full site report demo campaign created: 28/11/2013

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Full Site Report www.dizzyheights.com Demo campaign Created: 28/11/2013

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Page 1: Full Site Report  Demo campaign Created: 28/11/2013

Full Site Reportwww.dizzyheights.com

Demo campaignCreated: 28/11/2013

Page 2: Full Site Report  Demo campaign Created: 28/11/2013

Key Performance MetricsOrganic Visits

558 6832013 P.I.T Qtr 4 -18% 2013 P.I.T Qtr 3

1.10k 8882013 Full Qtr 3 22% 2013 Full Qtr 2

Organic Goal Conversions

0 12013 P.I.T Qtr 4 -100% 2013 P.I.T Qtr 3

4 12013 Full Qtr 3 300% 2013 Full Qtr 2

Organic Goal Revenue

£0 £202013 P.I.T Qtr 4 -100% 2013 P.I.T Qtr 3

£80 £202013 Full Qtr 3 300% 2013 Full Qtr 2

E-commerce Transactions

0 12013 P.I.T Qtr 4 -100% 2013 P.I.T Qtr 3

4 12013 Full Qtr 3 300% 2013 Full Qtr 2

E-commerce Revenue

£0 £362013 P.I.T Qtr 4 -100% 2013 P.I.T Qtr 3

£181 £352013 Full Qtr 3 417% 2013 Full Qtr 2

1st Page Keyword Ranks

77 582013 P.I.T Qtr 4 Avg. 33% 2013 P.I.T Qtr 3 Avg.

63 472013 Full Qtr 3 Avg. 34% 2013 Full Qtr 2 Avg.

Page 3: Full Site Report  Demo campaign Created: 28/11/2013

Key Performance MetricsNumber of Organic Keywords

95 2892013 P.I.T Qtr 4 -67% 2013 P.I.T Qtr 3

409 3952013 Full Qtr 3 4% 2013 Full Qtr 2

Total Inbound Links

122k 125k2013 P.I.T Qtr 4 -3% 2013 P.I.T Qtr 3

150k 84.0k2013 Full Qtr 3 79% 2013 Full Qtr 2

New Inbound Links

24.8k 4.50k2013 P.I.T Qtr 4 447% 2013 P.I.T Qtr 3

74.1k 1.90k2013 Full Qtr 3 3,838% 2013 Full Qtr 2

Page 4: Full Site Report  Demo campaign Created: 28/11/2013

Priority Actions

Pages Indexed in Google

Pages Indexed in Bing

Page Load Time

Pages With Low Text Counts

Referring Domain Analysis

Dead Links - 4XX (Client Error)

Missing or Short Meta Data

Duplicate Meta Data Long Meta Data

Result vs Target

Performance Monitoring

Link Building

Indexed in Google Local?

Indexed in Yahoo Local? Indexed in Bing Local?

301 (Permanent Redirect)

302 (Temporary Redirect)

Marketplace Potential Competitive Site Audit

Missing Image Alt Tags

Lost Links

Link Disavowing

Page 5: Full Site Report  Demo campaign Created: 28/11/2013

Page Load Time

Assigned to: Mark

We test your home page speed and compare it to your competitors. Having a fast loading website is essential to satisfy users and it is also something search engines take into account when ranking sites.

Your home page download speed is 1,507ms (average last 7 days). Your home page download speed is 2 times slower than your best competitor and 1 times slower than the average.

Page 6: Full Site Report  Demo campaign Created: 28/11/2013

Robots.txt

Assigned to: Unassigned

Your Robots.txt file tells the search engines which pages to access and index on your website and which pages to ignore. It is not essential to add to your website; but it is worth checking that it is properly constructed so that it is not inadvertently telling search engines to ignore important content.

We've found a robots.txt file.

HTML Sitemap

Assigned to: Dennis

A HTML sitemap is a page of your website that outlines the complete structure of your site and that links to all the important pages on your site. It is useful for both search engines and users.

We've found your HTML sitemap.

XML Sitemap

Assigned to: Dennis

XML sitemaps tell search engine crawlers about the structure of your site and they are very useful in getting all your important content properly indexed.

We've found an XML sitemap.

Page 7: Full Site Report  Demo campaign Created: 28/11/2013

Friendly URLs

Assigned to: Mark

Short well structured URLs employing relevant keywords are liked by both search engines and users as they convey the meaning of the page and overall site structure.

0 of 48 pages (0%) have non-search engine friendly URLs.

Custom 404 Page

Assigned to: Dennis

A '404 Page Not Found' page is an error page that is presented when a user or search engine clicks through to a page that does not exist. Create a custom 404 page with a helpful message, a search box and a sitemap will help them get back on track and find the information they were looking for.

This is good - you've got yourself a nice friendly 404 page message.

Canonical URL

Assigned to: Mark

Check whether www and non-www resolve.

We found some canonical URLs.

Page 8: Full Site Report  Demo campaign Created: 28/11/2013

Setup Webmaster Tools Accounts

Assigned to: Mark

This connects with the Google Webmaster Tools API to pull in keywords and HTML crawl errors.

Please click on 'Configure Webmaster Tools' to configure Google Webmaster Tools integration. We'll then pull data into our system from Google Webmaster Tools to cross-check our results.

Dead Links - 4XX (Client Error)

Assigned to: mattjotoole

4XX error codes returned by your web server indicate that there has been a problem serving a user's or search engines' request for a page. These errors are worth reviewing by your webmaster to see whether your website contains dead internal links or has technical issues that need addressing.

Your website seems to have a relatively high percentage of 4XX errors - 1 pages are unreachable (representing 2.08% of your website's pages).

5XX (Server Errors)

Assigned to: Unassigned

5XX error codes are generally returned by your web server when something happens on the web server that prevents a user's or search engines' request being completed.

Your website seems to have a lower (better) than normal percentage of 5XX errors compared to the average for sites of your size. 0 pages (0% of your website's pages) are unreachable.

Page 9: Full Site Report  Demo campaign Created: 28/11/2013

302 (Temporary Redirect)

Assigned to: Mark

Temporary 302 redirects are used by webmasters to redirect users and search engines from one URL to another temporarily. For SEO it is generally better to use 301 permanent redirects.

We've found 23 temporary 302 redirects on your site. This is probably fine for the short term; but do use 301 permanent redirects where possible to flow link juice throughout your site.

301 (Permanent Redirect)

Assigned to: Mark

Permanent 301 redirects are used by webmasters to redirect users and search engines from one URL to another. These links pass link juice and are a good thing to use when you are redesigning your website and changing URL structure and content.

We've found 12 permanent 301 redirects on your site (25% of your website's pages).

Page 10: Full Site Report  Demo campaign Created: 28/11/2013

Pages Crawled

Our software spider crawls and indexes your website like a search engine to try and identify any issues that might inhibit your site's ability to rank well in search engines.

We have found and crawled 48 pages of your website.

