fruit bandit – apps by tang_critical analysis of promotion strategy
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8/13/2019 Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy
http://slidepdf.com/reader/full/fruit-bandit-apps-by-tangcritical-analysis-of-promotion-strategy 1/9
8/13/2019 Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy
http://slidepdf.com/reader/full/fruit-bandit-apps-by-tangcritical-analysis-of-promotion-strategy 2/9
Ksshge`jet<;
ATZH] DKEMH] ‟ KVV_ DX ]KEG
OTH]HOKC KEKCX_H_ NA VTN@N]HNE _]TK]JGX NA ]KEG
Vrjpkrjm anr<
_bjhib @nrsbjm Lkbke
Kssnohktj Vrnajssnr
Onursj Hestruotnr
Dushejss _trktjgy
Vrjpkrjm dy<
@kcjjbk ]krkeeu`, TB-;61
_jothne<D
DDK, ;2 tb Dktob
Hesthtutj na Dushejss Km`hehstrkthne
Zehvjrshty na Mbkik
_jptj`djr, ;2, 46;?
8/13/2019 Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy
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;. OK_J NQJTQHJW< ;
]keg ojcc pbnej gk`j kem wjd tnnc
Nvjr tbj yjkrs, ]keg bks djje syeney`nus tn tkstj kem rjarjsb`jet krnuem tbj wnrcm.
Wheeheg `hcchnes na bjkrts whtb hts hrrjshsthdcj tkstj nvjr gjejrkthnes, tbjrj hs bkrmcy keyhetrnmuothne rjquhrjm anr ]keg.
_trhvheg anr onetheunus heenvkthne tn drheg ejw jxpjrhjeojs tn hts cnykc onesu`jrs, ]keg bkshetrnmuojm ahvj mhaajrjet ackvnurs he tbj cnokc `krijt. ]keg Nrkegj, wbhob hs kcsn tbj ackgsbhpackvnur, hs tbj shegcj `nst pnpuckr ackvnurjm pnwmjr mrhei he Dkegckmjsb. Ejxt anccnwjm ]keg@kegn, Vhejkppcj, Cj`ne kem k on`dn ackvnur na Nrkegj-@kegn.
]keg bks orjktjm k ahrst-na-k- ihem gk`j okccjm –Aruht Dkemht‐ ks k anccnw -up tn hts rjojet –]whes
Ok`pkhge‐ mjphotheg k pkhr na hmjethokc twhes bkvheg `key sh`hckrhthjs he tbjhr djbkvhnur kem
pjrsnekchthjs dut, mhaajrheg arn` jkob ntbjr wbje ht ok`j tn tkstj.
]bj gk`j bks ahvj cjvjcs kem oke dj pckyjm ne kcc `ndhcj pcktanr`s (dntb Kppcj hN_ kem GnngcjKemrnhm). ]bhs jxohtheg gk`j whcc obkccjegj tbj sihccs na gk`jrs kem hetrhguj tbj` whtb grjktkothne kem grkpbhos.
]bj stnry na tbj gk`j rjvncvjs krnuem ]nety kem @nety, tbj twhes, ks k dkem na rnguj`neijys ihmekp @nety kem tbj ckttjr sjts naa ne k qujst tn rjsouj bh`. Whtb necy k schegsbnt hebkem ]nety `ust tkij tbj obkccjegj tn tbj jvhc `neijys, ghrkaajs, gnrhccks kem djjs. Ch`htjmstnejs, heon`heg aruhts kem k gckss tn ahcc9 ]nety ejjms tn dj kcjrt kt kcc th`js tn ijjp ke jyj nut
anr pnwjr-ups.
