full a
TRANSCRIPT
![Page 1: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/1.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 176
The Arab Doll
3rd Annual Kids amp Youth Marketing SummitMiddle East 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 276
O u t l i n e
Introduction to NewBoy
The Creation of Fulla
Fulla The Strategies
Reasons for success
Challenges
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 376
VisionResponsibly fulfill childrenrsquos wishes and desires
Mission
To develop unique brands to enrich childrenrsquos liveswhile promoting ethical and cultural values
To provide career development opportunities for our
employees and to demonstrate social responsibility tosociety
882019 Full A
httpslidepdfcomreaderfullfull-a 476
Wh o
A r eW
e
Our Headquarters are based in Dubai with offices in Hong Kong China Indonesia Syria Lebanon EgyptSaudi Arabia Jordan and India
We develop market and distribute toys food stuffstextiles and stationery items as well as publishingchildrens magazines and comics
882019 Full A
httpslidepdfcomreaderfullfull-a 576
Wh o
A r eW
e
Brands Portfolio
882019 Full A
httpslidepdfcomreaderfullfull-a 676
The company is also engaged in acquiring the licensing
rights to sell and market merchandise for some of thehottest childrenrsquos characters
We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America
Wh o
A r eW
e
882019 Full A
httpslidepdfcomreaderfullfull-a 776
The Creation of Fulla
bull Existing International Trend ndash Sindy in the UK
ndash Tanya in Italy ndash Jenny in Scandinavia
882019 Full A
httpslidepdfcomreaderfullfull-a 876
The Creation of Fulla
bull Previous Experiences
ndash Not well executed ndash No branding strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 976
The Creation of Fulla
bull Fulfilling Market Gap ndash Doll that reflect a local identity
882019 Full A
httpslidepdfcomreaderfullfull-a 1076
The Creation of Fulla
bull Barbie was banned in Saudi
ndash Unfulfilled market demand
bull Localization ndash A proven successful market strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 2: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/2.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 276
O u t l i n e
Introduction to NewBoy
The Creation of Fulla
Fulla The Strategies
Reasons for success
Challenges
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 376
VisionResponsibly fulfill childrenrsquos wishes and desires
Mission
To develop unique brands to enrich childrenrsquos liveswhile promoting ethical and cultural values
To provide career development opportunities for our
employees and to demonstrate social responsibility tosociety
882019 Full A
httpslidepdfcomreaderfullfull-a 476
Wh o
A r eW
e
Our Headquarters are based in Dubai with offices in Hong Kong China Indonesia Syria Lebanon EgyptSaudi Arabia Jordan and India
We develop market and distribute toys food stuffstextiles and stationery items as well as publishingchildrens magazines and comics
882019 Full A
httpslidepdfcomreaderfullfull-a 576
Wh o
A r eW
e
Brands Portfolio
882019 Full A
httpslidepdfcomreaderfullfull-a 676
The company is also engaged in acquiring the licensing
rights to sell and market merchandise for some of thehottest childrenrsquos characters
We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America
Wh o
A r eW
e
882019 Full A
httpslidepdfcomreaderfullfull-a 776
The Creation of Fulla
bull Existing International Trend ndash Sindy in the UK
ndash Tanya in Italy ndash Jenny in Scandinavia
882019 Full A
httpslidepdfcomreaderfullfull-a 876
The Creation of Fulla
bull Previous Experiences
ndash Not well executed ndash No branding strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 976
The Creation of Fulla
bull Fulfilling Market Gap ndash Doll that reflect a local identity
882019 Full A
httpslidepdfcomreaderfullfull-a 1076
The Creation of Fulla
bull Barbie was banned in Saudi
ndash Unfulfilled market demand
bull Localization ndash A proven successful market strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 3: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/3.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 376
VisionResponsibly fulfill childrenrsquos wishes and desires
Mission
To develop unique brands to enrich childrenrsquos liveswhile promoting ethical and cultural values
To provide career development opportunities for our
employees and to demonstrate social responsibility tosociety
882019 Full A
httpslidepdfcomreaderfullfull-a 476
Wh o
A r eW
e
Our Headquarters are based in Dubai with offices in Hong Kong China Indonesia Syria Lebanon EgyptSaudi Arabia Jordan and India
We develop market and distribute toys food stuffstextiles and stationery items as well as publishingchildrens magazines and comics
882019 Full A
httpslidepdfcomreaderfullfull-a 576
Wh o
A r eW
e
Brands Portfolio
882019 Full A
httpslidepdfcomreaderfullfull-a 676
The company is also engaged in acquiring the licensing
rights to sell and market merchandise for some of thehottest childrenrsquos characters
We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America
Wh o
A r eW
e
882019 Full A
httpslidepdfcomreaderfullfull-a 776
The Creation of Fulla
bull Existing International Trend ndash Sindy in the UK
ndash Tanya in Italy ndash Jenny in Scandinavia
882019 Full A
httpslidepdfcomreaderfullfull-a 876
The Creation of Fulla
bull Previous Experiences
ndash Not well executed ndash No branding strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 976
The Creation of Fulla
bull Fulfilling Market Gap ndash Doll that reflect a local identity
882019 Full A
httpslidepdfcomreaderfullfull-a 1076
The Creation of Fulla
bull Barbie was banned in Saudi
ndash Unfulfilled market demand
bull Localization ndash A proven successful market strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 4: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/4.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 476
Wh o
A r eW
e
Our Headquarters are based in Dubai with offices in Hong Kong China Indonesia Syria Lebanon EgyptSaudi Arabia Jordan and India
We develop market and distribute toys food stuffstextiles and stationery items as well as publishingchildrens magazines and comics
882019 Full A
httpslidepdfcomreaderfullfull-a 576
Wh o
A r eW
e
Brands Portfolio
882019 Full A
httpslidepdfcomreaderfullfull-a 676
The company is also engaged in acquiring the licensing
rights to sell and market merchandise for some of thehottest childrenrsquos characters
We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America
Wh o
A r eW
e
882019 Full A
httpslidepdfcomreaderfullfull-a 776
The Creation of Fulla
bull Existing International Trend ndash Sindy in the UK
ndash Tanya in Italy ndash Jenny in Scandinavia
882019 Full A
httpslidepdfcomreaderfullfull-a 876
The Creation of Fulla
bull Previous Experiences
ndash Not well executed ndash No branding strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 976
