BRANDS ON TOUR

Live Music and Brands – What Next?Dom Hodge, FRUKT

Live music isn’t just gigs and festivals

Think Experience NOT Exposure.

Badging is no longer enough.

Be genuine, don’t try too hard

Reward consumers…. make them remember you

Big does not always equal better

Don’t be scared of the mainstream

Be USEFUL, Be RELEVANT

The Golden Rule

Prolong the experience

with communication and content

Play to the new instant nostalgia trend

Give consumers a role to play

THANKS

dom@fruktmusic.com

BRANDS ON TOUR

Panel Session: Live Music 2.0Stuart Galbraith, Kilimanjaro

Tim Pearson, NME/UncutSarah Tinsley, Bacardi