Page 11: Full Site Report  Demo campaign Created: 28/11/2013

Pages Indexed in Google

Assigned to: Unassigned

The number of pages of your website indexed in Google.

You have 78 pages of your website indexed in Google. Your website is not being indexed well enough in Google compared to the competition (163 times less pages than the best competitor, and 43 times less pages than the average of your competition).

Page 12: Full Site Report  Demo campaign Created: 28/11/2013

Pages Indexed in Bing

Assigned to: Unassigned

The number of pages of your website indexed in Bing.

You have 7 pages of your website indexed in Bing. Your website is not being indexed well enough in Bing compared to the competition (6 times less pages than the best competitor, and 3 times less pages than the average of your competition).

Page 13: Full Site Report  Demo campaign Created: 28/11/2013

Indexed in Google Local?

Assigned to: Mark

Information on whether your website is indexed in Google Local (Google Places).

We've checked and we cannot find your website in Google Local.

Indexed in Yahoo Local?

Assigned to: Mark

Information on whether your website is indexed in Yahoo Local

We've checked and we cannot find your website in Yahoo Local.

Indexed in Bing Local?

Assigned to: Dennis

Information on whether your website is indexed in Bing Local.

We've checked and we cannot find your website in Bing Local.

Page 14: Full Site Report  Demo campaign Created: 28/11/2013

Monitored Keywords

Assigned to: mattjotoole

The number of keywords we are monitoring for this SEO campaign.

We are currently monitoring keyword ranks for 164 keywords across 4 search engines (656 combinations in total).

Page 15: Full Site Report  Demo campaign Created: 28/11/2013

Monitored Keywords

Keyword Google Global (1) Google Global (Best Ever Rank)

Google.co.uk (2) Google.co.uk (Best Ever Rank)

Bing.co.uk (3) Yahoo.co.uk (4) Ranking URL

pocketshots video swing - fundamentals

1 (0) 1 2 (0) 1 1 1 http://www.dizzyheights.com/ipod-iphone-golf-video-swing-fundamentals

download golf swing mp4 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/iphone-ipod-golf-video-tips

dizzyheights.com 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/

corporate golf day games 1 (+1) 1 1 (0) 1 13 14 http://www.dizzyheights.com/golf_day-organisers

dizzyheights 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/

looking for golf video production? 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/golf-video-production

golf tips - gift pack volume 1 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/golf-tips-gift-pack-volume-1

dizzy heights uk 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/

best golf instructors in great britain 1 (0) 1 1 (+2) 1 2 4 http://www.dizzyheights.com/golf-coaches

pocketshots golf 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/golf-lessons

dizzy heights services 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/internet-marketing-services

www.dizzyheights.com 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/

dizzy heights (uk) ltd 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/

pocketshots - putting - fundamentals

1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/ipod-iphone-putting-videos-download

dizzy heights (uk) limited 1 (0) 1 1 (0) 1 1 1 http://www.dizzyheights.com/

pocketshots - fitness - fit for golf 1 (0) 1 1 (0) 1 1 2 http://www.dizzyheights.com/golf-lessons

denis pugh's 100 great golf tips 2 (-1) 1 3 (0) 1 1 3 http://www.dizzyheights.com/denis-pugh-golf-dvd

top golf coaches uk 2 (0) 2 6 (0) 2 1 4 http://www.dizzyheights.com/golf-coaches

best golf coaches uk 2 (0) 2 6 (0) 2 3 4 http://www.dizzyheights.com/golf-coaches

top golf coaches england 2 (0) 2 8 (-2) 5 3 2 http://www.dizzyheights.com/golf-coaches

Search Engines

1: Google Global 3: Bing United Kingdom

2: Google United Kingdom, Search Whole Web, English 4: Yahoo United Kingdom

Page 16: Full Site Report  Demo campaign Created: 28/11/2013

Keyword Visits

This shows the number of keywords generating natural search engine visits over last 30 days.

Your site is currently generating 312 organic visits from 52 keywords. 248 (79.49%) visits are from (not provided).

Keyword Current Visits Previous Visits Best Ever Visits Campaign Start Visits Change % of Total

(not provided) 248 209 244 0 +248 79.5%

pete cowen golf instruction 3 0 7 2 +1 1.0%

pete cowen pyramid of learning 3 0 16 3 0 1.0%

golf day ideas 3 1 26 16 -13 1.0%

dizzyheights.com 3 0 31 11 -8 1.0%

pete cowen teaching aid 2 0 2 0 +2 0.6%

http://www.dizzyheights.com/ 2 1 5 0 +2 0.6%

peter cowen golf 2 0 5 1 +1 0.6%

peter cowen golf videos 2 0 2 0 +2 0.6%

pete cowen dvd 2 5 32 4 -2 0.6%

pete cowen golf 1 2 12 0 +1 0.3%

pete cowen 1 1 14 4 -3 0.3%

pete cowen golf coach 1 0 4 0 +1 0.3%

most informative instructional golf book 1 0 1 0 +1 0.3%

pete cowen golf exercises 1 0 2 1 0 0.3%

who is the best golf instructor in england 1 0 1 0 +1 0.3%

pete cowen golf tips 1 0 7 2 -1 0.3%

tour golf coaches uk 1 0 1 0 +1 0.3%

Page 17: Full Site Report  Demo campaign Created: 28/11/2013

Competitive Site Audit

We perform a daily site audit against your competitors to show how you compare across a number of different factors that are part of our fundamental SEO checks. We keep track of results so that you can use this as another indicator that your SEO campaign is going in the right direction.

The competitive daily site audit is a useful guide as to how well you are doing across a range of important factors against your competitors.

Metric dwquailgolf.com intheholegolf.com

practicerange.com

dizzyheights.com

golfvideosandbooks.com

golfdvds.org Change

Inbound Links 100,419 62,774 9,809 122,240 112 10 +115911

Referring domains 298 955 291 62 89 4 -

Referring IPs 234 695 164 51 36 3 -

Referring subnets 207 603 154 50 35 3 -

Deep link ratio 95.5% 64.7% 88.1% 64% 72.3% 50% N/A

Page Rank 0 4 2 3 2 0 -1

Alexa rank 1,138,730 120,768 3,211,721 3,880,569 0 0 -503627

Pages indexed in Google 2,670 12,700 1,190 78 248 152 -2

Pages indexed in Majestic SEO 4,520 22,879 2,335 175 24 11,732 -

Page load time (ms) 706 2,435 1,699 2,340 786 1,304 -1837

HTML sitemap Yes Yes Yes Yes No No -

XML sitemap Yes No Yes Yes Yes Yes -

Robots.txt Yes Yes Yes Yes No Yes -

Custom 404 page No No No Yes Yes Yes -

Domain age (years) 14 11 13 9 10 3 -

Overall Score 108 105 85 85 73 54 -12

Your Rank 1 2 3 3 5 6 0

Page 18: Full Site Report  Demo campaign Created: 28/11/2013

Competitive Keyword Rankings

This shows the performance of your website's search engine rankings versus your competitors’ websites.