The Creation of Fulla
bull Fulfilling Market Gap ndash Doll that reflect a local identity
882019 Full A
httpslidepdfcomreaderfullfull-a 1076
The Creation of Fulla
bull Barbie was banned in Saudi
ndash Unfulfilled market demand
bull Localization ndash A proven successful market strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 5: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/5.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 576
Wh o
A r eW
e
Brands Portfolio
882019 Full A
httpslidepdfcomreaderfullfull-a 676
The company is also engaged in acquiring the licensing
rights to sell and market merchandise for some of thehottest childrenrsquos characters
We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America
Wh o
A r eW
e
882019 Full A
httpslidepdfcomreaderfullfull-a 776
The Creation of Fulla
bull Existing International Trend ndash Sindy in the UK
ndash Tanya in Italy ndash Jenny in Scandinavia
882019 Full A
httpslidepdfcomreaderfullfull-a 876
The Creation of Fulla
bull Previous Experiences
ndash Not well executed ndash No branding strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 976
The Creation of Fulla
bull Fulfilling Market Gap ndash Doll that reflect a local identity
882019 Full A
httpslidepdfcomreaderfullfull-a 1076
The Creation of Fulla
bull Barbie was banned in Saudi
ndash Unfulfilled market demand
bull Localization ndash A proven successful market strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 6: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/6.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 676
The company is also engaged in acquiring the licensing
rights to sell and market merchandise for some of thehottest childrenrsquos characters
We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America
Wh o
A r eW
e
882019 Full A
httpslidepdfcomreaderfullfull-a 776
The Creation of Fulla
bull Existing International Trend ndash Sindy in the UK
ndash Tanya in Italy ndash Jenny in Scandinavia
882019 Full A
httpslidepdfcomreaderfullfull-a 876
The Creation of Fulla
bull Previous Experiences
ndash Not well executed ndash No branding strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 976
The Creation of Fulla
bull Fulfilling Market Gap ndash Doll that reflect a local identity
882019 Full A
httpslidepdfcomreaderfullfull-a 1076
The Creation of Fulla
bull Barbie was banned in Saudi
ndash Unfulfilled market demand
bull Localization ndash A proven successful market strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 7: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/7.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 776
The Creation of Fulla
bull Existing International Trend ndash Sindy in the UK
ndash Tanya in Italy ndash Jenny in Scandinavia
882019 Full A
httpslidepdfcomreaderfullfull-a 876
The Creation of Fulla
bull Previous Experiences
ndash Not well executed ndash No branding strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 976
The Creation of Fulla
bull Fulfilling Market Gap ndash Doll that reflect a local identity
882019 Full A
httpslidepdfcomreaderfullfull-a 1076
The Creation of Fulla
bull Barbie was banned in Saudi
ndash Unfulfilled market demand
bull Localization ndash A proven successful market strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 8: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/8.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 876
The Creation of Fulla
bull Previous Experiences
ndash Not well executed ndash No branding strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 976
The Creation of Fulla
bull Fulfilling Market Gap ndash Doll that reflect a local identity
882019 Full A
httpslidepdfcomreaderfullfull-a 1076
The Creation of Fulla
bull Barbie was banned in Saudi
ndash Unfulfilled market demand
bull Localization ndash A proven successful market strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 9: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/9.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 976
The Creation of Fulla
bull Fulfilling Market Gap ndash Doll that reflect a local identity
882019 Full A
httpslidepdfcomreaderfullfull-a 1076
The Creation of Fulla
bull Barbie was banned in Saudi
ndash Unfulfilled market demand
bull Localization ndash A proven successful market strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 10: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/10.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 1076
The Creation of Fulla
bull Barbie was banned in Saudi
ndash Unfulfilled market demand
bull Localization ndash A proven successful market strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 11: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/11.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 1176
The Creation of Fulla
bull Brand and concept developmentstarted in 2001
bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures
bull Brand launched during Ramadan (Nov)2003
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 12: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/12.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 1276
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 13: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/13.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 1376
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 14: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/14.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 1476
bull A Clearly Defined Market Segment
ndash A doll that reflects local culture
bull Culturally acceptable while still fashionable
bull Encourages positive cultural values
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 15: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/15.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 1576
bull A Clearly Defined Market Segment
ndash Parents
bull Who want a modest doll for their daughters
bull Have final buying decision
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 16: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/16.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 1676
bull Brand Positioning
M a
r k e t S
t r a t e g y
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 17: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/17.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 1776
Brand Positioning
Market Strategy
She is not pitched
against existingdolls such as
Barbie or Bratz
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 18: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/18.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 1876
Brand Positioning
Thoughtful girl who wear contemporary clothes
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 19: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/19.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 1976
Brand Positioning
