1.4%
2.4%
3.0%
0%
5%
10%
15%
20%
25%
30%
Current conversionrate
Non-repeatedstrategic
transformation costs
PRS Amortisation BusinessTechnology
restructuring savings
Non-operational costsavings
Productivity Future conversionrate
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Q&A
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Wrap upSteve Ingham,Chief Executive Officer
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Delivering on our global visionClear on strategy and objectives
Clear onpurpose
Clear oninvestment
Clear oncategory
Clear onsupport
Clear oncustomer
Clear onbrand
Clear ongeography
Clear onpeople
OneClear Vision
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Engaging our peopleTo deliver the next phase of growth
Belgium
Rome
New York
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Disclaimer
This presentation contains certain statements that are neither reported financial results nor other historical information. The information contained in this presentation is not audited, is for personal use and informational purposes only and is not intended for distribution to, or use by, any person or entity in any jurisdiction in any country where such distribution or use would be contrary to law or regulation, or which would subject any member of the PageGroup plc group of companies to any registration requirement. No representation or warranty, express or implied, is or will be made in relation to the accuracy, fairness or completeness of the information or opinions made in this presentation.
Certain statements included or incorporated by reference within this presentation may constitute “forward-looking statements” that are based on current expectations or beliefs, as well as assumptions about future events. There are risk factors that can cause actual results to differ materially from those expressed in or implied by such statements. Accordingly, no assurance can be given that any particular expectation will be met and reliance should not be placed on any forward-looking statement.
PageGroup plc disclaims any intention or obligation to revise or update any forward-looking statements that may be made in this presentation, regardless of whether those statements are affected as a result of new information, future events or otherwise. Nothing in this presentation should be construed as a profit forecast.
This presentation does not constitute or form part of any offer or invitation to sell, or any solicitation of any offer to purchase any shares in PageGroup plc, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or commitment or investment decision relating thereto, nor does it constitute a recommendation regarding the shares of PageGroup plc. Past performance cannot be relied upon as a guide to future performance. Liability arising from anything in this presentation shall be governed by English Law. Nothing in this presentation shall exclude any liability under applicable laws that cannot be excluded in accordance with such laws.
PageGroup I Investor Afternoon I 15 May 2018
Appendix:Biographies
Steve InghamCEO
Anthony Thompson
Executive Board Member, Asia
Steve joined Michael Page in 1987 as a consultant with Michael Page Marketing and Sales. He was responsible for setting up the London Marketing and Sales business and was promoted to Operating Director in 1990. He was appointed Managing Director of Michael Page arketingand Sales in 1994. Subsequently Steve took additional responsibility for several businesses. He was promoted to the Board as Executive Director of UK Operations in February 2001 and subsequently to Managing Director of UK Operations in May 2005. Steve was appointed Chief Executive Officer in April 2006.
Anthony moved from South Australia to commence his Michael Page career in Hong Kong in 2001. He managed and established several disciplines and brands in Hong Kong and China and was appointed Managing Director, Hong Kong and Southern China in 2006. In 2012, he was appointed Regional Managing Director for Greater China with several offices established across China, Hong Kong and Taiwan. In 2015, Anthony moved to Singapore with additional responsibility for PageGroup in South East Asia which now encompasses offices in Singapore, Malaysia, Indonesia and Thailand. In 2016 he also became responsible for India. Anthony is currently responsible for PageGroup's operations in Greater China, South-East Asia and India.
Goran BaricSenior Managing Director,
Germany
Goran joined PageGroup in 2004 as a consultant in our Frankfurt office. Prior to that, Goran worked for three years in the Banking industry and for 7 years in Media and Entertainment. After launching Sales & Marketing and the Engineering division for Michael Page in Frankfurt, he was promoted to Director running the Frankfurt office. In 2009 he was then promoted to Managing Director, Southern Germany, which also included the Stuttgart and Munich offices. In 2011 he was given full responsibility for Michael Page Germany, with his role now also responsible for the Dusseldorf, Hamburg and Berlin offices in Northern Germany. In 2012, Goran was promoted to Senior Managing Director for Germany and is now responsible for all brands and operations in the country.
Isabelle BastideRegional Managing Director,
France
Isabelle started her career in the banking sector, then quickly moved to a recruitment agency where she managed a portfolio of large national accounts. She joined Page Personnel France in 1999 as a consultant in Finance and very quickly promoted to Manager and then to Director. She was appointed a Board Member in 2005, having developed our Financial Services and Engineering disciplines. She was made Managing Director of Page Personnel France in 2007, and she launched Page Outsourcing there in 2014. Since 2015, Isabelle is responsible for all of the Page Executive, Michael Page and Page Personnel brands in France. She is also a diversity and inclusion sponsor for Europe.
