full results - fh digital trends survey...
TRANSCRIPT
![Page 1: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/1.jpg)
![Page 2: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/2.jpg)
Full results
![Page 3: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/3.jpg)
3rd European Parliament Digital Trends Survey
online tools
![Page 4: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/4.jpg)
meetings, events and position papers
infographics, video, Wikipedia
stakeholder websites and social channels. they are listening
LinkedIn (28%)
TO P 5 TA K EAWAYS
![Page 5: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/5.jpg)
Traditional pan-European and national media (67%) EU-focused media
(58%)
search engine and social advertising
craft attention-grabbing content
TO P 5 TA K EAWAYS
![Page 6: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/6.jpg)
W H I C H O N L I N E TO O L S D O M E P S U S E ?
Twitter accounts
6
![Page 7: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/7.jpg)
W H I C H O N L I N E TO O L S D O M E P S U S E ?
personal website
7
![Page 8: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/8.jpg)
W H I C H O N L I N E TO O L S D O M E P S U S E ?
8
social media adoption among MEPs is a fact
social channels have emerged as channels of choice.
![Page 9: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/9.jpg)
F L E I S H M A N H I L L A R D 9
FAC E B O O K A N D T W I T T E R B E AT OT H E R O N L I N E C O M M U N I C AT I O N C H A N N E L S
Which of the following online tools do you use to communicate with your constituents and other relevant stakeholders (e.g. NGOs, industry, think tanks)?
![Page 10: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/10.jpg)
H OW U S E F U L D O M E P S F I N D O N L I N E TO O L S ?
Facebook and Twitter one-on-one meetings
whether it takes place on- or offline, conversation is simply conversation.
1 0
![Page 11: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/11.jpg)
1 1
S E A R C H E N G I N E S , N E W S PA P E R S , A N D E U A N D S O C I A L M E D I A E S S E N T I A L TO L EG I S L AT I V E WO R K
How frequently do you, or your staff on your behalf, use the following online tools / resources in your daily legislative work?
![Page 12: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/12.jpg)
1 2
FAC E B O O K A N D T W I T T E R A R E A S E F F EC T I V E A S M E E T I N G S
Don’t know (1) Very ineffective (2) Somewhat ineffective
(3) Neither effective nor ineffective (4) Somewhat effective (5) Very effective
How effective do you believe the following activities to be in communicating to your constituents and other relevant stakeholders (e.g. NGOs, industry, think tanks)?
![Page 13: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/13.jpg)
1 3
M E P S U S E T W I T T E R TO L I S T E N , L E A R N A N D E N G AG E
What do you view as the greatest benefit of using Twitter?
![Page 14: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/14.jpg)
1 4
M E P S U S E L I N K E D I N TO L I S T E N A N D B U I L D T H E I R P E R S O N A L N E T WO R K S
What do you view as the greatest benefit of using LinkedIn?
![Page 15: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/15.jpg)
F L E I S H M A N H I L L A R D 1 5
H OW D O M E P S P R E F E R TO C O M M U N I C AT E W I T H S TA K E H O L D E R S ?
meetings and position papers—continue to play important roles in the EU policy sphere.
infographics, social media and stakeholder websites
![Page 16: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/16.jpg)
F L E I S H M A N H I L L A R D 1 6
M E P S K E E N O N P O S I T I O N PA P E R S B U T O P E N TO I N F O G R A P H I C S A N D OT H E R O N L I N E C O N T E N T
In which of the following ways to do you prefer to receive information from stakeholders?
![Page 17: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/17.jpg)
F L E I S H M A N H I L L A R D 1 7
M E P S VA LU E P E R S O N A L C O N TAC T
What is your preferred means of interaction with stakeholders (e.g. NGOs, industry, think tanks)?
![Page 18: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/18.jpg)
F L E I S H M A N H I L L A R D 1 8
M E P S C O U N T O N A W I D E R A N G E O F C H A N N E L S W H E N F O R M I N G O P I N I O N S O N P O L I C Y
How useful are the following types of communication with stakeholders (e.g. NGOs, industry, think tanks) in informing your thinking on policy issues?
![Page 19: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/19.jpg)
F L E I S H M A N H I L L A R D 1 9
B U S I N E S S A S U S UA L I N T H E E P A S T R A N S PA R E N C Y R U L E S T I G H T E N , B U T U S E O F O N L I N E TO O L S S E T TO R I S E S L I G H T LY
How do you think your interactions with stakeholders (e.g. NGOs, industry, think thanks) will change in the future in light of stricter EU transparency rules?
![Page 20: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/20.jpg)
2 0
I S O N L I N E A DV E R T I S I N G A N E F F EC T I V E M E A N S O F R E AC H I N G M E P S ?
MEPs do click on online advertising – but not often.
while MEPs may not click, they do in fact notice these ads.
![Page 21: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/21.jpg)
F L E I S H M A N H I L L A R D 2 1
S P O N S O R E D A DV E R T I S I N G I S S O M E T I M E S C L I C K E D O N
Twitter LinkedIn
What do you when you are presented with a paid advertisement marked “promoted” or “sponsored” on social media?
![Page 22: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/22.jpg)
F L E I S H M A N H I L L A R D 2 2
M E P S U S E G O O G L E ’ S N E W S A N D S E A R C H R E S U LT S , N OT A D S
When using Google to conduct research on an issue, where would you click first?
![Page 23: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/23.jpg)
Sample Demographics & Methodology
![Page 24: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/24.jpg)
M E T H O D O LO GY
![Page 25: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/25.jpg)
N U M B E R O F R E S P O N D E N T S
n=100
Proportion of EP delegation surveyed
![Page 26: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/26.jpg)
E P G R O U P R E S P O N D E N T S
![Page 27: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/27.jpg)
G I V I N G BAC K
2 7
For every MEP response to the 2015 EP Digital
Trends Survey, FleishmanHillard donated 10
euros to International Rescue Committee,
which responds to the world's worst
humanitarian crises and helps people to
survive and rebuild their lives.
![Page 28: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/28.jpg)
M E P S U S E O N L I N E TO O L S . S O W H AT ?
![Page 29: Full results - FH Digital Trends Survey 2015epdigitaltrends.eu/assets/ep-digital-trends-survey_full_results.pdfTOP 5 TAKEAWAYS . Traditional pan-European and national media (67%) EU-focused](https://reader034.vdocument.in/reader034/viewer/2022042417/5f32e0b4efff8314e536b906/html5/thumbnails/29.jpg)
For more information, please contact
Brett Kobie B r e t t . K o b i e @ f l e i s h m a n e u r o p e . c o m
FleishmanHillard Brussels 35 Square de Meeûs
1000 Brussels | Belgium T +32 2 230 05 45
w w w . f l e i s h m a n h i l l a r d . e u