AN INTRODUCTION

PART 2

PART 3

OUR MISSION

OUR PROCESS

OUR WORK

PART 4

CONTACT

PART 5

WHO WE ARE

PART 1

1

•  Founded in 2001

•  Acquired by the Interpublic Group (one of the big four global advertising holding companies) in 2012

•  HQ in London with North American HQ (see image) in Los Angeles and offices in NYC, Milan and Rio

•  30 team members in LA and NY; 58 team members in London

•  Winner, 2014Cannes Lions Bronze (Best Use of Integrated Media)

OUR HISTORY

2

OUR PEOPLE

JOE DIMURO PRESIDENT

HAP DENEEN VP BRAND CONSULTING

TARA WALLS EVP BRAND INTEGRATIONS &

PARTNERSHIPS

JON YANOVSKY GROUP DIRECTOR

NUR OZDAMAR DIRECTOR, CREATIVE PLANNING

SHAWNA BURTSCHER VP, HEAD OF CLIENT SERVICES

3

in the culture and entertainment business

brand strategies, experiences, and content

with AAA talent, movie studios, celebrity agents,

in fact the whole entertainment industry

(we are also writers, film makers, comic collectors, photographers, DJs, architects, screen printers and knitters)

A BIT ABOUT US

4

FOOD & DRINK

A BIT ABOUT OUR WORLD

5

WHERE YOU CAN FIND US

6

PART 3 OUR PROCESS

OUR WORK

PART 4

CONTACT

PART 5

WHO WE ARE

PART 1

PART 2 OUR MISSION

7

8

SMART ENTERTAINMENT IS BORN FROM IDEAS THAT

9

OUR WORK

PART 4

CONTACT

PART 5

WHO WE ARE

PART 1

PART 2 OUR MISSION

PART 3 OUR PROCESS

10

A THREE STEP PROCESS

11

OUTPUT Business Insight Piece, Strategic Framework,

Entertainment Manifesto

HOW WE GET THERE o  Deep-dive research into the brand and

brand priorities

o  Understanding the target consumer

o  Analysing the market and competitors

o  Exploring and assessing past brand campaigns and activations

o  Investigating audience brand perception

o  Trend forecasting

DETAILED THINKING Explore the brand, the consumer, the culture, and the market through a strategic entertainment lens in order to create an ownable point of view.

12

OUTPUT Creative Concepts,

Platform Development, Partnerships & Alliances

SMART IDEAS Use the strategic insights to inform creative ideas & concepts.

o  Creation of brand architecture

o  Proposition development

o  Creative territory development

o  Guiding principles for activation

o  Creative work-shopping

o  Idea generation

o  Comms and channel planning

HOW WE GET THERE

13

OUTPUT Channel

Recommendations, Go-to Market Plan,

Staffing & Resources, Reporting & Analysis

HOW WE GET THERE

ROCK SOLID DELIVERY Finally we translate our findings, strategy and creative ideation into an activation and execution recommendation plan

o  Day-to-day client contact

o  Budgeting

o  Production/activation timelines

o  Artist recommendation, procurement and management

o  Location scouting

o  On the ground production and management

o  Content creation

14

SUMMARY OF SERVICES

15

CONTACT

PART 5

WHO WE ARE

PART 1

PART 2 OUR MISSION

PART 3 OUR PROCESS

OUR WORK

PART 4

16

We are proud to work with some of the most iconic, brave and inspiring brands in the world.

OUR CLIENTS

17

SOUND SESSIONS CHALLENGE  

SOLUTION  

RESULTS  

Once FRUKT conceived and built Sprint’s new integrated strategic music platform – Sound Sessions – we were tasked with launching the initiative while demonstrating the new HTC One’s Harmon Kardon superior audio technology and Sprint’s world-class wireless network.

We joined forces with an innovation pioneer, Pharrell Williams and created a unique musical experience by replacing his band with audio from the device: 500 hacked HTC Ones distributed to the audience. The phones were also programmed to provide a visual backdrop, with color and effects synchronized to the track.

ü  128,000,000 earned media impressions ü  Over 500 social posts tagged #SprintMusic ü  Coverage in major media outlets, including Billboard

and Creativity Online

18

PRICELESS PREMIERES

CHALLENGE  Concept and deliver a new component to the global MasterCard Priceless Cities loyalty campaign that elevates MasterCard into a new space within music and entertainment while recruiting new members.

