fs media pack 2015

MEDIA PACK 2015UP YOUR GAME

FROM THE EDITORForever Sports is a new, award-winning magazine for the next generation of young men. We love playing sport as much as watching it, we care about working out and looking good, and we’re constantly searching for ways to improve ourselves. We’re also not embarrassed to admit that we’re bang into our clothes and our grooming regimes.

We offer 196 pages of sports, fitness and lifestyle content, in a stylish package that’s full of expert advice, humour and attitude.

We talk directly to 18-30 year olds and know exactly what they want because we are that generation. Our young team is key to making sure we’re communicating with our readers in the right way – that’s because we all want to get lean, look good, and up our games.

James Charlton

LAUNCH OF THE YEAR

MAGAZINE OF THE YEAR

To find out more and advertise in the magazine please contact Andrew Turner, Suosan Williams or Rob Henderson on 0207 403 9110 or email: [email protected], [email protected], [email protected]

FROM THE PUBLISHERForever Sports is a new, exciting and unique

proposition in the men’s market both in terms of its

content mix and its distribution method. We may be

a new title but we have heavyweight credentials –

Haymarket Media Group has over 50 years

experience of publishing market-leading brands

such as FourFourTwo, Stuff and What Car? as well

as The FA’s England programmes, UEFA’s

Champions League magazine,and the London 2012

Olympic programmes. Editorially we are the only

sports, fitness and style magazine in the UK talking

directly to young men. We know we are doing that

because of our unique partnership with

SportsDirect.com, through which we are able

to build our reach beyond the traditional

newsstand and sell the magazine to young

men at the tills. We are a paid-for title,

meaning higher engagement levels than

with the freemiums, and deliver serious

volumes of actively purchased copies.

After a three-month soft launch period

we released an ABC of 62,277, and

have seen a 45% increase in

circulation in the January - June 2015

period, taking us to 90,539.

To top all that, within our first year

we scooped the prestigious

‘Launch of the Year’ at the BSME

Awards and were named ‘Magazine

of the Year’ at the National Federation

of Newsagents awards.

Rachel Marks

OUR EDITORIAL PILLARS

ENTERTAINMENT

SURPRISING STORIES

SPORT & FITNESS

STYLE

SPORT

LIFESTYLE

FITNESSNUTRITION

MAD ABOUT SPORTLike our readers, we’re obsessed with sport – as spectators and participants. We proudly offer our readers a variety of content that no other magazine delivers, from mainstream sports such as football, athletics and boxing to increasingly popular American sports such as NFL and NBA. Interviews with all the biggest personalities are crucial in the editorial mix – and personality is the operative word here – we’re not interested in media-trained bores. Big names we’ve featured so far include Anthony Joshua (pictured), Mario Balotelli and Raheem Sterling. But we’re also interested in ordinary people who achieve extraordinary levels of sporting success like plumber Andrew Cotton who surfed the world’s highest wave, or 16 -stone former slob Steve Way, who got off his couch and ended up running the marathon for England in the Commonwealth Games.

FANATICAL ABOUT FITNESSForever Sports readers want results. They want to train hard, get lean and look and

feel great. But they don’t want to read a 14-page essay on how to do the perfect burpee. All our fitness content is delivered in an accessible, realistic and engaging way – and with the right attitude. Whether that’s a short piece on Olympic triple

jump champion Christian Taylor’s preparation routine, a feature testing the realism of movie training montages, or regular monthly advice and workouts from our personal trainer Joe Wicks. Our sports star interviews focus on their training and fitness regimes giving readers professional tips, and whether it’s new trends like boxing yoga or Animal Flow, we deliver the best fitness news readers need to know about every month. We also feature regular nutrition advice through Joe’s

Lean in 15 recipes and our What’s In Your Fridge franchise as we know readers will never achieve their body goals unless they eat right.

