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Leuprorelin injection (S.C.)

(1mg/0.2ml)

Submitted in Partial Fulfillment

of the Requirements for the Degree of

BACHELOR OF PHARMACYby

SHWETA(Roll No. 0905650068)

Under the Supervision of

SUPERVISOR CO-SUPERVISOR

Prof. (Dr.) Shailendra K. Saraf Mrs. Mary Koshy

Director (Pharmacy) Associate ProfessorB.B.D.N.I.I.T., Lucknow B.B.D.N.I.I.T., Lucknow

to the

Faculty of Pharmacy

BABU BANARSI DAS NORTHERN INDIA INSTITUTE OF

TECHNOLOGY, LUCKNOW

GAUTAM BUDDH TECHNICAL UNIVERSITY, LUCKNOW

2012-2013



DECLARATION

I hereby declare that the studies described in this report entitled “PRODUCT

PROMOTION SRTATEGY OF LEUPRO INJECTION” were carried out by me in the

Faculty of Pharmacy, B.B.D.N.I.I.T, Lucknow under the supervision of Prof.(Dr.)

Shailendra K. Saraf and Mrs. Mary Koshy. Further, this work has not been submitted in

part or in full to obtain any other degree/ diploma.

Date:

ii

SHWETA

B.Pharm 4th

Year

B.B.D.N.I.I.T., Lucknow



CERTIFICATE

Certified that Shweta (Roll no.0905650068) has carried out the project work in

this project report entitled “Project Promotion Strategy of LEUPRO INJECTION”

for the award of Bachelor of Pharmacy from Gautam Buddh Technical University,

Lucknow under our supervision. This project report embodies result of original work,

and studies are carried out by the student herself and the contents of the project report do

not form the basis for the award of any other degree to the candidate or to anybody else

from this or any other university/institution.

Signature Signature

Prof. (Dr.) Shailendra K. Saraf Mrs.Mary Koshy

Director, Pharmacy Associate. Professor,

B.B.D.N.I.I.T, Lucknow B.B.D.N.I.I.T, Lucknow

Date:

iii



ACKNOWLEDGEMENTS

This project report could not have been completed without the tremendous help provided to me

by my teachers.

Firstly, I would like to thank Prof. (Dr.) Shailendra K. Saraf Director (Pharmacy) for his

invaluable instructions and constructive comments. It was for his organizational skills that the whole

project was so efficiently carried out.

I am also grateful to my project guide Mrs. Mary Koshy, Mr. Aseem Tewari and Sanjiv k.

Chaudhari for their help and support.

I am thankful to all those known and unknown sources that helped me in completing such task.

I express a word of thanks to my friends for their constant support, suggestions and

encouragement during preparation of this project.

Finally, I thank God for giving me the loving siblings and affectionate parents, who blessed me

with everything all throughout my life. My gratitude to them cannot be expressed in words. To them

I owe my wonderful today and a dream filled tomorrow.

SHWETA

iv



TABLE OF CONTENT

Declaration ii

Certificate iii

Acknowledgements iv

CHAPTER 1: Introduction 1-7

CHAPTER 2: Marketing Strategies 8-17

CHAPTER 3: Promotional Strategies 18-34

CHAPTER 4: Conclusion 35

BIBLIOGRAPHY 36

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