fuel innovation: the evolution of connectivity
TRANSCRIPT
Wednesday, April 18, 2012
FUEL INNOVATION: April 12 6:00-9:00pm @engauge #fuelinnovation
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Fuel Innovation: The Evolution of Connectivity
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
What We Will Explore• Activity Based Connections• Connections & Television• Proximity Based Connections
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Activity Based Connections
Wednesday, April 18, 2012
What is ‘quantified self’?Using technology to track data that breaks down components of your daily life.
#FuelInnovation Chad Elkins @ratpack
Why now?Improvements in data storage, processing power, and the advancement of the smartphone have made mobile data capture easier than ever.
Wednesday, April 18, 2012
Why Are People Using Biometric Devices & Applications? • Data Tracking• Motivation• Gamification
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
Asthmapolis
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GreenGoose
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
Fitbit
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Nike+ FuelBand
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Runkeeper
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Vital Signs Camera
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Health Month
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ChallengesData & Information vs Knowledge & Decisions
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Where We Are HeadedMoving from behavior reporting to behavior influencing
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Connections & Television
Wednesday, April 18, 2012
Shifting to a Digital Watercooler
#FuelInnovation Chad Elkins @ratpack
82% of people use their tablets & mobile devices
primarily at home.
88% of people consider social media a form of entertainment.
Users multitask 3 out of every 5
times they visit a social media site.
94% of adults email, text, talk,
or use social media while watching TV.
Wednesday, April 18, 2012
Social TVDiscussions around viewing.
#FuelInnovation Chad Elkins @ratpack
Second Screen (Expanded TV)Companion viewing content.
Connected TVInternet connected viewing.
Wednesday, April 18, 2012
Social TV - GetGlue
#FuelInnovation Chad Elkins @ratpack
• 2 million users• 350 million data points• 16% of Social TV traffic in Mar ’12
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Social TV - IntoNow• Purchased by Yahoo in 2011• Audio check-in only
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Social TV - Twitter & Facebook
• 40% of tweets during primetime hours are related to TV• Twitter drove 69% of public social TV conversations
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Second Screen - Miso
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Second Screen - Zeebox
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Second Screen - Dijit & Social Guide
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Second Screen - Viggle
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Second Screen - Show Specific Apps
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Connected TV - Xbox Live
• More Xbox Live time is spent consuming media than playing games.• 38% of homes have a ‘Connected TV’, but only 4% are ‘Smart TVs’• Estimated 300 million TVs will be ‘connected’ within 18 months
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Connected TV - Samsung
Wednesday, April 18, 2012
Challenges• Fragmented marketplace• Inability to fully separate from cable providers
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
Where We Are Headed• Consolidation in 3rd party apps• Convergence to 1 screen or continue to use 2?• Cable bundles will continue• Original programming for digital distribution only
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The2ndScreen.TV
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Proximity Based Connections
Wednesday, April 18, 2012
How it all began. Locations.
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
Shift to Relevance on People• Finding people you know in your social graph• Discovering people you don’t know, but might like to meet.
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
LocalMind
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Sonar
Wednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpack
Banjo
Wednesday, April 18, 2012
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Highlight
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Glancee
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Zaarly
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Challenges• Privacy concerns• Awkward initial connection• Commonalities mean less now
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
Where We Are Headed• Privacy and human behavior are not ready.• Elements will continue to evolve.• Focus around events and not general use.
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
Questions?
Continue the conversation on Twitter.
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
Sources:
#FuelInnovation Chad Elkins @ratpack
• Slide 3 - http://iotacons.blogspot.com/• Slide 4 - http://4wranchwyoming.com http://mikedurrett.blogspot.com • Slide 5 - http://insidetv.ew.com/ http://thehairpin.com• Slide 6 - http://www.flickr.com/photos/christianmontone/ http://en.wikipedia.org/wiki/Tony_the_Tiger http://mackalskionmarketing.blogspot.com • Slide 8 - http://www.economist.com/node/21548493 http://www.eblencharities.org • Slide 9 - http://www.geek.com• Slide 10 - http://asthmapolis.com/• Slide 11 - http://www.greengoose.com/• Slide 12 - http://www.fitbit.com/• Slide 13 - http://www.coolhunting.com/ http://itunes.apple.com http://mostuniquegadgets.com • Slide 14 - http://runkeeper.com http://4sqatl.com • Slide 15 - http://www.touchmyapps.com http://itunes.apple.com • Slide 16 - http://thelifeyouwant.wordpress.com http://healthmonth.com/ • Slide 17 - http://www.infogineering.net http://www.widedesktopwallpapers.net • Slide 19 - http://fuckyeahvintage-retro.tumblr.com http://gigaom.com/apple/admob-survey-shows-what-the-ipad-is-good-for/ http://www.hollywoodreporter.com/news/twitter-facebook-study-texting-movies-twitter-social-media-302921 http://www.emarketer.com/blog/index.php/multitasking-social-space/ http://mashable.com/2011/11/10/smartphone-multi-tasking/ • Slide 20 - http://www.imediaconnection.com http://techcrunch.com/2012/03/18/with-tv-everywhere-its-all-about-discovery/ • Slide 21 - http://getglue.com • Slide 22 - http://fastcompany.com http://www.japandisplay.tv • Slide 23 - http://huffingtonpost.com http://blog.trendrr.com/2012/03/06/is-facebook-the-place-to-talk-cartoons/ http://blog.trendrr.com/2012/04/09/trendrr-tv-march-white-paper/ • Slide 24 - http://itunes.apple.com • Slide 25 - http://gigaom.com • Slide 26 - http://www.mobiletor.com http://itunes.apple.com http://dijit.com • Slide 28 - http://itunes.apple.com http://www.dreadcentral.com http://www.topappcharts.com http://www.businessinsider.com http://www.takesontech.com • Slide 29 - http://www.gameinformer.com http://www.xbox.com/en-US/live/partners/xfinity http://allthingsd.com/20120410/xbox-grows-with-users-beyond-videogames/ http://paidcontent.org/2012/04/09/the-number-of-homes-with-connected-tvs-is-rising-fast-and-its-not-because-of-smart-tvs/ • Slide 30 - http://ces.cnet.com http://www.samsung.com/us/2012-smart-tv/ • Slide 31 - http://digital2disc.com • Slide 32 - http://blog.creamglobal.com • Slide 34 - http://www.eyefortravel.com • Slide 41 - http://laughingsquid.com http://pecsipedia.com http://techcrunch.com • Slide 42 - http://buzzfeed.com
Wednesday, April 18, 2012