A FIRST FOR NAPA

NAPA - ALREADY INTERNATIONALLY ACCLAIMED FOR WINE, FOOD, HOSPITALITY AND WELLBEING... AND NOW POISED TO BECOME THE QUINTESSENTIAL SPECIALTY SHOPPING DESTINATION.

Street Retail

Creative Class O� ce

Dining & Wine TastingBoutique Hotel

Public Gathering Places

NAPA VALLEY

WITH 1.6 MILLION PEOPLE LIVING WITHIN A 45-MINUTE DRIVE OF DOWNTOWN NAPA, THIS WORLD-CLASS REGION IS A NATURAL EXTENSION OF THE BOOMING SAN FRANCISCO BAY AREA - AND ONE OF THE MOST STRATEGICALLY LOCATED VISITOR DESTINATIONS IN THE U.S.

SOPHISTICATED AND SPONTANEOUS, UPSCALE BUT INFORMAL - FIRST STREET NAPA IS A GLORIOUSLY IMPROMPTU MELTING POT OF RETAIL AND RELAXATION, WHERE UNHURRIED DINING, ART, SHOPPING AND THE SELFIE COLLIDE.

Downtown Napa serves as the true heartbeat of, and gateway to, the Napa Valley wine region that boasts 750 wineries, world-class resorts, acclaimed chef-driven restaurants and premier events. It’s a must-visit global destination, and the home to an expanding affl uent and educated population.

Prime conditions exist to support a critical mass of authentic specialty shopping, which until now the region has lacked. As a landmark development in Napa’s ongoing downtown regeneration, First Street Napa is perfectly positioned to meet that need.

Wine Country Charm

Must-Visit Destination

UNM ISTAKABLY NAPAAuthentic Napa Vibe

Approachable Dining

WORLD-CLASS RETAILWALKABLE DOWNTOWN

Agrarian Landscaping

W I N E E D U C A T I O N

U R B A N N A P A S T Y L E

Locally curated art & amenities

OUR VISION

Opening in phases with the first launching this Fall and more to follow in 2018, this 325,000 square foot mixed-use development will add 45 shops and restaurants, new creative class office space and a 183 room boutique Archer Hotel. This $200 million district redevelopment has brought leading architects, designers and artists together in a shared vision of crafting a warm, inviting and authentic aesthetic.

OUR TRANSFORMATION

Spanning three city blocks on First Street, the development offers an eclectic blend of new, renovated and historic facades.

New Creative Class office space in two unique buildings with flexible floor plates adaptable for multi-tenant or single-floor configurations.

A welcoming visitor experience featuring enhanced landscaping with seating areas, new amenities and as a touchstone to Napa’s heritage, a 100-year-old Cork Oak Tree.

A vibrant public art program curated by local artists and galleries.

Newly converted to two-way traffic, First Street is the major vehicular artery through Downtown Napa.

Two adjacent public garages provide ample free visitor parking.

...AN AUTHENTIC AESTHETIC THAT INVITES OUT-OF-TOWNERS TO TREAT THEMSELVES TO THOSE EARRINGS THEY’VE BEEN ADMIRING ALL WEEKEND... A CASUAL VIBE WHERE LOCALS CAN MEET TO CATCH UP WITH FRIENDS OVER A LEISURELY COFFEE.

In tune with First Street Napa’s urban boutique vibe and boasting frontage on First Street, Archer Hotel opened late November 2017.Sister hotel Archer New York opened to acclaim in Midtown Manhattan in 2014and Archer Austin debuted in 2016.

183 guest rooms with 39-balcony clad suites

A destination rooftop bar, ledge pool and spa

Charlie Palmer Steak signature restaurant

17,000+ square feet of indoor and outdoor event space

ARCHER HOTEL

THE ALLURE OF FIRST STREET NAPA IS DELIGHT-FILLED SHOPPING DAYS MIXED WITH NOUVEAU DINING AND NIGHT LIFE – ALL WALKABLE IN THE EVER-EMERGING DOWNTOWN NAPA.

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BUILDING MOMENTUM The regeneration of Downtown Napa has been building momentum - fifty new and expanded stores, restaurants and tasting rooms have opened their doors in the past two years.

DYNAMIC, VIBRANT AND UNMISTAKABLY BOLD, FIRST STREET NAPA IS AT THE CREST OF A RISING WAVE OF DOWNTOWN REGENERATION. THERE’S NEVER BEEN A BETTER TIME TO INVEST IN THIS UNIQUELY EXCITING LOCATION.