Popular because of her fun personality
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 20: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/20.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 2076
Brand Positioning
Contribute positively to her society
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 21: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/21.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 2176
Brand Positioning
Highlights the pleasure of family life
Market Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 22: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/22.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 2276
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 23: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/23.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 2376
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 24: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/24.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 2476
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 25: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/25.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 2576
Market Strategy
bull Identify markets
ndash High Growth potential
bull KSAbull UAE
bull Kuwait
bull Syria
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 26: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/26.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 2676
Market Strategy
bull Identify markets
ndash Service selected markets efficiently
ndash Expand to other neighboring markets
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 27: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/27.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 2776
Market Strategy
bull Market Entry Strategy
Educational
butFun
Modest physicalappearance Doll to be
dressedconservatively
while remainingfashionable
Providea unique product
offering
Positive Values
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 28: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/28.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 2876
bullStrong Commitment to the Market
Market Strategy
AdvertisingSupport
ProductInnovation
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 29: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/29.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 2976
Product Strategy
Phase One
Phase Two
Entry Strategy
Introduced the brandDistinctive Product Offer
Branding StrategyExpand Toys Product CategoriesProduct Innovation
Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 30: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/30.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 3076
Product Strategy
Entry Strategy
bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions
concept
bullFocused only on
Dolls Line
Stationery Line
Phase One
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 31: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/31.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 3176
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 32: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/32.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 3276
Product Strategy
Branding Strategy
Expand Toys Product Categories
Outdoor Sports
Learning and CraftEntertainment and Personal Care
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 33: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/33.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 3376
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 34: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/34.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 3476
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 35: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/35.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 3576
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 36: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/36.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 3676
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 37: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/37.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 3776
Product Strategy
Branding Strategy
Earned New Markets SegmentsConfectionery
Textile and LifestyleToiletries and PerfumesPublishing
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 38: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/38.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 3876
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 39: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/39.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 3976
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 40: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/40.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 4076
Product Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 41: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/41.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 4176
Product Strategy
Branding Strategy
- Product Innovation and localizationbull Has been always the driver for the brand success
Prayer Set The Teacher
Teaching Prayers
The Dentist
Phase Two
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 42: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/42.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 4276
Top Sellerfor
3 consecutive years
Prayer Set
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 43: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/43.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 4376
The Dentist
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 44: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/44.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 4476
P i i St t
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 45: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/45.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 4576
Pricing Strategy
Introduction
Penetration
In line with market leaders
1st Price Point 999 USD
Build the brand positionquality perception
Offered an entry price point of 599
Gained market share
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 46: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/46.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 4676
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 47: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/47.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 4776
Distribution Strategy
Exclusive Distribution Strategy
Greater Sales Support
Customer loyalty and relationship
More control over the retail market
Inventory and merchandize control
Efficient sales forecast
Distribution Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 48: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/48.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 4876