Nicolas BuissonRegional Managing Director,
Southern Europe
Nicolas joined the Group in France in 1994 as consultant in the Retail & Marketing division in Paris and in 1997 he created the Sales Force division and was appointed Director. In 1999 he moved to Spain to set up and run the Barcelona office. After 3 successful years there, he moved to Madrid as General Manager for the Group in Spain and Portugal. Appointed Managing Director Southern Europe in 2006, Nicolas took over responsibility for Michael Page Spain, Portugal and Italy. In 2008, Nicolas set up operations in Turkey, adding responsibility for this country to his functions. In addition to this, he was also in charge of operations in Poland from 2010 to 2011 and for Africa from 2012 to 2014. In 2016 Nicolas added Austria to his scope and in January 2017, Nicolas become responsible for operations in Switzerland. In addition to the country-specific operations, Nicolas also oversees the European Resourcing team, is responsible for Key Account Management in Europe and coordinates the Retail business for the Group worldwide.
Olly Watson COO
Eamon Collins Group Marketing Directior
Olly joined Michael Page in 1995 as a consultant in London. He was appointed director of Michael Page UK Sales in 1997 and then managing director in 2002. In 2006, he was appointed Regional Managing Director for Michael Page UK Sales, Marketing and Retail. In 2007, he launched Michael Page Middle East and has since developed our office network across the region. In 2009, he became Regional Managing Director for Michael Page UK Finance, Marketing and Sales, Middle East, Scotland and Ireland. He is now responsible for PageGroup’s operations in the UK, USA and Canada.
Eamon joined the Group in 2007 as UK Marketing Director and previous to this held senior marketing and communication roles at Samsung and Hitachi. He is the Group Marketing Director for PageGroup and is responsible for the Group’s global brand, communications and digital channels. Since his appointment to the role, he has overseen significant changes both to the platforms that PageGroup uses in reaching customers and to the marketing teams worldwide that work on them.
Matt MowlamGroup Digital Director
Matt joined PageGroup in June 2017 to lead the company’s Digital practice. Prior to joining PageGroup, Matt was Managing Director of GAN Plc, a US-facing online gaming business, and before that in a number of management roles at Betfair Plc (now Paddy Power Betfair Plc). Matt’s focus at PageGroup is to help drive the Digital and Innovation agenda that can unlock improved productivity on a global scale.
Alex BatesUK Marketing Director & Global CRM Lead
Alex joined PageGroup in 2015 having previously headed marketing for the Gorkana Group, the PR and earned media Software Company. Prior to that, he worked for the global information provider Wolters Kluwer where he was part of the team responsible for devising and implementing their transformation programme. Alex is now responsible for Marketing for the UK and RoW, as well as being the global lead for our CRM programme.
Dominic RedmondGlobal Applications Director
Dominic joined PageGroup in 2016, having worked previously for SABMiller for 5 years, mainly focusing on Global Transformation and IT Change programmes. Previous to that, he worked for Xerox and Aon in a mix of business and IT roles, covering professional services, consultancy and outsourcing. He started at Page as the UK IT Director and in 2017 he also became Global Director of Applications, responsible for delivering the IT Transformation globally.
Kelvin StaggCFO
Geoffroyde BeaucorpsRegional Finance Director, Europe
Kelvin joined PageGroup plc in July 2006 as Group Financial Controller and Company Secretary. He was appointed Acting Chief Financial Officer in October 2013. He held the title of Company Secretary until December 2013. In June 2014 Kelvin was appointed Chief Financial Officer. Prior to joining the Group, Kelvin spent six years at Allied Domecq and three years at Unilever in a variety of finance functions. He has significant international experience and has high levels of compliance, change management, large teams and systems experience, across almost every finance discipline. He is a Chartered Management Accountant.
Geoffroy joined PageGroup in May 2007 as Finance Director for Switzerland. In April 2009, he took on additional responsibility as Finance Director for the Group’s operations in Northern Europe. In August 2012 he was promoted to Finance Director for all of Continental Europe, and in August 2015 relocated to Barcelona to lead the transition to our new European Shared Service Centre. Prior to Page, he worked for various business units of the French Group Bouygues, mostly in the Television branch (TF1 & Eurosport) as Financial Controller & Finance Director in Zurich, London and Milan.
Mark Hearn Global Programme
Director, GFS
Mark joined PageGroup in October 2015 in the role of Finance Director for Group Support Services. Progressing the finance system agenda formed a key part of that role, and in September 2016 he became Global Programme Director for our Global Finance System (GFS) delivery. Mark joined PageGroup from Colgate-Palmolive, where he spent 10 years in a variety of roles both in the UK and international, covering FP&A, commercial finance, and latterly Finance Director for the UK & Ireland subsidiary of the Hill’s Pet Nutrition business unit. He also participated in projects to transition processes to regional and global SSCs, as well as the transformation of those processes enabled by SAP. Prior to Colgate, Mark held roles for AB Inbev and Nestle. Mark is a Chartered Management Accountant.