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How small and medium sized businesses will benefit from Unified Communications & Collaboration. Plus details of the Trade- up to Advanced UCC Promotion. Presented by: Siemens Enterprise Communications The world is changing… are you ready?

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Remove the fear, uncertainty and doubt that some SMBs have related to the value of UCC! It’s not just for large enterprises any more. Some SMBs still haven’t figured out how their users can truly benefit from UCC. If they are familiar with the benefits, the perception is “it’s only for large enterprises”. And, there is probably an element of fear i.e., that UCC is too much effort and too expensive to implement. Our Advanced UCC for Free promotion, combined with related demand generation materials and sales enablement resources, will enable you to promote and clearly communicate the benefits of UCC to your customers and prospects. And, to encourage them to take advantage of the benefits of UCC now. . .we’ve included an incentive enabling you to offer them Advanced UCC features for free! This offer will provide mobility, drag n' drop conferencing and fax end user licenses at no charge for customers migrating to OpenScape Office MX/LX.

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Page 1: Full ucc for free

How small and medium sized businesses will benefit from Unified Communications & Collaboration.

Plus details of the Trade-up to Advanced UCC Promotion.

Presented by:

Siemens Enterprise Communications

The world is changing…are you ready?

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Trade-up to Advanced UCC for SMB

© 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

• Megatrends Shaping Small and Medium Sized Business Communications

• What is driving the SMB agenda?

• How OpenScape Office and UCC helps SMBs

• The compelling promotional business case

• Promotion details

• How to build the business case

• Your decision

Agenda:Agenda:

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Is your business at the Communications Tipping Point?

Apr 10, 20233 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Is doing nothing costing you money?

Is your communications system helping you compete?

Is it time to move beyond the PBX?

Is the cloud right for you?

1

2

3

4

1 2 3 4

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The impact of global trends on SMB’s

Apr 10, 20234 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

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What is driving the SMB agenda ?The SMB needs

Apr 10, 20235 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Key employees perform multiple tasks to keep the business running.How can I make employeesmore productive?

On-the-moveMulti-tasking

SMB employees are rarely at their desk, constantly roaming. How can I improve their reachability?

Companies are growing and firms expanding offices to multiple locations.How can I keep the teamwork effective?

Rapidly growing

The consumer space is influencing SMBs with new communications capabilities.How can I use the same communications capabilities as in private life?

Rising costs User expectations

Rising communications costs and limited internal IT and telecom expertise put pressure on businesses. How can I save on costs and maintain security and reliability?

Customer expectations are rising; there is a high demand to accelerate response times. How can I managemy customer service moreefficiently?

Customer expectations

System Capacity

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Supporting the SMB agenda OpenScape Office - Moving to unified communications (UC)

Apr 10, 20236 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

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OpenScape Office Unified Communications and Collaboration (UCC) for SMBs

Apr 10, 20237 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

OpenScape Office Uniquely simplifies communications through an

“All in One” UCC Solution for single and multi-site SMBs

Serve your customers better

Serve your customers better

Make the smart investment in OpenScape Office and:

The most complete all-in-one

UCC solution

Presence, telephony,

mobility, web-collaboration,

conferencing, IM, voicemail,

directory, fax, contact center

Easy-to- access & use

Intuitive clients, seamlessly

integrated in MS Outlook,

independent of your current location or

device

Secure, reliable, easy-

to-install & manage

Supports single and multi-site

installations, as well as

virtualized deployments

Get more doneGet more done

Lower your communication costs!

Lower your communication costs!

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OpenScape OfficeSolution Overview

September 118 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Server-based

OpenScape Office

Session control

Presence federation

Mobilitymanagement

Call datarecording

Administration and licensing

Network-wide user management

Network services

UCVoice Mobility CCCollaborationVideo Messaging

All-in-oneappliance

OR

Collaboration MobilityVoice Video

OpenScape simplifies communications through an “All in One” and more comprehensive UCC solution that allows SMBs to better service their customers while reducing communications costs

High Definition Voice experience (HD Voice)

Social Collaboration combining the public and

business community

Mobile UCC everywhere and totally device independent

Higher quality team collaboration via UC

embedded video

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September 119 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Doing nothing is costing you money…so Trade-up to Advanced UCC

With this promotion, by moving to OpenScape Office MX or LX1now you will get:- An award winning, open standards, communications solution designed for SMB’s, - Advanced UCC capabilities at no extra cost!

