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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Fronteer StrategyCompany presentation
Amsterdam, 2013
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Amsterdam Based, Global Reach
Our office
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We deliverClarity and Concepts for growth
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We areStrategy Consultants, creative & brand-driven. Experts in co-creation
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We loveTo be ‘at the frontier’,where new value is created
Anthropology & Brand Development
James Veenhoff studied business and anthropology, has extensive experience in the development and marketing of brands and launched Jean School - the first denim school in the world.
Partners
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Engineering & Creation
Martijn Pater graduated in Industrial Design Engineering, gained extensive consulting experience at Bain & Companyand is an expert on innovation & co-creation. Started NDSM Energie, a local energy coop.FRONTEER
STRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
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Find new business
& new business models
Create new ideas in challenging
markets
Validate your concept & improve it significantly
innovate
Our services throughout the funnel
Our co-creation services
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RooftopExpert
co-creation
TreehouseExpert
co-creation
‘Tackle your toughest
challenge’
‘Create a wealth of new opportunities’
Elevator Consumer validation
‘Validate & enrich an existing concept.’
ClubhouseCoalition
co-creation
‘Develop a shared vision &
action plan.’
Lighthouse Brand
Propositions
‘Create a unique & compelling brand story’
1 day½ day ½ day1 day - several weeks ½ day
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Our other services & tools
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innovate
HelicopterMarket Research
CamperCustomer Insights
FactoryBusiness Modeling
GarageConcept Prototyping
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Who are our experts?
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Our Expert Connectors will find the best mix of perspectives for the challenge at hand. We have defined 5 types of experts, all with a different role in the session:
CUSTOMER
- Will benefit from the solution
PROFESSIONAL
- Has relevant expertise and
experience
PROFESSOR
- Knows a lot, wants to share
it all
CONNECTOR
- Hears, sees and talks a lot
WILDCARD
- Knows nothing, might
know everything
All quick thinkers, open, creative, critical and constructive.
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
About co-creation
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Why co-creation?
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Co-creationCompelling concepts
Commitment
Mandate to change
New energy
Fresh perspectives
Breakthroughsolutions
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“You cannot solve a problem
with the same thinking that
created it.”
Albert Einstein
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“No matter who you are, most of the smartest people work for someone else.”
Bill Joy, Founder Sun Microsystems
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“Co-creation is the chance for others to complete
the work that you started, going well beyond what you
envisioned or intended.”
Henry Chesbrough, author of Open Services Innovation (2011)
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Presentation
Teamwork Discussion
Visualisation
What co-creation looks like
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
KLM
Meet & Seat co-creation
‣ Objective: Develop value-adding concepts across business lines
‣ Method: Expert & customer co-creation, concept development
‣ Results: Highly successful new on-line service, winning numerous awards
Gold & Silver at 2013
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
NOKIA
Asha validation & co-creation
‣ Objective: Validate and co-create new propositions for mobile phones
‣ Method: Consumer co-creation - China, Indonesia, Thailand, Nigeria, Mexico, India
‣ Results: Successful launch of new product range, new marketing approach
BUGABOO
Donkey validation & co-creation
‣ Objective: Validate and co-create new portfolio propositions
‣ Method: Expert consumer co-creation with urban parents in LA, Amsterdam
‣ Results: Successful positioning of new stroller concept
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
HEINEKEN
Trade marketing strategy
‣ Objective: Develop global trade marketing strategy for on- & off-premise
‣ Method: Internal co-creation, validation w/ markets, Manual creation
‣ Results: Fresh and compelling communication guidelines per channel
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
KPN
Port of Rotterdam on-line tool
‣ Objective: Create new on-line services for PoR, KPN
‣ Method: Co-creation in entire value chain, business modeling
‣ Results: New dynamic on-line tool for vessel ETA and ETD (pilot stage)
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
PHILIPS
Kitchen appliances for the future
‣ Objective: Find food & kitchen themes & technologies with most future potential
‣ Method: Online & offline lead user validation & co-creation in China & Germany
‣ Results: New insights, enriched kitchen concepts, product roadmap for 2020
ENJOY 50 YEARS OF QUALITY COFFEE INNOVATION
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DEMB
A new coffee experience
‣ Objective: Create new meaning to Coffee experience, to boost the category
‣ Method: Proposition co-creation & validation with customers & prospects
‣ Results: Valuable insights, a new proposition, brand mantra and strategic advice
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VERKADE
New cookie concepts
‣ Objective: Find opportunities for growth, validate & enrich new cookie concepts
‣ Method: Lead user validation & co-creation, concept & proposition development
‣ Results: Insights, improved concepts, a clear positioning strategy, successful launch
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
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AMSTEL
Co-create a vision for the future
‣ Objective: Create a brand vision and activation platform based on insights
‣ Method: Roadtrip, expert & customer co-creation in two main channels
‣ Results: Customer & channel insights, new proposition, services & activation platform
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
ABN AMRO
Creating the ‘WOW’ for mobile
‣ Objective: Create new mobile services for ABN with a Wow-factor
‣ Method: Expert co-creation, idea generation and concept development
‣ Results: A new and innovative mobile service with a ‘wow’
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Fronteer Strategy
What sets us apart?
- A team of consultants, expert connectors and concepters
- Backgrounds in design, engineering, business, anthropology
- Bridging Marketing, Research, Innovation and Strategy
- Hand-picked experts, in-house recruiting
- A database of 1500+ experts worldwide
- A hypothesis-driven, structured process
- Always Creative, always Strategic
- Close cooperation with the client’s team
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“Fronteer is changing the game. Their strength is connecting people
internally & externally.
The status quo is challenged with fresh views - creating support at the
same time.”
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- VP Marketing KPN
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Please contact us for requests & details
Our project fees include:Preparation, analysis, recruiting, research,
tailor-made session set-up, moderation, reporting, strategic recommendations, venue, incentives
+31 (0) 20 475 0555
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
www.fronteerstrategy.com
@fronteerstrat
www.facebook.com/fronteerstrategy