We are currently monitoring 164 keywords in 4 engine(s), across 5 competitors.

Keyword Engine dizzyheights.com intheholegolf.com golfvideosandbooks.com

dwquailgolf.com practicerange.com golfdvds.org

pocketshots - putting - fundamentals Google.co.uk (Web, English)

1 > 100 > 100 > 100 > 100 > 100

corporate golf day games Google Global 1 > 100 > 100 > 100 > 100 > 100

dizzyheights.com Google Global 1 > 100 > 100 > 100 > 100 > 100

dizzyheights Google.co.uk (Web, English)

1 > 100 > 100 > 100 > 100 > 100

pocketshots video swing - fundamentals Google Global 1 > 100 > 100 > 100 > 100 > 100

www.dizzyheights.com Google Global 1 > 100 > 100 > 100 > 100 > 100

golf dvd Bing.co.uk 1 > 100 > 100 5 > 100 > 100

looking for golf video production? Yahoo.co.uk 1 > 100 > 100 > 100 > 100 > 100

pocketshots - bunker - fundamentals Bing.co.uk 1 > 100 > 100 > 100 > 100 > 100

dizzy heights Yahoo.co.uk 1 > 100 > 100 > 100 > 100 > 100

pete cowen pyramid of learning Yahoo.co.uk 1 > 100 > 100 > 100 > 100 > 100

dizzy heights (uk) ltd Google Global 1 > 100 > 100 > 100 > 100 > 100

dizzy height Bing.co.uk 1 > 100 > 100 > 100 > 100 > 100

Page 19: Full Site Report  Demo campaign Created: 28/11/2013

Keyword Ranking Summaries

Use this summary table to get a quick overview of the movement in your site's search engine rankings. This table shows the number of keywords ranking in each position on each search engine at various key dates.

On your primary ranking engine Google Global:

you have 16 1st position rankings - 5 non-branded, 11 branded keywords

you have 77 1st page rankings - 45 non-branded, 32 branded keywords

you have 23 2nd page rankings - 21 non-branded, 2 branded keywords

Search Engine Keyword Type Rank Current Last Month Campaign Start Initial Change

Google Global Total 1 16 18 11 19 +5

Google Global Total 2-5 34 32 13 47 +21

Google Global Total 6-10 27 27 8 15 +19

Google Global Total 11-20 23 24 13 17 +10

Google Global Total 21-30 10 10 2 6 +8

Google Global Total 31-40 5 4 2 3 +3

Google Global Total 41-50 3 2 1 2 +2

Google Global Total 51-100 9 10 3 9 +6

Google Global Total > 100 37 37 111 46 -74

Google Global Brand 1 11 12 8 14 +3

Google Global Brand 2-5 14 16 3 16 +11

Google Global Brand 6-10 7 5 2 3 +5

Google Global Brand 11-20 2 1 2 1 0

Google Global Brand 21-30 1 1 0 0 +1

Page 20: Full Site Report  Demo campaign Created: 28/11/2013

Marketplace Potential

This league table tracks the top 25 keywords your site is ranking for today and estimates the number of visitors your competitors are receiving relative to you for each keyword based on your respective ranks. The league table is updated each week to give you a view of how you are performing in your marketplace.

You rank 15th in the Marketplace Potential Table. The top competitor is getting an estimated 12.6 times (278 potential visits) more traffic than you for the keywords you are ranking for today.

Rank Domain Traffic Index Recent Change Campaign Change

1 http://www.rewarding-fundraising-ideas.com 12.6 No change +6

2 http://www.flyingsensors.com 4.1 New New

3 http://www.worldgolf.com 4.1 +15 +34

4 http://www.millenniumlogoglove.com 3.5 No change New

5 http://www.dailymail.co.uk 3.0 +50 +54

6 http://www.golfregistrations.com 2.5 +3 +2

7 http://www.youtube.com 2.2 -1 -1

8 http://www.pinterest.com 1.7 +16 New

9 http://www.golfsmith.com 1.4 -1 +106

10 http://www.petecowen.com 1.3 +15 -9

11 http://www.wee-epics.com 1.1 New New

12 http://www.free-online-golf-tips.com 1.1 New New

13 http://golftips.golfsmith.com 1.1 New New

14 http://www.golfwrx.com 1.0 -2 +44

15 http://www.dizzyheights.com 1.0 -1 +1

16 http://www.golfgalaxy.com 1.0 -1 New

Page 21: Full Site Report  Demo campaign Created: 28/11/2013

Keyword Potential

Our system automatically notifies you of keywords where an improvement in rankings could lead to big gains in site visitors.

There are 11 high potential keywords that could bring you extra site traffic.

Keyword Monitored Keyword Rank Visits Increase Rank 10 Increase Rank 5 Increase Rank 1

golf day ideas Yes 14 3 16 27 261

golf dvds No 15 0 11 19 178

pete cowen Yes 14 1 5 9 87

pete cowen pyramid of learning Yes 5 3 - - 23

pete cowen golf Yes 9 1 - 1 14

pete cowen golf tips Yes 10 1 - 1 13

golf videos by peter cowen Yes 6 1 - - 10

pete cowen golf coach Yes 6 1 - - 10

pete cowen dvd Yes 3 2 - - 8

best golf coaches in england Yes 3 1 - - 4

best golf coaches in uk Yes 2 1 - - 3

Page 22: Full Site Report  Demo campaign Created: 28/11/2013

Organic Keywords for PPC Campaigns

This shows the number of keywords bringing organic visits, but no PPC visits. Search engines and users are finding your website relevant for these keywords. If these visitors convert to customers then you may want to consider testing these keywords in your PPC campaigns.

There are 27 organic keywords that you could consider using for your PPC campaigns.

Monitored Keyword Keyword Organic Visits in Last 30 Days

Yes best golf coaches in england 1

Yes best golf coaches in uk 1

No cowen golf 1

Yes dizzyheights 1

Yes dizzyheights.com 3

No golf club promotion video 1

Yes golf day ideas 3

No golf day themes 1

Yes golf videos by peter cowen 1

No knightsbridge golf school review 1

No knightsbridge golf school videos 1

No mobile vídeo downloads - golf 1

No most informative instructional golf book 1

Yes pete cowen 1

Page 23: Full Site Report  Demo campaign Created: 28/11/2013

Strongest Site Pages

This table shows you the best performing and highest ranking pages on your site. We produce this data by querying your primary search engine in a manner that brings back the strongest pages on your site first.

This is a table of the strongest pages on your website as reported by your primary search engine.