*Forever Sports reader survey December 2014

MORE THAN 90% OF OUR READERS

AGREE THAT FEELING AND LOOKING FIT

IS IMPORTANT TO THEM*

SERIOUS ABOUT STYLE There’s no point spending all that time in the gym if when you go out on a Saturday night your clothes let you down. Our readers want to look good and be inspired when it comes to fashion. They’re not hugely trend lead but they do want to know how to rock a tuxe at their work party, or what to look for in the perfect pair of jeans. Our main fashion story is unique in the market – every month a different sportsman models for us, with boxer Luke Campbell, sprinter Richard Kilty and rugby player Dominic Waldouck among the stars to appear so far. We also have a style section featuring the latest trends and tips.

OVER A THIRD OF OUR READERS SPEND £50 – £100 PER MONTH ON CLOTHING. THIS EQUATES TO OVER £28M OF SPEND PER ANNUM*


GEEKY ABOUT GROOMING Today’s 18-30 year old men are not ashamed to admit they spend money and time on their grooming routines. Our readers proudly fill their bathroom cabinets with stylish moisturisers, designer fragrances and cool hair wax. They will get a spray tan before a big holiday – to make their abs look even better – and they will look to their sporting and style heroes for their hair inspiration each season. Our grooming pages are a mix of practical advice, expert tips and inspirational products. Forever Sports offers more grooming content than any other men’s lifestyle magazine – because we know our readers want to look their best.

87% OF OUR READERS AGREE THAT IT’S IMPORTANT TO LOOK ATTRACTIVE TO THE OPPOSITE SEX*


LIVING THE LIFESTYLE Although sport and fitness is our core area of interest, we know young men’s lives are about so much more. Every

month Forever Sports offers features full of the attitude we know readers love, but covering areas like relationships (the

problem with Tinder), the workplace (how to be an office ninja) and domestic lives (how to be a perfect flatmate).

THE REGULARS From our fast-paced front section First XI focusing on news

and previews of the month ahead, to gadget and entertainment section The Warm Down, the magazine is

packed with franchises, all with a sports and fitness angle. Interview slots like Do You Even Lift, Bro? as well as

containing athletes’ fitness revelations are, again, full of the Forever Sports attitude, and every month our adventure

travel section encourages readers to get active.

EXPERT ADVICEOur editorial team is perfectly formed. A mix of writers who are target readers and sports obsessed themselves – and senior experienced editors from a strong consumer magazine background including ShortList, Nuts and more!, the magazine also employs respected freelancers. From writers like The Times’ Rory Smith and award-winning photographer Jon Enoch, Forever Sports is put together by a team at the top of their game. Our personal trainer Joe Wicks, as well as being a qualified sports scientist, is also a social media phenomenon – the man behind the 90 Day SSS Plan and #leanin15 has more than 650,000 social media followers.

UNIQUE DISTRIBUTIONPart of what makes Forever Sports unique is its distribution.

Not only are we sold on the newsstand like our paid-for competitors, but Forever Sports is also sold in over 600 high-footfall retail outlets with a high concentration of young men.

Within our launch period we were recognised on the newsstand picking up the ‘Magazine of the Year’ award at the annual National Federation of Newsagents awards.

Our forecasted breakdown below:

• Newsstand: WH Smith, indies and supermarkets (33%)

• Sports Direct Estate stores including upmarket fashion retailers: USC, Flannels, Cruise, Van Mildert (33%). Staff have been trained to sell the title at the sales counter.

• Online: Sportsdirect.com and USC.com (33%)

“The Sports Direct retail estate has over 190 million visits a year. That’s the equivalent to the whole population of the UK visiting 2.7 times!”

NEWSSTAND

SPORTS DIRECT STORES

SPORTS DIRECT ONLINE

SPORTSDIRECT.COM WEBSITE 7 MILLION UNIQUE VISITORS PER MONTH


FACTS & FIGURES

TOTAL ABC FIGURES ABC RANKINGS JAN - JUNE 2015 PAID FOR MEN’S LIFESTYLE MAGAZINES

ABC RANKINGS JULY - DECEMBER 2014 PAID FOR MEN’S SPORT MAGAZINES (PRINT ONLY)*

RATECARD

JAN

- JU

N 2

014

AB

C

JUL

- DEC

20

14 A

BC

JAN

- JU

N 2

015

AB

C

JULY

- D

EC 2

015

(FO

REC

AS

T)

