frozen yogurttylerbradleyj.com/assets/process-book.pdf · 2018-09-03 · c frozen yogurt logo and...
TRANSCRIPT
F R O Z E N Y O G U R T
Designer: Tyler BradleyPresented to: Coberlin BrownellClass: GDD 206-01
Process Book
c
F R O Z E N Y O G U R T
LOGO AND CLIENT DESCRIPTION
North Peak is a self-serve frozen yogurt shop located in the Green Mountains in Vermont. Their inspiring environment allows customers to create their own unique yogrut recipe. North Peak’s frozen yogurt is made with only fresh ingredients with no preservatives, additives, artificial sweeteners or high fruit corn syrup. The company gets many of it’s ingredients from independently owned, Vermont's small businesses, such Hidden Springs Maply Syrup, Charlotte Berry Farm, Lake Champlain Chocoloates and Booth Brothers Dairy. It is important to the company that customers know where their ingredients come from. The Company promotes a healthy lifestyle and provides an alternative to junk food. To make a difference in reducing obesity, the company donates 1% of their product sales to the Mollen Foundation. The goal of the Mollen Foundation is to promote a healthy lifestyle in children that includes fitness, nutrition, and self-esteem through exercise programs and nutritional education.
Mission Statement: “Provide customers with the most delicious, healthy frozen yogurt they have ever tasted using only the highest-quality dairy products.”
Page 2
c
DESIGN STRATEGY
Page 3
The site should be reministent of frozen yogurt itself; cool, fresh, with a wintery vibe to it.
North Peak Visitors will be able to learn about the company’s newest yogurt flavors.Vistors with be able to help support the Mollen Foundation by donating money directly from their website. Users can also purchase North Peak gift cards, to beused for holiday and birthday gifts for their friend, and family.
Information about our the company, as well as directions and promotions, are also available. Visitors will be able to read about the latest company’s news and what other customers are saying in the Company’s Twitter feed.
c
COLOR PALETTE
Midnight BlackHex: #000000R: 0G: 0B: 0
Yogurt WhiteHex: #FFFFFFR: 255G: 255B: 255
Blueberry BlueHex: #1E569DR: 30G: 86B: 157
North Peak BlueHex: #70A6D9R: 112G: 166B: 217
In regards to type, black and white are the two main colors for the website. All of the website’s headers are written in blue, while the navigation buttons are white on a blue background. The website avoids the typical boring dark green and brown colors that are often used to promote healthy food. The main theme colors for the website are dark blue, light blue, white, and black. The company’s logo, North Peak, incorporates a winter mountain peak with in the text. The color schemes are relaxing to the eye and provide a wintery feel.
Page 4
c
TYPE PALETTE
Page Header Helvetica Neue, Condensed Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ! ? ( ) & ” ” Supporting Helvetica Neue, Regular
a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ! ? ( ) & ” ”
a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Page 5
c
Site Map
Home
1
About Us2
Flavors3
Promotion4
Location5
Gift Cards6
Donate
1.1
Contact Us1.2
Our Mission2.1
Toppings2.2
Nutritional Facts
2.3
Ingredients
6.1Donation Form
6.2 About TheOrganization
4.1
Directions
Page 6
0
c
A customer looking fordirections to the store(never been to storebefore)
Home
Begin on home page; Select location
Location page; Select directions
4.1 Enter in your zip code for directions from your current location
4 4.1
A teenager who wants to purchase a gift card for a friend (14-24s, uses the internet frequently)
Home
Begin on home page; Select Gift Cards
A customer who wants to know what the ingredients in a flavor (40-50s, uses the internet occasionally)
Home
Begin on home page; Select Flavors
Flavors page;Select Nutritional Facts
4.1 Nutritional Facts page; Select Ingredients
2 2.2 4.1 Select the yogurt flavor that you want to know the ingredients of
2.3
TARGET AUDIENCE AND USER SCENARIOS
Order form for gift card to be mailed
5
The most frequent visitors to the site will be teens and tweens, along with their parents, looking for a fun place to hang out and enjoy a healthy snack. It will be a popular site for teens and their parents to purchase gift cards to give to their friends.
When the store initially opens there will be many people using the site to find the location and directions to the new store. Parents will be using the website to look at our product ingredients and nutritional values. They will want to make sure our product only uses fresh ingredients with no preservatives, additives, or high fructose corn syrup.
Page 7
c Page 8
WEBSITE GOALS AND WIREFRAMES
North Peak Logo
FlavorsAbout Us Promotion Location Gift Cards Donate
Welcome/Info Page
Twitter Feed
1024 px
150px
525px
1024 px(NAV)
(HEADER)
Salvia bitters distillery, mlkshk squid farm-to-table type-writer Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-or-igin coffee. Direct trade brunch Thundercats, freegan raw denim chambray semiotics Bushwick pop-up Carles Austin mixtape. Carles Brooklyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardi-gan plaid +1, cornhole literally 8-bit VHS hella Neutra Bushwick tattooed vegan.