gy
NewBoy
KSA Operation Jordon Operation
North Africa
UAE Operation
GCC ExportSaudi Arabia
Syria Operation
Syria
Distributor
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 49: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/49.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 4976
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 50: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/50.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 5076
Promotion Strategy
Promotion Expenditure
During Brand IntroductionSpend as much as can be afforded
After Brand IntroductionPercentage of salesforecasted sales
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 51: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/51.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 5176
Promotion Strategy
Promotion Mix Strategy
bull TV Advertingbull 80 of the marketing spend
bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality
bull Breadth of product line
Promotion Strategy
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 52: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/52.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 5276
Promotion Strategy
Media Selection
bull Primary TVbull SpaceToon TV
bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 53: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/53.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 5376
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 54: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/54.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 5476
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 55: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/55.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 5576
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 56: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/56.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 5676
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 57: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/57.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 5776
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 58: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/58.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 5876
Reasons for Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Heavy TV advertisement
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 59: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/59.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 5976
easo s o Success
bull Timing of Introduction
bull Well defined segment
bull Localized product and marketing strategy
bull Aggressive branding strategy
bull Character was promoted heavily on TV
bull Continues product development and innovation
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 60: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/60.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 6076
Reasons for Success
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 61: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/61.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 6176
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 62: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/62.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 6276
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
Reasons for Success
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 63: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/63.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 6376
bull Strong distribution channel
bull Successful relationship with our customers
bull Listening carefully to consumers
bull Capacity to adapt to changing market conditions
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 64: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/64.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 6476
Challenges
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 65: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/65.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 6576
g
bull Massive Counterfeit
bull Rising Competition
bull TV advertisement effectiveness as a primarystrategy
bull Rising product cost vs consumer perception
bull Maintaining witnessed growth level
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 66: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/66.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 6676
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 67: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/67.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 6776
Product
InnovationBrandVisibility
Brand
ConsumersActivities
Fulla Movie2010
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 68: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/68.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 6876
International Markets
India
Malaysia
Turkey
Indonesia
USA
MiddleEast
Plans for Development
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 69: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/69.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 6976
Expand our Licensing Business
Source Middle East Toy Fair Magazine Feb 2008
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 70: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/70.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 7076
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 71: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/71.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 7176
The fastest selling toy in its category throughoutthe Arab world
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 72: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/72.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 7276
The top selling licenses in girls merchandise
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 73: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/73.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 7376
High level of penetration throughout the MiddleEast
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 74: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/74.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 7476
Over 2 Million Dolls were sold since its launch
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 75: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/75.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 7576
The principal driver for NewBoyrsquos growth bothregionally and internationally
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand
![Page 76: Full A](https://reader033.vdocument.in/reader033/viewer/2022051305/577d34c91a28ab3a6b8ed89f/html5/thumbnails/76.jpg)
882019 Full A
httpslidepdfcomreaderfullfull-a 7676
NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand