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    Enabling Successful Offshoring

    September 7th 2010

    London

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    Contents

    1. Introduction

    2. The Offshoring Paradigm

    3. Impact From The Current Economic Climate

    4. Barriers to Successful Offshoring

    5. Critical Success Factors For Offshoring

    6. Conclusion & Recommendations

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    1.) Introduction

    Services are being moved abroad increasingly by an outsourcer

    Cap

    tive

    Ou

    tsourced

    OWNER

    SHIP

    LOCATIONOnshore Offshore

    Outsourced Offshoring

    Captive Offshoring

    Outsourced Onshore

    Captive Onshore

    2008 2013

    2008 2013

    $3,000BN 3% $3,090BN

    $664BN

    18% $784BN

    2008

    $164BN

    $225BN

    37%

    2013

    2008

    $182BN

    $220BN

    21%

    2013

    Outsourced offshoring is an integral partof our strategy, but I do think seriousconsideration have to be made to ensurequality

    Customer Service Manager, IT serviceprovider

    This is not about labour cost. If you donot do it you will not surviveMD, Bank

    I do not see public sector organisationsmaking the cost saving without starting toconsider offshoringCIO, Central Government Organisation

    Increasingly all companies must have anoffshoring and outsourcing strategyCIO, Telecom Vendor

    We first embarked on outsourcing andoffshoring for cost reasons but we realisethat the benefit really lies in the additionalvalue and flexibility we are gettingCOO, Retail Chain

    Outsourced offshoring is an integral partof our strategy, but I do think seriousconsideration have to be made to ensurequality

    Customer Service Manager, IT service

    provider

    This is not about labour cost. If you donot do it you will not surviveMD, Bank

    I do not see public sector organisationsmaking the cost saving without starting toconsider offshoringCIO, Central Government Organisation

    Increasingly all companies must have anoffshoring and outsourcing strategyCIO, Telecom Vendor

    We first embarked on outsourcing andoffshoring for cost reasons but we realisethat the benefit really lies in the additionalvalue and flexibility we are gettingCOO, Retail Chain

    Sources: Business Week, 2006, Gartner, 2009 andFrost & Sullivan, 2010

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    2.) The Offshoring Paradigm

    Back to the Future: It is becoming all about costs again

    Source: Frost & Sullivan, 2010

    Key Drivers for Offshoring Over TimeKey Drivers for Offshoring Over Time

    Reduce CostReduce Cost

    Core BusinessCore Business

    Access to SkillsAccess to Skills

    Knowledge BaseKnowledge Base

    Strength of Driver in 2005

    Core BusinessCore Business

    FlexibilityFlexibility

    Reduce CostReduce Cost

    Access to SkillsAccess to Skills

    Strength of Driver in 2008

    Reduce CostReduce Cost

    FlexibilityFlexibility

    CapacityCapacity

    Access to SkillsAccess to Skills

    Strength of Driver Beyond 2010

    From Cost to Competency and back to Cost and Revenue

    Drivers have been and are Cost, Revenue and Competency relatedDrivers have been and are Cost, Revenue and Competency related

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    3.) Impact of the Current Economic Climate

    End users expect more business value add but have no extra money to spend

    Sources: Frost & Sullivan, 2010 and Computer Economics, 2010

    Impact: HigherExpectations

    Impact: HigherExpectations

    Expect business value add Processes must have further cost and/or revenue benefits. Expect greater ability for close collaboration with offshoree and offshorers staff

    Expect no change in service and quality levels

    Expect business value add Processes must have further cost and/or revenue benefits. Expect greater ability for close collaboration with offshoree and offshorers staff

    Expect no change in service and quality levels

    4.1%

    5.0%

    4.0%

    0.0% 0.0%0%

    1%

    2%

    3%

    4%

    5%

    6%

    2006 2007 2008 2009 2010

    IT Budget % Change: Previous YearIT Budget % Change: Previous Year

    42%: Decrease spending

    13%: Spend the same

    45%: Increase spending

    Spending per user decreased by 13.7% 2006/10

    42%: Decrease spending

    13%: Spend the same

    45%: Increase spending

    Spending per user decreased by 13.7% 2006/10

    Computer Economics Survey, 2010Computer Economics Survey, 2010

    StagnatingIT Budgets

    DecreasedSpending

    StagnatingIT Budgets

    DecreasedSpending

    Revenue generating whilecutting costs

    Revenue generating whilecutting costs

    CostCostDriverDriver Cost & FlexibilityCost & Flexibility FlexibilityFlexibility

    Forced into it

    Tier 2 countries

    Forced into it

    Tier 2 countries

    Offshoring more processes Multi-sourcing

    Offshoring more processes Multi-sourcing

    Value forMoney:Cost and

    Revenue

    Value forMoney:Cost andRevenue

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    4.) Barriers to Successful Offshoring

