FRONT COVER ANALYSIS

Shows a recurring colour scheme that is reflective of both brand identity and the genre itself – in this case, it is distinctive, simplistic and bold, much like the music the magazine advocates.

Feature article photographs are irregular and loosely connected, appearing as though they have been ‘slapped’ upon the magazine or ‘cobbled together– showing the disarray of the music being represented and giving it a casual appearance

Certain words or phrases highlighted in bold or taller font, to emphasise that these are the key words that are being used to attract the reader. E.g ‘Last’ and ’51 new acts unveiled’

Excluding the puffs, the layout is generally simplistic and rectangular, with much of the sell lines being arranged in columns and text boxes.

The artist/band usually looks composed and casual on each front cover, mainly showing little or no facial expression and intensely looking at the reader – as is exemplified by Matthew Bellamy here.

A medium/medium close up shot is used to display the artist/band and thus show their clothing, which retains the same features across all indie rock mags – dark, smart/casual wear, with skinny jeans and hats being common recurrences.

Focuses primarily on bands and festivals that exemplify the indie rock genre, and these are listed and displayed in contrasting colours in order to ensnare the attention of the potential buyer.

The sell lines themselves comprise of rebellious quotes and statements concerning bands/artists’ attitudes, and this is reflective of the rock focused side of the genre due to its brash disapproval of authority – demonstrating variation within the genre.