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Fuelling Fans’

Passion

Over 25 years, Eurosport established itself as a

household name for live sports. Now, Discovery

has re-energised Eurosport to connect fans and

athletes around the sports they love.

The new Eurosport tells great sport’s stories of

human perseverance, achievement and

inspiration told by the best experts.

We immerse viewers and feed their passion with

memorable experiences in a bigger, more

innovative way.

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A Discovery

Brand

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2015 was an award winning year for Eurosport with a hat trick scored at TV Sports Awards at SPORTEL:

Eurosport & Discovery for the 2018-2024 Olympic deal

CEO Peter Hutton

Eurosport was also crowned

Content Innovation Awards

In 2014 Discovery acquired a majority

stake in Eurosport. In October 2015,

Discovery took 100% ownership.

A clear demonstration of Discovery’s

ambition came in July 2015 when

Discovery and Eurosport secured the

European rights to the Summer and

Winter Olympic Games from 2018-2024.

Sharing

sports

moments

on TV

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Eurosport has three channels in as many of

in Europe, Asia-Pacific, Africa and the Middle East.

Sports moments are broadcast to local fans in

cumulative subscribers across the world.

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EUROSPORT

The n°1 Pan European TV channel

1,743

1,896

2,206

2,353

5,429

5,712

5,806

7,448

7,799

9,689

10,166

11,380

13,973

20,032

France 24

TV 5 Monde

Bloomberg TV

CNBC

BBC World News

Eurosport 2

euronews

CNN

Sky News

National Geog.

Discovery Channel

Eurosport

Eurosport Group

Discovery/Eurosport

Source: EMS /IPSOS Affluent Europe 2015 – Universe: 51,629,000 ind.

EUROSPORT REACHES

14 MILLION UPMARKET

VIEWERS EVERY WEEK.

EUROSPORT

A qualitative audience

461

475

716

748

1,360

1,426

1,502

1,837

1,976

2,025

2,110

2,478

3,046

4,155

France 24

TV 5 Monde

CNBC

Bloomberg TV

Eurosport 2

euronews

BBC World News

CNN

Sky News

National Geog.

Discovery Channel

Eurosport

Eurosport Group

Discovery/Eurosport

Source: EMS /IPSOS Affluent Europe 2015 – Universe: 51,629,000 ind / Top 3% sample: 9,357,000 ind

EUROSPORT REACHES

3 MILLION VIEWERS

FROM TOP 3%

EVERY WEEK.

EUROSPORT

A qualitative audience

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Eurosport player is the home of Eurosport broadcast online where fans can experience sport

with bonus features and additional camera angles

The Eurosport Player is an all-access pass to the

Sharing Unmissable

Sports Experiences

Over-the-Top

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Europe’s n°1 online sports destination:

per month worldwide

per month in Europe

Sharing Sports

Moments Online

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60,000 stories per year, anytime

on any device

EUROSPORT

Europe’s n°1 online sport

destination

6 million fans

1.6 million followers

Reach your

consumers all day long !

Source: EMS /IPSOS Affluent Europe 2015 – Universe: 51,629,000 ind.

16.3 Million Weekly

3.9 M

0.7 M

1.6 M

1.3 M

11.3 M

2 M

5.7 M

3.9 M

5.8 Million Daily

Morning news update

Daytime nomad usage

Prime time TV-centric

Night time multiscreen consumption

EUROSPORT

Delivers a huge reach!

All Four Grand Slam Tournaments

Melbourne, 18-31 January

Paris, 22 May – 5 June

New York, 29 August – 11 September

London, 27 June – 10 July (in Belgium)

ATP and WTA Tournaments

Eurosport complements its Grand Slam offer with ATP and WTA tournaments from all surfaces:

Doha, Estoril, Geneva, Stuttgart, Nottingham, St Petersburg

Katowice, Nottingham, Linz, Luxemburg

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Tennis

Eurosport serves up the very best tennis to passionate fans.

All three Grand Tours

2-24 July

6-29 May

20 August – 11 September

All Classics and stage races

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Cycling

With all three Grand Tours and Classics covered live,

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Eight World Cups

Nine World Championships

Olympic Wintersports

with live coverage of the biggest events from all disciplines.

Athletics

6-10 July in Amsterdam

17-20 March in Portland, USA

Swimming

9-22 May in London

7-11 December in Windsor, Canada

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Olympic

Summer Sports

with an impressive line-up of top Olympic summer sports events.

Major European Leagues

Every major league can be seen live on Eurosport with extensive coverage of:

in Singapore

in Scandinavia, Poland and Singapore

in Romania

in the Netherlands

across 23 European territories

Major League Soccer

Women’s Football

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Football

Eurosport has high quality football on show in 2016.

FIA WTCC & World Superbike

Le Mans 24 Hours

MotoGP

Formula E

Formula 1

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Motorsports

Eurosport promises to get pulses racing in 2016.

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22

23

24

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The power of sport The worlds biggest, most exciting, fastest growing platform for brands.

Live An engaging and dynamic environment for brand communications.

High-profile events We are home to the greatest selection of live sporting action throughout the globe.

Share the action! Eurosport goes social and engages millions of fans to be part of the world of sport.

A strong heritage Eurosport has been a household name in live sport for over 25 years. Building on this heritage, the brand new Eurosport connects fans around their shared passion.

A Premium

Environment For

Brands

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°

Premium ad inventory Your brand strategically located in the heart of live sporting action.

Multi-platform Reaching sports fans across all dayparts via multiple touchpoints.

Content production & integration Premium production capabilities to engage audiences via brand storytelling.

Events, hospitality Taking communication to the next level with on-site presence in a prestigious environment.

Sports consultancy, talent access Full service consultancy which utilises the unique and unrivalled access that only Eurosport can offer.

360° Brand

Solutions

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High profile, upscale and diverse An essential choice for advertisers targeting any categories of sports fans: upmarket, men, 15-49 years old.

Passionate fans Sport is an integral part of people’s lives and Eurosport is there to fuel their passion for sports.

Unrivalled reach The biggest sporting events, watched by millions of people throughout Europe & Asia

Regional coverage, local flexibility Pan regional, multi-market and local rights to strengthen value with both advertisers and audiences.

Engaged audience Devoted and loyal fans committed to Eurosport, sport, events, teams and their countries.

A Coveted

Audience

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People meters

AdvantEdge, our audience measurement system, ensures you have the

data you need to plan your campaign with confidence.

Syndicated studies With IPSOS Affluent Survey and TGI Europa, we understand

Europeans’ consumption habits and attitudes.

External ad-hoc research To assess campaigns’ ROI and the true impact of advertising activity

upon European consumers.

Historical bank of case studies Eurosport is a trusted partner for many advertisers and we have a

best-in-class range of data to demonstrate brand benefits.

The Most

Accountable

Channel

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TV OPPORTUNITIES

Building viewer awareness

• Powerful reach

• Positive values of sport

• One stop shop across 54

markets

TV spots / billboards / ad jingles /

editorial integration / short

programmes

Creative

communicatio

n solutions

for any

marketing

challenges

ONLINE

OPPORTUNITIES

Extend brand exposure

& increase brand preference

• MULTI-LOCAL

• COMPLEMENT TV

• Reinforce AWARENESS

MPU & banners / expandable ads

/ video channels / video pre-rolls /

home page takeovers / native

advertising

MOBILE

OPPORTUNITIES

Extend brand exposure &

build users engagement

• FREE app

• EXTEND reach

• HIGHEST user engagement

Banners / interstitials / video pre-

rolls / html 5

Connect

with us on:

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