full stack marketing / influence marketing 101

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Influence Marketing 101 & The Future of Digital Marketing @STEVEJLOCK

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Full Stack Marketing / Influence Marketing 101

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Page 1: Full Stack Marketing / Influence Marketing 101

Influence Marketing 101 & The Future of Digital Marketing

@STEVEJLOCK

Page 2: Full Stack Marketing / Influence Marketing 101

ABOUT LINKDEX

@STEVEJLOCK

Page 3: Full Stack Marketing / Influence Marketing 101

CONSUMER JOURNEY

@STEVEJLOCK

Page 4: Full Stack Marketing / Influence Marketing 101

CONTENT IS THE GLUE

@STEVEJLOCK

Page 5: Full Stack Marketing / Influence Marketing 101

ORGANIC MARKETING

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Page 6: Full Stack Marketing / Influence Marketing 101

STATE OF THE INDUSTRY

@STEVEJLOCK

“The US could face a shortage of 140,000-190,000 people with deep

data analysis skills by 2018.” - McKinsey Global Research

Page 7: Full Stack Marketing / Influence Marketing 101

STATE OF THE INDUSTRY

@STEVEJLOCK

“1 in 3 CEO's are concerned that skills shortages will impact their

company's ability to innovate effectively.”

- PwC

Page 8: Full Stack Marketing / Influence Marketing 101

BREAKNECK SPEED

@STEVEJLOCK

Page 9: Full Stack Marketing / Influence Marketing 101

IS THE BIG OPPORTUNITY INFLUENCE?

@STEVEJLOCK

Page 10: Full Stack Marketing / Influence Marketing 101

DEFINITION OF INFLUENCE

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“The capacity to have an effect on the character, development, or

behaviour of someone or something.”

- Oxford English Dictionary

Page 11: Full Stack Marketing / Influence Marketing 101

DEFINITION OF INFLUENCE

@STEVEJLOCK

“The ability to cause or contribute to a change in opinion or behavior.”

- WOMMA Definition of Influence

Page 12: Full Stack Marketing / Influence Marketing 101

INFLUENCE THEORY: GLADWELL

@STEVEJLOCK

MOST  AGENCIES  RUN  ON  MY  THEORIES  

Page 13: Full Stack Marketing / Influence Marketing 101

THE LAW OF THE FEW

@STEVEJLOCK

Page 14: Full Stack Marketing / Influence Marketing 101

INFLUENCE THEORY: WATTS

@STEVEJLOCK

I  CALL  BS…  

5000%  SALES  INCREASE  

Page 15: Full Stack Marketing / Influence Marketing 101

@STEVEJLOCK

I  ALSO  CALL  BS…  

INFLUENCE THEORY: ADAMS

Page 16: Full Stack Marketing / Influence Marketing 101

@STEVEJLOCK

INFLUENCE THEORY: SHELDRAKE

Page 17: Full Stack Marketing / Influence Marketing 101

SIX INFLUENCE FLOWS

@STEVEJLOCK

Page 18: Full Stack Marketing / Influence Marketing 101

WINNING THROUGH INNOVATION

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Page 19: Full Stack Marketing / Influence Marketing 101

INFLUENCE & ORGANISATIONS

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Page 20: Full Stack Marketing / Influence Marketing 101

THE PITFALLS OF INFLUENCE

@STEVEJLOCK

Page 21: Full Stack Marketing / Influence Marketing 101

TOPICAL AUTHORITY

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Page 22: Full Stack Marketing / Influence Marketing 101

INFLUENCE THEORY: GLADWELL

@STEVEJLOCK

MOST  AGENCIES  RUN  ON  MY  THEORIES  

Page 23: Full Stack Marketing / Influence Marketing 101

KEY INFLUENCER DEFINITION

@STEVEJLOCK

“A person or group of people who possess greater than average potential to influence due to attributes such as

frequency of communication, personal persuasiveness or size of and centrality

to a social network, among others.” - WOMMA

Page 24: Full Stack Marketing / Influence Marketing 101

LINKDEX R&D: NETWORKS

@STEVEJLOCK

Page 25: Full Stack Marketing / Influence Marketing 101

THE FUTURE OF MARKETING

@STEVEJLOCK

Page 26: Full Stack Marketing / Influence Marketing 101

LEVERAGING SCIENCE

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Page 27: Full Stack Marketing / Influence Marketing 101

BREAK DOWN THE SILOS

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Page 28: Full Stack Marketing / Influence Marketing 101

THE TECHNICAL MARKETER

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Page 29: Full Stack Marketing / Influence Marketing 101

TECHNICAL MARKETERS

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Page 30: Full Stack Marketing / Influence Marketing 101

THE EXPERT GENERALIST

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Page 31: Full Stack Marketing / Influence Marketing 101

BUILDING THE RIGHT TEAM

@STEVEJLOCK

Page 32: Full Stack Marketing / Influence Marketing 101

HIRE PEOPLE THAT ARE PASSIONATE

@STEVEJLOCK

Page 33: Full Stack Marketing / Influence Marketing 101

HIRE PEOPLE WHO LOVE LEARNING

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Page 34: Full Stack Marketing / Influence Marketing 101

GOOGLE & HUMMINGBIRD

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Page 35: Full Stack Marketing / Influence Marketing 101

THE RISE OF MOBILE

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Page 36: Full Stack Marketing / Influence Marketing 101

CONSUMER JOURNEY

@STEVEJLOCK

Page 37: Full Stack Marketing / Influence Marketing 101

CONTENT MARKETING EBOOK

@STEVEJLOCK

Page 38: Full Stack Marketing / Influence Marketing 101

THANKS FOR LISTENING :-)

Feel free to connect: q  Slides: slideshare.net/stevejlock q  Email: [email protected] q  Twitter: @stevejlock / @linkdex q  LinkedIn: linkedin.com/in/stevejlock

@STEVEJLOCK