fueling your marketing funnel with video
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Create your Animoto video today http://bit.ly/1d1UjYuTRANSCRIPT
PRESENTS: Small Business Marketing—
Fueling Your Funnel with Video
Online presence can be a powerful way to promote
your brand.
Your online presence is an extension of your brand that
works around the clock.
The type of online content you choose has a large
IMPACT on the perception of your brand and product
sales.
Do you know how these types of online content stack up when it
comes to selling a product?
Videos
Music
Blogs Photos
Online video content is #1
Video is preferred over
Blogs, music, and photos
Source: http://files.brightcove.com/forrester-brightcove-whitepaper-boost-your-content-ecosystem.pdf
Video is ideal for many reasons.
1. It sticks with both audio and visual learners
Source: http://www.register.com/learningcenter/marketing/7-reasons-to-add-video-to-your-marketing-strategy/
It is estimated that…
65% of people are VISUAL learners
30% of people are AUDITORY learners
5% of people are KINESTHETIC learners
Source: http://learndat.tech.msu.edu/teach/teaching_styles
Using video enables your message to reach 95% of
people in their preferred learning style.
95
5
Source: http://learndat.tech.msu.edu/teach/teaching_styles
VIDEO ads lead the race
{ }
$ 40 BILLION spent on online ads in
2012 { } 2. Get ahead of the curve
And out of the $40 billion…
Source: http://www.emarketer.com/Article/Online-Ad-Spending-Consolidates-Among-Search-Banners-Video/1008815
Package your message in an entertaining format.
Video ads…
Position you as a LEADER and authority figure in your field.
3. S E O
About 70% of people use search engines to find businesses.
Source: http://www.thesearchguru.com/search-stats.asp
Source: http://www.businessweek.com/technology/content/feb2009/tc20090212_136831.htm
A link in a lower position with video will get more clicks than a link in a higher position without video
Video also makes your homepage 53 times more likely to appear on page one of
What does this mean for online
shopping?
A customer who watches product/service videos is…
more likely to make a purchase
Source: http://smallbiztrends.com/2012/10/5-ways-to-use-marketing-videos-on-your-site.html
• Consumers increase their shopping
cart sizes
• Conversion rates rise by about 200%
• 45% increase in average order value
Source: http://www.brightcove.com/en/solutions/marketing
Costly equipment
Extensive shooting and editing training
Video Making in the Past
More affordable equipment
More accessible editing programs
Video Making Now
However, it is still necessary to invest time and energy to make a
high quality video.
That’s where Animoto can help you out.
Add Photos and Videos Customize Publish and Post
Your Animoto video will help fuel
YOUR SALES FUNNEL
General Awareness
Drive Tra!c
Convert
Retain Loyalty
Get your name out in the community.
Video on social media, email or your storefront will help you get tra!c.
Video is immersive and attention-grabbing. Sell yourself, business, or product better online.
Use video to be personable, professional, behind-the-scenes and informative with your customers.
Simply…
Upload content– photos, videos, logos
Add your message
Add music
Preview your video
And produce!
Then…
With Beautiful, High Quality, and Professional-looking styles
{ 60+ Video Styles }
{ HD Available 720P Streaming 1080P Download }
{2000+ Triple Scoop Commercially Licensed Songs}
Use your video on… Your website Your blog YouTube
Facebook Twitter Linkedin And more!
Learn how other companies use Animoto to make marketing videos! http://animoto.com/business
Works Cited
http://files.brightcove.com/forrester-brightcove-whitepaper-boost-your-content-ecosystem.pdf http://smallbiztrends.com/2012/10/5-ways-to-use-marketing-videos-on-your-site.html http://www.emarketer.com/Article/Online-Ad-Spending-Consolidates-Among-Search-Banners-Video/1008815 http://www.promotionworld.com/marketing/online/article/110513-What-Video-Marketing http://www.register.com/learningcenter/marketing/7-reasons-to-add-video-to-your-marketing-strategy/ http://www.brightcove.com/en/solutions/marketing http://www.smartshoot.com/ http://www.spotmixer.com/create_video/public_home http://learndat.tech.msu.edu/teach/teaching_styles http://www.fastcompany.com/1843289/why-short-form-video-future-marketing http://summitmarketingonline.com/online-video-marketing/