Keyword Page

"barry himsworth" http://www.dizzyheights.com/product-and-service-reviews

"golf" directories uk http://www.dizzyheights.com/golf-directory

(overall site) http://www.dizzyheights.com/

100 best golf tips http://www.dizzyheights.com/denis-pugh-golf-dvd

activity ideas for a golf day http://www.dizzyheights.com/golf_day-organisers

amazon uk golf instruction dvd No page found

arrange charity golf day http://www.dizzyheights.com/golf_day-organisers

australian golf professional mark holland http://www.dizzyheights.com/golf-tips-gift-pack-volume-1

ben hogan No page found

best european golf coaches http://www.dizzyheights.com/golf-coaches

best european golfinstructors http://www.dizzyheights.com/golf-coaches

best golf http://www.dizzyheights.com/golf-coaches

best golf coaches in england http://www.dizzyheights.com/golf-coaches

best golf coaches in the world http://www.dizzyheights.com/golf-coaches

best golf coaches in uk http://www.dizzyheights.com/golf-coaches

best golf coaches uk http://www.dizzyheights.com/golf-coaches

Page 24: Full Site Report  Demo campaign Created: 28/11/2013

Most Popular Landing Pages

We take your most popular organic landing pages from your analytics software and append external link and social metrics to help you evaluate the effectiveness of your content marketing efforts.

The table shows organic visits in the last 30 days.

Page Visits Inbound Links Outbound Links

Ref Domains Ref IPs Ref Subnets Citation Flow LinkedIn Shares

/pete-cowen-pyramid-learning-golf-dvd 49 15 0 1 1 1 26 0

/golf_day-organisers 41 40 0 3 3 3 0 0

/golf-day-organisers 40 1 1 1 1 1 28 0

/golf-coaches 40 0 12 0 0 0 29 0

/pete-cowen-golf-dvd 39 20 1 6 4 4 30 0

/ 32 45565 1 41 32 31 36 0

/product-and-service-reviews 8 0 1 0 0 0 28 0

/golf-tips-podcast 7 2 1 1 1 1 29 0

/golf-lessons 7 18243 1 4 3 3 34 0

/ipod-iphone-golf-video-swing-fundamentals 6 0 0 0 0 0 24 0

/pocketshots-swing-fundamentals 5 0 1 0 0 0 24 0

/golf-video-production 5 0 4 0 0 0 28 0

/iphone-ipod-golf-video-tips 4 2 1 2 2 2 30 0

/golf-marketing-services 4 2 5 1 1 1 28 0

/pete-cowen-swing-bunker-masterclass 3 0 2 0 0 0 23 0

Page 25: Full Site Report  Demo campaign Created: 28/11/2013

Top Monitored Keyword Pages

This table shows you which pages are getting the most organic traffic from your monitored keywords. Use it to check your monitored keywords are linking through to the most relevant page on your website for that keyword.

This table uses data from your website analytics software to show you which pages are getting the most organic traffic from your monitored keywords. Use it to check your monitored keywords are linking through to the most relevant page on your website for that keyword.

Page Visits Keywords

/pete-cowen-pyramid-learning-golf-dvd 7 pete cowen, pete cowen golf, pete cowen golf tips, golf videos by peter cowen, pete cowen pyramid of learning

/ 4 dizzyheights, dizzyheights.com

/golf_day-organisers 3 golf day ideas

/pete-cowen-golf-dvd 2 pete cowen dvd, pete cowen golf coach

/golf-coaches 2 best golf coaches in uk, best golf coaches in england

/golf-lessons 1 pocketshots golf

Page 26: Full Site Report  Demo campaign Created: 28/11/2013

Outbound Links

This table lists the links to external websites from your website. Sometimes you may find that you have unintentionally linked once or even hundreds of times to an external site without realising it (e.g. website designers often add a footer link on every page). This might be great for them, but perhaps not so great for you.

This is a table of outbound links from your website.

Link Source Anchor Text Nofollow Target Page

http://www.dizzyheights.com/golf-directory http://brendonelliottgolf.blogspot.com No http://brendonelliottgolf.blogspot.com

http://www.dizzyheights.com/golf-directory http://cccpgcm.blogspot.com No http://cccpgcm.blogspot.com

http://www.dizzyheights.com/golf-directory http://cjgolfinfo.com No http://cjgolfinfo.com

http://www.dizzyheights.com/golf-directory http://golf-for-beginners.blogspot.com No http://golf-for-beginners.blogspot.com

http://www.dizzyheights.com/golf-directory Nearly Single Figures No http://golf-nearlysinglefigures.blogspot.com

http://www.dizzyheights.com/golf-directory http://golf.fanhouse.com No http://golf.fanhouse.com

http://www.dizzyheights.com/corporate-promotional-golf Mizuno''s website No http://golf.mizunoeurope.com

http://www.dizzyheights.com/corporate-promotional-golf complete putting lesson No http://golf.mizunoeurope.com/videos/index.php?article=2007_07_10_putting

http://www.dizzyheights.com/golf-directory www.haroldswashputting.co.uk No http://haroldswashputting.co.uk

http://www.dizzyheights.com/golf-directory http://huddersfieldgolf.blogspot.com No http://huddersfieldgolf.blogspot.com

http://www.dizzyheights.com/golf-directory http://pinkdivagolf.blogspot.com No http://pinkdivagolf.blogspot.com

http://www.dizzyheights.com/golf-directory Valid XHTML 1.0 Strict No http://validator.w3.org/check?uri=referer

http://www.dizzyheights.com/golf-directory Valid XHTML 1.0 Strict No http://validator.w3.org/check?uri=referer

http://www.dizzyheights.com/golf-day-organisers Valid XHTML 1.0 Strict No http://validator.w3.org/check?uri=referer

http://www.dizzyheights.com/golf-day-organisers Valid XHTML 1.0 Strict No http://validator.w3.org/check?uri=referer

Page 27: Full Site Report  Demo campaign Created: 28/11/2013

Review Unindexed Pages

Assigned to: Unassigned

There is no point in producing lots of pages of content if it is not getting indexed and ranked by the search engines. The un-indexed pages table below shows you the pages we crawled on your site and whether they are indexed in Google, Yahoo or Bing. 26 pages are not indexed in Google, 40 pages are not in Yahoo and 30 pages are not in Bing.

Page 28: Full Site Report  Demo campaign Created: 28/11/2013

Organic Breadth and Depth

Tracking the number of pages generating organic traffic and the number of keywords generating organic search traffic over time is a good way of showing the progress of your SEO campaign.

You have 31 non-brand keywords generating organic traffic and 30 pages generating organic traffic in last 30 days. Great! Both the number of pages receiving visits from organic search queries and the number of keywords generating organic search visits over time are increasing.

Page 29: Full Site Report  Demo campaign Created: 28/11/2013

Missing Image Alt Tags

Assigned to: Unassigned

Alt tags are HTML tags that are used to describe images. As search engines cannot read text in an image (yet) it is useful to add relevant keywords in the Alt tags on every image.

5 of 48 pages (10.42%) are missing image Alt tags. This may have a minor effect on your ability to rank well for these pages.