       

SOLUTION  

RESULTS  ü  30% increase in Priceless New York members ü  64,000,000 Twitter impressions ü  11.7m Facebook impressions: 122% above our

benchmark ü  Coverage in 38 major media outlets

We created MasterCard Priceless Premieres, an exclusive 2 year partnership with Justin Timberlake that includes access to him, his album, live shows and other exclusive content. The program launched with a live show at the Roseland Ballroom NYC for 3,500 lucky MasterCard holders, which was the first in a series of major global activations.

19

COCA-COLA & MUSIC

SOLUTION  

RESULTS  

We defined a long-term vision for each brand: mapped out where the brands sit in relation to one another, produced guidelines and created mood videos to bring those positions to life. We also created artist partnership guidelines and activation guidelines for use of music right across the brand universe, from events and in stores to on-pack, digital/social media, mobile and third party platforms.

ü  Each strategic guideline has been circulated to over 70 Coca-Cola markets

CHALLENGE Each of Coca-Cola’s world-class brands (Coca-Cola, Diet Coke, Coke Zero, Fanta and Sprite) needed its own approach to music.

20

BANK OF AMERICA & U2

CHALLENGE  

SOLUTION  

RESULTS  

Conceive, negotiate and deliver powerful content and strong results for the innovative partnership between Bank of America, U2 and the (RED) Foundation.

We negotiated a 12-month partnership with U2, which would raise $10M through a series of programs supporting the global fight against AIDS. We redeployed existing media spend around the XLVIII Super Bowl, and announced the partnership by offering the first single of U2’s new album for free via iTunes for a 24-hour period. For every download of the track, BOA would donate $1. We oversaw the creation of a :60 second TV spot, which was broadcast in the XLVIII Super Bowl.

ü  3.5M downloads ü  $3.5M raised delivering 7.8 million days of HIV

medicine

ü  3M YouTube views

21

TOPMAN CTRL CHALLENGE  

SOLUTION  

RESULTS  

Create maximum exposure from Topman’s music sponsorship, avoiding the peaks and troughs that they’d previously experienced to run 365 days a year across all key channels.

We turned the brief on its head, and immediately stopped all music sponsorship. Instead, we launched Topman CTRL: a multichannel platform that has a different celebrity ambassador each month, curating an exclusive gig in a unique location. The campaign was designed to easily extend into radio and media partnerships, in-store promotions, events and much more. Curators included Mystery Jets, Metronomy, Bombay Bicycle Club, Passion Pit, Pheonix, Ladyhawke, Diplo and many more.

ü  250,000 online CTRL views, with 20 sold out gigs ü  200,000 Festival goers ü  Platform extended into TV show

22

WHO WE ARE

PART 1

PART 2 OUR MISSION

PART 3 OUR PROCESS

OUR WORK

PART 4

CONTACT

PART 5

23

ADDRESS No. 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE TELEPHONE +44 207 751 2900 ��� ADDRESS 1 Dag Hammarskjold Plaza, 885 2nd Ave, 7th Floor, ���New York, NY 10017 TELEPHONE 305 322 0362 ���

London

NEW YORK

EMAIL US ON newbusiness@wearefrukt.com  LIKE US ON Facebook www.facebook.com/FRUKTcomms FOLLOW US ON Twitter@FRUKTSource VISIT US ONLINE www.WEAREFRUKT.com A MEMBER OF THE OCTAGON ENTERTAINMENT FAMILY

ADDRESS 8687 Melrose Avenue, 7th Floor, Los Angeles, CA  90069 TELEPHONE 310 854 8100 ��� ADDRESS Avenida das Américas, 3500 Ed. Hong Kong 2000, bloco 6, sala 315 Barra da Tijuca, Rio de Janeiro, Brasil  CEP 22640-102 TELEPHONE +55 (21) 8321 8220

ADDRESS Via Giovanni Spadolini, 7 Edificio B, 20141 Milano TELEPHONE +39 020 064 471

24

PLEASE GET IN TOUCH newbusiness@wearefrukt.com // 310 854 8100