    Successful offshoring is about people attention to culture, communication and change

    Sources: Frost & Sullivan, 2010

    Lack of Cultural AwarenessLack of Cultural Awareness

    Key Barriers to Successful OffshoringKey Barriers to Successful Offshoring

    Lack of Efficient CommunicationLack of Efficient Communication

    Lack of Partnership MentalityLack of Partnership Mentality

    Lack of Common ExpectationsLack of Common Expectations

    Key Actions to Achieve Successful OffshoringKey Actions to Achieve Successful Offshoring

    Prepare to Tackle Cultural DifferencesPrepare to Tackle Cultural Differences

    Ensure Appropriate Structure, Communication Toolsand Processes

    Ensure Appropriate Structure, Communication Toolsand Processes

    Ensure Structure and Foundation for Collaborationand Several Visits to OffshorerEnsure Structure and Foundation for Collaborationand Several Visits to Offshorer

    Ensure Common ExpectationsEnsure Involvement of Key Stakeholders

    Ensure Common ExpectationsEnsure Involvement of Key Stakeholders

    CASE STUDY: UK Service Provider

    We had the expectation that as soon as we offshored, we would cut costs. It turned out to be a disaster, and quality really suffered.It has taken a lot of work to efficiently work with people half way around the world. We should have put a lot more effort into tackling, especially,cultural differences and communication from the beginning.We have now invested in video conferencing to enable closer collaboration between our UK and Indian staff, which has helped.We have reduced costs, but it has happened over time.

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    5.) Critical Success Factors for Offshoring

    By following these 10 steps organisations can successfully offshore

    Checklist for Successful Offshoring

    Identify and Analyse What to Outsource and Offshore

    Ensure an Experienced Partner

    Manage Change

    Enable partnership Know the Key Stakeholders and Their Expectations

    Manage Cultural Differences

    Sign a Complete Contract and Involve Senior Management

    Be Flexible Consider Alternative Approaches to Risk

    Establish a Sustainable Relationship and Structure

    By following thischecklist webelieve users are a

    step closer toenablingsuccessfuloffshoring

    Remember That Reaping the Full Benefits Take Time

    1

    2

    4

    5

    6

    7

    8

    9

    10

    Ensure a Common Goal and Be Specific About Benefits3

    We have later realised,that the highest value wasthe partner approach thatallowed us access to bestpractices and knowledge.

    Head of IT, CentralGovernment Department

    We have later realised,that the highest value wasthe partner approach thatallowed us access to bestpractices and knowledge.

    Head of IT, CentralGovernment Department

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    6.) Conclusion & Recommendations

    Remember that check points for end users are selling points for vendors

    Offshoring increasesOffshoring increases Outsourcing IncreasesOutsourcing Increases Outsourced Offshoring IncreasesOutsourced Offshoring Increases

    Offshoring is about Cost again, but there must be business value add- Cut Costs and Increase Revenue

    Offshoring is about Cost again, but there must be business value add

    - Cut Costs and Increase Revenue

    Key Step To Successful OffshoringKey Step To Successful Offshoring

    Systematically Choose Offshore ProcessesSystematically Choose Offshore Processes

    11 Manage Cultural DifferencesManage Cultural Differences

    66

    Sign a Complete Contract & InvolveManagement

    Sign a Complete Contract & InvolveManagement77

    Be Flexible Alternative Approach to RiskBe Flexible Alternative Approach to Risk88

    Establish Sustainable Relationships andStructure

    Establish Sustainable Relationships andStructure99

    Remember It Takes Time To Reap BenefitsRemember It Takes Time To Reap Benefits1010

    Ensure an Experienced PartnerEnsure an Experienced Partner22

    Ensure Common Goal and Specific BenefitsEnsure Common Goal and Specific Benefits33

    Manage ChangeManage Change44

    Enable Partnerships Involve StakeholdersEnable Partnerships Involve Stakeholders55

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    If you have any queries, please do not hesitate to contact us

    Jon Stephansen

    Senior ConsultantICT Practice, Europe, Israel & Africa

    Tel. +44 207 343 8336Mob. +44 787 216 6975

    Fax +44 207 730 3343

    E-mail: [email protected]

    Sille Gavnholt Jygert

    ConsultantICT Practice, Europe, Israel & Africa

    Tel. +44 207 343 8312Mob. +44 777 190 2474

    Fax +44 20 7730 3343

    E-mail: [email protected]