Duplicate Meta Data

Assigned to: mattjotoole

The title and description meta tags are very important for good rankings and for telling users what to expect when they see your site listed in the search engine results. You should ensure that each page on your site has a unique page title and description that accurately describes the content of the page.

5 pages (10.42% of your website's pages) contain duplicate meta data (page titles and descriptions).

Missing or Short Meta Data

Assigned to: mattjotoole

If your meta data (page titles and descriptions) are too short or missing altogether then you are missing out on valuable places to put keywords to improve your relevance for search engines.

5 pages (10.42% of your website's pages) have missing or short meta data. That is:

5 pages (10.42%) have missing or short meta descriptions.

3 pages (6.25%) have missing or short H1 headings.

Page 30: Full Site Report  Demo campaign Created: 28/11/2013

Long Meta Data

Assigned to: mattjotoole

Meta data (page titles and descriptions) that are too long can look spammy and are not very useful for users. Having a descriptive and accurate title and description allows people to choose your page above others in a list of search engine results.

26 pages (54.17% of your website's pages) have meta data that is too long. That is:

9 pages (18.75%) have too long titles.

17 pages (35.42%) have too long meta descriptions.

Page 31: Full Site Report  Demo campaign Created: 28/11/2013

Ratio of Inbound:Outbound Domains

You need good quality backlinks from trusted websites to your site's pages to rank well. By the same token it is also important to link out to other relevant, trusted non-competitive sources. Most sites will need many more inbound links than outbound links to rank well.

Based on the 50,000 inbound links to your website which we have analysed in detail, your ratio of inbound to outbound domains is 1 : 1.5 (33 : 49 domains). Your ratio of inbound links to outbound links is 261.8 : 1 (50,000 : 191 links).

Page 32: Full Site Report  Demo campaign Created: 28/11/2013

Pages With Low Text Counts

Assigned to: Dennis

We analyse all your site's pages and try to find that pages which have low text levels.

Your website has 12 pages with low levels of text. This represents 25% of all crawled site pages.

Keyword Density

Assigned to: Unassigned

Our keyword density tool allows you to see the most common words and phrases for any given URL.

You have 48 pages you can scan for page content keywords.

Page 33: Full Site Report  Demo campaign Created: 28/11/2013

Backlink Analysis

The number of inbound links to pages on your site from other websites is one signal of the importance of your site relative to your competitors. But remember, quality links from sites with a good reputation and lots of visitors are more important than lots of poor quality links from untrusted, new or irrelevant sites.

You have 122,240 inbound links to your site from other websites (of which we have loaded detailed data about 50,000). This is pretty good and certainly better than the average number of inbound links across your competitors 34,626. In fact you have more inbound links than your competitors! Please remember that link quality as well as quantity is crucial. We found 78,263 deep links from a total of 122,240 links to your site. Your deep link ratio is 63.9%.

Page 34: Full Site Report  Demo campaign Created: 28/11/2013

Backlink Analysis

Link Source Date Last Checked ACRank Anchor Text Nofollow Redirect Target Page

http://www.saveamillionshots.com/users/yannana-0 23/10/2013 3 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/users/western-0 05/10/2013 2 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/golf_clubs?page=6 24/09/2013 2 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/golf-forum/i-love-looks-2012-titleist-712-cb-irons

18/09/2013 2 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/users/casinobo02-0 08/11/2013 2 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/users/sscovers4803-0 28/09/2013 1 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/users/golfingmad-0 28/10/2013 1 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/clubs/asta-golf-course 18/11/2013 1 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/clubs/wychnor-park-golf-course

14/11/2013 1 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/users/ron31-0 22/09/2013 1 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/clubs/reading-golf-club 28/10/2013 1 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/forums/event-forums/discuss-dominics-fund-golf-day?sort=desc&order=Replies

14/11/2013 1 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/clubs/whiting-bay-golf-club 28/10/2013 1 purchase No No http://www.dizzyheights.com/

http://www.saveamillionshots.com/forums/public-forums/courses?sort=desc&order=Replies&page=8

24/09/2013 1 purchase No No http://www.dizzyheights.com/

Page 35: Full Site Report  Demo campaign Created: 28/11/2013

Referring Domain Analysis

The number of unique domains that link to your site is another important signal in the algorithms search engines use to rank websites.

The 122,240 inbound links to your website originate from 62 unique domains. The average number of unique inbound domains across your competitors is 327, with the best competitor having over 955 unique domains.

Page 36: Full Site Report  Demo campaign Created: 28/11/2013

Competitive Link Quality

Assigned to: mattjotoole

This is our assessment of the quality of links from other sites to your website. This takes into account many factors including the reputation of the linking site and the anchor text used to link to your site.

You have a nice set of top quality links and are doing better than most of your competitors.

Page 37: Full Site Report  Demo campaign Created: 28/11/2013

Lost Links

Assigned to: mattjotoole

This shows the rate at which you are losing inbound links to your site. Watching this can often reveal link buying strategies of rivals.

You are losing links faster than you are gaining them and faster than the competition. You have lost 6,067 backlinks since last crawl.

Page 38: Full Site Report  Demo campaign Created: 28/11/2013

Link Referrals

Link Referral data identifies where you are getting your most qualified traffic by showing visits and corresponding goal conversions from each domain.

So far this month (01/11/2013 to 26/11/2013) your website has received 179 visits from a total of 25 referring domains. The same time period during the previous month provided 138 from 18 referring domains. Visits are up by 30% so far this month compared with the same time period last month.

Page 39: Full Site Report  Demo campaign Created: 28/11/2013

Link Referrals

# Domain Visits % of Total Total Links Campaign Links

Page Views Goals Goal Value Conv. Rate

1 petecowen.com 654 76.85 60 4 1,965 7 140 1.07

2 saveamillionshots.com 35 4.11 48,606 0 50 0 0 0.00

3 golf.about.com 24 2.82 0 0 27 0 0 0.00

4 knightsbridgegolfschool.com 23 2.70 1 0 31 0 0 0.00

5 dubaigolf.com 16 1.88 0 0 79 0 0 0.00

6 google.com 8 0.94 0 0 11 0 0 0.00

7 golfwrx.com 7 0.82 0 0 25 0 0 0.00

8 wind.search-help.net 7 0.82 0 0 20 0 0 0.00

9 analyticsseo.com 7 0.82 8 0 8 0 0 0.00

10 rapidfinder.co.za 5 0.59 0 0 6 0 0 0.00

11 keithwilliamsgolf.com 4 0.47 8 0 5 0 0 0.00

12 ramsaymcmaster.com 4 0.47 1,055 0 5 0 0 0.00

13 google.co.uk 3 0.35 0 0 4 0 0 0.00

14 search.mywebsearch.com 3 0.35 0 0 22 0 0 0.00

Page 40: Full Site Report  Demo campaign Created: 28/11/2013

Link Building

Assigned to: Unassigned

We have a handy set of tools and processes to help you keep track of your link building progress.