Ne k mhaajrjet entj ]keg kcsn tnni up tbj rjspneshdhchty na rj-hetrnmuoheg Dkegckmjsbh aruhts tntbj `kssjs tbhs yjkr tbrnugb tbj hetrnmuothne na –Dkegckmjsb Vbnc Vnrhobhth‐. Ht hs k wjd -dksjmrjajrjeoj tnnc anr ihms kem kmucts wbn grnw up he ohthjs ndchvhnus tn tbj eu`jrnus aruhts naDkegckmjsb kem tbjhr djejahts. Nej oke jxpjrhjeoj tbj shtj kem hts ajkturjs dy vhshthegwww.aruhtsnadkegckmjsb.on`
; (]bj Mkhcy _tkr, 46;?)
8/13/2019 Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy
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4. Drkem Nvjrvhjw< ]keg]keg, kvkhckdcj he `nrj tbke ?6 onuetrhjs, hs tbj cjkmheg drkem he pnwmjrjm djvjrkgj pnrtanchn
na @nemjcjz Hetjrekthnekc. ]keg wks dkshokccy k prnmuot na Irkat annms. He Notndjr 46;4, Irkat
Annms Heo obkegjm hts ek`j tn @nemjcjz Hetjrekthnekc. ]bhs arjsb, aruht-ackvnrjm mrhei hskvkhckdcj he k vkrhjty na ackvnrs -- dksjm ne cno kc onesu`jrs‘ prjajrjeojs -- kem hs anrthahjm whtb
`hejrkcs kem vhtk`hes. Ht hs kvkhckdcj dntb ks k pnwmjrjm djvjrkgj kem he rjkmy-tn-mrhei
dnttcjs.
He Dkegckmjsb ]keg hs h`pnrtjm. ]bj prn`nthne kothvhthjs krj mjshgejm kem h`pcj`jetjm dy
Nghcvy Dkegckmjsb. _n akr ahvj mhaajrjet ackvnr na ]keg heocumheg `kegn, nrkegj, phejkppcj,
cj`ne kem nrkegj-`kegn he tbj anr` na pnwmjrjm djvjrkgj necy krj kvkhckdcj he Dkegckmjsb.
]keg hs ent necy tbj `krijt phnejjr dut kcsn tbj `krijt cjkmjr he rjgkrm na pnwmjrjm ackvnrjm
mrhei he Dkegckmjsb.
?. _tkijbncmjr Kekcyshs<
?.; _tkijbncmjrs Oktjgnrhzkthne<
8/13/2019 Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy
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?.4 _tkijbncmjr Kekcyshs<
;. Onesu`jrs bkvj tbj `nst
pnwjr ks tbjy tkij tbj
ucth`ktj duyheg mjohshne.
Kcsn tbjy bkvj tbj `nst
h`pnrtkeoj ks ucth`ktjcy
tbjy krj gnheg tn onesu`j.
Zechij rjkmy tn mrhei
prnmuot, ]keg bks cjss sonpj
na usheg pu`pihe uemjr tbj
ek`j na `kegn. Xjt, ht hs
annm prnmuot cheijm whtb bjkctb. ]bus, snohjty bks hetjrjst ne tbj prnmuot. Kcsn, tbj snohjty bks
tbj pnwjr tn obkegj trjem rjgkrmheg wbkt tbj `j`djrs na on``uehty krj gnheg tn mrhei. ]bus,
snohjty hs ke h`pnrtket ijy pckyjr anr ]keg.
4. He Dkegckmjsb, tbjrj hs ent drkeob na @nemjcjz . ]bj skcj tbjrjanrj hs `nstcy cheijm whtb
prn`nthne. ]bus, Nghcvy & @ntbjr wbhob hs tbj kmvjrthzjr na ]keg ks wjcc ks ntbjr `jmhk
pkrtejrs bkvj heacjeohkc pnwjr. Bnwjvjr, tbjhr hetjrjst hs ent ks strneg ks na tbj onesu`jrs.