OpenScape Office MX or LX1 OpenScape Office MX or LX1

Advanced UCCAdvanced UCC

Mobility – take your office with you on your mobile device

Drag n’ drop conferencing – collaborate faster wherever you are

Enhanced Fax – integrate fax with your inbox

Mobility – take your office with you on your mobile device

Drag n’ drop conferencing – collaborate faster wherever you are

Enhanced Fax – integrate fax with your inbox

Normal license price: £103.75Promotion price: £74.70

You get Advanced UCC capability for free*

The Advanced UCC capability will be included within the Standard Voice and UC licenses. That represents an immediate improvement to your TCO.

The business case for moving to the new world of UCC has never been more compelling!

* Other costs for hardware, software, services & installation apply. Ask for details relevant to your circumstances.

Standard UC voice solution

Supporting up to 500 users

Traditional & SIP Trunking

Standard UC voice solution

Supporting up to 500 users

Traditional & SIP Trunking

Note 1: Promotion excludes OpenScape Office HX.Note 1: Promotion excludes OpenScape Office HX.

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September 1110 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Trade Up to Advanced UCCPromotion Outline

Three easy steps to improve your business with Advanced Unified Communications & Collaboration features:

Note 1: Promotion excludes OpenScape Office HX.Note 2: Promotion available via participating Siemens Enterprise Communications Partners and Sales Channels. Conditions apply. Talk with your Partner for full details.

• Promotion valid on all orders received by 31st December 2012

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September 1111 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Find Out More!Trade Up to Advanced UCC Promotion

Every customer has unique requirements – no matter what size of business is involved. Some of your questions might include…

• Which OpenScape Office solution is right for my business?• How does OpenScape Office integrate with other databases & applications?• How easy is it to manage different client devices?• How flexible is the Contact Centre solution and what does it cost?• Which Internet Telephony Service Providers have been tested and approved for use?

Take these steps to help you make an informed decision:-

• Speak with your local Siemens Enterprise Communications Partner• Review the information available on OpenScape Office here• Build the business case to show how your business will benefit from OpenScape

Office and Advanced UCC compared to your existing PBX• Place your order by 31st December 2012 to ensure an even better ROI via the Trade Up to Advanced UCC Promotion.

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OpenScape Office What people are saying …

© 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

September 1112

SMBs across Western Europe should consider Siemens if they are looking for an established provider with a solid all-in-one communications offer with virtualization capabilities.

Siemens has a long history of selling voice and advanced communications applications, has brand recognition, and has an impressive installed base of SMB customers across Europe.

The OpenScape Office MX and the LX are built as complete all-in-one UC platform with broad UC capabilities. The newer software-based LX solution provides Siemens with opportunities to grow relationships with software integration companies and new IT partners.

Siemens has a large SMB channel partner base and delivery capabilities across Western Europe as well as other geographies.

Rating: Positive

SMBs across Western Europe should consider Siemens if they are looking for an established provider with a solid all-in-one communications offer with virtualization capabilities.

Siemens has a long history of selling voice and advanced communications applications, has brand recognition, and has an impressive installed base of SMB customers across Europe.

The OpenScape Office MX and the LX are built as complete all-in-one UC platform with broad UC capabilities. The newer software-based LX solution provides Siemens with opportunities to grow relationships with software integration companies and new IT partners.

Siemens has a large SMB channel partner base and delivery capabilities across Western Europe as well as other geographies.

Rating: Positive

Siemens Enterprise Communications’ strong standing - Gartner

Siemens Enterprise Communications’ strong standing - Gartner

Source GartnerMarket Scope for

UC/SMB in Western Europe

As of 20 July 2011Source: Gartner (July 2011)

“OpenScape Office MX provides great value to our SMB customers because it offers the full benefits of an end-to-end UC solution while being affordable for a smaller business. Sam Wood, VP Sales UC - Innovative Technology Group

“OpenScape Office MX fits the job better than anything else out there. It is the best all-in-one unified communications product on the market. It meets the centre's current needs while offering the flexibility for future requirements as more business are attracted or call volumes increase.”

Iain Simpson, Managing Director Active Voice and Data (AV&D)

“We’ve found OpenScape Office MX is straightforward and requires little training, …. We think it’s a great product. It’s a lot less steps. It’s a lot less hassle. Our customers are much happier,”

Wendy Marks, IT support and LAN analyst - Member Insurance Agency.

“Especially when unforeseen events occur, customers expect prompt availability – we saw this once again most recently when the airlines were grounded by the eruption of the volcano in Iceland. Thanks to OpenScape Office, we were able to adjust our customer service capacities to the situation immediately. …An indispensable advantage for all of our business customers.”

Alexandra Beital, General Manager – Merkana Reisen GmbH & Co. KG

Analysts… Customers…

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Siemens Enterprise Communications

Thank you for your time!