RESTAURANT S A L E S AV E R AG E

PER S Q U A R E F O O T

BILLION DOLLARS OF PRIVATE & PUBLIC INVESTMENT IN RECENT YEARS

XNEW & EXPANDED

H AV E O P E N E D T H E I R D O O R S

STORES

TASTING ROOMS

RESTAURANTS

Among the 25 most established concepts, with a dozen attaining sales over $1000 per square foot and several close to $2000 per square foot – an increase of nearly 20% over 4 years.

Enhancements to the streetscape and riverfront, public art and the introduction of two-way traffic to First Street.

MY TEAM AND I ARE VERY EXCITED TO BE A PART OF THE DYNAMIC DOWNTOWN SHOPPING AND DINING AREA THAT FIRST STREET NAPA IS ARTFULLY CREATING. DOWNTOWN IS PRIMED FOR A STEAKHOUSE CONCEPT LIKE CHARLIE PALMER STEAK AND I CAN’T WAIT TO BE A PART OF THIS ICONIC LANDMARK, AS WELL AS NAPA’S INCREDIBLE RESTAURANT COMMUNITY.

DOWNTOWN NAPA IS INCREASINGLY BECOMING THE CENTER OF NAPA VALLEY. IT’S WHERE PEOPLE ARE BEGINNING THEIR DAYS AND ENDING THEIR NIGHTS AND EVEN DISCOVERING REASONS TO STAY DOWNTOWNTO EXPLORE. WE’RE IN THE HEART OF THE FUTURE OF THE VALLEY AND AS MORE RETAILERS, INTERESTING RESTAURANTS,AND OTHER NOVEL CONCEPTS COME ON-LINE, WE ARE CONVINCED THAT MORE AND MORE PEOPLE WILL FINDA REASON NOT TO LEAVE!

THE STORY OF THE NAPA VALLEY WINE BUSINESS OVER THE NEXT TEN YEARS WILL BE THE STORY OF THE CITY OF NAPA. WE RECENTLY INVESTED IN DOWNTOWN BY PURCHASING A BUILDING ON FIRST STREET BECAUSE NAPA IS SET TO BECOME THE MAJOR HOSPITALITY CENTER IN THE VALLEY AND WE’VE SEEN A TREMENDOUS SHIFT IN ACTIVITY IN THIS DISTRICT.

Charlie Palmer Renowned Chef

Matt Stamp and Ryan StetinsCompline Wine Bar + Restaurant + Merchant

Andy BeckstofferLegendary Grape Grower

CRITICAL MASS

DOWNTOWN NAPA, AND FIRST STREET SPECIFICALLY, IS THE ONLY PLACE IN THE VALLEY WHERE A LARGE GATHERING OF SHOPPING, AND FOOD AND BEVERAGE VENUES CAN THRIVE IN AN AUTHENTIC, URBAN MIXED-USE ENVIRONMENT.

Cole’s Chop HouseNorman Rose TavernMiminashiHyatt Andaz HotelUptown TheatreWestin Verasa

MorimotoOxbow Public MarketKenzo NapaBlue Note Jazz Club OenotriBounty Hunter Wine Bar

Napa River InnTorcLa ToqueBottleRock Music FestivalCulinary Institute of America Cadet wine + beer barCharlie Palmer Steak Napa

LOCAL RES IDENTS MUST CURRENT l Y TRAVEL E X T E N D E D D I S TA N C E S

M I L L I O N P E O P L E L I VE W I TH IN

FOR H I G H - Q U A L I T Y SHOPP ING

DEMOGRAPHICS

The 229,712 residents in the trade area currently need to travel extended distances for high quality shopping.

Typically college educated, local residents have average incomes of $100K or higher and spend on dining and nightlife.

Local residents are passionate about the outdoors and wellness, charitable giving, design, style, food and beverage. There are approximately 14,000 second homeowners (30,000+ people) within the Napa Trade Area.*

Napa is considered a destination-worthy lifestyle extension of the San Francisco Bay Area, which boasts one of the strongest regional economies in the U.S. and continues to attract thousands of sophisticated new residents each year.

9.2 million people live within 90 minutes of Downtown Napa and over 11.5 million within 2 hours, making Napa a convenient day trip and extending its reach to the Silicon Valley. *Napa County Tax Assessor

THE BAY AREA BOASTS ONE OF T H E S T R O N G E S T E C O N O M I E S IN THE U . S .

