frontier...all industry stakeholders (including airports, airlines, retailers and suppliers)...

ENTRY FORM

Entry Deadline: Friday 2nd May 2014, 5.00pm GMT

AWARDS 2014FRONTIERwEdNEsdaY 29Th OcTObERhOTEl MaRTiNEz, caNNEs

CELEBRATING YEARS30

The Frontier Awards have a rich heritage stretching back to the very

first gathering of the duty free community in the south of France in

1984. The Awards were instigated to raise the standards of retailing

and the quality of products in travel retail. They have occupied a

special place at the heart of the industry ever since, and the number –

and professionalism – of entries continues to increase every year.Airport Operator

of the YearIncheon International Airport

Corporation

Supplier of the YearMondelez World Travel Retail

Partnership Initiative of the Year

Luxottica and World Duty Free Group

Speciality Concept of the Year

Brown-Forman – Jack Daniel’s Bar & Grill, Dubai Airport

Marketing Campaign of the Year by a Retailer

Aer Rianta International – The Loop, The Joy of Giving

Inflight Retailer of the Year

Cathay Pacific & Inflight Sales Group

Marketing Campaign of the Year by a Supplier

Mondelez World Travel Retail – Toblerone ‘Out of the Blue’

Star Product of the YearSamsonite – Cosmolite

Airport Retailer of the Year

World Duty Free Group

Land-based Border/Downtown Retailer of the Year

Shopping China

Digital Innovation of the YearDelhi Duty Free Services - World

Traveller Contest campaign

Lifetime Achievement AwardSarah Branquinho

The panel will base their decision on:

• Innovation and originality• Creative concept and execution• Business acumen and results• Perceived effectiveness in meeting the marketing/sales objectives and communicating with the target group (and also with the judges)

The judging will take place in July 2014, as soon as all the entries have been processed and the judges have read through all the submissions.

The judges will establish a shortlist in each category, which will be revealed prior to the Awards ceremony. The category winners will only be revealed at the Frontier Awards on Wednesday 29th October 2014 in Cannes.

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Each year, we gather together a panel of six top executives from the industry who collectively boast a wealth of experience in the various product categories and geographical regions.

A Frontier Award is one of the most sought after awards in the duty free industry,”King Hong-Soo, Deputy Director, Retail Marketing, Incheon International Airport

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Visit www.frontiermagazine.co.uk/awards for video highlights of the 2013 Frontier Awards and judging day

We are delighted to have won such a prestigious industry award, especially if you look at the really high standard and quality of brands and products that were also nominated,”Graham Carter, Vice President Retail Europe and Distributors, Samsonite

Winning this most prestigious award in the duty free channel for the second time motivates us even more to put our highest efforts and creativity behind delivering innovative marketing plans,” Andreas Fehr, Managing Director, Mondelez WTR

It was a real honour to be chosen as winners of this exceptional and most coveted award. We are all extremely proud of this achievement,”Jose Maria Palencia Saucedo, CEO, World Duty Free GroupTravel Retail

This was our first award at Cannes and thus we were overwhelmed and felt special as our marketing efforts had been recognised among leading travel retailers,”Abhijit Das, Head of Marketing, Delhi Duty Free Services

Tony Detter Group Managing Director, Inflight Sales Group

Magdalena DucosCommercial Director, London Supply

Gavin MckechnieVice President Commercial, Abu Dhabi Airports Company

Christian Vonthron Senior VP Travel Retail and Duty Free, Oettinger Davidoff Group

Martyn Westbury Head of Sales, New Thing

Peter ZottlVice President Travel Retail, Swarovski Group

The following categories are open for entries:

CATeGOries & CriTeriA

new FOr 2014

as we move towards a tougher, more competitive future. The Partnership Initiative Award is intended to reward those who have worked together - often across category divides - in order to grow business for all concerned. Entries for this award can relate to any kind of partnership formed in the name of better retailing: • airport authorities working with retailers• retailers working with each other • two or more suppliers working hand-in-hand

Speciality Concept of the YearOpen to all industry stakeholders (including airports, airlines, retailers and suppliers)Speciality concepts are initiatives which help to make the travel retail offer even more fresh and engaging to the travelling consumer. Entrants in this category must be able to demonstrate: • how the offer has been tailored to suit different

locations and customer profiles; • genuine specialist innovation and how it has driven

customer excitement;• how merchandising, presentation and customer

service have maximised profits for the concept.

Marketing Campaign of the Year by a SupplierSupplier entrants for the Marketing Campaign Award must be able to show:• real flair and ingenuity in grabbing the attention of

an increasingly spoilt-for-choice public; • how the campaign enhances the product and

attracts consumers;• the campaign has enjoyed commercial success –

whatever the investment level

Supplier of the YearBrands make up the backbone of the travel retail offer, and suppliers have to work hard to get their brand recognised in the highly competitive travel retail environment. This award was developed for those companies who:• are committed to travel retail as a brand;• can demonstrate business development, sales and

brand awareness;• can boast an impressive overall performance in the

channel.

