full sail university - strategic business management week 3, final project draft slides
TRANSCRIPT
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Emerging Artists Division !
Strategic Business ProposalWarner Brothers Records
December 16, 2014
Justin Pietrowski Homero Rodriguez
John Krause Carlos Carrasquillo
Dennis Lamka
Title Slide
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Warner Brothers Records Justin Pietrowski
Strategic Business Proposal
INTRO VIDEO HEREThis slide includes the
HOOK of the presentation and leads into the project
summary
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Way of the Past!• Big Stars/Legendary Artists !
• Costly Operation • Time • Manpower • Money
SUMMARY VIDEO HERE
This slide introduces the proposed problem
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• Emerging Talent !
• Low Overhead Operations • Successful Fan Insight • Consistent Growth • Financially Stable
SUMMARY VIDEO HERE
Way of the Past
This slide introduces the proposed solution
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Benefits Received
• Breaks Traditional Process !
• Focuses on Emerging Talent !
• Spreads Profit Potential !
• Develops Artists More Efficiently
BENEFITS VIDEO HEREThis slide introduces
the effects of the solution on the
company’s operations
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MARKETING INTRO VIDEO HERE
Warner Brothers Records John Krause
Strategic Business Proposal
This slide introduces the environmental aspects of
the presentation.
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The Four P’s
WHY? VIDEO HERE
• Product • Artist and their Goods
!• Place
• Where and How !• Price
• How Much and Why !• Promotion
• Where and How to Sell
This slide presents the four P’s as applied to WMG’s new division
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Company Internals
WHY? VIDEO HEREThis slide presents the current internals of the
company.
• 2010 - 40% Digital Market Growth !
• 3Q, 2014 - 16.9% Growth !• 2014 Total - $714 Million
• Recorded Revenue • Digital Revenue • Music Publishing
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External Climate
WHY? VIDEO HERE
• WMG’s Position: 3rd at 14.8% !• Sony’s Position: 2nd at 22.4% !• Universal’s Position: 1st at 36.7% !• Warner’s Total Revenue: $714m
• Sony: $1.3b • Universal: $2.45b
This slide presents the current external
environment.
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Warner Brothers Records Dennis Lamka
Strategic Business Proposal
COST INTRO VIDEOThis slide introduces the
strategy formulation aspects of the presentation.
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What Does it Cost?
• Annual Salaries • Three Reps $30k Each
!• Artist Investment
• 10 Artist Accounts - $20k Each !• Annual Division Incidentals
• $50k for Travel, Lodging, Etc. !• Total Annual Division Cost: $340k
COST VIDEO
This slide presents the staffing and major
expenses of the division
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Division Positions
• Division Chief - $30k • Reassigned from A&R • Division Manager
!• Innovative Lead - $30k
• New Hire • Creative Development
!• A&R Representative - $30k
• Reassigned from A&R • Talent Scout/Acquisition
POSITIONAL VIDEOThis slide presents
organizational aspects of the new division
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Artist Investment
• 10 New Artists - $20k Each !
• $10k Per Artist for Marketing • Social Media Promo • Web Development
!• $10k Per Artist for Tour Promo
• Tour/Album Promo !• $200k First Year Total
ARTIST INVESTMENT VIDEOThis slide also includes a
breakdown of more expenses for the division
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Division Incidentals
• Used at Chief’s Discretion !• $50k Annually !
• Scouting/Talent Acquisition • Travel • Lodging • Daily Per Diem
INCIDENTALS VIDEOThis slide also includes a
breakdown of more expenses for the division
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Warner Brothers Records Homero Rodriguez Strategic Business Proposal
PROJECTED SALES INTRO VIDEOThis slide introduces the
sales projections and budgeting for the division.
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Year One
YR1 VIDEOCHART OF YEAR ONE
This slide depicts year one of the divisions projected
budget and applicable sales.
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Year Two
YR2 VIDEOCHART OF YEAR TWO
This slide depicts year two of the divisions projected
budget and applicable sales.
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Year Three
YR3 VIDEOCHART OF YEAR THREE
This slide depicts year three of the divisions projected
budget and applicable sales.
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Warner Brothers Records Carlos Carrasquillo Strategic Business Proposal
METRICS INTRO VIDEOThis slide introduces the
following strategy implementation and evaluation
techniques and processes
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Three Year Implementation
• Year One • Division Standup • Initial A&R Scouting • Signing 10 Artists
!• Year Two
• Recording Agreements • Album Promo • Albums Released • Recouping Begins
!• Year Three
• Divisional Growth • New Artists Signed • Cyclical Process Started
IMPLEMENTATION VIDEOThis slide includes a
breakdown of the three year implementation strategy
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Three Year Evaluation
• Year One • Sign 10 Profitable Artists • Allocation/Assignment of A&R
!• Year Two
• Recording Contracts Signed • Recouping Analysis Conducted !
• Year Three • Profits Generated • Divisional Growth Measured
EVALUATION VIDEOThis slide includes a
breakdown of the three year implementation strategy
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Warner Brothers Records Strategic Business Proposal
CLOSING VIDEO HEREThis slide is the
conclusion of the presentation