© 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

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Trade-up to Advanced UCC Promotion

Supporting slides and customer case studies

04/10/23 14

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OpenScape OfficeThe All-in-one UC Solution

September 1115 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

OpenScape Office

Drag & Drop Conferencing

Live Call Recording Integrated Presence Visible Voicemail Fax MailboxCall Journal

Directory Access

Call Pop-ups

Click-to-Dial MobilityPersonal Auto-AttendantPersonal NotificationsOne Number Service

Instant Messaging

Favorites

Social Media

OutlookIntegration

Web-Collaboration

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OpenScape Office The OpenPath for SMBs into the future…

© 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

September 1116

Flexible deployment

Social Collaboration Seamless Mobility

User Experience

OpenScape Office provides SMB customers with a consistent user experience in collaboration, social media, contact centers and mobility, along with flexible deployment offerings

Scalable, reliable and secure

Siemens Enterprise Communications is a highly trusted supplier of communications worldwide, with specifically tuned and packaged solutions for SMBs

Multiple UsersCompany OwnerContact Center

Customers & Partners

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A Day in the Life of an SMB OpenScape Office user

Apr 10, 202317 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Business meeting at a customer site. A question comes up, you check who is available and conference in your team expert immediately

In the office, chats with business partner and starts a voice and video collaboration with the team

Throughout all this the SMB user is able to seamlessly and automatically switch between devices, media, and networks,and have continual, synchronized access to corporate information and applications from a common UI

APPLICATION

NETWORK

8:00 AM 10:00 AM 11:30 AM

Voice, Collaboration, Directory Access

Cellular

Voice, Video, Collaboration, FMC

Corporate WLAN / LAN

Voice, UC, VPN, Collaboration

Public Wi-Fi

On the way back, you change your presence status, check the call journal, and call assistant to coordinate remainder of the business day

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A Day in the Life of an SMB IT Administrator with OpenScape Office

Apr 10, 202318 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Adding New Users

Effectively managing the combined voice/UCC & IT infrastructure by simply utilizing pre-set customer profiles, powerful install wizards, integrated deployment services and network-wide unified management

from a single administration interface

Using wizards/ pre-set profiles

Just simply activating licenses for Office-, Mobile and Contact

Center Agents

Adding a new site

Utilizing powerful install wizards for system configuration and carrier setup

Adding UC clients, devices and data access-points with integrated deployment services

Manage, control and secure your voice & IT infrastructure

Admin of multi-site networks with unified management with single User Interface

USER SITE NETWORK

Control Network

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OpenScape OfficeInterfaces & Integration in detail

September 1119 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Microsoft Exchange Connectivity

Exchange 2003 2007 & 2010

Open Interfaces & SDK

CSTA, TAPI, LDAP, XMPP

MS Terminal Server Windows Server 2003 & 2008 (32 & 64 bit)

Microsoft Office Dial from any application

Office 2003 2007 & 2010

CITRIX Support Citrix Presentation Server 4.5, XenApp 5.0 & 6.0

Microsoft Outlook Integration Outlook 2003 2007 & 2010 (32 & 64 bit)

Desktop OS

Windows XP Windows Vista Windows 7 (32 & 64 bit)

VMware Virtualization

VMware Server vSphere

Server OS Linux Support Novell SUSE Linux Enterprise 11

Browser Support Firefox Internet Explorer 6 & 8 & 9

Mobile Browser Support Firefox Internet Explorer Safari

Continuous support of the

latest releases & versions

Open Directory Services

ODBC,mySQL,PostgreSQL,MS SQL, Sybase SQL

Microsoft SBS

Small Business Server 2011

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Integration, interoperability and cost savings on an open architecture

September 1120 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Software based UCC solutions – Integration and Interfaces

SIP

“The Open Approach” – Enabling IT flexibility”UCC solutions based on industry standard interfaces allowing customers to

seamlessly integrate into the IT Eco Systems of choice

Integration

Integration into standards-based business SW and Open Directory Services to increase productivity and customer services

Social Collaboration

Extending communications reach with open Interfaces (e.g. XMPP) leveraging social media networks

Flexible Deployment

Desktop and OS/Application level virtualization reducing physical HW while enhancing availability and reliability

Connectivity

Open SIP Interface to leverage lowest cost IP communications via SIP trunking.

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Multiple options to suit your business

September 1121 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Network-wide collaborationSingle Directory Unified Management

UCC and Cloud Services for SMBs improve business efficiency and mobility while lowering TCO and capital investments - offering the most flexible deployment models of choice

“UCC Networking involves multiple locations running OpenScape for SMBs and

behaving as if there are on one system”

All-In-One UC appliance solution

Supporting up to 150 users

Traditional & SIP Trunking

OpenScape Office MX

All-In-One Appliance

OpenScape Office HX

Hybrid

Server-Based UC solutionfor HiPath 3000 install.

