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Problem Statement

Rockbottom bar was sold to be reorganized and opened as a completely new bar with a fresh concept. The bar is out dated and does not have any business except the neighborhood regulars.

Situation Analysis

This gives fuel bar an avenue to rebrand the bar. It gives the owners a chance to explore new bar operation methods to place fuel bar as the best new bar in the city.

Goal

To position Fuel Bar as an affordable, modern alternative to traditional bar life in New Orleans within six weeks prior grand opening.

Objectives

To publicize Fuel Bar and the new concept to tourist and surrounding neighborhoods.To introduce and position Fuel Bar as top entity among new bars in New Orleans.

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Publics

Men 35+ & Women 30+- Neighborhood- Surrounding Hotels- Social Aid & Pleasure

Groups

College Students- University Area- Fraternities- Sororities- Student Organizations

Workers From The Area- Truck Drivers- Local Stores- Restaurants

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Strategies & Tactics- Initiate introduction of fuel bar throughout the neighborhood to raise awareness that

something new is arriving to the area. 2 Utilize Yard Signs, Postcards and Banners to introduce the new bar to the neighborhood. 3 Host ‘Open House’ nights for the residents to stop by to get an exclusive look at the place. 4 Host Amateur nights for upcoming artist to get acquainted.

- Initiate partnerships with university officials and key personnel to develop a following in the university area. 2 Send letters explaining what we offer and host exclusive viewings of the newly renovated building

2 Develop guidelines to make it easier to have events at the bar. 1 Use Social Media tools to communicate with key publics about new and exciting things happening at Fuel.

- Build relationships with local restaurants, truck stops and other businesses in the area. 4 Develop a beverage that can be sold exclusively in the area at other businesses. 2 Advertise the business with yard signs and flyers. 3 Provide discounts or specials for employees in the area.

- Innovate new means of getting customers to revisit the bar. 1 Create a drink menu that is innovative and unique to the area. 1 Create an environment that is safe and friendly for customers and employees alike. 4 Utilize happy hours and special events to retain frequent visits from customers. 4 Compile data from customers about the mood and feel of the bar.

TimelinePhase 1 : Six WeeksPhase 2 : Two WeeksPhase 3 : One WeekPhase 4 : Opening

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Budget

Balance - $12,000.00Renovation - $9,000.00 Print Advertisement - $2,000.00

EvaluationThe campaign will be measured by the traffic into the bar six weeks after opening and again after another six weeks. The campaign will be measured again by using the data collected from guest every six weeks.

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YARD SIGN

meet me at

1365 TCHOP

STICKER

ed

LETTER TO UNIVERSITIES

November 27, 2012

DEAR DEPARTMENT OF STUDENT AFFAIRS:

WE’RE NEW TO THE COMMUNITY AND HAVE SOMETHING COOL TO OFFER YOU.

FUEL BAR IS A NEW AND INNOVATIVE BAR THAT IS LOCATED IN THE HEART OF

YOUR NEIGHBORHOOD. WE CAN ACCOMMODATE YOUR STUDENTS TO A SAFE

AND FRIENDLY ENVIRONMENT FOR THEIR EVENTS. WE’RE SO INTERESTED IN YOU

WE WANT TO INVITE YOU OVER FOR ‘PIE’ ONE WEEK BEFORE THE BAR REOPENS

SO YOU CAN GET AN EXCLUSIVE LOOK INTO THE NEW BAR!

THANKS,

FUEL BAR : Everyone needs fuel.

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`SURVEY

1. Did you enjoy your drink

today?

2. How well was your service?

3. Please rate your overall

experience. 5 is the greatest!

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