FROM ZERO TO

HERO - Building company awareness from

scratch

14 May 2013, Kaisa Hernberg

WHY DO SOME COMPANIES GET A LOT OF ATTENTION?

They focus on their

target groups rather

than themselves

They talk in terms

relevant to their key

audiences

They bring out

people who dare to

express opinions

They engage in

dialogue – and

tolerate different

opinions

They repeat the same

core messages at

every instance

SO, WHAT CAN A SMALL (OR BIG) COMPANY DO?

Figure out,

how much

fame you need

to drive your

business

Learn to

REALLY know

your target

groups

Build a

marketing

communication

ecosystem

FOCUS on a

few key things

and REPEAT

them through

every channel

Talk about

topics that are

interesting to

your key target

groups

Don’t talk

alone –

engage your

customers,

employees,

business

partners

Make full use

of references

CLEANTECH FINLAND CAN HELP!

NEED HELP TELLING SUCCESS STORIES?

International social media

campaigns & outsourcing

International media relations &

training

International digital marketing &

sales materials

LOOKING TO CONQUER A SPECIFIC MARKET? Local social media campaigns &

outsourcing

Local media relations: interviews,

events, site visits

Localised website content &

outsourcing

Co-branded campaigns

ENGAGE WITH INVESTORS, DECISION MAKERS, MEDIA Co-branded media events,

seminars

Cleantech Thursday

WANT TO KNOW MORE? Kaisa Hernberg

Marketing and Communications Director,

Cleantech Finland

+358 40 562 3242

kaisa.hernberg (at) finpro.fi

@kaisamirjam

www.cleantechfinland.fi

KIITOS. TACK. THANK YOU.

www.cleantechfinland.com

www.solved.fi