Digital Innovation of the YearOpen to all industry stakeholders (including airports, airlines, retailers and suppliers)Whether it is a remarkable, sales generating social media presence, a ground-breaking interactive marketing campaign or a new digital tool to enhance the performance of industry players, the brand-new

Digital Innovation Award will recognise:• indisputable digital innovation with measurable

business benefits;• ingenuity on the part of the airport, retailer or

supplier behind the concept;• the considerable impact that the digital innovation

has had on the travel retail industry.

Outstanding Contribution to the Industry In line with travel retail's ongoing efforts to honour significant current achievements in the industry, the Frontier Awards judges, the Frontier team and invited industry experts will be submitting their nominations to recognise one Outstanding Contribution to the Industry – an evolution of the Lifetime Achievement Award. Not to be missed, the accolade will honour those outstanding travel retail professionals (or groups) whose achievements transcend individual businesses to bring enduring benefits to the industry as a whole. Be it bold retail concepts or operational practices, the award celebrates the genuine trailblazers of the travel retail channel.

For 2014 we will also be introducing a Charity Focus, with the aim of recognising and promoting the philanthropic efforts carried out by the travel retail and duty free industry throughout the year. The Frontier team, Frontier judges and invited industry experts will choose a project or organisation from the last twelve months which will be highlighted during the Frontier Awards Ceremony. Neither an award or a fundraiser, the charity focus has been introduced to raise awareness of the chosen project or organisation and celebrate its achievements.

Please note that the judging year runs from May 2013 to April 2014.

Airport Operator of the Year Airport operators are becoming ever more aware of the importance of the commercial aspect of their operations, and operators around the world are implementing the processes that will allow them to maximise ancillary revenues. The Airport Operator of the Year category recognises: • work done by operators everywhere to facilitate

and encourage the development of the commercial area within their airport;

• processes put in place to maximise the travel retail/duty free offer;

• the overall retail mix;• airport design, particularly of the commercial

area; • the dedication to travel retail/duty free of the

operator.

Airport Retailer of the Year: Single LocationAs the industry evolves, the need has emerged to recognise the achievements of both single and independent location and group retailers separately. This new award will go to the independent airport retailer, or a single location duty free and travel retail operation, that has proven its credentials as an innovator and an industry leader. The award celebrates established or up-and-coming retailers who:• are committed to moving forward standards of

retailing and improving the experience for the consumer;

• can demonstrate impressive business results in a single location/independent operation;

• work creatively in delighting their travelling customers.

Airport Retailer of the Year: Multiple LocationAn award specially for airport retailer groups and an assessment of their entire operation, this category recognises those that excel in multiple locations, regions, or countries. In particular the award will highlight:• consistent excellence in retail standards across a

portfolio of operations;• inspiring financial results that demonstrate

business growth for all stakeholders;• the strategic vision and implementation of innovative

activities to delight customers around the world.

Land-based Border / Downtown Retailer of the YearThe differences between airport and land-based retail operations are such that we continue to believe in the necessity to have separate awards for both types, thereby celebrating the diversity of the industry. The award recognises:• exemplary standards of land-based and border

retailing;• imagination in the development and execution of

retail strategies;• operations that have responded to the specific

circumstances of their channel with creativity and dynamism.

Marketing Campaign of the Year by a Retailer or AirportRetail marketing in the travel retail sector has reached new heights in recent years. This year, we hope to see that evolution move forward to the next stage. We want to see: • creativity, customer awareness and a clear

translation into customer sales;• sophisticated initiatives aimed at improving

penetration, loyalty, repeat business, and the creation of a stronger presence and image;

• an increase in sales volume in a given period of time.

Inflight Retailer of the YearThis category aims to reflect innovation and excellence in retailing to a highly specialised audience. Entrants should show evidence of:• raising the prevailing standards in their sector

significantly through merchandise selection and presentation, marketing and promotions;

• impeccable levels of customer service;• investment in crew training.

Star Product of the Year - Open to suppliersThe Star Product must have been a revelation for the brand owner, the retailers and the consumers over the past year. The product needs to demonstrate: • real star quality, over and above the competition,

either in terms of tapping into a new market or creating enhanced sales in an existing market;

• phenomenal quantifiable sales generation; • its significance in terms of setting trends, capturing

customer imagination and establishing itself as a ‘must buy’ item.

Partnership Initiative of the Year - Open to all industry stakeholders (including airports, airlines, retailers and suppliers)Partnership is very much the name of the game

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Who can enter? The Frontier Awards are for all industry stakeholders (including airports, airlines, retailers and suppliers) involved directly in travel retail who fall within one or more of the specified categories.

The entry processParticipation in the Frontier Awards is open to all companies and there is no entry fee.You may only enter a maximum of 3 categories per company. To enter, you must fill in the entry form (see left) and assemble the necessary accompanying information.

