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FUJITSU WORLD TOUR 2014

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Welcome ......

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How Desktop Virtualization and BYOD are Changing Today's IT Landscape Gernot Fels, Global Services and Solutions Marketing, Fujitsu

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From a physical to a digital world

Work can happen anywhere

Office, home, on the move

Work is what you do, not where you go

Flexible working models

Not time- / location-based

Own your work day - decide about where and when

Appealing to sandwich generation

Better collaborate across time zones and globally

Work / life borders blur

Mix of business and private tasks

The digital world changes the way we work.

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Happy with just one device?

Proliferation of devices

Tablets and smartphones

Best user experience acc to profile and use case

Several devices per user

Information consumption vs. creation

Sitting, standing, walking, pocket-able

Indoor, outdoor

Public devices (internet café, airport, conference)

Apps and data follow user

In a consistent way

1 computer, many users >> 1 computer, 1 user >> Many computers, 1 user.

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Digital natives enter working life

Same apps and device for life and work

Personal work style

Consumer technology in enterprise

Devices, OS, apps (social media, OSS, cloud)

Shadow IT (beyond control of IT)

How to react?

Embrace, Contain, Block, Ignore

Whatever you do, you won’t stop it

Consumerization of IT

Design strategies to lead consumerization into the right direction.

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BYOD – What’s in it for whom?

Benefits for end user Choice and freedom

Work anywhere

Work / life balance

Work / life integration

Convenience

User satisfaction

Benefits for business Attractive for recruiting

More (free) work

Higher productivity

More business opportunities

Competitive advantage

Reduce HW assets

Reduce costs

Reduce office real estate

Fewer lost devices (better care)

Benefits for IT No lifecycle management

for non-strategic assets

Less end user training / less support calls

No complaint about age and poor performance

Focus on strategic projects

BYOD – A win-win situation for all?

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Challenges for IT

Manageability

Get right information

To right person

At right time

To device of choice

To keep user happy and productive

Security

Protect data from corruption, misuse, theft – across device platforms

Enforce security policies without compromising ease of use

Meet compliance demands

BYOD – Complex, dangerous, expensive?

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Challenges for IT

Manageability

Get right information

To right person

At right time

To device of choice

To keep user happy and productive

Security

Protect data from corruption, misuse, theft – across device platforms

Enforce security policies without compromising ease of use

Meet compliance demands

BYOD = Bring Your Own Disaster?

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Traditional workplaces

OS

Apps

User

HW

Starting Point

Concept

Apps, data, everything on device

Strong dependencies

Challenges

Lifecycle management

Business continuity

Security

Compliance

Flexible access

Resource utilization

Energy consumption

Costs

Develop

Retire

Procure

Support

Deploy

Manage

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Desktop virtualization

OS

Apps

User

HW

OS

Apps

User

HW

Starting Point Virtualization

Concept

Break tight coupling

Independent lifecycles

Benefits

Longer lifetime of components

Reduce complexity

Simple management on component level

Increase flexibility

Fast reaction on changes

Improve service quality

Reduce costs

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Virtualization enables centralization

OS

Apps

User

HW

OS

Apps

User

HW

OS

Apps

User

Starting Point Virtualization Centralization

Concept

Apps, data, workplace in DC

Device for access only

Benefits

Flexible access, any device

Simplified maintenance

High availability / DR

Minimized security risks

Compliance

Increased flexibility and speed

Less energy and noise

Less cost

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Centralization enables cloud computing

OS

Apps

User

HW

OS

Apps

User

HW

OS

Apps

User

OS

Apps

User

Scalability

Accounting

Self-service

Private Cloud Starting Point Virtualization Centralization

Share resources among divisions

Click resources needed

Immediate delivery

Pay per use

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Share resources among organizations

