from zero to continuous validated learning: lean startup on paas
TRANSCRIPT
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From Zero to Continuous
Validated LearningLean Startup on PaaS
Bio - Chris Sterling
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Director of Product Management at CenturyLink Cloud Recently Launched AppFog: https://www.ctl.io/appfog Author of book “Managing Software Debt: Building for Inevitable Change” Supported change efforts to adopt Lean, Agile & Continuous Delivery behaviors in organizations of 10 up to 800+ people Entrepreneur & Lean Startup Practitioner Blog: managingsoftwaredebt.com
AgendaIntroduction to Lean Canvas (5 mins) Identify our first experiment (10 mins) Develop landing page MVP application (5 mins) Run survey with audience (5 mins) Measure results of experiment (10 mins) Review, rinse & repeat based on learning (10 mins) Update application based on learning (5 mins) Blue/Green deployment of application (5 mins) Closing (Q&A) (10-15 mins)
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WARNING
I will be asking for your participation and using you for your thoughts & feedback during this presentation
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Identify the Problem First
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The Setup
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OK, our example will be somewhat contrived so please play along anyway Agile & DevOps have lead to large-scale enterprise adoption of Feature Team operating model, therefore… More Teams means more coordination
Team8s.ioA service to coordinate Feature Teams in a Scaled DevOps or Agile Environment
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List Assumptions
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Managing Team Membership is frequent
Finding out who is on a team is difficult at times
Figuring out who plays particular role on team is important
Feature teams are becoming more prevalent in enterprise
Cross-team collaboration is important to DevOps
Sharing team improvements increases Org value delivery
A Cloud Native WebApp for tracking teams is OK in enterprise
Team goals can be made clear in simple format
Improvements can be made clear in simple format
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Experiment #1
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Given the assumption “Feature teams are becoming more prevalent in enterprise” Lets test if this is a valid assumption More prevalent than? Zero? What %? Lets use 20% of audience have more than 3 Teams in their Organization as target
Validate or Invalidate
Assumptions
Lean Startup Validation
Techniques
Concierge MVP Wizard of Oz Boomerang Dry Wallet High Hurdle Video Trailer
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Landing Page to Apply
Wizard of Oz
1.Create Headline 2.Provide Value Proposition 3.Add Call to Action 4.If possible, Provide an Offer
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http://blog.landerapp.com/how-to-use-a-landing-page-to-validate-your-startup-idea/
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Rinse & Repeat
Review Usage Metrics Get Out of the Building (aka Talk to Your Customers) Revisit Lean Canvas and incorporate Learnings Review Assumptions
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Usage Metrics
Capture Events Categorize Event Types Report on Events Determine Important Funnels to Track
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Our Lean Canvas focus has become fuzzy…
Incorporate Learning
Review Experiment #1
How many uniques clicked “Get Started” How many Teams were created Did 20% of audience have more than 3 Teams in their Organization as target
Bonus Learning: Did anybody add info about their Teams?
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I’m not in a Startup
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Lean Startup techniques can be used on all products Based on scientific method (inspect and adapt) Lean Canvas can be modified for Feature definition Always focus on Agile Principle: “Simplicity--the art of maximizing the amount of work not done--is essential.” Don’t just validate features, invalidate them to make your product better
Taking the Leap…
Once the problems are well-defined And the market seems ready And you can focus your effort It could be time to take the leap…
Otherwise, don’t do it. It is hard to run a business & even harder when problem+market isn’t there
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Q&A