120 targeted domains; 41 domains have accepted a link request; 10 have rejected a link request; there have been 5 abandoned link requests and 64 are still in progress. 7 live links have been found from targeted domains.

Page 41: Full Site Report  Demo campaign Created: 28/11/2013

Check New Inbound Links

This task allows you to regularly check new inbound links to your website.

We have found 28157 new links to your site in the last 30 days.

Page 42: Full Site Report  Demo campaign Created: 28/11/2013

Result vs Target

Assigned to: mattjotoole

If you have configured your website analytics software to track goals and you have configured our system to track specific targets, then this will show you how well you are doing against target in the time elapsed since the targets were set.

You're falling behind plan. At your current rate you are unlikely to achieve your goals in the time planned.

Page 43: Full Site Report  Demo campaign Created: 28/11/2013

Performance Monitoring

At the start of any SEO campaign a set of initial benchmarks are taken; this shows the current performance against these benchmarks.

Analysing the changes in your KPIs from your website analytics software suggests that there are a number of areas that need attention.

Metric (measured over 30 days) Campaign Start Current

Average Pageviews per Visit 2 2

Average Time on Site (s) 93 77

Bounce Rate (%) 66 70

Number of Bounces 362 217

Brand Engagement (%) 54 28

Goal Conversions 1 0

E-commerce Transactions 0 0

New Visits (%) 85 84

Page Views 1,091 554

Pages Bringing Traffic (%) 37 38

Goal Revenue 20 0

E-commerce Revenue 0 0

Visits 551 312

Page 44: Full Site Report  Demo campaign Created: 28/11/2013

Search Engine Visits

This chart shows you all the non-paid organic and paid PPC visits you are receiving from search engines.

In November 2013, 52.04% of your visits from search engines are organic, 0% are paid PPC visits, and the remaining 47.96% of your site visits come from other sources. The number of organic search engine visits in November 2013 is 268. This is a 7.59% decrease over 290 visits in October 2013, and a 16.02% increase over 231 visits in November 2012.

Page 45: Full Site Report  Demo campaign Created: 28/11/2013

Search Engine Visits

Year Medium Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2013 Organic 310 252 307 285 325 278 290 451 342 290 268 0 3,398

2013 Total 310 252 307 285 325 278 290 451 342 290 268 0 3,398

2012 PPC 0 1 0 0 0 0 0 0 0 0 0 0 1

2012 Organic 452 474 532 627 611 479 567 437 475 301 267 213 5,435

2012 Total 452 475 532 627 611 479 567 437 475 301 267 213 5,436

2011 PPC 1 0 0 0 0 0 0 0 1 0 0 1 3

2011 Organic 381 397 373 422 469 489 491 544 497 472 426 354 5,315

2011 Total 382 397 373 422 469 489 491 544 498 472 426 355 5,318

2010 PPC 0 1 0 0 0 0 0 0 1 1 1 0 4

2010 Organic 315 394 508 572 527 552 661 578 445 448 470 307 5,777

2010 Total 315 395 508 572 527 552 661 578 446 449 471 307 5,781

2009 PPC 0 0 0 0 3 0 0 2 0 3 0 0 8

2009 Organic 0 0 0 0 947 916 885 706 606 640 558 425 5,683

2009 Total 0 0 0 0 950 916 885 708 606 643 558 425 5,691

Page 46: Full Site Report  Demo campaign Created: 28/11/2013

Organic Visits

This chart shows the split of organic visits from brand keywords and non-brand keywords.

In November 2013, 9.33% of your organic visits from search engines were from brand keywords and 90.67% were from non-brand keywords. In October 2013, 12.04% were from brand keywords, and 87.96% were from non-brand keywords. In November 2012, 24.24% were from brand keywords, and 75.76% were from non-brand keywords.

Page 47: Full Site Report  Demo campaign Created: 28/11/2013

Organic Visits

Year Keyword Type

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2013 Brand 70 61 55 45 37 24 33 114 75 36 25 0 575

2013 Non-brand 240 191 252 240 288 254 257 337 267 254 243 0 2,823

2013 Total 310 252 307 285 325 278 290 451 342 290 268 0 3,398

2012 Brand 116 132 141 221 153 122 164 101 112 70 65 51 1,448

2012 Non-brand 336 342 391 406 458 357 403 336 363 231 202 162 3,987

2012 Total 452 474 532 627 611 479 567 437 475 301 267 213 5,435

2011 Brand 117 127 116 96 107 116 152 155 149 121 117 110 1,483

2011 Non-brand 264 270 257 326 362 373 339 389 348 351 309 244 3,832

2011 Total 381 397 373 422 469 489 491 544 497 472 426 354 5,315

2010 Brand 80 148 157 133 141 138 175 180 107 123 142 96 1,620

2010 Non-brand 235 246 351 439 386 415 486 398 338 325 328 211 4,158

2010 Total 315 394 508 572 527 553 661 578 445 448 470 307 5,778

2009 Brand 0 0 0 0 0 131 106 82 91 140 117 81 748

2009 Non-brand 0 0 0 0 0 785 779 624 515 500 441 344 3,988

2009 Total 0 0 0 0 0 916 885 706 606 640 558 425 4,736

Page 48: Full Site Report  Demo campaign Created: 28/11/2013

Organic Visits by Search Engine

This chart shows the organic search engine visits to your website by search engine.

In November 2013, 92.91% of your organic visits came from Google, 2.24% from Yahoo, 2.61% from Bing, and 2.24% from other search engines.

Page 49: Full Site Report  Demo campaign Created: 28/11/2013

Organic Visits by Search Engine

Year Search Engine

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2013 Bing 20 14 14 15 16 16 8 16 20 13 7 0 159

2013 Google 277 229 269 261 296 249 267 385 286 260 249 0 3,028

2013 Other 5 2 9 5 6 5 8 23 14 10 6 0 93

2013 Yahoo 8 7 15 4 7 8 7 27 22 7 6 0 118

2013 Total 310 252 307 285 325 278 290 451 342 290 268 0 3,398

2012 Bing 16 15 16 31 25 24 27 24 19 18 13 7 235

2012 Google 408 428 492 559 538 436 509 387 424 266 227 198 4,872

2012 Other 18 16 9 21 27 10 15 15 19 8 8 3 169

2012 Yahoo 10 15 15 16 21 9 16 11 13 9 19 5 159

2012 Total 452 474 532 627 611 479 567 437 475 301 267 213 5,435

2011 Bing 11 17 19 22 14 15 26 29 18 16 15 16 218

2011 Google 352 354 336 374 439 451 442 490 455 421 399 315 4,828

2011 Other 7 14 10 11 8 12 9 19 11 18 6 13 138

2011 Yahoo 11 12 8 15 8 11 14 6 13 17 6 10 131

2011 Total 381 397 373 422 469 489 491 544 497 472 426 354 5,315

2010 Bing 14 31 35 31 30 20 22 22 10 10 18 10 253

2010 Google 262 328 423 495 464 496 593 495 403 414 420 275 5,068

2010 Other 14 11 25 20 19 19 27 28 13 11 16 13 216

2010 Yahoo 25 24 25 26 14 17 19 33 19 13 16 9 240

2010 Total 315 394 508 572 527 552 661 578 445 448 470 307 5,777

Page 50: Full Site Report  Demo campaign Created: 28/11/2013

All Site Visits

This chart shows all sources of traffic to your website as reported by your website analytics software.