- What should you include in your entry?For each entry, you must include:• Completed entry form (1 form per category entered);• For each category entered, a statement of no more than 1000 words which should include information related to the category and judging criteria. The judges specifically look for performance data in support of the entry. (7 copies);• Supporting material (7 copies);• High resolution logos and images (300 dpi) to support your entry on a CD, USB key or sent by email;• For all Star Product entries please send 1 sample of the product with your entry. The remaining 6 samples will need to be sent directly to the judges in July 2014. Further details will be sent to you at a later date.

Please be sure to include 7 copies of each entry statement and supporting material, including photographs, with 1 copy of your entry form for each category entered.

- Where to send your entryFor each category entered, all 7 copies of your entries must be sent by post to:

Heather Austin-Olsen, Events ManagerFrontier Awards 2014Metropolis Business Media6th Floor Davis House2 Robert StreetCroydon CR0 1QQUK

For more information about the awards or on how to enter, please contact:

Heather Austin-Olsen, Events Manager T: + 44 (0) 208 253 8607E: [email protected]

Or visit our website: www.frontiermagazine.co.uk/awards

- DeadlineAll entries must be received in our offices by 5.00pm on Friday 2nd May 2014.

- ImportantPlease note that the Frontier Awards are free to enter but all shipping and customs costs must be paid in full by the entrants themselves. If there is a surcharge to be paid, the entrant will be invoiced accordingly.

Frontier reserves the right to publish and reproduce entries as it sees fit. The October issue of Frontier magazine will feature a full list of entries, with an explanation of the achievement and a picture, so it is essential that you include high quality digital images and logos as part of your entry.

Please note that entries and product samples will not be returned after the judging. Should the entrant need them back, it is the entrant’s responsibility to request collection and to arrange a mutually convenient time and date, at the entrant’s own cost. If no instructions are received by Friday 30th May 2014, entries and supporting material will be securely destroyed after the judging session.

If you are submitting your entry on an electronic device (be it an iPad, electronic tablet or digital photo frame), please send 1 copy of the entry to our offices and the 6 remaining entries will need to be sent to the judges directly when applicable. If you are planning to do this, please contact Heather Austin-Olsen at the Frontier Awards office to discuss.

- Tips for a successful entryIt is important to put together an entry that is attractive and easy for the judges to pick up and read.

It can be difficult to explain some concepts to people that you don’t know. When putting together your entry, keep in mind the importance of clear information to explain your actions / concepts, etc.

Entries should be informative but concise: no more than 1000 words in total. Make sure the judges can clearly see what you are trying to outline, and keep it brief but factual. Write persuasively and avoid PR jargon.

Your entry should be illustrated with facts, figures, data and customer profiles. Provide hard facts and figures to back up your claims, including performance data. The use of graphics can bring clarity to your entry.

High resolution images are vital for all entries.

How to enter

ENTRY FORMEntry Deadline: Friday 2nd May 2014, 5.00pm GMT

entrY ForM• Your entry should arrive at the Frontier Awards offices no later than 5.00pm on Friday 2nd May 2014

• Please complete one entry form for each category entered

Please indicate the category you are entering by ticking the box – to be completed by all entrants:

Company name................................................................................

Address............................................................................................

..........................................................................................................

Postcode/Zip................................... Country ..................................

Tel......................................... Email .................................................

Contact..............................................................................................

Job title..............................................................................................

Signature................................ Date.........................................

Metropolis International Group Ltd may from time to time send updates about this product and other relevant Metropolis products and services. Your email address and telephone number will not be given to 3rd parties unless you give us your explicit consent to do so. By providing your email address you consent to being contacted by email for direct marketing purposes by Metropolis International Group Ltd and its associated products. If you do no longer wish to receive information from us please write to the Data Manager at Abacus e-Media, Chancery Exchange, 10 Furnival Street, London EC4A 1YH or email [email protected].

Please name the Company / Partnership Name / Marketing Campaign / Product entered:

.......................................................

IMPORTANT: If you are a PR agent working on behalf of the entrant, please use the entrant’s

company name and complete the rest of the information for your company’s information.

For all Awards enquiries please contact: Heather Austin-Olsen, Events Manager T: + 44 (0) 208 253 8607E: [email protected]

CHECklIST

Please ensure you have completed every part of the form and have included the following:

• A statement of no more than 1000 words summarising your achievement for each entry

• Your company logo and brand logo

• High resolution images (300dpi) to support your entry on a CD or USB key

• Supporting material, financial results, promotional brochures, samples of advertising or product samples that will help the judges to better understand

your entry

• One sample of the entered product for the Star Product category

For each category entered, all 7 copies of your entries must be sent by post to: Heather Austin-OlsenEvents Manager Frontier Awards 2014Metropolis Business Media6th Floor Davis House2 Robert StreetCroydon, CR0 1QQUk

ENTRY DEADlINE: 5.00PM ON FRIDAY 2ND MAY 2014

AWARDS 2014FRONTIER

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