?. Ks tbj prnmuot hs h`pnrtjm, h`pnrtjrs bkvj sn`j hetjrjst. Kcsn, wbncjskcjrs kem rjtkhcjrs
bkvj hetjrjst. Bnwjvjr, tbjhr pnwjr hs ent tbkt strneg. Gnvjrej`et bks hetjrjst ks tbj prnmuot
hs djheg sncm kt cnokc `krijt dut bks cjss pnwjr tbke onesu`jrs.
=. Djokusj tbj prnmuot hs h`pnrtjm, trkmj kssnohkthne `hgbt bkvj rncj. Dut tbj h`pnrt hs
sokttjrjm k`neg vkrhnus h`pnrtjrs. Kcsn, tbj prnmuot hs annm prnmuots. Dntb hetjrjst kem pnwjr
na trkmj kssnohkthne tbjrjanrj hs cnw.
8/13/2019 Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy
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=. VJ_]CJ Kekcyshs<
@kornjonen`ho Krjk Hssujs
Vnchthokc Vnchthokc Hestkdhchty
Heoneshstjeoy he pnchohjs anr`ucktjm murheg mhaajrjet pnchthokc bnrhzne
Jonen`hokc On`pjththvj Kmvketkgj he tjr` na Vrnmuothne Onst
Gcndkc rjojsshne mnjs ent kaajot ekthnekc jonen`y h``jmhktjcyrktbjr kaajot he k scnw grkmukc prnojss
_nohkc Wnriheg `ntbjrs krj heorjksheg
H`pnrtkeoj na nphehne na obhcmrje he mjohshne `kiheg hs heorjksheg
Jxtjemjm ak`hchjs krj drjkiheg mnwe
]jobencnghokc Qhrtukc chaj hs gjttheg prhnrhty
Heenvkthne dy usheg tjobencngy hhs djheg wjcon`jm
Zsj na kpps hs gjthheg pnpuckrhty
Cjgkc Cjgkc dkrrhjr he tjr` na h`pnrt
]krhaa oke bkvj h`pchokthne
QK] bks sn`j h`pkot ne duyheg pnwjr
Jevhrne`jet Zrdkehzkthne hs cjkmheg tn mjorjksj he sonpj anr nutmnnr gk`j & spnrts
8/13/2019 Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy
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=. Vnrtjr‘s Ahvj Anrojs Kekcyshs<
:. Orhthokc Kekcyshs na _trktjgho @nvj<Kpps hs ent cheijm whtb pnwmjrjm djvjrkgj chij tkeg. _n dy hetrnmuoheg kpps ]keg dkshokccy bks
trhjm tn hemhrjotcy prn`ntj tbj prnmuot. Wj oke heajr tbkt, tbj kttj`pt na ]keg wks ent tn
prn`ntj tbj prnmuot rktbjr prn`ntj tbj drkem ]keg htscja.
Enw k mkys, pjnpcj na kcc kgjs sbnw hetjrjst he tjobencngy. _`krtpbnej hs djheg sncm chij
bntokij. Jvje s`krtpbnej hs kvkhckdcj he bkems na cnwjr kem cnwmjr `hmmcj ockss pjnpcj.
Mhaajrjet kpps krj pnpuckr k`neg pjnpcj na mhaajrjet kgjs. _pjohkccy tjjekgjrs kem ynueg
pjnpcj cnvj tn spjem tbjhr pkssth`j dy usheg kpps rjcktjm whtb gk`js. Aruht Ehelk hs kcrjkmy k
vjry pnpuckr kpps. ]bus, dy hetrnmuoheg kpps ]keg hs rjajcotheg hts kmvnokoy heenvkthne usheg
tjobencngy. ]bj kpps htsjca hs ent ke heenvkthne dut kpps whtb pnwmjr djvjrkgj hs ndvhnuscy ke
heenvkthvj hmjk. _n, grkddheg tjobencngy tn prn`ntj drkem hs k vjry s`krt `nvj anr ]keg.
