Summer Training Project Report

On

FINANCIAL AND NON-FINANCIAL SERVICES OF KARVY

AT

KARVY STOCK BROKING LIMITED

IN

AGRA AREA

Submitted for Partial Requirement for the award of Degree of

Master of Business Administration

Submitted to

PROF. PRAGATI HEMRAJANI

Department of MBA

Hindustan institute of technology and management keetham, Agra

(Affiliated to Dr. A.P.J. Abdul Kalam Technical University, Lucknow

Formerly UPTU, Lucknow)

Submitted By

POOJA KHEMANI

Roll No. 1400370019 Session 2014-16

DECLARATION

I hereby declare that the Project Report entitled “FINANCIAL AND

NON-FINANCIAL SERVICES OF KARVY” is a record of independent

research work submitted by me to HINDUSTAN INSTITUTE OF

TECHNOLOGY AND MANAGEMENT KEETHAM, AGRA, for developing the

real time experience as well as award the degree of Master of Business

Administration and has been carried out during the period of my study at

HINDUSTAN INSTITUTE OF TECHNOLOGY AND MANAGEMENT

KEETHAM, AGRA, Under the guidance of PROF. PRAGATI HEMRAJANI ,

Department of MBA.

PLACE: AGRA (POOJA KHEMANI)

Roll No.: 1400370019

MBA-3rd

Sem.

ACKNOWLEDGEMENT

I would like to express deepest gratitude and thanks to the PROF.PRAGATI

HEMRAJANI, Head of the Department for her valuable support in doing this

project. She has been a source of encouragement and guidance in all our

endeavors.

I express our profound thanks to MR. SANDEEP PORWAL, MR. KARAN

RAJ GUPTA, MR. ABHAY SETH,AND MR. IMRAN KHAN, for their

consistent encouragement and invaluable suggestion in completing this

project, without his effort the completion of this project would be practically

impossible.

It gives me great pleasure to acknowledge my indebtedness to my family

Members for their substantial moral support and encouragement in my

studies.

I would like to extend my sincere thanks to My Dearest Friends and also

my classmates for their unnerving support in the completion of the work.

(POOJA KHEMANI)

EXECUTIVE SUMMARY

The Karvy Group is today a well diversified conglomerate. Its businesses

straddle the entire financial services spectrum as well as data processing

and managing segments. Since most of its financial services were retail

focused, the need to build scale and skill in the transaction processing

domain became imperative. Also during stressed environment in the

financial services segment, the non financial businesses bring in a lot of

stability to the group’s businesses. Karvy’s financial services business is

ranked among the top-5 in the country across its business segments. As

such my Topic is Financial and non-financial services of Karvy stock

Broking Ltd., it shows the comparison of different products by Karvy as

compared to its competitors in the target customer’s mind. For instance-

Karvy positions itself in the customer’s mind as one entity- “Karvy”- which

can provide customized and one-stop solution for all their financial services

needs. It has an unaided top of mind recall. It intends to stay with the

proposition of “Keep Growing”. The positioning you choose for your brand

will be influenced by the competitive stance you want to adopt. Financial and

Non-financial services involves identifying and determining points of

similarity and difference to ascertain the right brand identity and to create a

proper brand image.Research is conducted to find the effectiveness of

services provided by Karvy in the minds of customers and the conclusion is

justified by the results of the Questionnaire.

TABLE OF CONTENTS

C H A P T E R S TOPIC & TITLE PAGENO. I INTRODUCTION 1-22 Introduction

Structure of Karvy

Jewels of Karvy

Why to choose Karvy

Awards and Accolades

2 CONCEPTUAL DISCUSSION

Review of Literature

Online software for Trading

OMNESYS

Mutual Funds

Competitors

Promotional Techniques

23-46

3 RESEARCH METHODOLOGY

• Research Objective

• Research Design

• Sampling

• Data Collection Techniques

• Objective and scope of study

• Statement of problem

• Limitation

• Area Considered

• Learning Experience

• SWOT analysis

47-55

4 . DATA COLLECTION

Primary Data Collection

Secondary Data Collection

Comparison of Karvy over Others

Sales graph of Karvy over Others

Comparative charts

56-62

5 DATA ANALYSIS

Questionnaire

63-73

6 . FINDING, CONCLUSION AND

SUGGESTION

74-76

7 . APPENDIX 77-79

8 BIBLIOGRAPHY 80-81