Frosted Mini Wheats J.T. Fox | Karly Osborne | Carley Powell Christian Schneider | Harrison Snyder

Akilah Walton

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Agenda

Research

Survey

Final Ideas

Recommendation 2

Timeline

Brand DNA

Brand Caucus

Brand Concept Map

Mintel Trends

Brand Meaning

Statement

New Product Ideation

Sorting Task – individually

and as a team

Innovation Pathways cut

to 3

Product Visualization

Interviewed for Initial

Impressions

Cut to two

Surveyed 50 participants with visuals

Final Idea

3

Brand DNA

4

Brand Caucus

5

Dry

Sugar

Unhealthy

Whole Grain Healthy

Adult Kids

Brand Concept Map  

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Mintel Research –Factory Fear: Baking and Dessert Mixes - US - 2014

Consumers tend to lean towards premium and natural ingredients. Consumers increasingly prefer whole, unprocessed foods because they perceive artificial additives and preservatives as unhealthy

–Snack Society: The Snacking Occasion - US - February 2014

Consumers think it is healthier to eat smaller snacks throughout the day rather than eat 3 meals. Likewise, it is healthier to work out several times per day than all at once. Companies can combine these ideas and create pre- and post-workout snacks.

–Play Ethic: Cooking Enthusiasts - US - October 2014

These data suggest that consumers are looking for ways to have fun with cooking. They may respond to products and services that take a more playful approach to cooking rather than positioning it as an intricate, multi-step process.

-The Real Thing: Yogurt and Yogurt Drinks – US – August 2014

A third of yogurt and yogurt drink buyers look for all-natural options, including those made with real fruit. Consumers are interested in products that are whole, clean, safe, and otherwise authentic.

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Brand Statement The delicious whole grain cereal to wake you up and help you stay focused all day long

Whole grain cereal designed to improve your memory and focus

Healthy, but sweet start to the morning for you and the whole family

Focus on the most important part of your day with Frosted Mini Wheats: nutritious and delicious

Whole grains that keep you full and focused!

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Product Ideation

83 total new product

innovations

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Sorting Task Sorted the ideas into these 21 Categories:

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Audio Visual Presentation

Apps Food Spice Enhancers

Healthy Breakfast

Other Foods

Complete Meals

Breakfast Frozen Snacks

Beauty Care

Check Out Lane Items

For the Sweet Tooth

Alcoholic Drinks

Health Trackers

Sponsorship Events

Charity: Giving Back

For the Active One

Workout Related Foods

Enhancers Vitamins For the Kids

Games/Toys

Three Innovation Pathways For the Active One | For the Kids | For the Sweet Tooth

For the Active One

Enhancers •  Energy Shots

•  Coffee Additives

Wellness Campaigns

•  Sponsored Marathon

•  Active Journal

Supporting Activity

•  Protein Pill or Powder

•  Meal Replacement

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For the Kids

Games •  Brain games for kids

•  Interactive Toys/ Wii video games

Shows

•  Movies teaching kids how to eat healthy

•  Cartoon show for kids/ YouTube mini-series

Events

•  Summer camps for kids

•  Partnership with Play60 or SkyZone

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For the Sweet Tooth

Sweet Treats •  Cake Mix

•  “Healthier” FMW based candy bar

•  Frozen Mini Wheat Ice Cream Sandwich

Less Sweet Treats

•  Frozen Yogurt + FMW Granola

•  Sweet Dip packaged with FMW cracker

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Product Visualizations Wheatables | BarSnacks | Breakfast Bread

Wheatables

Frosted Mini Wheatables are a delicious snack that can be enjoyed at any time of the day! These

scrumptious snacks please a whole-grain appetite, while still satisfying your craving for sweets. The 3 by 3 inch square sized snacks

come in delicious natural flavors such as: brown sugar, blueberry, apple cinnamon, maple and

brown sugar, chocolate/nutella, peanut butter and vanilla. Not only do these bite size snacks taste

amazing but they also provide important nutrients to get you through your day. No mess, stay focused, stay happy. Stop by the store and try some Frosted Mini Wheatables

today!

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BarSnacks

Frosted Mini Wheats BarSnacks are the perfect breakfast to start your day. Filled with whole

grains to keep you focused, this bar with be both wholesome and satisfying. The whole wheat

outer shell encompasses a variety of flavors within it. Flavor options include brown sugar, blueberry

muffin, cinnamon streusel, maple and brown sugar, chocolate, and original. Grab it in the

morning or easily toss in your bag to have at your convenience throughout the day!

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Breakfast Bread

Frosted Mini Wheats Breakfast Bread is the best thing since sliced bread! It is the perfect way to start your day off right and can be used in so

many different ways! It is a delicious, filling bread full of nutrients to keep you full and focused,

with just enough of our signature frosting to please your sweet tooth! FMW Breakfast Bread can be

eaten straight out of the package, or warmed up to make your morning extra delectable.

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Initial Impressions

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Final Two Ideas Wheatables Breakfast Bread

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Survey

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Survey

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Survey

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Timeline

Brand DNA

Brand Caucus

Brand Concept Map

Mintel Trends

Brand Meaning

Statement

New Product Ideation

Sorting Task – individually

and as a team

Innovation Pathways cut

to 3

Product Visualization

Interviewed for Initial

Impressions

Cut to two

Surveyed 50 participants with visuals

Final Idea

24

Recommendation

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Looking Ahead

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Wheatables

Flavored Trail Mixes

Wheat Crackers +

Dip

Breakfast Bread

FMW Greek Yogurt

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Whole grains that keep you full and focused!

Questions & Comments Thank you