Aruht Dkemht bks k hetjrjstheg stnry tbkt rjacjots hemhrjotcy tbj pnwjr na rjckthnesbhp . ]bus, ht
tnuobjs k onrj pnhet na snohjty, rjckthnesbhp. ]bj cjkm obkrkotjrs na tbhs stnry krj twn tjjekgj
dnys rjprjsjetheg tbj tjjekgj snojhty. ]bus, ht cheijs hts kpps whtb hts onesu`jrs. Arn` tbj
• Ajw pnpuckr drkems9 dkrgkheheg pnwjr hs cnw Dkrgkheheg Vnwjr na Oustn`jrs
• H`pnrt & suppcy hs ent oneojetrktjm he ajw bkems9dkrgkheg pnwjr hs `nmjrktj. Dkrgkheheg Vnwjr na _uppchjrs
• Vhnejjrr ks wjcc ks ̀ nst ienwe drkem he cnokc ̀ krijt.On`pjththvj rhvkcry hs cnw.
On`pjththvj Thvkcry
whtbhe `krijt• Cnokc hehthkthvj ent entjwnrtby9 bugj nppnrtuehty anrcnokc hehthkthvj jxhsts. _n, tbrjkt na ejw jetrkeoj hs snbhgb.
]brjkts na Ejw Jetrkeoj
• Cnts na drkems anr sudsthtutj prnmuots chij snat mrhei,okrdnektjm mrhei, luhoj krj kvkhckdcj he cnokc `krijt.
Bjeoj, tbrjkt na sudsthtutj prnmuots hs strneg.
]brjkt na _udsthtutj prnmuots
8/13/2019 Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy
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stkijbncmjr `kppheg wj bkvj sjje tbkt ijy pckyjrs na ]keg krj hts onesu`jrs ks wjcc ks
snohjty. _n ]keg hs suoojssauc tn tnuob hts ijypckyjrs tbrnugb hts strktjgy.
@key ejw drkems oke on`j up whtb pnwmjr djvjrkgj he auturj . ]bjy oke hetrnmuoj ejw ackvnr
nr ejw pkoikgheg. Bnwjvjr, tbj prn`nthne strktjgy hs sn uehquj tbkt tbj ejw pnshthne na drkem
]keg he onesu`jrs‘ `hem hs enw mhaahouct tn `kehpucktj. Kcsn, enej na tbj drk ems na sudsthtutj
prnmuots bkvj mnej sn`jtbheg chij hetrnmuoheg kpps. _n he tjr` na dntb ejw jetrkeoj kem
sudsthtutj prnmuots wj oke oneocumj ]keg whcc dj kt k akvnrkdcj pnshthne ks tbj on`dhekthne na
kpps-pnwmjr djvjrkgj hs k vjry uehquj hmjk.
_n, wj oke sky arn` tbj strktjgho kekcyshs kem on`pkrkthvj kekcyshs tbkt tbj prn`nthne strktjgy
tkije dy ]keg hs k vjry s k̀rt nej he tjr` na hts kh`, usj na tnnc, tkrgjt `krijt kem onvjrkgj na
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snohkc, tjobencnghokc kem jevhrne`jetkc kspjot. Ht bks orjktjm k on`dhekthne tbkt whcc ghvj ht k
uehquj pnshthne he onesu`jrs‘ `hem. ]bj prn`nthne strktjgy bks en ejgkthvj h`pkot ne snohjty
rktbjr jebkeojs snohkc vkcuj chij snohkc dnemheg. ]nmmcjrs kem tjjekgjrs wbn prjajr rjkmy tn gn
mrhei tn pnwmjr djvjrkgj enw `hgbt dj hetjrjmtjm he ]keg wbhcj pckyheg Aruht Dkemht. _n tbj
stkrtjgy hs ent necy gnheg tn djejaht tbj drkem dut kcsn tbj snohjty. Ht hs tbj pnwjr na tbj
prn`nthne stkrtjgy na ]keg.