CAPEX to OPEX

Workplace delivery from external cloud

OS

Apps

User

HW

OS

Apps

User

HW

OS

Apps

User

OS

Apps

User

Private Cloud Starting Point Virtualization Centralization Public Cloud

OS

Apps

User

Scalability

Accounting

Self-service

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Balancing own and external capacity

OS

Apps

User

HW

OS

Apps

User

HW

OS

Apps

User

OS

Apps

User

Private Cloud Starting Point Virtualization Centralization Public Cloud

OS

Apps

User

Scalability

Accounting

Self-service

Hybrid Cloud

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External delivery of supplementary apps

OS

Apps

User

HW

OS

Apps

User

HW

OS

Apps

User

OS

Apps

User

Scalability

Accounting

Self-service

Apps Apps Apps

Private Cloud Starting Point Virtualization Centralization Hybrid Cloud Public Cloud

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EMM = MDM + MAM + MIM + TEM

MDM Provision, monitor, update

over-the-air

Anti-malware, security patches

Virtualization client SW

App black / white lists

Device password

Jailbreak, rooting detection

Remote wipe

Benefits Efficient management

Increase user productivity

Reduce business risks

Meet compliance demands

…

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EMM = MDM + MAM + MIM + TEM

MDM Provision, monitor, update

over-the-air

Anti-malware, security patches

Virtualization client SW

App black / white lists

Device password

Jailbreak, rooting detection

Remote wipe

Benefits Efficient management

Increase user productivity

Reduce business risks

Meet compliance demands

MAM and MIM Secure, control business content

Separation from private content

Encryption

Enforce usage policies based on user, device, NW

Selective lock and wipe

Benefits All benefits of MDM

User experience and acceptance

…

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EMM = MDM + MAM + MIM + TEM

MDM Provision, monitor, update

over-the-air

Anti-malware, security patches

Virtualization client SW

App black / white lists

Device password

Jailbreak, rooting detection

Remote wipe

Benefits Efficient management

Increase user productivity

Reduce business risks

Meet compliance demands

MAM and MIM Secure, control business content

Separation from private content

Encryption

Enforce usage policies based on user, device, NW

Selective lock and wipe

Benefits All benefits of MDM

User experience and acceptance

TEM Manage connectivity

Roaming

Data and time volumes

Benefits Optimize communication costs

…

Management and policy enforcement across platforms made easier.

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BYOD requires policies

What to include Allow or encourage

Which users

Which devices and OS

Ownership and procurement

Licenses

Private apps in corporate NW

Security demands on device

Support

Finance and tax

Claim for surrender

Liability

Policy violation

What else to consider Existing policies

Compliance

Insurance

Workers council

Communication

Training

BYOD involves all parts of the business.

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CYOD – Choose Your Own Device?

Make corporate devices more attractive Choice for user

Enable private use

COPE (Corporate-Owned, Personally-Enabled)

Benefits for enterprise User satisfaction and productivity

Full control

Discounts for communication

More clarity regarding labor law

Less policy work

Some challenges remain

Employee-owned Corporate-owned

Consumerization

BYOD CYOD

An alternative to BYOD?

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How can help

Complete desktop virtualization solutions All required technologies, best in class SW

Proven, certified infrastructure products

End-to-end services

Pre-tested / pre-integrated solutions

Attractive financing options

Devices for work and life Mobile, stationary – Rich, thin

All sourcing options

Self- managed

VCS (Fujitsu-managed), Managed Mobile

Fujitsu Cloud

…

Consult Design Build Operate Maintain

One-stop shop: Everything you need for desktop virtualization and BYOD.

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Summary

Digital world changes the way we work

Mobility support more important than ever before

Enhance motivation, productivity, flexibility, efficiency

Consumerization of IT is a given

Proper planning needed

Infrastructure and policies

Fujitsu – a one stop shop

Products, solutions, services

All sourcing options

Turn change into success, fast and without risk

Fujitsu – Your Partner of choice for desktop virtualization and BYOD.

Thank you for listening

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