In November 2013, 52.04% of your site traffic came from natural search engine traffic. In October 2013, this was 56.09%, and in November 2012, this was 6.32%.

Page 51: Full Site Report  Demo campaign Created: 28/11/2013

All Site Visits

Year Medium Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2013 (none) 3,790 3,416 3,768 3,679 3,895 3,670 3,757 220 167 74 68 0 26,504

2013 Organic search visits

310 252 307 285 325 278 290 451 342 290 268 0 3,398

2013 Referral sources

181 150 176 156 148 125 132 345 353 153 179 0 2,098

2013 Total 4,281 3,818 4,251 4,120 4,368 4,073 4,179 1,016 862 517 515 0 32,000

2012 (none) 3,815 3,614 3,819 3,685 3,805 3,663 3,688 3,820 3,684 3,783 3,710 3,785 44,871

2012 PPC visits 0 1 0 0 0 0 0 0 0 0 0 0 1

2012 email1 0 0 0 0 0 0 0 0 0 1 0 0 1

2012 Organic search visits

452 474 532 627 611 479 567 437 475 301 267 213 5,435

2012 Referral sources

218 143 183 306 272 252 269 253 230 184 180 134 2,624

2012 Total 4,485 4,232 4,534 4,618 4,688 4,394 4,524 4,510 4,389 4,269 4,157 4,132 52,932

2011 (none) 112 128 120 108 124 152 192 225 116 122 113 1,349 2,861

2011 PPC visits 1 0 0 0 0 0 0 0 1 0 0 1 3

2011 email 4 4 1 1 1 0 0 0 0 0 0 0 11

2011 Organic search visits

381 397 373 422 469 489 491 544 497 472 426 354 5,315

2011 Referral sources

435 285 299 302 333 339 469 419 288 279 240 223 3,911

2011 Total 933 814 793 833 927 980 1,152 1,188 902 873 779 1,927 12,101

2010 (none) 147 225 321 377 2,567 137 248 251 171 124 169 93 4,830

2010 PPC visits 0 1 0 0 0 0 0 0 1 1 1 0 4

2010 email 1 2 1 3 0 0 0 1 0 0 140 2 150

2010 email1 0 0 0 0 0 0 4 0 0 0 0 0 4

Page 52: Full Site Report  Demo campaign Created: 28/11/2013

Organic Goal Conversions

This graph is very useful in evaluating whether your SEO campaign is generating a ROI as it shows you the number of conversions from organic visits over time.

The total number of goal completions in November 2013 is 0. , and a 100% decrease from 8 completions in November 2012.

Page 53: Full Site Report  Demo campaign Created: 28/11/2013

Organic Goal Conversions

Year Goal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2013 Purchase 0 0 0 0 0 0 0 0 0 0 0 0 0

2013 Purchase - Drupal site

1 0 0 0 0 1 0 3 1 0 0 0 6

2013 Contact us 0 0 0 0 0 0 0 0 0 0 0 0 0

2013 All Goals 1 0 0 0 0 1 0 3 1 0 0 0 6

2012 Purchase 0 0 0 0 0 0 0 0 0 0 0 0 0

2012 Purchase - Drupal site

0 1 0 3 0 1 1 0 1 0 0 0 7

2012 Contact us 0 0 0 0 0 0 0 0 0 0 0 0 0

2012 All Goals 0 1 0 3 0 1 1 0 1 0 0 0 7

2011 Purchase 0 0 0 0 0 0 0 0 0 0 0 0 0

2011 Purchase - Drupal site

4 5 2 2 0 0 2 1 0 2 1 0 19

2011 Contact us 0 0 0 0 0 0 0 0 0 0 0 0 0

2011 All Goals 4 5 2 2 0 0 2 1 0 2 1 0 19

2010 Purchase 0 0 0 0 0 0 0 0 0 0 0 0 0

2010 Purchase - Drupal site

2 3 3 1 1 0 4 2 11 5 16 6 54

2010 Contact us 0 0 0 0 0 0 0 0 0 0 0 0 0

2010 All Goals 2 3 3 1 1 0 4 2 11 5 16 6 54

2009 Purchase 0 0 0 0 0 0 0 0 0 0 0 0 0

2009 Purchase - Drupal site

0 0 0 0 0 1 0 4 5 9 10 11 40

2009 All Goals 0 0 0 0 0 1 0 4 5 9 10 11 40

Page 54: Full Site Report  Demo campaign Created: 28/11/2013

Organic E-commerce Transactions

This graph is very useful in evaluating whether your SEO campaign is generating a ROI as it shows you the number of e-commerce transactions and revenue from organic visits over time.

Sorry, there is currently no transaction or revenue data to compare.

Page 55: Full Site Report  Demo campaign Created: 28/11/2013

Organic E-commerce Transactions

Year Type Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2013 Revenue 0 0 0 0 0 35 0 132 48 0 0 0 216

2013 Transactions 0 0 0 0 0 1 0 3 1 0 0 0 5

2012 Revenue 0 0 0 0 0 0 0 0 0 0 0 0 0

2012 Transactions 0 0 0 0 0 0 0 0 0 0 0 0 0

2011 Revenue 0 0 0 0 0 0 0 0 0 0 0 0 0

2011 Transactions 0 0 0 0 0 0 0 0 0 0 0 0 0

2010 Revenue 0 0 0 0 0 0 0 0 0 0 0 0 0

2010 Transactions 0 0 0 0 0 0 0 0 0 0 0 0 0

2009 Revenue 0 0 0 0 0 0 0 0 0 0 0 0 0

2009 Transactions 0 0 0 0 0 0 0 0 0 0 0 0 0

Page 56: Full Site Report  Demo campaign Created: 28/11/2013

Month-on-month Organic Performance

This monthly report shows you the number of non-bouncing organic visits from branded and non-branded keywords by search engine every month.

By analysing the movement in the non-branded organic keyword traffic from search engines and the corresponding bounce rate, you can evaluate whether the changes in your website and SEO campaign are delivering more customers or not.