Supporting up to 500 users

Traditional & SIP Trunking

OpenScape Office LX

Virtualized Private Cloud

Pure Software UC enabling virtualization

Supporting up to 500 users

SIP Trunking

OpenScape Cloud Service

Public Cloud

Pure Software – Data Center based service

Scalability on demand

Traditional & SIP Trunking

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Merkana Reisen GmbH & Co. KG Case Study

September 1122 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Individual service with guaranteed availability

OpenScape Office MX with integrated Contact Center

Strategic Goals High-performance but uncomplicated contact center

solution to optimize availability

Ability to match resource planning to the call load based on meaningful reports in real time

Future expansion and seamless integration into the existing communications solution

Higher customer satisfaction thanks to better availability

Smooth transition through intuitive PC user-interface

Greater flexibility

Seamless integration in the existing infrastructure

Reduced operating costs thanks to easy administration

Future-proof platform that allows expansion options

Solution

Results“Especially when unforeseen events occur, customers expect prompt availability – we saw this once again most recently when the airlines were grounded by the eruption of the volcano in Iceland. Thanks to OpenScape Office, we were able to adjust our customer service capacities to the situation immediately.”

Alexandra Beital, General ManagerAt Merkana Reisen

Headquarters: GermanyBusiness: Travel Agent – as an owner-operated Lufthansa City Center agency, Merkana Reisen GmbH & Co. KG is a reliable and competent partner throughout Germany for upmarket business and personal travel

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MG Owners Club

September 1123 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Providing expert technical advice critical for MG Owners club

HiPath 3000, OpenScape Office HX and OpenScape Office Contact Centre provided a unified communications platform based on the latest IP-based voice technology

Strategic Goals Managing a high volume of calls – 500 - 600 daily

Variety of advertising and technical enquiries

Allowing a more remote workforce to respond rapidly to enquiries – 60% of which are sales

Improved contact for staff using presence management, mobility and call routing, replacing ‘dead end’ voicemails

Enhanced responsiveness for clients and consultants

Improved handling of complex technical and sales calls

A flexible platform scalable to MG Owners’ Club’s growth

Solution

Results

Headquarters: UKBusiness: Association – a thriving business with 30,000 world-wide members, the MG Owners’ Club is the embodiment of the classic car brand and the key source of technical information for owners

“We’ve worked with Siemens Enterprise Communications for a number of years. We are delighted with the additional benefits that the new generation HiPath 3000 equipment brings. The integrated contact center works very well and the support we’ve received in terms of training has really helped improve productivity and efficiency in our office.”

Richard Monk, Managing DirectorAt MG Owners Club

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TES Aviation Group

September 1124 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

A single platform to improve communications for staff and customers alike

OpenScape Office MX Full installation, staff training and technical support

solution from Siemens Enterprise Communications’ accredited Go Forward partner, Pinnacle Group, comprising system design, installation, user training and technical support

Strategic Goals Improve staff communications in a large building Provide customers with a seamless and highly

responsive customer service Deliver a single communications platform that could

accommodate handheld device synchronization

One number’ customer service delivers average departmental time saving of 5-10 minutes a day through the system’s multiple voicemail recording function

Reduced costs with integrated teleconferencing Faster and more flexible administration capabilities Flexible foundation for future collaboration needs

Solution

Results

Headquarters: UKBusiness: Manufacturing – provides “total aircraft engine support” Employees: 80Sites: 2

“OpenScape Office MX is easy-to-use and simple to manage. With presence functionality, we’ve now got instant visibility of staff whatever their location. Together with smoother call handling, this has helped us to provide total customer service and greater team flexibility.”

Darren Farmer, Business Systems ManagerAt TES Aviation Group

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The Barnsley Civic

September 1125 © 2011 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Improving call management for a desirable public facility

OpenScape Office MX was chosen to create a contact center environment

Strategic Goals Provide a cutting-edge call center for a multi-purpose

arts center

Support the arts center’s new event ticketing services

Attract creative organizations to set up in the building with ‘seamless’ wireless ICT and communications

Deliver communications infrastructure within very rapid project deadlines

OpenScape Office MX – improved call management. The unprecedented success of the center’s Performing Arts program meant that The Civic experienced a higher level of peak time calls to the ticket office

Solution

Results

Headquarters: UKBusiness: Hospitality – has been successfully transformed from a disused civic theatre to a multi-purpose listed building that provides services including conference facilities and an art gallery

“OpenScape Office MX fits the job better than anything else out there. It is the best all-in one unified communications product on the market. It meets the center’s current needs while offering the flexibility for future requirements as more businesses are attracted or call volumes increase.”

Iain Simpson, AV&DThe Barnsley Civic