full digital strategy by shang bae
DESCRIPTION
Full Digital Strategy for Beats By DreTRANSCRIPT
FULL DIGITAL STRATEGY
by Shang Bae
Contents
Main Goal
Target Audience
Digital Tactics
Social Media
Mobile Strategy
Internet Marketing
Budget
Summary
Main Goal
Improve Brand Awareness
Target Audience
Younger Generation
Age around 10-30’s
People who care about Fashion & Music
Digital Tactics
Social Media
Many people today use Facebook and Twitter.
Facebook has 1.06 billion monthly active users
Twitter has 500 million total users
Create an Event on Facebook and Twitter
Give out 1,000 FREE beats by dre headphones if they like the post and leave a comment / follow our twitter account and tweet about our product or the brand
Cost is low and effective
Mobile Strategy
40 percent of U.S. mobile users own smartphones
Create an app for the smartphone users who listen to music
Customize their own sound settings
Internet Marketing
More than 1 billion users visit Youtube each month
Post an Ad before famous Music Videos
Budget
YouTube Ad: $175,000 a day
$63,875,000 per year
Price of 1,000 Beats by Dre Headphones: $250,000
Four events in a year: $1,000,000
Total Estimate: $64,885,000 per year
Summary
Digital Media is the most effective tool to increase brand awareness
Our target audience is closely gathered
Cost Effective