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Page 1: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

Social Media 2021:What Actually Works

May 2021

FTD, LLC

Page 2: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

About Krista

Page 3: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

“Annual Trends in Whatever

Year SUCK!!!”- Krista Neher

2021 Trends Webinar

Page 4: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

Challenge2 Actionable

Items

Page 5: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

#1Social

Matters More

Page 6: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

Time on social is increasing• Every social network is

increasing time on site• Every social network is

increasing revenue• People are spending more

time online

Page 7: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

#2LinkedIn

Page 8: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC
Page 9: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

LinkedIn Pro Tips:

• Engagement up 30%•Polls are doing GREAT•Videos work well•Pages have opportunities• Invite contacts• Notify employees• Events

Page 10: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

#3Stories

Page 11: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC
Page 12: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

Stories Pro Tips:

• Schedule on Creator Studio (YAYAYAYAY)•Add stories highlights•Have fun• Incremental exposure

Page 13: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

#4Foundations

Page 14: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

Social Media Presence

Page 15: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

#5Creativity

Page 16: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC
Page 17: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

Creativity Pro Tips:

• LESS is more•QUALITY over QUANTITY• Try something new• INTERESTINGNESS•Breakthrough• Stop the scroll

Page 18: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

#6Analytics

Page 19: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC
Page 20: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

Build an Analytics Rhythm

•Monthly check-in•What works• Do MORE

•What doesn’t• Change or STOP

• Improve

Page 21: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

#7PAID

Page 22: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC
Page 23: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

#8Integrated Commerce

Page 24: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC
Page 25: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

#9TikTok /

Short Vids

Page 26: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC
Page 27: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC
Page 28: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

#10VIDEO

Page 29: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC
Page 30: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

Prioritize#DriveImpact

Page 31: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

Do ONE thing REALLY well

Page 32: FTD, LLC Social Media 2021: What Actually Works - ftdi.com · Social Media 2021: What Actually Works May 2021 FTD, LLC

Let’s Connect!

[email protected]

Krista Neher

@KristaNeher

TrainingStrategySpeakingConsulting

Krista Neher Boot Camp Digital

#BootCampDigital

Boot Camp Digital

@BootCampDigital

mailto:[email protected]

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