250px
450px
The objective for the site includes promoting a healthy lifestyle and increase donations towards the goal reducing obeisty by allowing donations to be made to the Mollen Foundation. Customers can purchase North Peak gift cards directly from the website. They will also be able to look at the North Peak’s Twitter feed on the main home page in order to see the latest company’s news. The customer will be able to browse througha wide variety of yogurt flavors to determine which one they would like best.
(Footer) North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
c Page 9
North Peak Logo
FlavorsAbout Us Promotion Location Gift Cards Donate
About North Peak
1024 px
150px
525px
1024 px(NAV)
(HEADER)
Salvia bitters distillery, mlkshk squid farm-to-table typewrit-er Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williams-burg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee.
(FOOTER)
Our Local PartnersSalvia bitters distillery, mlkshk squid farm-to-table typewriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel,
350 px
250
px
200 px
100
px
200 px
100
px
200 px
100
px
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
c
North Peak Logo
FlavorsAbout Us Promotion Location Gift Cards Donate
Yogurt Flavors Nonfat
Yogurt Name
Lowfat Low Carb Sorbet
Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
1024 px
150px
525px
1024 px(NAV)
(HEADER)
(Footer)
Nonfat
Page 10
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
c Page 11
F R O Z E N Y O G U R T
Salvia bitters distillery, mlkshk squid farm-to-table typwriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selies wolf Williamsburg Cosby sweater. Quinoa meh Ameri-can Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thundercats, freegan raw denim chambray semi-otics Buswick pop-up Carles Austin mixtape. Carles Brooklyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardi-gan plaid +1, cornhole literallym 8-bit VHS hella Neutra Bushwick tattooed vegan.Salvia bitters distillery, mlkshk squid farm-to-table typwriter
Stowe’s Farm-Fresh Frozen YogurtAbout US
Flavors
Promotion
Location
Gift Cards
j
q
p
v
o
Fall In Love With Our Fall Favorites
jj
q
oo
vv
p
Twitter Feed
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
DESIGN CONCEPTSDesign 1
c Page 12
F R O Z E N Y O G U R T
About US
Flavors
Promotion
Location
Gift Cards
q
p
v
o
q
o
v
p
About North PeakSalvia bitters distillery, mlkshk squid farm-to-table typewriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch
Our Local PartnersSalvia bitters distillery, mlkshk squid farm-to-table typewriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williamsburg Cosby sweater. Quinoa meh Ameri-
jj
Lake Champlain Chocolates
Hidden Springs Maple Syrup
Booth Bros Dairy
jjj
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
c Page 13
F R O Z E N Y O G U R T
About US
Flavors
Promotion
Location
Gift Cards
q
p
v
o
q
o
v
p
jj
Yogurt Flavors Nonfat
Yogurt Name
Lowfat Low Carb
Yogurt Name
Yogurt Name Yogurt Name
Nonfat
Yogurt Name Yograt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
qqq
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
c Page 14
j q p v o
jqq p p vv oo
q
pv
o
F R O Z E N Y O G U R TAbout US Flavors Promotion Location Gift Cards
Salvia bitters distillery, mlkshk squid farm-to-table typwriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thun-dercats, freegan raw denim chambray semiotics Buswick pop-up Carles Austin mixtape. Carles Brook-lyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardigan plaid +1, cornhole literallym 8-bit VHS hella Neutra Bushwick tattooed vegan.Salvia bitters distillery, mlkshk squid farm-to-ta-ble typwriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually
Stowe’s Farm-Fresh Frozen Yogurt
Fal l In Love With Our Fal l Favori tes
Twitter Feed
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
Design 2
c Page 15
jj q p v oj qq p p vv oo
About North PeakSalvia bitters distillery, mlkshk squid farm-to-table typewriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thundercats, free-gan raw denim chambray semiotics Bushwick pop-up Carles Austin mixtape. Carles Brooklyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardigan plaid +1, cornhole
Our Local PartnersSalvia bitters distillery, mlkshk squid farm-to-table typewriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thunder-cats, freegan raw denim chambray semiotics Bushwick pop-up Carles Austin mixtape. Carles Brooklyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardigan plaid +1, cornhole literally 8-bit VHS hella Neutra Bushwick tattooed vegan.
Lake Champlain Chocolates
Hidden Springs Maple Syrup
Booth Bros Dairy
CharlotteBerry Farm
F R O Z E N Y O G U R TAbout US Flavors Promotion Location Gift Cards
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
c Page 16
jqYogurt Flavors
Nonfat
Yogurt Name
Lowfat Low Carb
Yogurt Name
Yogurt Name Yogurt Name
Nonfat
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
Yogurt Name Yogurt Name
j q p v oj qq p p vv oo
F R O Z E N Y O G U R TAbout US Flavors Promotion Location Gift Cards
c Page 17
F R O Z E N Y O G U R T
About US Flavors Promotion Location Gift Cards
Twitter Feed
j q p v oj qq p p vv oo
Fal l In Love With Our Fal l Favori tes
Salvia bitters distillery, mlkshk squid farm-to-table typwriter Bush-wick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thundercats, freegan raw denim chambray semiotics Buswick pop-up Carles Austin mixtape. Carles Brooklyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardigan plaid +1, cornhole literallym 8-bit VHS hella Neutra Bushwick tattooed vegan.Salvia bitters distillery, mlkshk squid farm-to-table typwriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfar-ers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee.