62,277

100,000+

90,093

90,539

Page ROP £4,500OBC £6,300 IFC £5,850 DPS £8,550 FH Page £4,950 Insert CPT £25


FOR

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46

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WIR

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65

ME

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HE

ALT

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184

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R S

PO

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FHM

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1,3

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24

,43

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MEN

S F

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7,8

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*SPORTS TITLES DID NOT RELEASE A CERTIFICATE FOR THE JAN - JUNE 2015 PERIOD

FACTS & FIGURESOUR READER

64% of readers surveyed had bought the magazine before.

A huge 96% of those surveyed said they would either definitely buy the

magazine again or are likely to.

The average age is 30 - a full 2 years younger than its nearest competitor in what is an ageing men’s magazine market

The largest proportion of our readers surveyed are in intermediate managerial job roles.

The top phrases to describe Forever Sports are entertaining, interesting, informative and affordable.

85% male

17% are Students reflecting this point of difference

A massive 55% of our readers are ABC1

32% of readers are AB (which is equivalent to Men’s Health)


ADVERT SPECIFICATIONS

FOREVER SPORTS MAGAZINE

PRODUCTION CONTACT

Jade Pickard

T | +44 (0)20 8267 5116

E | [email protected]

A | Teddington Studios, Broom Road, Teddington, Middlesex, TW11 9BE

DIMENSIONS

Trim Size of Magazine | H 290mm x W 220mm (Perfect bound)

Double page spread (DPS)Type H 280mm x W 430mmTrim H 290mm x W 440mmBleed H 296mm x W 446mm

Full pageType H 280mm x W 210mmTrim H 290mm x W 220mmBleed H 296mm x W 226mm

Bleed

Trim size

Type size

DIGITAL FILE REQUIREMENTS

• Please supply artwork as a high resolution PDF - press ready (fonts are to be embedded or turned to oulines, with no transparent layers and crop marks included) & in acrobat 1.3.

• Please ensure that the PDFs are created to the PPA Pass4Press standards. The guidelines can be found at www.pass4press.com, alternatively you can download the job option file. This can then be placed into your Acrobat Distiller settings folder. Please ensure that you download the correct version for your software.

• All colours must to CMYK (process) and set to the Fogra 39l colour profile. All files submitted with RGB, Spot or ICC colour profiles would need to be resupplied.

• Pseudo italics or bolded characters created within QuarkXPress should be avoided. In all cases fonts used should be selected from the font menu.

• Haymarket has a strict policy of legal software use, which includes fonts, so we are unable to accept fonts supplied with files.

• No essential type or image matter should run within 5mm of spine, if supplying DPS artwork, or a trimmed edge.

• When providing DPS artwork please supply as two separate pages (oppose to one spread). The artwork should also include an additional 2.5mm of double image either side of the spine.

HOW TO SUPPLY COPY

Email | [email protected] note that files over 10mb will not be accepted via email and will need to be supplied by an alternative method.

File transfer | www.wetransfer.comWhen supplying artwork via this method please follow up with a courtesy email to the production contact. Please include the download URL within this email.

CD | Jade Pickard, Network Production, Teddington Studios, Broom Road, Teddington, Middlesex, TW11 9BE

Please ensure that the package is addressed to the production contact. The package should contain a CD or Flash drive containing the files and the colour proof. Please remember to allow extra time/days for postage/courier.

FOREVERSPORTS.COM

Forever Sports continues to hit its target market with a brand new Tumblr site launched in January 2015.

Along with a dedicated following on social channels, our digital offering gives our readers fresh content with the same attitude as the magzine.

Sponsored posts will appear as any other individual story on main grid.

Post clicks through to more in-depth story that can include images, images and text or video.

Posts can include measurable links to external sites.

High-levels of readership.

Maximum standout.

Prominent background skin that appears above story grid.

Can be used to click through in conjunction with sponsored post or standalone.

Weekly slots

SPONSORED POSTS

HOMEPAGE SKIN


fs media pack 2015

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