HOURS OF D O W N TO W N N A PA

Population (2016)Households (2016)HH Income $75K+HH Income $100K+Med. HH IncomeEducation(Bach+)Retail/SF GLA1(000s)

Population (2016)Households (2016)HH Income $75K+HH Income $100K+Med. HH IncomeEducation(Bach+)Retail/SF GLA1(000s)

First StreetNapaNapa, CA

485,549171,58684,31059,681$78,02396,017325

Santa Fe Plaza/Downtown/SantaFe Place MallSanta Fe, NM

118,74852,28535,99823,967$60,35850,889600

Gardens at ElPaseo/The River/Palm Desert MallPalm Desert, CA

418,428158,3835,1283,709$56,3628,9481,000

WatersideShopsNaples, FL

402,696178,23637,56628,113$68,32460,232700

Carmel Plaza/Del Monte CenterCarmel andMonterey, CA

329,178106,43543,81229,566$69,44656,879787

DowntownDistrictAspen, CO

21,57810,0625,1283,709$77,9348,948100

Paseo Nuevo/LaCumbre/MontecitoCountry MartSanta Barbara, CA

212,09576,22237,56628,113$82,80560,2321,000

King Street/Mt.Pleasant TownCenterCharleston, SC

467,114192,44943,81229,566$60,47856,879600

2 Court Street/Downtown CentreSan LuisObispo, CA

230,94387,36435,99823,967$63,56550,889250

DowntownDistrictSouthHampton, NY

118,49345,24323,34617,940$82,01233,743100

VISITOR/TOURIST MARKETSDEMOGRAPHIC COMPARISON(30 MIN DRIVE TIME)

Napa Valley is among the most populated U.S. visitor/tourist areas, and alsooutpaces any other market for households above $100,000 income levels.

Primary Trade Area (229,712 people)

45-Minute Drive Time (1.6M people)

90-Minute Drive Time (9.2M people)

120- Minute Drive Time (11.5M people)

DEMOGRAPHIC TRADE AREA MAP

PopulationHouseholdsHH Income $75K+HH Income $100K+Avg. HH IncomeMed. HH IncomeEducation (Bach+)

5-MileRadius

93,54834,06216,93112,091$95,907$79,51419,781

Primary Trade Area

229,71283,55241,44429,998$100,766$79,67753,193

10-MileRadius

143,88851,99127,46520,318$105,312$86,03434,613

45-MinuteDrive

1,632,964599,260301,938219,811$97,021$80,761410,022

90-MinuteDrive Daytrip Zone

9,221,9883,296,9951,687,8301,279,273$104,353$85,9232,480,319

DEMOGRAPHICOVERVIEW

W I T H MO ST OV E R N I G H T

GUESTS STAY ING T H R E E N I G H T S

M I L L I O NV I S I TO R SP E R Y E A R

There are just over 5,000 hotel rooms in Napa Valley, with 3,191 located in the close vicinity of downtown Napa.

Annual visitor HHI is $192,143

64% of lodging guests have household incomes of over $100K, 31% report an average of over $200K.

TH IS I S A 61 % INCREASE

P L A N N E D OVER THENEXT

Y E A R S

NEW HOTEL R O O M S

Source: 2015 Visit California Annual Economic Report | Visit Napa Valley Economic Impact Study

TOURISM

Attracting increasing numbers of aspirational professionals and younger wine enthusiasts, the Napa Valley is a destination of choice for Bay Area day trippers, weekenders from all over California and multi-night visitors from across the U.S. and globe.

Napa County saw the largest growth in visitor spending of all of California’s 58 counties.

The City of Napa welcomes nearly 70% of all visitors to Napa Valley, more than any other valley city.

46% of visitors report shopping other than wine purchasing during their visit.

Visitor spending up 17.5% over a 2 year period.

CULINARY INSTITUTE OF AMERICA

An exemplar of Downtown Napa’s ongoing transformation, The Culinary Institute of America’s recent purchase of the 80,000 square foot Copia building on First Street encapsulates the spirit of progress that’s sweeping through Napa. Adjacent to Oxbow Public Market and a short walk from First Street Napa, the CIA will off er culinary education and a wide array of food and wine off erings to encourage visitors to spend more time in Downtown Napa - year round.

The CIA’s Food Business School - the world’s fi rst for food entrepreneurship and innovation, which opened in Spring 2016, is headquartered at Copia with programming already underway.Two restaurants, a 100-seat demonstration kitchen and a 700-seat outdoor amphitheatrewill all help attract signifi cant additional visitors to Downtown Napa.

707.257.6800zapolskire.com

817.870.1122trademarkproperty.com

FIRSTSTREETNAPA.COM

Contact Us707.257.6800info@firststreetnapa.com 1300 First Street, Napa, CA 94559

Leasing

Kazuko Morgankazuko.morgan@cushwake.comO: 415.773.3546

Pamela Mendelsohnpam.mendelsohn@cushwake.comO: 415.518.0893

Susie Hallsusie.hall@cushwake.comO: 415.658.3692