Stowe’s Farm-Fresh Frozen Yogurt
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
(HEADER)
(NAV)
(FOOTER)
(ART
ICLE
)
(ASI
DE)
Design 3
c Page 18
F R O Z E N Y O G U R T
About US Flavors Promotion Location Gift Cards
jAbout North PeakSalvia bitters distillery, mlkshk squid farm-to-table typewriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thundercats, free-gan raw denim chambray semiotics Bushwick pop-up Carles Austin mixtape. Carles Brooklyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardigan plaid +1, cornhole
Our Local PartnersSalvia bitters distillery, mlkshk squid farm-to-table typewriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thunder-cats, freegan raw denim chambray semiotics Bushwick pop-up Carles Austin mixtape. Carles Brooklyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardigan plaid +1, cornhole literally 8-bit VHS
Lake Champlain Chocolates
Hidden Springs Maple Syrup
Booth Bros Dairy
CharlotteBerry Farm
j q p v oj qq p p vv oo
jj
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
c Page 19
F R O Z E N Y O G U R T
About US Flavors Promotion Location Gift Cardsj q p v oj qq p p vv
qqqYogurt Name Yogurt NameYogurt Name Yogurt Name
Nonfat
Yogurt Name Yogurt NameYogurt Name
Yogurt NameYogurt Name Yogurt Name Yogurt Name Yogurt Name Yogurt Name
Yogurt NameYogurt Name Yogurt Name Yogurt NameYogurt Name Yogurt Name Yogurt Name
Yogurt Flavors
Low Fat
Low Carb
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
Yogurt Name
c Page 20
FINAL DESIGN
r
p
q
j F R O Z E N Y O G U R T
Fal l In Love With Our Fal l Favori tes
Salvia bitters distillery, mlkshk squid farm-to-table typwriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thundercats, freegan raw denim chambray semiotics Buswick pop-up Carles Austin mixtape. Carles Brooklyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardigan plaid +1, cornhole literallym 8-bit VHS hella Neutra Bushwick tattooed vegan.Salvia bitters distillery, mlkshk squid farm-to-table typwriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selies wolf Williams-burg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thunder-
Stowe’s Farm-Fresh Frozen Yogurt
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
Twitter Feed
jAbout US Flavors Promotion Location Gift Cardsj qc 7 r
c Page 21
q r
jF R O Z E N Y O G U R T
About North PeakSalvia bitters distillery, mlkshk squid farm-to-table typewriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thundercats, free-gan raw denim chambray semiotics Bushwick pop-up Carles Austin mixtape. Carles Brooklyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardigan plaid +1, cornhole
Our Local PartnersSalvia bitters distillery, mlkshk squid farm-to-table typewriter Bushwick 8-bit readymade +1 heirloom banjo mixtape. Tote bag wayfarers Schlitz actually freegan fingerstache, viral pour-over cornhole twee. Cliche selfies wolf Williamsburg Cosby sweater. Quinoa meh American Apparel, Vice hoodie direct trade bicycle rights single-origin coffee. Direct trade brunch Thunder-cats, freegan raw denim chambray semiotics Bushwick pop-up Carles Austin mixtape. Carles Brooklyn forage selfies, tattooed 90's pickled readymade squid heirloom quinoa. Cardigan plaid +1, cornhole literally 8-bit VHS
Lake Champlain Chocolates
Hidden Springs Maple Syrup
Booth Bros Dairy
CharlotteBerry Farm North Peak.com 2014 All rights reserved.
355 Mountain Road, Stowe VT, Tel: 802.555.8989
pAbout US Flavors Promotion Location Gift Cardsj qc 7 r
c Page 22r
pq r
j pF R O Z E N Y O G U R T
Yogurt Name Yogurt NameYogurt Name Yogurt Name
Nonfat
Yogurt Name Yogurt NameYogurt Name
Yogurt NameYogurt Name Yogurt Name Yogurt Name Yogurt Name Yogurt Name
Yogurt NameYogurt Name Yogurt Name Yogurt NameYogurt Name Yogurt Name Yogurt Name
Yogurt Flavors
Low Fat
Low Carb
North Peak.com 2014 All rights reserved. 355 Mountain Road, Stowe VT, Tel: 802.555.8989
Yogurt Name
j
About US Flavors Promotion Location Gift Cardsj qc 7 r
c Page 23
r
p
SKETCHES AND CONCEPTS
North Peak
Original Concept Of Logo
c Page 24
Mood Board