Month Keyword Type Total Visits Total Revenue

Total Conversions

Conversion Rate

Cost Per Conversion

Cost Per Visit

Value Per Visit

Google Bounce Rate

Oct-13 Brand 36 0 0 0.0% £0.00 £6.94 £0.00 19 50.0%

Oct-13 Non-brand 254 0 0 0.0% £0.00 £0.98 £0.00 241 74.0%

Sep-13 Brand 75 0 0 0.0% £0.00 £3.33 £0.00 34 54.7%

Sep-13 Non-brand 267 20 1 0.4% £250.00 £0.94 £0.07 252 72.3%

Aug-13 Brand 114 40 2 1.8% £125.00 £2.19 £0.35 76 56.1%

Aug-13 Non-brand 337 20 1 0.3% £250.00 £0.74 £0.06 309 73.9%

Jul-13 Brand 33 0 0 0.0% £0.00 £7.58 £0.00 30 66.7%

Jul-13 Non-brand 257 0 0 0.0% £0.00 £0.97 £0.00 237 72.4%

Jun-13 Brand 24 0 0 0.0% £0.00 £10.42 £0.00 20 66.7%

Jun-13 Non-brand 254 20 1 0.4% £250.00 £0.98 £0.08 229 68.9%

May-13 Brand 37 0 0 0.0% £0.00 £6.76 £0.00 28 56.8%

May-13 Non-brand 288 0 0 0.0% £0.00 £0.87 £0.00 268 78.8%

Apr-13 Brand 45 0 0 0.0% £0.00 £5.56 £0.00 35 55.6%

Apr-13 Non-brand 240 0 0 0.0% £0.00 £1.04 £0.00 226 77.9%

Mar-13 Brand 55 0 0 0.0% £0.00 £4.55 £0.00 42 43.6%

Page 57: Full Site Report  Demo campaign Created: 28/11/2013

Month-on-month E-commerce Performance

Assigned to: mattjotoole

This monthly report shows you the number of organic visits from branded and non-branded keywords every month and the revenue generated if you have configured ecommerce in your website analytics software. This is a simple way to see whether you are getting a return on your investment in SEO.

The table below will be updated to show you whether you are getting a return on your investment in SEO.

Month Keyword Type Total Visits Total Revenue Transactions Conversion Rate

SEO Fee Cost Per Transaction

Cost Per Visit Value Per Visit

Oct-13 Brand 36 £0 0 0.0% £250 £0.00 £6.94 £0.00

Oct-13 Non-brand 254 £0 0 0.0% £250 £0.00 £0.98 £0.00

Sep-13 Brand 75 £0 0 0.0% £250 £0.00 £3.33 £0.00

Sep-13 Non-brand 267 £48 1 0.4% £250 £250.00 £0.94 £0.18

Aug-13 Brand 114 £84 2 1.8% £250 £125.00 £2.19 £0.74

Aug-13 Non-brand 337 £48 1 0.3% £250 £250.00 £0.74 £0.14

Jul-13 Brand 33 £0 0 0.0% £250 £0.00 £7.58 £0.00

Jul-13 Non-brand 257 £0 0 0.0% £250 £0.00 £0.97 £0.00

Jun-13 Brand 24 £0 0 0.0% £250 £0.00 £10.42 £0.00

Jun-13 Non-brand 254 £35 1 0.4% £250 £250.00 £0.98 £0.14

Page 58: Full Site Report  Demo campaign Created: 28/11/2013

Month-on-month PPC Versus Organic Performance

Assigned to: mattjotoole

This monthly report compares PPC vs organic visits so you can identify which one is generating a better ROI.

The table below will be updated so you can compare the overall cost per click and cost per conversion between your PPC and SEO campaigns.

Metric Aug-11 (Campaign Start)

Jul-13 Aug-13 Sep-13 Oct-13 MTD (Nov-13)

Pay-Per-Click

Clicks 0 0 0 77 0 0

Impressions 0 0 0 5,683 0 0

Click-through rate (CTR) 0.00% 0.00% 0.00% 1.35% 0.00% 0.00%

Total Google adwords spend £0 £0 £0 £111 £0 £0

Conversion rate 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Cost per conversion £0.00 £0.00 £0.00 £0.00 £0.00 £0.00

Total conversions 0 0 0 0 0 0

CPC Revenue £0.00 £0.00 £0.00 £0.00 £0.00 £0.00

Clicks - M/M % change - - - - - -

Total spend - M/M % change - - - - - -

Total conversions - M/M % change - - - - - -

-

SEO - organic search

Total search visits 544 290 451 342 290 268

Total non-brand search visits 389 257 337 267 254 243

Non-brand keywords 299 131 120 44 39 26

SEO spend £250 £250 £250 £250 £250 £250

SEO conversion rate 0% 0% 1% 0% 0% 0%

SEO cost per conversion £0.00 £0.00 £83.33 £250.00 £0.00 £0.00

SEO goal conversions 0 0 3 1 0 0

SEO E-commerce transactions 1 0 3 1 0 0

SEO E-commerce revenue £0.00 £0.00 £132.65 £48.23 £0.00 £0.00

Search visits - M/M % change - 4% 55% -25% -16% -8%

Non-brand search visits - M/M % change - 1% 31% -21% -5% -5%

Page 59: Full Site Report  Demo campaign Created: 28/11/2013

Month-on-month Keyword Performance

This simple report shows the average ranks of your keywords and keyword groups on a monthly basis from campaign start to date.

This table shows the average keyword rankings in your primary search engine.

Keyword Keyword Group Search Volume Dec-2009 Avg. Rank

Jul-2013 Avg. Rank

Aug-2013 Avg. Rank

Sep-2013 Avg. Rank

Oct-2013 Avg. Rank

Rank MTD (Nov-2013)

"barry himsworth" Long Tail 0 N/A 20 20 24 24 22

"golf" directories uk Long Tail 0 N/A 74 26 18 14 15

100 best golf tips Long Tail 0 N/A 9 9 9 12 8

activity ideas for a golf day DVDs 0 N/A 8 15 11 13 9

amazon uk golf instruction dvd DVDs 0 N/A N/A N/A N/A N/A N/A

arrange charity golf day DVDs 0 N/A 32 46 66 43 12

australian golf professional mark holland DVDs 0 N/A 10 9 8 9 6

ben hogan manual 6,600 N/A N/A N/A N/A N/A N/A

best european golf coaches GolfPros 0 N/A 4 3 3 3 3

best european golfinstructors manual 0 N/A 34 16 6 22 4

best golf manual 110 N/A N/A N/A N/A N/A N/A

best golf coaches in england Golf Coaches 0 N/A 2 4 3 4 3

best golf coaches in the world DVDs 12 N/A 7 9 13 9 33

best golf coaches in uk Golf Coaches 0 N/A 2 2 2 2 2

best golf coaches uk golf-coaches LP 0 N/A 3 5 2 2 2

best golf dvd DVDs 0 N/A 13 15 15 12 11

best golf dvd beginners GolfPros 0 N/A 73 73 88 55 69

best golf dvds review analytics 0 N/A N/A N/A 12 13 12

best golf instruction dvd manual 46 N/A 15 16 17 13 12

best golf instructors england reviews Golf Coaches 0 N/A 5 4 5 7 5