Susan Thares

December 2012

Leveraging Social Media to Drive Awareness and Increase Engagement with Students

StudentAid.gov Homepage

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Twitterwww.twitter.com/FAFSA

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Facebookwww.facebook.com/FederalStudentAid

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Facebook

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YouTubewww.youtube.com/FederalStudentAid

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Storifywww.storify.com/FAFSA

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Storify

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Source: Storify.com

Visual.lywww.visual.ly/users/FederalStudentAid

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Infographics

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Leverage FSA content for your own Facebook, Twitter, and YouTube Accounts

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As My Mother Always Said…Sharing is Caring

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Add the @FAFSA Stream to Your SiteGo to: http://twitter.com/widgets (must be logged in)

COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a>

<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>

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Embed our YouTube Videos In Your Site

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Embed our Infographics In Your SiteGo to: http://visual.ly/users/FederalStudentAid

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StudentAid.gov/Resources

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Increase Student Engagement

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Visuals Visuals Visuals!

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Mobile

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Host “Office Hours” online

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Source: Twitter.com – All tweets public

QUESTIONS?

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Keep in touch: FSANewMedia@ed.gov

Resources

Federal Student Aid Social Media

www.facebook.com/FederalStudentAid

www.twitter.com/FAFSA

www.youtube.com/FederalStudentAid

www.storify.com/FAFSA

www.visual.ly/users/FederalStudentAid

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Resources

Resources on StudentAid.gov

StudentAid.gov/resources

StudentAid.gov/social

Customer Listening Resources

www.socialmention.com

www.boardreader.com

www.alerts.google.com

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